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Sama Jiva Jnanam (International Journal of Social Studies)
Published by Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
ISSN : -     EISSN : 30629829     DOI : https://doi.org/10.25078/ijoss.v2i1.
Core Subject : Social,
Social Sciences
The journal publishes research papers in the fields of tourism, culture, law, communication studies, business, and informatics study.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 63 Documents
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ESG AND TECHNOLOGY USE IN SMES: A FUTURE APPROACH TO GREEN INNOVATION Sugiantari, Ida Ayu Putu Ayunda Aprilia
International Journal of Social Studies Vol. 3 No. 2 (2025): Vol. 3 No. 2 2025
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v3i2.5626

Abstract

This study explains how green innovation and using new technology can help small and medium-sized businesses (SMEs) become more sustainable. As customers and government agencies push for more eco-friendly practices, SMEs are dealing with both difficulties and chances when it comes to adopting sustainable technologies. The research points out main challenges like expensive start-up costs and a lack of technical knowledge, but it also shows the long-term advantages, such as saving money and becoming more competitive. The paper uses a detailed review of existing research to find ways to overcome these challenges, stressing the need to include green technologies in how businesses operate. It also suggests that government help, like financial support and training programs, is important for creating an environment that encourages sustainable innovation. The study ends by saying that by using green innovation, SMEs can meet environmental rules and stand out in the market, which helps achieve bigger sustainability goals worldwide.
FAMILY COMMUNICATION AND WOMEN’S CREATIVE EMPOWERMENT IN YEHCANI VILLAGE, ABIANSEMAL BADUNG Astuti Wijayanti; Shantika, Budi
International Journal of Social Studies Vol. 3 No. 2 (2025): Vol. 3 No. 2 2025
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v3i2.5628

Abstract

Family communication is a fundamental relational process that shapes emotional well-being, social learning, and individual creativity within households. This study explores how family communication contributes to women’s creative empowerment in Yeh Cani Village, Abiansemal, Badung. Previous research has emphasized mothers’ roles in maintaining family harmony; however, little attention has been given to how broader communication patterns within traditional communities foster women’s creativity. This research employed a qualitative descriptive design guided by Family Communication Patterns Theory and Symbolic Interactionism. Data were collected through in-depth interviews, participant observation, and document analysis involving eight women (aged 25–55) engaged in creative and productive activities. Data were analyzed using the Miles, Huberman, and Saldana (2014) interactive model. To ensure trustworthiness, member checking and triangulation of sources were conducted following Lincoln and Guba’s (1985) criteria for qualitative rigor. Findings reveal that open, dialogic communication fosters emotional support, collaboration, and creative initiative among women, whereas hierarchical, gendered communication limits self-expression. Women employ adaptive communication strategies, such as subtle persuasion and strategic timing grounded in Balinese values (rwa bhineda, tri hita karana) to maintain harmony while asserting creative agency. Nonverbal and emotional support (e.g. shared domestic labor and encouragement) emerge as a vital dimension of family interaction that reinforces empowerment. This study concludes that family communication in Balinese society operates as both a cultural system and a relational mechanism for empowerment. Open dialogue and empathetic interaction transform traditional family structures into spaces of creativity, equality, and resilience. By extending established communication theories into a Southeast Asian context, the findings contribute to theoretical understanding of family-based empowerment. Practically, they suggest that community-based gender programs should foster dialogic family communication (through empathy training, participatory dialogue, etc.) in alignment with Balinese local wisdom.
CAPITAL INFLOWS TO REGIONAL MOBILITY: SERVICE EXPORTS AS THE TRANSMISSION CHANNEL UNDER DIGITAL MODERATION IN ASEAN (2013–2022) Gajendran, Saranya; Alfina, Alfina
International Journal of Social Studies Vol. 3 No. 2 (2025): Vol. 3 No. 2 2025
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/ijoss.v3i2.5659

