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Growth: Journal Management and Business
Published by PT Lentera Ilmu Nusantara
ISSN : -     EISSN : 30317959     DOI : https://doi.org/10.59422/growth.v2i02
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Growth: Journal Management and Business, published by Lentera Ilmu Nusantara Growth: Journal Management and Business accommodates the publication of research results in the field of Economics and Business conducted by lecturers as a manifestation of the Tri Darma of Higher Education. Growth: Journal Management and Business is an electronic journal that is professionally managed using the Open Journal System, published twice a year, namely in December and June.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 01 (2024): June 2024" : 5 Documents clear
The Effect of Financial Literacy on Investment Decisions Mediated by Financial Behavior Marpaung, Ivan Andeska; Setyaningrum, Retno Purwani; Dasman, Sunita
Growth: Journal Management and Business Vol. 2 No. 01 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v2i01.366

Abstract

The expected benefits of this study are to deepen the results of previous research on how financial literacy variables affect investment decision variables and also to analyze whether financial behavior variables as mediating variables can strengthen or weaken the relationship between financial literacy variables and investment decision variables. The sample population used was 34 employees who worked in the South Jakarta Jamsostek Tower area. The research data was obtained by distributing questionnaires using a Likert scale as a measuring tool. The technique used to understand the data is descriptive quantitative and assisted by data analysis of the Smart PLS application. The results showed that financial literacy variables have an influence on investment decision variables and financial literacy variables have an influence on financial behavior variables. However, financial behavior does not affect the investment decision variable and the financial behavior variable does not provide influence in mediating the effect of financial literacy on investment decisions.
Strategic Management Study: Analysis of the Impact of Digital Marketing on Increasing Sales Volume of K-pop Ticket Concierge Services Irawanty, Wulan Sergi; Khoiriyah, Laila; Purnamasari, Pupung
Growth: Journal Management and Business Vol. 2 No. 01 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v2i01.399

Abstract

This study aims to analyze the influence of digital marketing on the increase in the sales volume of K-pop ticketing services in Indonesia. With the growing K-pop trend and the high demand for concert tickets, ticket pick-up services are a solution for fans who find it difficult to get tickets in person. In this study, a quantitative approach was used to collect data from respondents involved in the ticketing service business on social media and e-commerce platforms. Data was collected through questionnaires which were then analyzed using linear regression analysis techniques. Engaging content, direct interaction with customers, and strategy adjustments based on data analytics also contribute to increased sales volume.Digital marketing elements, such as the use of social media, marketing content, paid advertising, and data analytics, have a significant influence on sales volume. The use of social media as the main marketing platform has a positive impact in reaching potential customers and building loyalty. However, challenges such as changes in social media algorithms and fierce competition need to be overcome by businesses with adaptive strategies.
The Influence of Capital Adequacy Ratio, Non-Performing Loans and BI Rate on Probability with Loan To Deposit Ratio as Moderating Variable Gea, Fransiskus; Mulyanto, Heru
Growth: Journal Management and Business Vol. 2 No. 01 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v2i01.435

Abstract

The purpose of this research is to determine the influence of the Capital Adequacy Ratio, Non-Performing Loan and BI Rate on the Probability with Loan To Deposit Ratio as a Moderating Variable in case studies at Bank Persero for the 2016-2023 period. The population in this research is all Persero Banks (Bank Mandiri, Bank Rakyat Indonesia, Bank Negara Indonesia and Bank Tabungan Negara Indonesia. This research uses secondary data and the data analysis method uses panel data regression analysis. The sample used in this research uses non- probability sampling using saturated sampling techniques, so that the number of samples is as large as the population, namely 4 banking companies. Data analysis uses descriptive tests, classical assumption tests, panel data regression analysis and hypothetical testing using the Eviesw 10 tool. Based on the research results, it shows that the Capital Adequacy Ratio has an effect. significantly on Return On Assets, Non Performing Loans have a significant effect with a negative relationship on Return On Assets and the BI Rate interest rate has no effect on Return On Assets. In moderation, the Loan To Deposit Ratio variable is not able to moderate the Capital Adequacy Rati and Non Performing Loan variables. Return On Assets, LDR variable is able to moderate the relationship between BI Rate and Return On Assets. the coefficient of determination (Adjusted R-Square) is 0.476412 which means the dependent variable, namely ROA, can be explained by the independent variables Capital Adequacy Ratio, Non-Performing Loans and BI Rate of 47.64% while the remaining 52.36% is explained by other variables in outside the research model.
The Effect of Brand Awareness on Purchase Decisions Moderated by Product Quality and the Role of Experience as Mediation Pratiwi, Yulia Citra; Ramanda, Eva Ayu; Aprilliyani, Aprilliyani; Agustina, Khaila Devana
Growth: Journal Management and Business Vol. 2 No. 01 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v2i01.559

Abstract

There are various trademarks of shampoo products in Indonesia, but it turns out that several new brands have been able to occupy the Top Brand Index position in the last 5 years, this shows that there is quite competitive competition in the industry. The Pantene brand, which has been present for a long time, turns out to occupy the second position in the data. Digitalization has changed consumer patterns in this era, social media and the internet have changed consumer patterns in making purchases and also marketing patterns carried out. Brand awareness and product quality are examples of aspects of consumer consideration in making purchase decisions. The research was conducted to analyze this with the boundaries of Bekasi regency and used 100 respondents as a sample. Data was collected using a questionnaire with a purposive sampling technique and analyzed with the help of Smart Partial Least Square software. The results of the study show that brand awareness and product quality have a significant role in helping to increase consumer purchase decisions in the future.
The Influence Of Influencer Marketing On The Purchase Decision Of Ventela Brand Shoes With Brand Trust As A Mediation Variable And Brand Image As A Moderation Variable Bagaskara, Rahadian Bintar; Prasetyo, Arya; Ardhana, Noval; Mozart, