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Lectura: Jurnal Ilmu Komunikasi
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 30644607     DOI : https://doi.org/10.19166
Core Subject : Humanities, Education, Social,
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Lectura: Jurnal Ilmu Komunikasi publishes research articles and conceptual papers in the field of communication, with a focus on strategic communication, media, and journalism in Indonesia. It is published biannually, in August and February, by the Department of Communication, Faculty of Social and Political Sciences, Universitas Pelita Harapan, with occasional special editions. Lectura: Jurnal Ilmu Komunikasi E-ISSN 3064-4607 is a double-blind peer-reviewed journal from reviewers from various universities and all articles are published fully Open Access.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
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Search results for , issue "Vol. 1 No. 2 (2025): February" : 6 Documents clear
DESKILLING MEDIA INDUSTRY WORKERS A CRITICAL STUDY Tarigan, Rose
Jurnal Lectura Vol. 1 No. 2 (2025): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v1i2.9307

Abstract

Fenomena deskilling, yaitu penurunan keterampilan karyawan karena otomatisasi, telah muncul sebagai akibat dari kemajuan teknologi digital yang telah mengubah industri media. Transformasi ini, yang dipengaruhi oleh digitalisasi dan konvergensi media, menimbulkan tantangan struktural dan etis bagi mereka yang bekerja di media. Beberapa perbedaan utama antara media cetak dan digital termasuk kecepatan produksi, distribusi konten, dan interaksi audiens. Teknologi mempercepat proses tetapi mengurangi kedalaman dan kualitas jurnalistik. Studi literatur ini menyelidiki bagaimana kapitalisme mempercepat deskilling, yang ditandai dengan pengurangan otonomi pekerja dan dominasi teknologi otomatisasi. Pandangan Mosco, Smythe, dan Braverman mengungkap cara kapitalisme menggunakan teknologi untuk mengoptimalkan keuntungan sambil mengorbankan kreativitas karyawan. Tidak hanya fenomena ini menyebabkan pekerja kehilangan kontrol atas proses kreatif, tetapi juga meningkatkan ketidaksetaraan dalam dinamika tenaga kerja media. Termasuk dalam rekomendasi penelitian adalah kolaborasi manusia-teknologi untuk menciptakan lingkungan kerja yang inklusif, pengajaran keterampilan digital, dan adopsi model bisnis yang berfokus pada kualitas daripada kuantitas. Industri media dapat mengatasi tantangan deskilling dan membangun ekosistem kerja yang berkelanjutan di era digital dengan mempertahankan profesionalisme dan etika jurnalistik.  
ANALYSIS OF TEACHER'S ACCEPTANCE OF TECHNOLOGY USES IN TEACHING IMPLEMENTATION POST COVID-19 PANDEMIC Ardelia, Cindy; Adeline, Clarissa
Jurnal Lectura Vol. 1 No. 2 (2025): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v1i2.9317

Abstract

As we enter the era of digital transformation, the integration of Information and Communication Technology (ICT) has become essential in various sectors, particularly in education. The use of ICT in the learning process is crucial and significantly enhances the quality of education. In Indonesia, however, integrating ICT into education remains a challenge, especially following the onset of the COVID-19 pandemic. Despite these challenges, this situation also presents new opportunities for digital transformation. Acceptance of technology is a key requirement for effective integration of ICT in the learning process. Therefore, this research aims to analyze the technology acceptance among teaching staff regarding the use of ICT in education following the COVID-19 pandemic. This study employs a qualitative approach using a case study method. Data was collected through in-depth, semi-structured interviews with three purposively selected informants. Data analysis was conducted using the Technology Acceptance Model, and data validity was ensured through source triangulation. The results indicate that using ICT is viewed as beneficial for supporting classroom learning and is considered easy to implement and use. Consequently, ICT integration has been accepted in post-COVID-19 education as a valuable tool for enhancing the learning experience.
THE SYMBOLIC MEANING OF GAMA’ TRADITION IN MONGONDOW TRIBE WEDDING Humaira, Talitha; Parani, Rizaldi
Jurnal Lectura Vol. 1 No. 2 (2025): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v1i2.9392

Abstract

This research aims to uncover the symbolic meaning and social function of the Gama' traditional wedding ritual of the Mongondow tribe. The Gama' tradition is the final stage of a series of wedding rituals that must be performed, encompassing 13 stages rich in symbolism and cultural values. This study uses a qualitative approach with ethnographic methods to gain an in-depth understanding of this ritual through in-depth interviews, participant observation, and literature review. The main informants consist of the head of the cultural heritage institution, traditional elders, and community members involved in the execution of the traditional ceremony. The results show that each stage in the Gama' tradition has symbolic meaning reflecting the ancestral, religious, moral, social, and ethical values of the Mongondow community. The study also found that despite the influence of modernization causing changes in the ritual's execution, the essence and symbolic meaning of the Gama' tradition are maintained. Gama' plays a crucial role in strengthening the cultural identity and social bonds of the Mongondow community, providing guidance for the younger generation in understanding and preserving their cultural heritage.
THE PROCESS OF DELIVERING MESSAGES IN TEMBANG MACAPAT AS A MODEL OF ART COMMUNICATION Devawinata, Florencia
Jurnal Lectura Vol. 1 No. 2 (2025): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v1i2.9395

