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Anita Maulina
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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 4 No. 2: April 2024" : 12 Documents clear
Pengaruh Bauran Pemasaran dan Fasilitas terhadap Loyalitas Konsumen Kafe Day Coff Cifest Kecamatan Cikarang Selatan Zahran, Wahidin Septa; Putriani, Oktavina Dwi
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3977

Abstract

This study aims to analyze the phenomenon of decreasing the number of loyal consumers in the Day Coff Cifest Cafe located in South Cikarang District.This phenomenon is a major concern because loyal consumers have a crucial role in maintaining business stability and making a positive contribution to company sustainability.The decline in the number of loyal consumers can be caused by changes in consumer trends, business competition, shifts in market preferences, or even the impact of the economic crisis. Therefore, this study will focus on identifying the main causes of declining consumer loyalty and its impact on business performance.The research method used is a quantitative method involving a consumer survey of 98 respondents who are loyal consumers of Day Coff Cifest Cafe Cikarang Selatan and the analysis of historical sales data.The results of this study show that the Marketing Mix has a significant and positive effect on Consumer Loyalty by 24.5%. Facilities have a significant and positive effect on Consumer Loyalty by 26.1%. Both Marketing Mix and Facility has a significant and positive effect on Consumer Loyalty by 32.1%. This research is expected to provide in-depth insight into factors affecting consumer loyalty, strategies that can be implemented to maintain or increase the number of loyal consumers, suggestions to improve business competitiveness,giving contribution to stakeholders at Day Coff Cifest Cafe Cikarang Selatan in developing more effective and sustainable marketing strategies. In addition, the results of the research can be the foundation for the development of corporate policies that are more adaptive to the changes in market dynamics and consumer needs.
Pengaruh Kepercayaan dan Kemudahan Penggunaan Terhadap Keputusan Penggunaan Aplikasi OVO (Survei Pada Generasi Z di Jakarta Pusat) Safitri, Annisa; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3983

Abstract

This study aims to determine and analyze the influence of Trust and Ease of Use on the Usage Decision of the OVO application. This research is a quantitative study. The research sample consisted of 100 respondents, selected using Purposive Sampling. Data collection technique employed a questionnaire that had been tested for validity and reliability. The data analysis used multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results of this study indicate that based on the t- test, both Trust and Ease of Use variables have a significant partial effect. Simultaneously, both Trust and Ease of Use variables have a positive and significant effect on the Usage Decision of the OVO application (a survey among Generation Z in Central Jakarta).

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