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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Journal of Management, Economic, and Accounting Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi
Susanti , Neri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Price, Location, Promotion and Service on Purchasing Decisions at CV Anugerah Kirana Motor Bengkulu Noviantoby, Noviantoby; Susanti , Neri; Hidayah, Restu
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 1 (2023): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i1.1118

Abstract

CV. Anugrah Kirana Motor Bengkulu is an official dealer of Honda Motorcycle. The address of this dealer is at Dempo Street 18, Sawah Lebar, Ratu Agung, Bengkulu. This dealer sells some kinds of motorcycle types like Honda Scoopy, Honda Vario, Honda Beat and other kinds of motorcycle. The research objective is to determine the influence of price, promotion location and service on purchasing decisions at CV Anugerah Kirana Motor Bengkulu. The sample in this study are 80 consumers who purchased automatic type motorbikes at CV Anugerah Kirana Motor Bengkulu. Data are collected by using a questionnaire and analyzed by using multiple linear regression and hypothesis testing. The results of multiple linear regression calculations obtained multiple linear regression equations Y = 12.106 + 0.356 X1 + 0.249 X2 + 0.372 X3 + 0.132 X4 + e. The results of the t-test variable Price (X1) have a positive and partially significant effect on purchasing decisions with a significant value of 0.022 < 0.05. The location variable (X2) has a partially positive and significant effect on purchasing decisions with a significant value of 0.016 <0.05. The promotion variable (X3) has a positive and partially significant effect on purchasing decisions with a significant value of 0.027 <0.05 and the service variable (X4) has a positive and partially significant effect on purchasing decisions with a significant value of 0.008 <0.05. The results of the F test significance value of 0.000 is less than 0.05 (<0.05), this indicates that simultaneously (simultaneously) there is a significant influence between price, location, promotion and service on purchasing decisions at CV Anugerah Kirana Motor Bengkulu. price variable (X1) location (X2) promotion (X3) and service (X4) have a positive and significant effect on purchasing decisions.
The Influence Of Leadership Style And Work Discipline On Employee Performance At The Dukcapil Service Of Bengkulu City Budiman, Aruf; Susanti , Neri; Yulianti , Oni
Jurnal Pusat Manajemen Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v1i2.487

Abstract

The purpose of this study was to determine the effect of leadership style and work discipline on employee performance at the Dukcapil Service of Bengkulu City. The sample in this study was 30 civil servants at the Dukcapil Service of Bengkule City. Data collection using a questionnaire and the method of analysis used is multiple linear regression, determination test and hypothesis testing.The results of the regression analysis show Y = 2.888 + 0.206X1 + 0.882 X2, this illustrates a positive regression direction, meaning that there is a positive influence between X1 (leadership style) and X2 (work discipline) on performance (Y). Means that if the variables of leadership style and work discipline increase, performance will increase. Intelligence has a significant influence on employee performance at the Regional Secretariat of Lebong Regency because the significant value is 0.021, less than 0.05. Work discipline has a significant influence on employee performance at the Regional Secretariat of Lebong Regency because the significant value of 0.000 is less than 0.05. Leadership style and work discipline have a significant simultaneous influence on employee performance at the Regional Secretariat of Lebong Regency because a significant value of 0.000 is less than 0.05.
Cash Flow Analysis of School Operational Assistance Funds (BOS) at SMA Negeri 9 Seluma Antonius, Okta; Susanti , Neri; Ali , Novman Ahmad
Journal of Indonesian Management Vol. 1 No. 4 (2021): December
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v1i4.311

Abstract

This study aims to describe the Management of Senior High School Operational Assistance Funds (BOS SMA) in SMA Negeri 9 Seluma in 2018; (1) Planning for SMA BOS Funds at SMA Negeri 9 Seluma, (2) Implementation of BOS Funds for SMA Negeri 9 Seluma, (3) Supervision and Evaluation of BOS Funds for SMA at SMA Negeri 9 Seluma, and (4) Reporting on BOS Funds for SMA SMA Negeri 9 Seluma. This research is a qualitative descriptive study. The location for this research is SMA Negeri 9 Seluma, with the research subjects of the Principal, BOS Treasurer, Teachers, and the School Committee. Data collection techniques used are through observation and interviews. The validity of the data in this study with trigulation and membercheck. Data analysis techniques used in the study were: data reduction, data display / presentation, and drawing conclusions and verification. The results showed that (1) Planning for the BOS Fund for SMA Negeri 9 Seluma in 2018 was carried out by compiling RKAS by the school budget team with the knowledge of the School Committee, teachers, employees, and parents of students. The preparation of the RKAS was carried out simultaneously with the preparation of the BOS SMA RAB. (2) Implementation of SMA BOS Funds, the distribution of BOS SMA 2018 Funds in 4 stages. Withdrawal of BOS SMA Funds by the BOS Treasurer. The use of BOS SMA 2018 funds is intended to finance the operational activities of non-operational schools as in the 2018 BOS SMA technical instructions. Publication is carried out by posting a summary of the RKAS on an announcement board and providing a leaflet for the use of BOS SMA funds to student guardians.
Analysis of Community Satisfaction with Public Services at the Population and Civil Registration Office of Seluma Regency Pratama, Meirio; Susanti , Neri; Restu Hidayah , Nenden
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1160

