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Andri Dayarana K. Silalahi
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AURORA: Journal of Emerging Business Paradigms
Published by PT. Sangadji Media Publishing
ISSN : -     EISSN : 30474140     DOI : https://doi.org/10.62394/aurora
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
AURORA: Journal of Emerging Business Paradigms is a peer-reviewed academic journal dedicated to advancing knowledge and understanding in the fields of marketing, business, entrepreneurship, human resource management, financial management, strategic management, and accounting. With a focus on emerging trends and innovative practices, the journal serves as a platform for scholarly discourse and intellectual exchange, facilitating the dissemination of cutting-edge research and fostering interdisciplinary collaboration.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol. 2 No. 2 (2025): In Press" : 2 Documents clear
The Rise of Digital Literacy in Business Communication: A Bibliometric Analysis Ariani Simabur, Lisda
Aurora: Journal of Emerging Business Paradigms Vol. 2 No. 2 (2025): In Press
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v2i2.241

Abstract

This study provides a comprehensive bibliometric analysis of the intersection between digital literacy and business communication, aiming to map the intellectual structure, thematic evolution, and research gaps within this emerging domain. Using data extracted from the Scopus database, a total of 13,126 documents were analyzed through country collaboration networks, keyword co-occurrence visualization, and subject area distribution. The findings reveal that research in this field is globally distributed yet dominated by contributions from developed countries. The subject area analysis demonstrates a strong interdisciplinary orientation, with the Social Sciences and Business, Management, and Accounting fields contributing the majority of publications. Keyword mapping indicates three major thematic clusters: digital literacy in organizational and technological contexts, socio-demographic and health-related dimensions, and external communication functions such as public relations and reputation management. Despite the large body of literature, only six documents were identified as directly addressing both digital literacy and business communication simultaneously, highlighting a significant research gap. This study underscores the need for a more integrated theoretical and empirical approach to understanding how digital literacy shapes communication effectiveness, organizational adaptation, and strategic engagement in digital business environments.
Digital Innovation in Enhancing Competitiveness of Destination Marketing Strategy Irsyad, Ziqrurrahman; Fuzail, Muhammad; Iswanto, Dedy; Gamri, Mohammad
Aurora: Journal of Emerging Business Paradigms Vol. 2 No. 2 (2025): In Press
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v2i2.147

Abstract

This research aims to analyze the role of digital innovation in improving the competitiveness of tourist destination marketing strategies with a Systematic Literature Review approach. Literature sources were taken from Google Scholar, Scopus, and DOAJ indexers, with a focus on publications between 2014 and 2024. The results show that the application of digital technology in destination marketing has a significant impact on tourist attraction and satisfaction. Innovations such as social media, virtual reality, and digital content have proven to be effective in increasing destination visibility and enhancing the traveler experience. The characteristics of digital technologies, including their ability to provide real-time and interactive information, play an important role in influencing traveler decisions. However, the research also identified challenges such as the digital divide and potential loss of cultural authenticity that need to be addressed, as they may reduce the effectiveness of marketing strategies. Therefore, the balance between digital innovation and preservation of local culture is a key factor in creating an effective and sustainable marketing campaign. The findings are expected to provide insights for destination managers in designing marketing strategies that are more innovative and responsive to changing tourism trends.

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