Abstract

This study investigates how foreign direct investment (FDI) stimulates regional mobility through the service export channel, and whether digital access strengthens this transmission mechanism in ASEAN from 2013 to 2022. Despite the region’s progress in digital transformation, empirical evidence on how digitalization interacts with capital inflows to influence cross-border service performance and tourism mobility remains limited. Using panel data from ten ASEAN countries, this study applies Hayes’s PROCESS macro (Model 14) in SPSS to test a moderated mediation model, where service exports mediate the effect of FDI on intra-ASEAN visitor arrivals, and internet access moderates the link between service exports and visitor arrivals. The results confirm that FDI significantly increases service exports, which in turn enhance regional visitor mobility, supporting the mediating role of services. However, the moderating effect of internet access on this mediation pathway is not statistically significant. Although the indirect effect of FDI through services grows with higher digital access, the confidence intervals of the moderated mediation index include zero, indicating that the effect is not robust across digital levels. The findings imply that ASEAN’s service-led growth in tourism primarily depends on the intensity of investment rather than variations in digital penetration. Nonetheless, the consistent positive indirect effect highlights the central role of service exports as a policy-relevant bridge between capital inflows and people mobility. Enhancing service competitiveness and ensuring inclusive digital infrastructure remain essential for translating investment gains into sustainable regional tourism integration.
Academic Fit and Workplace Reality: An Evaluation of the Informatics Internship Program at UHN I Gusti Bagus Sugriwa Denpasar
International Journal of Social Studies Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2026)
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

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Abstract

Internships are widely recognized as a key mechanism for bridging academic learning and professional practice, yet their effectiveness depends on multiple contextual and pedagogical factors. This study aims to evaluate the effectiveness of an Informatics internship program by examining (1) the relationship between the academic relevance of internship tasks and students’ theory-to-practice experience, and (2) differences in applied learning outcomes across placement types. A mixed-method approach was employed, combining quantitative analysis of questionnaire data (n = 33) with qualitative feedback from students and partner institutions. Simple linear regression was used to assess the predictive effect of academic relevance, while one-way ANOVA with Tukey HSD post-hoc testing compared outcomes across placement contexts. The results indicate that academic relevance does not significantly predict theory-to-practice experience, suggesting that other factors—such as task diversity, supervision quality, and organizational learning environment—play more substantial roles. However, significant differences were found across placement types (F = 3.25, p = 0.026), with students in private IT companies and village offices reporting higher levels of applied learning compared to those in state-owned enterprises. Qualitative findings further reveal that technically engaging tasks, active supervision, and opportunities for real-world problem solving are critical in enhancing experiential learning, whereas administrative-dominated placements tend to limit skill development. These findings highlight that internship effectiveness extends beyond curriculum alignment and is strongly influenced by the quality and context of workplace learning. This study contributes to the refinement of work-integrated learning models within the Merdeka Belajar–Kampus Merdeka (MBKM) framework and offers practical implications for improving internship design, industry collaboration, and curriculum alignment in Informatics education.
Organizational Culture in the Source-Based Waste Management Education and Vocational Program at Petitenget Temple
International Journal of Social Studies Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2026)
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

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Abstract

Waste management problems in tourism areas and sacred religious spaces require management approaches that are not merely technical in nature, but also address cultural and communication dimensions. This study aims to analyze cultural, structural, and organizational communication barriers in the implementation of the source-based waste management education and vocational program at Petitenget Temple, as well as to formulate strategies for strengthening organizational culture to enhance the program’s sustainability. This research employs a descriptive qualitative method with a phenomenological approach. Data were collected through in-depth interviews with 10 informants consisting of 5 main informants and 5 supporting informants, field observations, and a literature review. The data were analyzed thematically through systematic stages of data reduction, data display, and conclusion drawing. The results indicate that the main obstacles in the implementation of the program include the low internalization of waste segregation culture in religious practices, limited facilities and managerial resources, and the suboptimal pattern of persuasive communication directed at worshippers and visitors. Nevertheless, the education and vocational program has generated cognitive effects in the form of increased knowledge, affective effects in the form of growing environmental awareness, and behavioral effects in the form of the initial practice of waste segregation, although these changes have not yet occurred evenly. Effective strategies for strengthening organizational culture are realized through associative techniques linked to the values of Tri Hita Karana, message structuring techniques, and integrative techniques through collaboration among traditional institutions and government actors. This study concludes that the success of source-based waste management in traditional institutions is strongly determined by the capacity for organizational culture transformation and the effectiveness of persuasive communication based on local values. Theoretically, this study expands the scope of organizational communication and environmental communication within the context of traditional–religious institutions. Practically, the findings of this study may serve as a basis for formulating more contextual and sustainable culture-based waste management policies, particularly in religious tourism areas.
Marketing Communication Strategy for MSMEs Through Content Short Video 2022–2025: Literature Review
International Journal of Social Studies Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2026)
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