Abstract

The purpose of this study was to determine public satisfaction with public services in the Seluma Regency Population and Civil Registration Service. The sample in this study was 100 respondents, namely the people of Seluma Regency. Data collection uses observation, interviews, questionnaires and documentation. The analysis method used is IKM in this study based on KEPMENPAN Number 4 of 2007 concerning Guidelines for Preparing Community Satisfaction Surveys. From the results of the study, it was found that the quality of service at the Seluma Regency Population and Civil Registry Office has met the expectations of customers or the community, in other words, the community is satisfied with the services provided by the Seluma Regency Population and Civil Registry Office office with the criteria "Very Good (A)" which is indicated by the average value of the mastarakat perception of 3.64 at an interval of 3.5324 – 4.00. The Community Satisfaction Index (IKM) value of 3.64 is at an interval of 3.5324 – 4.00 with the criterion "Very Good (A)", as well as the IKM value after being converted by 91 is at an interval of 88.31 – 100.00 with the criterion "Excellent (A)". Based on 9 indicators of service quality, the highest value is in the fourth indicator, namely costs / tariffs with an average value of 3.74 at intervals of 3.5324 – 4.00 with the criterion "Excellent (A)". Based on 9 indicators of service quality, the lowest value is in the sixth indicator, namely the competence of the Executor with an average value of 3.35 at intervals of 3.0644 – 3.532 with the criterion "Good (B)".
An Analysis Of Budget Realization Report Of The Regional Revenue Agency At Seluma Regency Sari , Risna Purnama; Susanti , Neri; Kresnawati , Kresnawati
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 2 (2025): January
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v1i2.130

Abstract

The purpose of the study was to determine and analyze the effectiveness of Regional Original Revenue (PAD) and the efficiency of the Budget Realization Report (LRA) expenditure budget at the Seluma Regency Regional Revenue Agency (BAPENDA) for the 2021 fiscal year and 2022 fiscal year. The method used is Quantitative descriptive using effectiveness and efficiency ratios. The results of the research conducted show that the effectiveness ratio of Regional Original Revenue (PAD) for the 2021 fiscal year is quite effective with a percentage of 91.48% while the 2022 fiscal year is ineffective with a percentage of 74.1% and the average effectiveness ratio is less effective with a ratio of 82.79%. The efficiency ratio of the expenditure budget in fiscal year 2021 shows efficient criteria with a percentage of 71.04% and fiscal year 2022 shows quite efficient criteria with a percentage of 82.1% and the average efficiency ratio is efficient with a percentage of 76.57%. With the level and criteria determined and the target to be achieved, Bapenda Seluma Regency cannot be categorized as highly effective and highly efficient financial performance because the PAD effectiveness ratio and the expenditure budget efficiency ratio have decreased in fiscal year 2022.
Analisis cash rasio pada koperas simpan pinjam serawai mandiri di bengkulu selatan Saputri, Rahma; Susanti , Neri; Rahman , Abdul
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cooperatives are an essential pillar of Indonesia's economy and play a revolutionary role in improving public welfare. The history of cooperatives in Indonesia began in 1896 with Raden Ngabei Aria Wiriatmadja in Purwokerto. This study aims to analyze the cash ratio of the Serawai Mandiri Cooperative to understand the patterns of cash inflows and outflows and to assess the cooperative's financial condition.The analysis shows that the operating cash flow ratio of 1.04 reflects the cooperative's ability to cover short-term liabilities, although the figure is close to the safe threshold. Conversely, the cash flow coverage ratio of 0.0606 indicates potential difficulty in meeting debt obligations, which could affect liquidity if not addressed promptly.The cooperative has a cash-to-interest coverage ratio of 5.23, indicating a good capacity to pay interest on its debt. Similarly, the cash coverage ratio for current liabilities of 1.04 shows a relatively stable financial position, though still vulnerable to changes in income and obligations.Investment in fixed assets is evident from the high capital expenditure ratio (14.81), reflecting a long-term strategy but one that carries risks if cash flow is insufficient. The total debt ratio of 0.232 indicates a conservative funding structure with low dependence on debt. However, the cooperative could still optimize debt financing for growth.Interestingly, the ratio of operating cash flow to net income is very high at 192.86, suggesting that operational cash flow is significantly higher than net income—an indication of high-quality earnings and sound financial health.Overall, the cooperative is in fairly good financial condition but still requires careful cash and liability management to remain stable and continue to grow.
Factors Influencing Customers' Decisions To Save At Bengkulu Bank, Manna South Bengkulu Branch Pabela, Beny; Susanti , Neri; Hidayah , Nenden Restu
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v2i1.879

