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Multidisciplinary Journal of Religion and Social Sciences (MJRS)
Published by EL-EMIR INSTITUTE
ISSN : 30633060     EISSN : 30632455     DOI : https://doi.org/10.69693/mjrs
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Multidisciplinary Journal of Religion and Social Sciences (MJRS) is published by the El-Emir Institute helping academics, researchers, and practitioners to disseminate their research results. MJRS is a blind peer-reviewed journal dedicated to publishing quality research results in the fields of Religion and Social Sciences. All publications in the Joebmas Journal are open access which allows articles to be available online for free without any subscription. Multidisciplinary Journal of Religion and Social Sciences (MJRS) is a national journal with e-ISSN: 3063-2455, and is free of charge in the submission process and review process. Multidisciplinary Journal of Religion and Social Sciences (MJRS) publishes articles periodically four times a year, in Janury, April, July, Oktober. MJRS uses Turnitin plagiarism checks, Mendeley for reference management and supported by Crossref (DOI) for identification of scientific paper.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 2 No. 2 (2025): April 2025" : 6 Documents clear
Pentingnya Etika Bisnis Dalam Menjaga Hubungan Dengan Konsumen Nurhalima, Rusty Aliya
Multidisciplinary Journal of Religion and Social Sciences Vol. 2 No. 2 (2025): April 2025
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63477/mjrs.v2i2.192

Abstract

This study aims to analyze the importance of the role of business ethics in maintaining mutually beneficial relationships between companies and consumers. In an increasingly competitive business environment, the implementation of sound ethics can be a determining factor in building and maintaining consumer trust. This research employs a literature review method by examining various references, including books, journal articles, and relevant previous studies. Through this analysis, the study focuses on key concepts of business ethics, such as transparency, honesty, and corporate social responsibility, and their application in the relationship between companies and consumers. The results indicate that companies that effectively implement business ethics are able to build stronger trust among consumers, which in turn enhances loyalty and increases customer retention. In addition, business ethics play a significant role in managing corporate reputation, as consumers tend to prefer brands they perceive as responsible and attentive to their well-being. Companies committed to ethical practices are also more responsive to consumer feedback and complaints, which helps improve their products and services. Furthermore, consistent application of business ethics enables companies to face crises with integrity and find fair solutions, thereby reducing the risk of losing consumer trust. The study also reveals that companies that implement corporate social responsibility (CSR) effectively, particularly in social and environmental aspects, can foster deeper and more positive relationships with consumers. Overall, this study demonstrates that business ethics are not merely moral principles, but also a crucial strategy for strengthening long-term consumer relationships and enhancing a company’s competitive position in the market.
Peran Corporate Social Responsibility (CSR) Dalam Meningkatkan Reputasi Dan Keberlanjutan Bisnis Di Era Modern Aisyah, Siti
Multidisciplinary Journal of Religion and Social Sciences Vol. 2 No. 2 (2025): April 2025
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63477/mjrs.v2i2.193

Abstract

This study aims to analyze the role of Corporate Social Responsibility (CSR) in enhancing corporate reputation and supporting business sustainability in the modern era, which is marked by increasing public awareness of social and environmental responsibilities. CSR is no longer viewed merely as philanthropic activity, but rather as an integral part of a sustainable business strategy. The research employs a descriptive qualitative approach using case study techniques on several companies actively implementing CSR programs in Indonesia. Data were collected through in-depth interviews, documentation, and literature review, then analyzed thematically to identify the relationship between CSR implementation and corporate reputation, as well as key indicators of business sustainability such as customer loyalty, public trust, and operational efficiency. The results show that CSR, when integrated into business strategy, can significantly enhance corporate reputation. Sustainable CSR programs that are responsive to community needs also contribute to fostering harmonious relationships with stakeholders, improving corporate image, and supporting long-term business stability and growth. Thus, CSR proves to be not only socially and environmentally beneficial but also strategically valuable for the survival of companies in the modern era.
Franchise sebagai Model Bisnis yang Efektif dalam Ekonomi Modern Maqfiroh, Siti Annisaul
Multidisciplinary Journal of Religion and Social Sciences Vol. 2 No. 2 (2025): April 2025
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63477/mjrs.v2i2.195

