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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 3 No. 6: Desember 2023" : 12 Documents clear
Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Penjualan Pada Pt. Polar Solusindoutama 2019-2022 Trimustofa, Ageng; Susmonowati, Trinik
JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i6.3745

Abstract

In an increasingly competitive era of globalization, companies in various industrial sectors are required to develop effective marketing strategies to boost sales volume, maintain market share, and adapt to intense competition. This research focuses on PT. Polar Solusindo Utama, which operates in the photocopier sales, rental, and service industry in Bekasi, Indonesia, during the period of 2018- 2022. The research aims to analyze the marketing strategies implemented by the company and their impact on sales volume. The observation results indicate that PT. Polar Solusindo Utama has faced stiff competition from similar competitors in the region. The company has adopted marketing strategies that encompass the Marketing Mix, including product management, pricing, distribution, and promotion.Over the years, the company experienced fluctuations in the number of customers renting and purchasing their photocopier machines. However, in 2021-2022, a significant increase in the number of customers renting and buying machines occurred. This research also notes the impact of the increased number of customerson the company's revenue, with revenue tending to rise after 2020. Based on thesefindings, the research aims to analyze the marketing strategies employed by PT. Polar Solusindo Utama to explain the fluctuations in sales volume and achieve revenue growth. This research has significant implications for similar companies in the same industry seeking to compete and increase sales volume amid intense competition.
Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Dan Sewa Tempat Usaha Di Pasar Tugu Perumda Pasar Jaya DKI Jakarta Sumidartiny, Ai Netty; Witya, Naufal Adilah
JAMBIS : Jurnal Administrasi Bisnis Vol. 3 No. 6: Desember 2023
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v3i6.3749

Abstract

This research aims to analyze the marketing strategies employed by Tugu Market, Perumda Pasar Jaya, DKI Jakarta, to enhance sales and business rental. It also aims to identify the challenges faced by Tugu Market, Perumda Pasar Jaya, DKI Jakarta, and the efforts that will be made to improve sales and business rental. The research adopts a qualitative approach with a descriptive design. Data analysis follows the Miles and Huberman model, which includes data presentation, data reduction, and data verification. Data is collected through observation, interviews, and documentation. The research findings are described using SWOT analysis, market segmentation, target market, and market positioning. The results indicate that the marketing strategies implemented by Tugu Market, Perumda Pasar Jaya, DKI Jakarta, to increase sales and business rental align with general marketing methods. These strategies involve formulating the target market using segmentation, targeting, and positioning strategies, as well as employing the 7Ps marketing mix (Product, Price, Place, Promotion, People, Process, Physical Evidence). The challenges faced include a shortage of manpower, intense competition, and a less strategic location. Efforts to address these challenges involve offering high-quality business spaces at affordable prices, promoting available business spaces through internet networks and social media platforms such as Instagram and Twitter, obtaining approval from the Head Office’s Board of Directors, and providing various Services to consumers, including security, cleanliness, maintenance, and care.

Page 2 of 2 | Total Record : 12

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