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INDONESIA
Jurnal Kemitraan Masyarakat
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 30326001     EISSN : 30325994     DOI : 10.62383
Core Subject : Economy, Humanities, Health, Education, Engineering,
Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Public Health
Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa
Arjuna Subject : Umum - Umum
Articles 119 Documents
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Implementasi Edukasi Kesehatan sebagai Strategi Pemasaran Produk Probiotik Melalui Media Sosial: Studi Kasus di PT Yakult Indonesia Persada Mafudah Mafudah; Adelia Rizkia Zalfa; Oktavia Ai Nur Kamaliya; Dian Kusumawati; Reza Abdul Kharis; Sukirman Sukirman
Jurnal Kemitraan Masyarakat Vol. 2 No. 3 (2025): September : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i3.2133

Abstract

This study aims to analyze the implementation of health education as an integrated marketing strategy for probiotic products through social media at PT Yakult Indonesia Persada. Health education is increasingly recognized as a strategic approach in value-based marketing, where companies offer not only products but also knowledge and added value for consumer well-being. The research employed a qualitative descriptive method using field observation, interviews with marketing staff, and a literature review of related studies. The findings indicate that PT Yakult Indonesia Persada successfully incorporates health education into its marketing activities through the Yakult Lady program, school visits, health seminars, factory tours, and interactive digital content on social media platforms. These strategies have proven effective in raising consumer awareness of digestive health, strengthening brand image, and maintaining customer loyalty. The study highlights the crucial role of social media integration in reaching younger demographics, fostering engagement, and amplifying educational messages. The consistent delivery of educational content, supported by visual storytelling and personalized approaches, has contributed significantly to Yakult’s sustainable growth in the Indonesian probiotic market. Theoretically, this study enriches the discourse on digital marketing and health communication, while practically, it offers insights for companies seeking to align promotional strategies with consumer education and public health improvement.
Sosialisasi dan Sharing Session Pemanfaatan Plugin AI di Microsoft Excel dan Word untuk Administrasi Desa Sladi Mahesa Rizky Saputra; Lazuardi Lazuardi; Nurul Karisma; Agil Ario Wibawa; Aghsyannisa Aghsyannisa; Siti Munawaroh; Syamsul Mu’arif; Siti Jamilah
Jurnal Kemitraan Masyarakat Vol. 2 No. 3 (2025): September : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i3.2141

Abstract

This community service activity was carried out in Sladi Village with the goal of improving the digital literacy of village officials through the utilization of Artificial Intelligence (AI) plugins in Microsoft Word and Excel. The main issue faced by the village officials was their limited ability to use digital technology, which resulted in administrative tasks being carried out manually and inefficiently. Therefore, this digital literacy training aimed to enhance the skills of village officials in utilizing digital tools, especially AI, to support their administrative work. The method used in this activity was Participatory Action Research (PAR), which involved the stages of diagnosing, action planning, action taking, evaluating, and specifying learning. Evaluation of the activity was conducted using Likert scale questionnaires and open-ended questions to collect feedback from participants regarding their understanding and responses to the training provided. Data analysis was carried out using SPSS to calculate the mean, standard deviation, and qualitative findings from the open-ended questions. The evaluation results showed that the benefits of the activity (mean = 4.2) and the intention to implement AI (mean = 4.2) received the highest scores, indicating that the participants found the training highly beneficial and were motivated to apply AI in their daily tasks. On the other hand, the understanding of AI in Excel (mean = 3.7) and the assessment of the material (mean = 3.7) showed that further in-depth learning was needed to improve participants' comprehension and skills. Overall, the activity successfully improved the skills of village officials and raised collective awareness to transition towards a more efficient and adaptive digital village administration. This training is expected to positively contribute to the digital transformation in the village.
Sosialisasi dan Edukasi Ketahanan Pangan Berkelanjutan Melalui Pendekatan Fenomenologi Sosial Ekonomi Ibu Rumah Tangga Petani di Desa Pondidaha, Konawe, Sulawesi Tenggara Mursal Junus
Jurnal Kemitraan Masyarakat Vol. 2 No. 3 (2025): September : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i3.2204