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Abstract

The rapid development of the new media ecosystem has fundamentally transformed the landscape of digital interaction, demanding Micro, Small, and Medium Enterprises (MSMEs) to adopt short video-based marketing communication strategies. This research aims to analyze determinant factors, effective strategies, and implementation challenges through a literature study of 20 scientific articles (2022–2025) using the TCCM (Theory, Context, Characteristics, Method) analysis framework. The synthesis results show that short video adoption is driven by the adaptation of audience preferences in the new media era, the efficiency of organic reach costs due to content distribution accessibility, and mediatization pressure in the form of competitive pressure. The most effective communication strategies integrate edutainment based soft-selling approaches, visual hook optimization within the AIDA framework, and the utilization of interactive features to trigger consumer participation. However, the implementation of these strategies is still hindered by digital literacy gaps, content inconsistency, and ROI measurement ambiguity due to dependence on third-party platforms. This research concludes the need for developing adaptive mentoring models and independent performance evaluation metrics to ensure the sustainability of MSME competitiveness in the digital ecosystem.
EXPLORING USER SATISFACTION WITH A DIGITAL TOURISM PLATFORM: A SENTIMENT ANALYSIS OF TRAVELOKA ONLINE REVIEWS
International Journal of Social Studies Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2026)
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

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Abstract

Digital tourism applications have become an essential component of contemporary travel experiences, influencing how tourists search for information, make reservations, and evaluate services. Although various theoretical studies emphasize the role of digital platforms in enhancing tourist satisfaction, there remains a gap between these theoretical expectations and empirical evidence derived from large-scale user-generated content, particularly in the context of tourism applications in developing countries. This study aims to analyze user satisfaction with the Traveloka application by examining online reviews through sentiment analysis in order to bridge this gap between theory and actual user experiences. The research employed a quantitative descriptive approach combined with sentiment analysis techniques. Data were collected from user reviews on the Google Play Store, where an initial dataset of 2,500 reviews was filtered to obtain 516 tourism-related reviews for analysis. The instruments used in this study included text preprocessing procedures, a sentiment classification model, frequency-based keyword analysis, and statistical tests to examine the relationship between user sentiment and rating levels. The results show that positive sentiment dominates user reviews, accounting for 71.23% of the data, followed by negative sentiment at 26.03% and neutral sentiment at 2.74%, supported by an average rating of 3.89 and a median rating of 5. Dominant positive expressions highlight ease of use, fast service, affordable prices, and convenience in booking, while negative sentiment is mainly associated with refund issues, payment systems, account access, and booking cancellations. The chi-square test confirms a significant relationship between sentiment and user ratings (χ² = 1022.00; p < 0.001). In conclusion, while Traveloka is generally perceived as a reliable and user-friendly tourism application, improving service quality in transaction handling and post-purchase processes is crucial to enhancing overall user satisfaction.
Tri Hita Karana and Economic Ethics: Cultural Foundations of Community-Based Financial Institutions in Bali
International Journal of Social Studies Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2026)
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

