cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Anita Maulina
Contact Email
anita@stiami.ac.id
Phone
+6285888660606
Journal Mail Official
jambisjournal@stiami.ac.id
Editorial Address
Jl. Pangkalan Asem Raya No. 55, Johar Baru, Jakarta Pusat
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
 1 
Search results for , issue "Vol 1, No 1: Februari 2021" : 3 Documents clear
Analisis Penerapan Sistem E-Commerce Pada Warmindo Abang Adek Di Jakarta Barat Regina Rizky Amaliah; Widiyono Widiyono; Anita Maulina
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 1: Februari 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i1.1302

Abstract

In the current technology, there is a competition between traditional business have contributed to developing its effort through technology. The growing competition among small businesses pushes each traditional entrepreneur and implementing online sales to the current businesses listed. The purpose of this research is to know and analyze how the practices of the e-commerce system, constraints in the application of the e-commerce system, and find out what is the solution to overcoming obstacles to the Warmindo Abang Adek Jakarta. The method used by researchers is an in-depth interview method of business owners Warmindo Abang Adek Jakarta. Based on the results of the research, the e-commerce application on Warmindo Abang Adek Jakarta concurs with e-commerce and conventionally. The application of e-commerce has a contributing role in sales volume and competition. Therefore, Warmindo Abang Adek Jakarta has been listed as a go-food partner since 2016 which was the first known to the public, but the owners don’t understand the e-commerce system. forasmuch any online business or place will run smoothly if the owner understands the cooperation current system. From this research, it can be known that it’s important to overcome obstacles to Warmindo Abang Adek efforts. Optimizing online sales by using an application system to boost sale and evaluate online sales strategies  must keep goingKeywords: Green Marketing; Consumer Behaviour; Brand Image
Pengaruh Selebriti Pendukung, Strategi Diferensiasi, Dan Citra Merek Terhadap Keputusan Pembelian Produk Vivo Smartphone (Studi Kasus Pada Mahasiswa Program Sarjana Institut Stiami Jakarta Pusat Tahun Angkatan 2015-2018) Iis Nur Faridah; Hartono Hartono; Nur Fitri Rahmawati
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 1: Februari 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i1.1303

Abstract

This study aims to analyze the influence of celebrities endorser, differentiation strategies, and brand image on the decision to purchase Vivo Smartphone products for the 2015-2018 bachelor degree students of Stiami Institute Central Jakarta. The population in this study were all bachelor's degree students at Stiami Institute Central Jakarta in the year 2015-2018. The sampling technique used was non-probality sampling with a type of purposive sampling technique and a total sample of 100 respondents. Data collection has done by giving questionnaires to students’ using Smartphone Vivo products about celebrities endorser, differentiation strategies, brand image, and purchasing decisions. This study uses a multiple linear regression and coefficient of determination, with a measuring instrument, namely SPSS version 24. The hypothesis is tested by t-test and F test. The test results show that celebrity endorser, differentiation strategies, and brand image partially have a significant positive effect on decision purchase. As well as celebrities endorser, differentiation strategies, and brand image simultaneously have a significant positive effect on purchasing decisions. Celebrities endorsers, differentiation strategies, and brand image can explain purchasing decision variables of 62.2% while the remaining 37.8% are explained by other variables not examined. Keywords: Celebrities Endorser, Differentation Strategies, Brand Image, Purchase Decisions
Pengaruh Green Marketing Dan Consumer Behaviour Terhadap Pembentukan Brand Image Pada Produk Kosmetik (Studi Kasus The Body Shop Kota Kasablanka Jakarta Selatan) Aliza Faila Sufa; Hartono Hartono; Anita Maulina
JAMBIS : Jurnal Administrasi Bisnis Vol 1, No 1: Februari 2021
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v1i1.1301

Abstract

The main purpose of this research is to know the impact of green marketing and consumer behavior on consumer brand image of cosmetic products for The Body Shop Casablanca city, South Jakarta. In this research, the author used a descriptive method with a quantitative approach and 100 participate consumers who used a cosmetic product of Body Shop and know that are green products. The sampling technique in this study used nonprobability sampling with the purposive sampling method. Data were collected through questionary. The analyzed method in this research is multiple linear regression test with SPSS IBM Statistic Version 24 application. The results of this study show that the green marketing variable has a significant influent on customer behavior about 31,2%. For that consumer behavior, a variable has a significant influent to brand image about 30,8%. The effect of green marketing and consumer behavior variables simultaneously have a significant impact to brand image about 34,3%.  Then from the test of this research green marketing variables quite strong for attracting consumer behavior for brand image cosmetic product The Body Shop can thrive as well. Keywords: Green Marketing; Consumer Behaviour; Brand Image

Page 1 of 1 | Total Record : 3

 1 

Filter by Year

2021 2021


Reset
Filter By Issues
All Issue Vol. 5 No. 3: Juni 2025 Vol. 5 No. 2: April 2025 Vol. 5 No. 1: Februari 2025 Vol. 4 No. 6: Desember 2024 Vol. 4 No. 5: Oktober 2024 Vol. 4 No. 4: Agustus 2024 Vol. 4 No. 3: Juni 2024 Vol. 4 No. 2: April 2024 Vol. 4 No. 1: Februari 2024 Vol. 3 No. 6: Desember 2023 Vol 3, No 5: Oktober 2023 Vol 3, No 4: Agustus 2023 Vol 3, No 3: Juni 2023 Vol 3, No 2: April 2023 Vol 3, No 1: Februari 2023 Vol 2, No 6: Desember 2022 Vol 2, No 5: Oktober 2022 Vol 2, No 4: Agustus 2022 Vol 2, No 3: Juni 2022 Vol 2, No 2: April 2022 Vol 2, No 1: Februari 2022 Vol 1, No 6: Desember 2021 Vol 1, No 5: Oktober 2021 Vol 1, No 4: Agustus 2021 Vol 1, No 3: Juni 2021 Vol 1, No 2: April 2021 Vol 1, No 1: Februari 2021 More Issue