Abstract

Sustainable food security is a strategic issue in rural development that demands a comprehensive approach based on local communities. This community service activity aims to provide socialization and education about sustainable food security through a socio-economic phenomenological approach, focusing on the role of farmer housewives in Pondidaha Village, Konawe Regency. The implementation methods included educational lectures, focus group discussions (FGDs), field visits, and hands-on practice on sustainable food management, involving 20 farmer housewife respondents. The results showed that 80% of participants gained an adequate understanding of the concept of sustainable food security, local food diversification strategies, and an active role in improving family welfare through strengthening socio-economic capacity. The main challenges identified include limited access to resources, the dual role of housewives, and seasonal income instability. The solutions implemented include sustainable agriculture management training, food diversification counseling, and increased local market access. The socio-economic phenomenological approach provides a perspective that the life experiences, cultural values, and habits of farmer housewives are key elements in the success of food security programs at the community level. This activity contributes to increasing public awareness, skills, and participation in realizing sustainable food security, as well as strengthening the role of women in rural development based on local wisdom. This result is expected to be a model of community empowerment that can be replicated in other rural areas with similar characteristics.
Melestarikan Gordang Sambilan sebagai Simbol Kearifan Lokal : Program Kerja KKN di Desa Pangkat Kecamatan Lembah Sorik Marapi Yusril Mahendra; Wahyuni Daulay; Juli Avni Siregar; Siti Khodijah; Nurul Fatma Hidayah; Nur Hakikah; Riska Yulia; Rosdanilah Rosdanilah; Afrizal Afrizal; Haddad Ulum Harahap
Jurnal Kemitraan Masyarakat Vol. 2 No. 3 (2025): September : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i3.2206

Abstract

The Community Service Program (KKN) is one of the important ways of serving the community in preserving local culture. This activity was carried out in Pangkat Village, Lembah Sorik Marapi Subdistrict, with the aim of safeguarding Gordang Sambilan as a symbol of Mandailing local wisdom. The program sought to raise awareness among the community, especially the younger generation, about the philosophical, spiritual, and social values embedded in Gordang Sambilan, while also encouraging the emergence of a new generation of traditional art performers. The method applied combined a participatory-collaborative approach with educational and cultural strategies, along with the Asset-Based Community Development (ABCD) model. The stages of the program included preparation, socialization, cultural performances, and basic training. The results showed increased community participation, strong enthusiasm among the younger generation to practice, and support from village officials and cultural leaders. This program demonstrates that active intergenerational involvement through direct practice can strengthen Mandailing cultural identity and open opportunities for the development of culture-based tourism.
PKM Pendampingan Kinerja Kepemimpinan OSIM melalui Inovasi Manajemen Pembelajaran di MTsN 1 Probolinggo Yaqin, Muhammad Ainul; Huda, Miftahul; Sholahuddin, Sholahuddin
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2471

Abstract

The low effectiveness of student organizational performance in designing and managing structured work programs presents a major challenge to strengthening the leadership culture at MTsN 1 Probolinggo. This community service program aims to enhance students’ managerial and leadership capacities through performance mentoring for the Intra-Madrasah Student Organization (OSIM), based on innovations in learning management. The methods employed include training sessions, workshops, and continuous mentoring, all designed collaboratively with school stakeholders. The activity stages began with a needs analysis and problem mapping, followed by the development of training modules, the implementation of organizational management training, and interactive workshops aimed at developing adaptive and applicable work programs. The proposed solutions encompass strengthening foundational understanding of organizational management, enhancing the role of members in program planning, and facilitating the implementation of OSIM activities that support the creation of an active learning environment. Evaluation was carried out through pre-tests and post-tests to measure comprehension improvement, field activity observations, and assessments of work program achievement. The results indicate significant improvements in participants’ cognitive and practical skills, particularly in the planning, execution, and evaluation of OSIM programs that are now more structured and goal-oriented. In conclusion, this community service activity successfully reinforced student leadership competencies through an innovative approach to managing student organizations, while also promoting the development of a sustainable culture of collaborative work. Based on the outcomes, it is recommended that this mentoring model be replicated in other madrasahs and that OSIM leadership development programs be systematically integrated into extracurricular curricula to ensure the continuity and expansion of the positive impacts achieved
Pemberdayaan Usaha Lokal Melalui Pemasaran Digital untuk Meningkatkan Daya Saing Produk Unggulan Desa Kaligentong Arum Marwati; Sintar Nababan; Nopriadi Nopriadi; Dhety Chusumastuti; Sigit Purnomo
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2480