Abstract

This research aims to determine the influence of service quality, interest rates, banking facilities and promotions on customers' decisions to save at Bank Bengkulu, Manna South Bengkulu branch. The sample used in this research was 100 customers who saved at Bank Bengkulu, Manna Bengkulu Selatan branch. Data collection uses a questionnaire and the analysis methods used are validity testing, reliability testing, classical assumption testing, and hypothesis testing. The results of this research show that the value of Y = 0.581 + -0.063 (X1) + 0.197 (X2) + -0.081 (X3) + 0.923 (X4) with a positive regression direction means that service quality has a significant effect on customers' decisions to save, because the significant value is 0.000, which is smaller than 0.05. This means that the quality of service will increase customers' decisions to save at Bank Bengkulu, Manna Bengkulu Selatan branch. Interest rates have a significant effect on customers' decisions to save at Bank Bengkulu Manna South Bengkulu branch because the significant value of 0.000 is smaller than 0.05. This means that the interest rate will increase customers' decisions to save at Bank Bengkulu, Manna Bengkulu Selatan branch. Banking facilities have a significant effect on customers' decisions to save at Bank Bengkulu Manna South Bengkulu branch because the significant value of 0.000 is smaller than 0.05. This means that banking facilities will increase customers' decisions to save at Bank Bengkulu, Manna Bengkulu Selatan branch. Promotion has a significant effect on customers' decisions to save at Bank Bengkulu Manna South Bengkulu branch because the significant value of 0.000 is smaller than 0.05. This means that the promotion will increase customers' decisions to save at Bank Bengkulu, Manna Bengkulu Selatan branch. Service quality, interest rates, banking facilities and promotions have a significant effect on customers' savings decisions so that the initial hypothesis proposed is proven (Ha is accepted). This means that there is a significant influence on service quality, interest rates, banking facilities and promotions on customers' decisions to save together. The coefficient of determination R square is 0.91. This means that service quality, interest rates, banking facilities and promotions influence customers' savings decisions 78% while the remainder (10078% = 22%) is influenced by other causal factors not examined in This study.
Digital Marketing Strategy To Increase Sales At The Hawwapassion Store, Bengkulu City Andini, Puja; Susanti , Neri; Astuti, Kamelia
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i1.447

Abstract

This research aims to analyze the digital marketing strategy implemented by the Hawwa Passion Store in Bengkulu City in an effort to increase sales. Through participatory methods and focus group discussions, this research evaluates the effectiveness of the use of social media and e-commerce platforms and identifies the challenges faced by business actors.The research results show that implementing digital marketing strategies, especially through social media such as Instagram and Facebook as well as e-commerce platforms such as Tokopedia and Shopee, has succeeded in increasing sales of the Hawwa Passion Shop by 40%. The use of engaging visual content and digital advertising campaigns play an important role in capturing consumer attention and increasing engagement.However, this research also found several limitations, including limited technical knowledge in content management and relatively high digital advertising costs. Apart from that, unstable internet access in several areas of Bengkulu City is also an obstacle in implementing this strategy.The main contribution of this research is to provide insight into effective digital marketing practices for small and medium enterprises in the thrifting sector. It is hoped that the resulting recommendations can help business actors optimize their digital marketing strategies, overcome existing obstacles, and ultimately increase sales and business growth.
An Analysis Of The Recording And Assessment Methods Of Inventory At Carnova Variasi Kota Bengkulu Lestari, Putri Ayu Endah; Susanti , Neri; Astuty , Kamelia
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.484

Abstract

A better inventory system can increase profit, while a less efficient system can erode profit and make a business less competitive. The main benefit of inventory formation is to protect the company from unforeseen events and disruptions in business. The aim of this research is to analyze the recording and assessment methods of inventory at Carnova Variasi Kota Bengkulu. The recording and assessment methods of inventory, specifically for car seat covers, rice noodle carpets, and android head units at Carnova Variasi Kota Bengkulu over a 12-month period from May 2023 to April 2024, will be compared with the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) no.9 of 2018. Data collection was done through documentation and research analysis using comparative descriptive analysis. The results were in line with the recording method recommended by SAK EMKM regarding inventory. This is because Carnova Variasi Kota Bengkulu recorded inventory at the time of purchase and sale into detailed purchase and sales reports leading to a perpetual recording method system. Additionally, Carnova Variasi Kota Bengkulu used stock cards as a means of controlling its inventory. However, there are still some discrepancies such as not journalizing at the time of purchase and sale. The inventory assessment system implemented by Carnova Variasi Kota Bengkulu is the weighted average valuation method, which complies with SAK EMKM regarding inventory. This can be seen in the determination of the cost of goods sold taken from the average inventory price by dividing the total purchase price by the existing inventory. However, the inconsistency lies in the fact that Carnova Variasi Kota Bengkulu did not prepare financial statements, resulting in the absence of inventory presentation in the balance sheet.
Co-Authors Ali , Novman Ahmad Andini, Puja Antonius, Okta Astuti, kamelia Astuty , Kamelia Budiman, Aruf Hidayah , Nenden Restu Kresnawati , Kresnawati Lestari, Putri Ayu Endah Noviantoby, Noviantoby Pabela, Beny Pratama, Meirio Rahman , Abdul Restu Hidayah , Nenden Restu Hidayah, Restu Saputri, Rahma Sari , Risna Purnama Yulianti , Oni