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JAMBIS : Jurnal Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 27752615     DOI : 10.31334/jambis.v4i4
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, praktisi bisnis, dan masyarakat luas. Ruang Lingkup dan Fokus: JAMBIS menerima artikel penelitian yang mencakup berbagai aspek administrasi bisnis, termasuk namun tidak terbatas pada: - Pemasaran dan Perilaku Konsumen - Kewirausahaan dan Inovasi Bisnis - Manajemen Operasional dan Rantai Pasok - Sumber Daya Manusia dan Kepemimpinan - Strategi Bisnis dan Studi Kelayakan - Transformasi Digital dalam Bisnis - Tata Kelola Perusahaan dan Etika Bisnis Tujuan dan Manfaat: - Meningkatkan budaya akademik di kalangan mahasiswa dengan mendorong publikasi hasil penelitian mereka. - Menyediakan platform bagi mahasiswa untuk memperoleh pengalaman publikasi ilmiah sebelum melanjutkan ke jenjang yang lebih tinggi. - Memfasilitasi kolaborasi antara mahasiswa, dosen, dan praktisi dalam pengembangan ilmu administrasi bisnis. - Meningkatkan kualitas penelitian mahasiswa melalui proses peer-review yang ketat dan bimbingan dari editor serta reviewer berpengalaman.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 12 Documents
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Search results for , issue "Vol. 5 No. 2: April 2025" : 12 Documents clear
Pengaruh Content Marketing Dan Online Customer Review Terhadap Minat Beli Konsumen Pada Produk Indomilk Durian Musang King di Tik Tok Shop (Studi Pada Konsumen Kecamatan Babelan) Firdaus, Ahmad Ferdi; Sukirno, Sukirno
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4976

Abstract

Online shopping platforms have reshaped consumer behavior, prompting companies to adopt interactive and experience-based promotional strategies. This study aimed to analyze the influence of content marketing and online customer reviews on consumer purchase intentions for Indomilk Durian Musang King products on TikTok Shop, focusing on consumers in Babelan District. Using a quantitative survey method, data were collected from 110 respondents who had purchased Indomilk and seen advertisements for the Durian Musang King variant. Multiple linear regression was used for data analysis. The findings revealed that content marketing (X1) had a positive and significant partial effect on purchase intention by 50.3%, while online customer reviews (X2) had a stronger positive effect of 66.8%. Simultaneously, both variables influenced purchase intention (Y) by 67.8%, with the remaining 32.2% attributed to other factors not studied, such as price, product quality, and brand image. These results highlight the strong role of digital engagement in driving consumer decisions.
Pengaruh Kualitas Layanan Dan Kepuasan Terhadap Loyalitas Pelanggan Pada Pengguna Jasa Ekspedisi Paxel Home Jakarta Timur Hermawan, Rudianto; Saifullah, Saifullah; Kusyeni, Raden; Sobari, Indra Soemarna; Handayani, Risky
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4970

Abstract

This study aimed to evaluate the effect of Service Quality and Customer Satisfaction variables on Customer Loyalty among users of Paxel Home expedition services in East Jakarta. Data were collected through questionnaires distributed to 130 respondents and processed using the IBM SPSS Statistics 26 program. The recapitulation results showed that the average Service Quality and Customer Satisfaction variables were 4.32 each, and the average Customer Loyalty variable was 4.28, all of them were in the ˜Strongly Agree’ or ˜Excellent’ category. The sample was determined using the Hair et al (2010: 101) formula and a total of 130 people were obtained, so the respondents used in this study were unlimited people. The analysis was carried out by testing the Coefficient of Determination, Multiple Linear Regression, and t-test to measure how much influence the independent variables (Service Quality and Customer Satisfaction) have on the dependent variable (Customer Loyalty). The results of the calculation of the Coefficient of Determination (R2) showed that 64.6% of the variation in Customer Loyalty could be explained by Service Quality and Customer Satisfaction, while35.4% was influenced by other variables not examined. The t-test showed that the variables of Service Quality (X1) and Customer Satisfaction (X2) each had a significant effect on Customer Loyalty (Y), with a t-count value for Service Quality of 13.713 (p < 0.05) and for Customer Satisfaction of 10.584 (p < 0.05). The results showed that Service Quality and Customer Satisfaction significantly affect Customer Loyalty

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