Abstract

This Community Service (PkM) program was conducted in Kaligentong Village, Gladagsari, Boyolali, Central Java, aiming to enhance the competitiveness of local superior products through the implementation of digital marketing strategies for micro, small, and medium enterprises (MSMEs). The main problem faced by the partners was their limited ability to utilize social media and online marketplaces for effective product marketing. The program employed a two-day training approach, including product photography and videography using smartphones, promotional content writing (copywriting), and online store creation on e-commerce platforms, followed by hands-on mentoring and evaluation. The results showed a significant improvement in participants’ knowledge and skills in managing digital business accounts, producing engaging photo and video content, and utilizing marketplaces to expand their market reach. More than 80% of participants successfully created new business accounts and actively promoted their products online. This activity had a positive impact on improving digital literacy and local product marketing while strengthening the collaboration between higher education institutions and the community in developing the village economy.
Membangun LINGKAR (Literasi Digital untuk Anak Pintar) sejak Dini di SDN Mranggon Lawang II Probolinggo Dzaky Isyuniandri; Indani Khoirun Nisak
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2481

Abstract

The purpose of this community service activity is to improve the digital literacy of children at SDN Mranggon Lawang II by teaching them how to find accurate information and know the dangers of hoaxes. In order for children to use technology wisely, they must be taught important digital literacy from an early age. This activity was carried out through interactive lectures and Q&A discussions for seven days in August 2024. In addition to examples of simple false information, the material includes differences of opinion and facts, there were 13 children who participated showing a high level of enthusiasm during the activity. However, there are obstacles regarding language that hinder understanding that can be overcome through communication techniques and visual media. The results of the activity show that children better understand the importance of critical thinking when getting information. This activity is expected to increase knowledge about digital literacy and encourage smart media behavior.
Optimalisasi Kompetensi Kerja Melalui Program Praktek Kemahiran Hukum II bagi Mahasiswa Magang di Kanwil Kemenkum Kalteng Rizky Hairiana; Almas Jaitun; Ahmad Sukma Nugraha; Nadilla Oktaviany; Nurul Nurul; Noor Adiyati; Rafik Patrajaya
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2496

Abstract

The Legal Proficiency Practice Program II is an activity designed to connect the academic competence of students with the needs of work in legal institutions, one of which is the Regional Office of the Ministry of Law in Central Kalimantan. The main problem raised in this activity is how the optimization of student work competence can be achieved through direct involvement in the legal bureaucracy environment. The purpose is to provide a real professional experience, strengthen students' understanding of legal and administrative tasks, and form a professional identity as a prospective legal practitioner. The methods used include the placement of students with a rotation system in various work units for 30 days, observation of bureaucratic activities, involvement in substantive and administrative tasks. The implementation results show that the direct involvement of students in various work units can improve technical competencies, such as document management, meeting assistance, and information services, as well as develop non-technical competencies such as work ethics, communication, discipline, and time management. The internalization of PASTI values and the reflection process through the logbook also strengthens the formation of students' professional identity. Overall, the PKH II program is proven to be effective in optimizing the work competence of students and increasing their readiness to enter the world of the legal profession.
Pemberdayaan Masyarakat Pesisir dalam Pencegahan Malaria pada Anak di Kampung Turu Wilayah Kerja Puskesmas Serui Kota Arisjulyanto, Dedy; Mesa, Nofita Dewi Kok; Istyanto, Febry; Siregar, Neny San Agustina
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2509

Abstract

Malaria remains a significant health issue in the coastal areas of Yapen Islands Regency, particularly among children who are at high risk of morbidity and mortality. To address this, a community empowerment and mentoring activity was conducted in Kampung Turu, the service area of Serui Kota Health Center, with the aim of increasing knowledge and practices related to malaria prevention through a community-based education approach. The program involved 60 respondents and was carried out in three stages: preparation, implementation, and monitoring and evaluation. The interventions included malaria education, demonstrations on the use of insecticide-treated bed nets, environmental management, and training community health workers as education agents. Pre–post test evaluations showed an improvement in community knowledge and awareness regarding malaria prevention in children. The community empowerment approach was proven effective in promoting positive behavioral changes and enhancing the capacity of parents and health workers to carry out sustainable malaria prevention efforts. This program is expected to serve as a model for public health interventions in coastal areas aimed at reducing the risk of malaria in children.  

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