Abstract

This study aims to examine the effectiveness of the franchise business model in facing the dynamics of the modern economy. Franchise has become one of the alternative business strategies widely favored because it is considered capable of accelerating business growth with relatively low risk. The main objective of this study is to analyze the advantages of the franchise system, the challenges faced, and its potential in supporting economic growth, especially for small and medium enterprises. The method used in this study is a qualitative descriptive approach with a literature review. Data were collected through the analysis of various literature, scientific articles, business reports, as well as observations of several franchise business practices in the field. The main focus is directed at operational aspects, partnership relationships, and adaptation to technological developments. The results show that franchise is an effective and efficient business model, particularly in terms of business expansion, managerial efficiency, and risk reduction. Additionally, franchises have proven to be more resilient to economic pressures because they are based on a tested system. However, the effectiveness of franchising greatly depends on the quality of the relationship between franchisors and franchisees, as well as their ability to adapt to market changes and technology. Therefore, good management is key to the successful and sustainable operation of franchise businesses.
Menghadapi Tantangan Digital: Kolaborasi Antara E-Commerce Dan E-Business Nasution, Muhammad Haviz
Multidisciplinary Journal of Religion and Social Sciences Vol. 2 No. 2 (2025): April 2025
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63477/mjrs.v2i2.196

Abstract

This study aims to analyze the collaboration between e-commerce and e-business in facing increasingly complex digital challenges. In today's digital era, companies are required to integrate technology to optimize operations, improve efficiency, and create a better customer experience. Although e-commerce and e-business have different focuses, namely online transactions and the entire business process, collaboration between the two can create synergies that support business sustainability and growth. This study uses a library approach to explore the benefits, challenges, and strategies for effective collaboration between e-commerce and e-business. The results of the study show that this collaboration allows companies to expand their markets, utilize customer data for decision making, and improve operational efficiency. However, challenges such as data security, adaptation to new technologies, and increasingly fierce competition need to be addressed with the right strategy. This study also provides suggestions for business actors to improve digital literacy, adopt relevant technology, and maintain data security. For the government, it is recommended to provide better digital infrastructure and support regulations that facilitate innovation.
Tantangan Dan Peluang Dalam Memadukan Etika Bisnis Dengan Budaya Organisasi Putri, Alga Afrinda Shandilla
Multidisciplinary Journal of Religion and Social Sciences Vol. 2 No. 2 (2025): April 2025
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63477/mjrs.v2i2.197

Abstract

The purpose of this study is to analyze the challenges and opportunities faced by companies in integrating business ethics with organizational culture, and how the two influence each other in forming a productive and sustainable work environment. This study uses a literature study method by reviewing various relevant reference sources to explore the understanding of the relationship between business ethics and organizational culture, and its implementation in the context of modern companies. The results of the study indicate that although there are challenges in aligning business ethics values ​​with organizational culture, especially in dealing with differences in views and interests between individuals or groups, great opportunities arise if these two aspects can be applied harmoniously. Companies that are able to integrate business ethics with a strong organizational culture tend to have a higher level of trust from external and internal parties, and create a more stable and innovative work environment. This study also found that companies that are successful in overcoming these challenges can achieve sustainable competitive advantage
Strategi Pemasaran Travel Haji Dan Umroh Dalam Meningkatkan Minat Jamaah (Studi PT. Amara Tour And Travel Tahun 2024 Tiana, Rida; Tamyis, Tamyis; Fernadi, M. Feri
Multidisciplinary Journal of Religion and Social Sciences Vol. 2 No. 2 (2025): April 2025
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63477/mjrs.v2i2.224

Abstract

This study aims to analyze the marketing strategies implemented by PT. Amara Tour and Travel in increasing public interest in Hajj and Umrah services in 2024. Using a descriptive qualitative approach, data were collected through observation, in-depth interviews, and documentation. The findings reveal that PT. Amara’s marketing strategy is integrative, combining digital methods such as social media utilization, storytelling, and customer service technology with conventional approaches like community-based promotion through religious gatherings (majelis taklim) and alumni testimonials. This strategy effectively reaches various segments of prospective pilgrims and strengthens emotional bonds and public trust. Furthermore, the study identifies both strengths and weaknesses in PT. Amara’s marketing practices. Its strengths include a strong brand reputation, comprehensive service quality, and a spiritual approach that enhances customer loyalty. However, the company faces several challenges, such as limited promotional outreach in rural areas, a gap between promotional promises and service realities, and a shortage of human resources during peak registration periods. These findings highlight the need for continuous evaluation and innovation in marketing strategies to expand service coverage and improve customer satisfaction.

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