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Heskyel Pranata Tarigan
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Jl. Ratu Agung No 4, Anggut Bawah, Ratu Samban, Kota Bengkulu, 38223.
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Kota bengkulu,
Bengkulu
INDONESIA
Journal of Management, Economic, and Accounting
Published by Utami Publisher
ISSN : -     EISSN : 30643929     DOI : https://doi.org/10.70963/jmea
Core Subject : Economy,
Economics, Econometrics & Finance
Management: Strategic management, human resource management, organizational behavior, leadership, and operations management. Economics: Microeconomics, macroeconomics, international economics, development economics, and behavioral economics. Accounting: Financial accounting, managerial accounting, auditing, taxation, and accounting information systems. Finance: Corporate finance, investment analysis, financial markets, and risk management. Business Strategy: Competitive analysis, innovation management, entrepreneurship, and business ethics. Sustainability and Corporate Governance: Sustainable business practices, corporate social responsibility (CSR), and governance frameworks.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 22 Documents
 1   2   3 
The Impact of Service Quality and Mobile Banking Usage on Customer Satisfaction at PT Bank Mandiri Kepahiang Branch Saputra, Deni; Susanti , Neri; Sudarsono, Aji
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v2i2.707

Abstract

As a financial institution, the banking sector naturally requires digital service adaptation, and the banking sector in Indonesia is no exception. Generally, the banking sector in Indonesia comprises two main approaches: conventional banking and Islamic banking. The objective of this study is to determine the influence of service quality and mobile banking usage on customer satisfaction at PT. Bank Mandiri KCP. Kepahiang. The methods used in this study include validity testing, reliability testing, multiple linear regression analysis, the coefficient of determination, and hypothesis testing. This is a quantitative study. The sample size for this study was 55 visitors to Bank Mandiri KCP Kepahiang, selected at random. The results of the multiple linear regression analysis yielded the equation: Y = 8.830 + 0.449X1 + 0.356X2. This indicates a positive regression direction, meaning that the variables Service Quality (X1) and mobile banking usage (X2) have a positive influence on customer satisfaction (Y) at Bank Mandiri KCP Kepahiang. From the calculations using SPSS, the coefficient of determination (R-squared) was found to be 0.689. This means that Service Quality (X1) and Mobile Banking Usage (X2) account for 68.9% of the variation in customer satisfaction (Y), while the remaining 31.1% is influenced by other variables not examined in this study.
The Effect of Fear of Missing Out (FOMO) Based on Social Media Promotional Content on Consumer Purchase Decisions: A Case Study of Durian Pancakes in Talang Durian Tebang, Bengkulu City Tarigan, Heskyel Pranata; Kofifah , Fitri
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2026): May
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v2i2.752

Abstract

This study aims to analyze the effect of Fear of Missing Out (FOMO) based on social media promotional content on consumer purchasing decisions at Pancake Durian Talang Durian Tebang Store in Bengkulu City. The FOMO phenomenon, increasingly prevalent in the digital era, drives consumers to make purchasing decisions influenced by viral content on social media platforms such as Instagram, TikTok, and Facebook. The research method used is a quantitative approach with simple linear regression analysis. The research sample consisted of 100 respondents who are active consumers of the store, selected using purposive sampling technique. Data collection was conducted through a questionnaire with a Likert scale (1–5). The results show that FOMO based on social media promotional content has a positive and significant effect on consumer purchasing decisions with a coefficient of determination (R²) of 0.612, meaning that 61.2% of the variation in purchasing decisions can be explained by the FOMO variable. The t-test produced a t-count value of 12.534 > t-table 1.984 with a significance of 0.000 < 0.05, so the alternative hypothesis is accepted.

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