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Abstract

This study examines Tri Hita Karana as a cultural and ethical foundation of Village Credit Institutions (Lembaga Perkreditan Desa LPD) in Bali, addressing the gap in existing financial sustainability literature that has largely emphasize technical governance while neglecting indigenous moral frameworks. This study adopts a qualitative interpretive approach supported by a conceptual-analytical framework and synthesis of prior empirical studies, including those employing SEM-PLS. It explores how the principle of parahyangan, pawongan, and palemahan are institutionalized through the ethical constructs of Karma and Dharma in shaping financial performance and long-term sustainability. Data were derived from a structured literature review, customary village regulations, and previous ethnographic and empirical studies, analyzed using thematic coding, institutional mapping, and interpretive synthesis. The findings indicate that Karma and Dharma strengthen financial performance by enhancing spiritual accountability, social trust, and ethical discipline. Furthermore, financial performance mediates their influence on institutional sustainability. These results suggest that Tri Hita Karana operates not merely as a cultural philosophy but as an applied system of economic ethics that translates moral values into financial resilience. This study contributes to the literature by demonstrating that culturally embedded Hindu ethics constitute a form of institutional capital and offer an alternative framework for integrating economic, social, and environmental sustainability in community-based finance.
Body Representation in Balinese Cultural Tourism: An Anthropological Study on Symbolism and Commodification
International Journal of Social Studies Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2026)
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

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Abstract

This study addresses the growing importance of body representation within Balinese cultural tourism, where sacred Hindu aesthetics intersect with global tourism economies. While existing literature often emphasizes either symbolic meanings of the body in religious contexts or its commodification in tourism industries, a critical gap remains in understanding how these dimensions coexist and are negotiated in practice. This research aims to examine how the Balinese female body is constructed, represented, and commodified within cultural tourism spaces that simultaneously embody spirituality and commercial exchange. Employing a qualitative approach grounded in critical ethnography, the study was conducted over six months in Ubud, Seminyak, and Sanur (Denpasar). Data were collected through participant observation, 27 in-depth semi-structured interviews with key stakeholders, and document and media analysis. Field notes, interview transcripts, and visual-cultural materials were analyzed using thematic and symbolic interpretation supported by qualitative data software. The findings reveal that the female body in Balinese tourism operates as a hybrid cultural entity, functioning simultaneously as a sacred symbol in ritual contexts and as a commodified object within tourism and sexual economies. In ritual spaces, the body embodies spiritual values, purity, and cosmological harmony, while in tourism performances and spa industries, it is reframed as aesthetic and sensual capital. The study further identifies how sex workers actively negotiate identity and agency by appropriating cultural symbols, spiritual narratives, and traditional aesthetics to meet tourist expectations while maintaining personal boundaries. This duality produces a moral ambiguity within local communities, where the coexistence of sacred and profane practices is often tolerated through flexible cultural frameworks and economic considerations. The spatial and symbolic proximity between temples, spas, and nightlife venues further illustrates the blurred boundaries between spirituality and commodification. The study demonstrates that body representation in Balinese cultural tourism is not merely a process of sexualization but a complex reconfiguration of symbolic, economic, and cultural meanings. The body emerges as a contested site where religious values, global capitalism, and local agency intersect. This research contributes to anthropological discourse by proposing an integrated framework that bridges symbolic anthropology and tourism commodification, highlighting the need for culturally sensitive and ethically grounded approaches in managing tourism development in Bali.
The Urgency of the Role of the Village Consultative Body (BPD) in the Formation of Participatory Village Regulations
International Journal of Social Studies Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2026)
Publisher : Fakultas Dharma Duta UHN IGB Sugriwa Denpasar

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Abstract

To realize good governance, one of the main principles of village governance, as stipulated in Article 24 of Law Number 6 of 2014 concerning Villages, is the principle of participation, namely the involvement of the community in every government process, including the development of village regulations. The role of the Village Consultative Body (BPD), as a legislative body at the village level, is crucial as it channels community aspirations in the development of village regulations, thus resulting in participatory village regulations. The purpose of this study is to identify and analyze the urgency of the role of the Village Consultative Body (BPD) in the development of participatory village regulations. This research is normative legal research, as it examines legislation, theories or doctrines, conceptual thinking, and previous research related to the object of this study. The results indicate that the BPD's role in the development of village regulations is crucial, including serving as a means of representing and channeling community aspirations, promoting transparency and accountability in the development of village regulations, strengthening good village governance, and reducing the potential for conflict between the village government and community members during the implementation of village regulations.

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