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International Journal of Economics, Business Management and Accounting
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30326028     DOI : https://doi.org/10.59890/ijebma.v6i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Business Management and Accounting (IJEBMA) is a research journal in the discipline of economics, business, management, information management, and accounting which is aimed to contribute to a novelty or state-of-the-art academic development or real-world business applications or both. This journal encompasses original research articles, including Economics, Business, management, Accounting, Finance, Behavioral Accounting, Accounting Management, information management, business Ethics, and entrepreneurship. IJEBMA is published by Multitech Publisher twice a year (January and July).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2019): July 2019" : 5 Documents clear
The Impact of Customer Reviews, Hotel Location, and Hotel Price Towards Potential Guests’ Intent to Stay at the Ritz- Carlton, Bali Annarica Tisna; Finny Chianata; Joselyn Chandrigo; Michelle Christy; Valerie
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 1 No. 2 (2019): July 2019
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v1i2.228

Abstract

This study examines the influence of customer reviews, hotel location, and hotel price on the intent of potential guests to stay at The Ritz-Carlton, Bali. Through a mixed-methods approach involving surveys, online reviews, and interviews, the research reveals that positive customer reviews significantly contribute to the likelihood of intent to stay, emphasizing the role of online word-of-mouth. Additionally, favorable hotel location emerges as a key driver for guest intent, while the relationship between hotel price and intent proves more complex, indicating a willingness to pay premium prices for positive reviews and desirable locations. These findings provide insights for strategic decision-making in hospitality marketing and management
Influence of Ease of use, Usefulness and Application Feature toward Repurchase Intention on E-Ticketing by TIX ID Application in Medan City Bella Viona; Callista Lieviera; Eleanor Gwyneth; Eliza Gany; Ellen Irana; Khalizs A. Siregar
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 1 No. 2 (2019): July 2019
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v1i2.229

Abstract

The study examines the factors influencing repurchase intentions in the context of E-Ticketing, focusing on the TIX ID application in Medan City. The factors investigated are ease of use, usefulness, and application features. Ease of use refers to the user-friendliness of the application, while usefulness relates to the perceived benefits users derive from it. Application features encompass the functionalities and capabilities offered by the app. The research aims to understand how these factors collectively impact users' likelihood to repurchase through the TIX ID application. The findings will shed light on the significance of these elements in shaping consumer behavior within the E-Ticketing realm, aiding businesses in enhancing their services and strategies for greater customer retention and repurchase rates
Examining the Impact of Product Quality, Social Media Advertisement, and Product Differentiation on Customer Purchasing Decision at Miramar Restaurant, Pematang Siantar Jocellyn Regina
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 1 No. 2 (2019): July 2019
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v1i2.230

Abstract

The study titled "Examining the Impact of Product Quality, Social Media Advertisement, and Product Differentiation on Customer Purchasing Decision at Miramar Restaurant, Pematang Siantar" investigates the factors influencing customer purchasing decisions in the context of a restaurant setting. The research focuses on three key variables: product quality, social media advertisement, and product differentiation. The abstract outlines the primary objectives and scope of the study, highlighting its relevance for the restaurant industry. It likely includes a brief description of the research methodology, such as data collection techniques and analytical methods used. The expected outcomes or contributions to the field of marketing and consumer behavior may also be summarized. Since I don't have access to the specific content of the paper, the information provided above is a general representation of what an abstract for such a study might include. If you need more detailed information or specific content from the abstract, please provide additional context or details, and I'd be happy to assist further
Customers’ Perception and Encounters in Social Media Platforms Used for Online Advertising Arc J. Datario; Rubenson M.Magraci; Altea M. Esquillo; Nicko A. Mganye; Glenda P. Binay
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 1 No. 2 (2019): July 2019
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v1i2.385

Abstract

This  research study aims to investigate customer perceptions and experiences regarding affiliate sellers in social media. With the increasing prevalence of social media platforms as influential marketing channels, understanding how customers perceive and engage with affiliate sellers is crucial for both marketers and influencers.The study employs an  online survey method to collect data from fifty five (55) random online shoppers as a  diverse sample of social media users. The survey questionnaire comprises structured questions designed to assess customer perceptions and experiences with affiliate sellers, including their trust levels, perceived authenticity, purchase intentions, and satisfaction with recommended products. Additionally, demographic information is collected to analyze any potential variations in customer perceptions based on factors such as age, gender, and social media usage patterns.By understanding customer perceptions and experiences on affiliate sellers, marketers can enhance their understanding of consumer behavior in the context of social media marketing and optimize their affiliate marketing strategies accordingly. These insights can help marketers improve the effectiveness of their campaigns, build stronger relationships with customers, and drive higher levels of customer engagement and satisfaction.In conclusion, this quantitative research study provides valuable insights into customer perceptions and experiences regarding affiliate sellers in social media. The findings offer practical implications for marketers and influencers seeking to maximize the impact of their affiliate marketing efforts in the ever-evolving landscape of social media platforms Keywords: customers perception, affiliate sellers performance, increased sales to the market, exploring customers experiences.
Pharmaceutical Marketing: A Contrast of Different Markets Rehan Haider
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 1 No. 2 (2019): July 2019
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v1i2.386

Abstract

Pharmaceutical Marketing  is a versatile field that varies considerably across various markets, compelled by diverse supervisory atmospheres, service behaviors, and healthcare structures. This item provides a brief overview and corresponding blueprints for drug marketing in developed and emerging markets. In developed markets like the United States and Western Europe, drug shopping is characterized by intense competition, tight management, and a strong emphasis on direct-to-service billing. Pharmaceutical companies laboriously test drugs, often developing costly ones. Consequently, shopping efforts devote effort to something that establishes brand knowledge and differentiates brands. Direct-to-service announcements, through television, print, and mathematical radio, play a pivotal function in these markets, often accompanying customers in distinguishing drugs by name and following physician prescribing patterns. In contrast, emerging markets such as India and Brazil, present a variety of landscapes Here, the foundation and approach to cures are challenges, and pricing pressures are more important. Pharmaceutical parties in these domains often plan out general translations of drugs due to economic constraints. Marketing plans in emerging markets frequently include a more meaningful emphasis on affordability, approach ability, and alliances with local healthcare providers. Moreover, word-of-mouth shopping and society's health laborers play a critical role in influencing patient selections. Pharmaceutical shopping in two developed and emerging markets nevertheless faces growing scrutiny concerning moral practices, transparency, and the balance between profits and community health. The regulatory crowd everywhere is tightening their belts to guarantee that shopping efforts do not compromise patient security or information for purchasers

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