Abstract

Tembang macapat merupakan bentuk puisi tradisional Jawa yang sarat dengan pesan moral, nilai budaya, dan norma sosial yang disampaikan melalui lirik khas yang sering diiringi oleh gamelan. Setiap jenis macapat melambangkan fase kehidupan manusia, mulai dari kelahiran hingga kematian, sehingga berfungsi sebagai sarana ekspresi seni dan media penghubung antar generasi. Keberadaan tembang macapat tidak hanya berkontribusi pada pelestarian kekayaan budaya Jawa, tetapi juga menunjukkan kemampuannya untuk beradaptasi dalam menghadapi perkembangan zaman. Tujuan dari penelitian ini adalah untuk menganalisa bagaimana proses penyampaian makna pesan dari isi tembang macapatan menjadi sebuah model komunikasi seni. Penelitian ini menggunakan paradigma interpretif dengan pendekatan kualitatif dan metode etnografi. Pengumpulan data dilakukan melalui wawancara mendalam dengan teknik semi-terstruktur serta observasi langsung. Melalui tiga tahap konstruksi makna tembang macapat-eksternalisasi, objektivasi, dan internalisasi-budaya ini dapat disosialisasikan dan diterima dalam kehidupan masyarakat. Hasil penelitian ini menunjukkan bahwa tembang macapat menyampaikan pesan moral melalui proses konstruksi makna, sehingga diterima dan dihargai sebagai nilai luhur dalam masyarakat. Meskipun menghadapi tantangan modernisasi, tembang macapat tetap memegang peranan penting dalam membentuk identitas budaya dan sosial melalui lirik yang khas dan pengiring gamelan. Oleh karena itu, diperlukannya upaya aktif dalam penyelenggaraan kompetisi dan acara budaya dengan tujuan meningkatkan pemahaman dan kelestarian tembang macapat agar tetap menjadi komponen penting dari identitas budaya masyarakat yang berkelanjutan./ Macapat is a traditional form of Javanese poetry that embodies moral messages, cultural values, and social norms conveyed through unique lyrics, often accompanied by the gamelan. Each type of macapat represents a stage of human life, from birth to death, serving as both an artistic expression and a bridge between generations. The presence of macapat contributes to preserving Javanese cultural richness, while it’s adaptability highlights it’s relevance across generations. The aim of this research is to analyze how the process of conveying the meaning of messages within tembang macapatan content can be developed into a model of artistic communication. The research adopts an interpretive paradigm with a qualitative approach and ethnographic methodes. Data collection was conducted through in-depth interviews using semi-structured techniques and direct observation. Through three stages of meaning construction of macapat songs-externalization, objectivation, and internalization-this culture can be socialized and accepted within society. The results of this research show that macapat communicates moral messages via a process of meaning construction, which makes it appreciated as a noble value within the community. Despite challenges from modernization, macapat still plays a significant role in shaping cultural and social identity. Thus, active efforts, such as organizing competitions and cultural events, are essential for fostering understanding and preserving macapat, ensuring it remains an enduring part of the community’s cultural identity.
2024 ELECTION LITERACY FOR BEGINNER VOTER IN AMURAN DISTRICT, SOUTH MINAHASA Pamungkas, Sigit; Wardaningsih, Agustin Diana; Rondonuwu, Roy
Jurnal Lectura Vol. 1 No. 2 (2025): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v1i2.9468

Abstract

Freedom of expression and political participation are fundamental human rights, including the right to express political aspirations without intimidation. Ahead of the 2024 General Election, social media platforms such as TikTok, YouTube, and Instagram have become primary sources of political information for first-time voters. However, political content on these platforms is highly susceptible to hoaxes, disinformation, and hate speech. Misinformation or improper political statements can quickly go viral, potentially leading to legal consequences for the uploader. To mitigate these risks, first-time voters need political literacy to express their views ethically, accurately, and under the law. This study explores the need for political literacy among first-time voters, particularly in Amurang District, South Minahasa Regency. Using a quantitative research method, data collection was conducted through questionnaires, observations, and literature reviews. The findings of this study provide an analysis of political participation on social media and the electoral literacy needs of first-time voters.
LIVE STREAMERS SOCIAL SELLING STRATEGIES IN ONLINE SALES ON TIKTOK LIVE Tandrian, Vincent; Dwihadiah, Desideria Lumongga
Jurnal Lectura Vol. 1 No. 2 (2025): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/lectura.v1i2.9471

Abstract

Budaya berbelanja saat ini telah mengalami pergeseran seiring majunya teknologi. Berbelanja online lebih sering dilakukan oleh para konsumen saat ini. Namun, adanya masalah dimana produk yang dibeli tidak sesuai dengan deskripsi. Fitur live streaming diciptakan untuk pemecahan permasalahan tersebut, sehingga ramainya orang yang berjualan secara online melalui live streaming di TikTok Live. Hal ini mempermudah penjual dikarenakan live streaming penjualan secara langsung yang dilakukan secara online sehingga penjual dan pembeli dapat berinteraksi secara langsung seolah-olah seperti berjualan secara konvensional. Peneliti berfokus kepada strategi pemasaran komunikasi dengan konsep social selling. Penelitian ini menggunakan paradigma interpretif dengan pendekatan kualitatif dan metode deskriptif. Upaya untuk mendapatkan data melalui wawancara secara teknik semi structured interview dan konsep utama social selling. Dalam menentukan narasumber, penelitian ini melibatkan para live streamer yang aktif dan konsisten dalam berjualan melalui TikTok Live. Oleh karena itu, wawancara dilakukan kepada para live streamer yang berjualan secara live streaming di TikTok Live. Temuan penilitian ini menunjukkan bahwa para live streamer melakukan penjualan dengan menggunakan teknik utama yang interaktif untuk mendapatkan perhatian dari penonton, cara berjualan secara tradisional yang diterapkan pada media sosial, strategi promosi, penentuan harga, display produk, beserta dengan raut wajah atau ekspresi penjual.

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