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International Journal of Economics, Business Management and Accounting
Published by MULTITECH PUBLISHER
ISSN : -     EISSN : 30326028     DOI : https://doi.org/10.59890/ijebma.v6i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Economics, Business Management and Accounting (IJEBMA) is a research journal in the discipline of economics, business, management, information management, and accounting which is aimed to contribute to a novelty or state-of-the-art academic development or real-world business applications or both. This journal encompasses original research articles, including Economics, Business, management, Accounting, Finance, Behavioral Accounting, Accounting Management, information management, business Ethics, and entrepreneurship. IJEBMA is published by Multitech Publisher twice a year (January and July).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 5 No. 2 (2023): July 2023" : 5 Documents clear
The Financial Application of Machine Learning Using R Software Sami Mestiri
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i2.1165

Abstract

In the last years, the financial sector has seen an increase in the use of machine learning models in banking and insurance contexts. Advanced analytic teams in the financial community are implementing these models regularly. In this paper, we analyses the limitations of machine learning methods, and then provides some suggestions on the choice of methods in financial applications. We refer the reader to the R libraries that can be used to compute the Machine learning methods 
Semiotic Analysis and Moral Message in the Film Parasite Andriani, Astri Dwi; Anggraeni, Yuni Sri
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i2.1166

Abstract

The 2019 film Parasite is a film that tells about social and economic disparities in the lives of two families, which carries many moral messages for film lovers in Cianjur. The topic of Parasite 2019 is considered to attract the attention of researchers because the film was widely discussed and was a trend at that time, receiving many nominations and world awards. The 2019 film Parasite became the first film from South Korea to receive an Academy Award nomination and the first non-English language film to win a nomination for best film. The film also received four nominations at the 73rd British Academy Film Awards, winning for film not in the English language and best original screenplay. The film was also the first non-English language film to win the Screen Actors Guild Award for outstanding performance in a motion picture. This film by director Bon Joon Ho managed to get more than 10 million viewers, namely a total of around 10,249,000 viewers. This research is qualitative research using John Fiske's hermeneutics and semiotics approach. There are stages for analyzing objects according to John Fiske, namely the Reality and Representation stages. The results of this research show that the 2019 film Parasite is a film that represents the meaning of social and economic inequality that occurs in South Korea which is packaged nicely in a film               
The Influence of Television User Satisfaction on Youtube Media Adoption in the Cipanas Kabar Facebook Group Andriani, Astri Dwi; Anggawan, M. Yusuf Agam; Kurniadi, Endrian
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i2.1167

Abstract

TV The presence of the internet provides an additional medium for receiving various information. One of these media is Youtube. This study aims to examine the effect of television user satisfaction on the adoption of Youtube media in the Facebook group Kabar Cipanas. The method used in this research is quantitative method. The theory used in this research is the Uses and Gratifications theory by Katz, Blumer and Gurevitch and the innovation diffusion theory by Evert M. Rogers and Floyd G. Shoemaker. The data testing technique was carried out using IBM SPSS Statistics 22 (64-bit edition) 2013 software. The results of this study indicate that TV user satisfaction has a significant effect (0.006) on the adoption of Youtube Media in members of the Facebook group Kabar Cipanas
Impact of Social Media Marketing on Brand Awareness of Watches in Ahmedabad City Mujiburrehman, Lala; Ravi, Ladumor; Vidani, Jignesh
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i2.1180

Abstract

This study investigates the impact of social media marketing on brand awareness of watches in Ahmedabad city. In an age where digital platforms help shape consumer perceptions, to understand the dynamics of social media marketing's impact on brand awareness becomes critical for a business, such as competing watches. To what extent social media marketing strategies have contributed to the visibility and recognition of the brand in the local market. The research uses a combination of quantitative and qualitative methods to find out. The main purpose of this study is to understand the effectiveness of different platforms to reach and engage the target audience including but not limited to Facebook, Instagram, and Twitter but different social media platforms, etc Focuses and surveys.For brand awareness, social media actions are analyzed to measure the relationship between frequency, type of content shared, and consumer engagement with brand awareness. As such the findings are intended to provide value for the Ahmedabad operating watches brand, which is used to increase their brand visibility and prepare their social media strategy.This study not only contributes to the academic community on the relationship between social media marketing and brand awareness but also provides implications for businesses seeking to optimize digital marketing efforts in the specific context of the watch industry in Ahmedabad city. As consumer behavior is constantly evolving in this digital age, all research marketing strategies should address the timely user reviews that are significant to the success of a watch brand in the local market has the effect
A Survey on Comparative Study of Customer Behaviour in Online and Offline Purchase of Electronic Items in Ahmedabad Khan, Arbaz; Makwana, Anjali; Vidani, Jignesh
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i2.1182

Abstract

Online shopping is quite a new thing these days, although some people are still unaware of it. Although everyone uses the word "shopping" regularly, Internet shopping is becoming more and more popular these days. When everyone goes to shopping, some people get what they need, while others buy more. It means that it can satisfy an internal objective. If someone wants to talk to a close friend or relative, they can send them messages without any charges, search anything on Google, locate someone, express their love towards them through gifts, etc. This is an advantage of modern technology. This study examines consumers who purchase electronic goods online or offline. Even though traditional markets are shrinking due to the expansion of the Internet, some customers still prefer to shop offline. Since it is difficult to buy electronic products online, most people decide to buy offline, while some people prefer to buy online. The overall study aims to determine the percentage of consumers who prefer to purchase electronic items through both offline and online mediums.The research analyses what customers' preferences, decision-making processes and behavior vary between online and offline shopping scenarios. Through the analysis of the relationship between traditional offline merchants and online shopping, this study seeks to identify consumer decision-making variables in the complex market of Ahmedabad

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