cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andri Dayarana K. Silalahi
Contact Email
journalaurora06@gmail.com
Phone
-
Journal Mail Official
journalaurora06@gmail.com
Editorial Address
Jl. Makam Pahlawan, Kel. Tuguwaji, Kec. Tidore, Kota Tidore Kepulauan 97813, Maluku Utara
Location
Kota surabaya,
Jawa timur
INDONESIA
AURORA: Journal of Emerging Business Paradigms
Published by PT. Sangadji Media Publishing
ISSN : -     EISSN : 30474140     DOI : https://doi.org/10.62394/aurora
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
AURORA: Journal of Emerging Business Paradigms is a peer-reviewed academic journal dedicated to advancing knowledge and understanding in the fields of marketing, business, entrepreneurship, human resource management, financial management, strategic management, and accounting. With a focus on emerging trends and innovative practices, the journal serves as a platform for scholarly discourse and intellectual exchange, facilitating the dissemination of cutting-edge research and fostering interdisciplinary collaboration.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2024): December" : 5 Documents clear
Enhancing Productivity and Welfare: The Impact of Farmer-Cooperative Partnerships in the Oil Palm Sector Yosua, Relansius; Susilo, Achmadi; Wisnujati, Nugrahini Susantinah
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.137

Abstract

This study investigates how palm oil farmers can enhance their productivity and welfare through strategic partnerships with cooperatives, with a focus on the Sinar Berkah Cooperative. Using a quantitative approach and employing structural equation modeling (SEM), the research examines the influence of cooperative membership, access to resources, education and training, and government support on farmers’ productivity. Data was collected from both primary and secondary sources, with respondents purposefully selected from the largest farmer groups within the cooperative. Key findings highlight the significant role of resource access—such as capital, raw materials, and technology—in driving productivity improvements. The study also underscores the cooperative’s critical role in facilitating legal recognition and improving market access, helping farmers overcome business challenges. However, it reveals that current education and training initiatives, along with government support, have not yet yielded significant improvements in productivity. These findings suggest that more targeted interventions are required to fully realize the potential benefits of such partnerships. The SEM analysis provides insights into the key factors influencing the productivity and welfare of oil palm farmers, offering valuable recommendations for enhancing business outcomes through more efficient and supportive cooperative-farmer collaborations.
Optimizing Agricultural Food Institutions at the Farmer Level to Enhance Rice Productivity: A Strategic Approach for Sustainable Development Istifadhoh, Emilia; Patiung, Markus; Wisnujati, Nugrahini Susantinah
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.138

Abstract

This study aims to analyze the role of agricultural food institutions at the farmer level in enhancing rice productivity in Lamongan Regency, East Java. It examines the contributions of these institutions to productivity and identifies strategies to optimize their functions, thereby improving the overall business environment for farmers. Employing a descriptive research method with a survey design, primary data were collected through structured interviews and direct observations from agricultural extension workers and farmers, complemented by secondary data from relevant publications. The findings indicate that agricultural food institutions play a moderately effective role in boosting rice production, influenced by factors such as land ownership, farmer group participation, access to technology, and market access. Specifically, effective land management and high soil quality positively affect productivity, while appropriate technology and active engagement in farmer groups further enhance yields. However, challenges such as inadequate land management practices, the need for technological innovation, limited farmer participation in group activities, and insufficient market access hinder optimal productivity. This study contributes to understanding the intersection of institutional dynamics and agricultural productivity and offers insights for strengthening agricultural institutions to support sustainable agricultural development. Future research should explore different regions and crops and delve deeper into market dynamics, technological innovations, and policy interventions to enhance farmer welfare and productivity.
Unlocking Consumer Satisfaction: How Product Quality, Service Quality, and Preferences Drive Hydroponic Lettuce Purchases Rizki Ramadhan, Mohammad Akbar; Sastrya Wanto, Hary; Wisnujati, Nugrahini Susantinah
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.139

Abstract

This study aims to analyze the model of purchasing decisions and their impact on consumer satisfaction when buying hydroponic lettuce. It specifically investigates how product quality, service quality, consumer preferences, and purchasing decisions directly affect consumer satisfaction. Additionally, it examines the indirect influence of product and service quality on consumer satisfaction through purchasing decisions. Utilizing a quantitative research methodology, data was collected via a structured questionnaire employing a Likert scale to measure respondents' attitudes. The sample consisted of 75 consumers of hydroponic lettuce from Level One MSMEs. The analysis involved various statistical tests, including outer model testing for validity and reliability, goodness-of-fit assessments, and hypothesis testing to explore the relationships among five key variables: purchasing decisions, consumer satisfaction, consumer preferences, service quality, and product quality. Findings indicate that while product quality does not significantly influence purchasing decisions, both service quality and consumer preferences have substantial effects on these decisions, ultimately impacting consumer satisfaction. Moreover, the study highlights the importance of understanding the multifaceted factors influencing consumer decision-making, suggesting that future research should explore a broader range of products and additional variables, such as brand loyalty, to gain deeper insights into consumer behavior.
Market Penetration Strategies of Mixue Ice Cream & Tea in Emerging Markets : A Case Study of Laos Kommadam, Khonexai; Thu, Khin Myat
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.141

Abstract

This study examines the market penetration strategies of Mixue Ice Cream & Tea in Laos, an emerging market in Southeast Asia. Using a qualitative case study approach, data were collected through semi-structured interviews with key stakeholders, including franchise owners, management representatives, and local distribution partners, supplemented by secondary data from company reports, industry publications, and market research. The findings reveal that Mixue’s success in Laos is driven by a combination of low-cost pricing, culturally relevant product adaptations, and an efficient franchise-based distribution model. These strategies have allowed the brand to effectively penetrate the Lao market, overcoming challenges posed by infrastructure limitations and competitive pressures. The study also demonstrates the importance of balancing global brand consistency with local customization, as Mixue has successfully adapted its marketing and product offerings to align with the preferences of Lao consumers while maintaining the core elements of its global identity. However, the company’s continued growth will depend on its ability to innovate and respond to evolving consumer preferences and increased competition in the market. The findings contribute to the literature on global brand adaptation and market penetration in emerging markets, offering practical insights for other businesses looking to expand in similar contexts.
Utilization of Virtual Reality Technology in Tourism Destination Promotion Strategy to Increase Tourist Attraction Istiqlal, Istiqlal; Irsyad, Ziqrurrahman; Iswanto, Dedy
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.148

Abstract

This study aims to explore the utilization of Virtual Reality (VR) technology in tourism destination promotion strategies to increase tourist attraction through a Systematic Literature Review (SLR) approach. The study was conducted by selecting literature from academic databases such as Google Scholar, Scopus, and DOAJ, using keywords such as “virtual reality,” “destination promotion,” and “tourism” within the time span of 2014-2024. The results showed that VR significantly influenced travelers' perceptions by creating deep emotional engagement and increasing visit intentions. VR is also able to strengthen destination image through immersive experiences that enrich tourists' interactions with virtual environments. However, challenges were found in the adoption of VR by certain demographic groups, such as elderly travelers who tend to be more resistant to this technology. This research highlights the gaps in understanding regarding the wider application of VR, as well as the need for further research to develop effective and holistic promotional strategies to integrate VR with conventional methods. Future research should focus on ways to maintain the authenticity of the tourist experience through VR as well as reaching more diverse market segments.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 2 No. 2 (2025): In Press Vol. 2 No. 1 (2025): June Vol. 1 No. 2 (2024): December Vol. 1 No. 1 (2024): June