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Economic and Business Horizon
Published by Publindo Akademika
ISSN : -     EISSN : 29632765     DOI : 10.54518/ebh
Core Subject : Economy,
Economics, Econometrics & Finance
Economic and Business Horizon (EBH) is an open access journal that publishes multidisciplinary economic and business research in an inclusive scope and format. It allows academics, scholars, and researchers with different backgrounds to share useful research results in the fields of management, marketing, finance, accounting, banking, information systems, corporate governance, business ethics etc. In addition, they can submit their work in the form of empirical research, theoretical and conceptual ideas, reviews, letters, and applied studies. The journal applies an efficient and objective peer review by considering each submission based on scientific merit and research integrity. This journal aims to make a significant contribution to research and knowledge worldwide through original and high-quality publications.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 3 (2024): September" : 5 Documents clear
The Role of Social Media for E-Commerce in Indonesia Nur Wahidah, Fatimatul
Economic and Business Horizon Vol. 3 No. 3 (2024): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.3.2024.508

Abstract

Social media has become an integral component of the e-commerce ecosystem in Indonesia. With features like Instagram Shopping and Facebook Marketplace, the integration between social media platforms and e-commerce creates a smoother and more effective shopping experience for consumers. This research examines the impact of social media on consumer behavior in e-commerce, focusing on the adoption of digital marketing strategies by micro, small, and medium enterprises (MSMEs). The findings suggest that social media usage can enhance customer engagement, increase brand trust, and influence purchase decisions. However, challenges related to data privacy, transaction security, and the ever-changing social media platform algorithms must be addressed by e-commerce actors. With the utilization of new technologies such as augmented reality (AR) and artificial intelligence (AI), businesses can strengthen relationships with customers, improve satisfaction, and drive Indonesia’s digital economy growth.
The Effect of Adaptive Leadership on Employee Performance and Organizational Sustainability Latifah, Mufadlolul
Economic and Business Horizon Vol. 3 No. 3 (2024): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.3.2024.509

Abstract

In the era of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA), adaptive and innovative leadership is a key factor in improving employee performance and maintaining organizational sustainability. This study aims to identify effective leadership styles in influencing employee performance as well as explore the intermediary variables that contribute to these relationships. The research method used is a quantitative approach with survey techniques to collect data from various organizations. The results show that effective leadership not only plays a role in providing direction, but also in creating a supportive and motivating work environment for employees. Additionally, factors such as organizational culture, company policies, and individual motivation have an influence on employee productivity and loyalty. Furthermore, the study found that leadership that supports organizational sustainability is able to create more effective long-term strategies. Therefore, organizations need to implement a leadership strategy that is not only oriented towards achieving targets, but also on developing human resources and creating a healthier and more innovative work environment.
The Role of Corporate Social Responsibility and Reputation Management in Global Marketing Success Suparjo, Suparjo; Dana, Yoga Adhi
Economic and Business Horizon Vol. 3 No. 3 (2024): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.3.2024.510

Abstract

In an increasingly dynamic global economy, companies face significant challenges in ensuring that their marketing strategies are aligned with the principles of ethics, social responsibility, and reputation management. This study examines the importance of ethics in global marketing as a foundation for business success, highlighting how the application of ethical principles can build consumer trust and reduce reputational risk. In addition, corporate social responsibility (CSR) is analyzed as a strategy that can enhance brand image and create long-term value. This study also highlights the crucial role of reputation management in strengthening corporate competitiveness in competitive international markets. Through a literature review and empirical analysis, this study concludes that the integration of ethics, CSR, and reputation strategies is a key factor in determining business sustainability in the global economy. By implementing responsible and transparent business practices, companies can achieve sustainable success and build stronger relationships with consumers and stakeholders.
Innovation and Technology Based Digital Marketing Strategy in Increasing E-Commerce Business Sustainability Azzah Wanajma, Elsa
Economic and Business Horizon Vol. 3 No. 3 (2024): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.3.2024.511

Abstract

The development of digital technology has driven major changes in the world of marketing, especially in e-commerce platforms. This study discusses various digital marketing strategies implemented by companies in increasing competitiveness and customer loyalty in the e-commerce environment. Using a literature study method, this study examines various marketing approaches such as discounts and promotions, loyalty programs, and the use of advertising targeting algorithms. In addition, this study also explores the role of technological innovations such as Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) in improving customer experience and marketing effectiveness. The results of the study show that innovative and technology-based marketing strategies contribute significantly to increasing customer engagement and supporting business sustainability. In addition, sustainability and social responsibility factors are also increasingly becoming major concerns in digital marketing. With a deeper understanding of digital marketing strategies, companies can optimize the use of e-commerce platforms to achieve more sustainable business growth.
The Impact of Organizational Citizenship Behavior on Organizational Effectiveness Sri Sunarsih, Endang; Kumala, Charisha Mahda
Economic and Business Horizon Vol. 3 No. 3 (2024): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.3.3.2024.512

Abstract

This study aims to analyze the role of Organizational Citizenship Behavior (OCB) in supporting organizational effectiveness and how workload affects this behavior in the work environment. OCB is voluntary behavior that is not included in the employee's formal duties but contributes to the performance of the organization. Meanwhile, workload refers to the number of tasks and work pressures that employees have to face in a given period. This study uses a quantitative approach with a survey method to collect data from employees in various organizations. The results show that OCB contributes positively to organizational effectiveness, while too high a workload can inhibit the emergence of this behavior. Therefore, organizations need to manage workloads proportionately to continue to support OCB behavior and improve employee well-being and productivity.

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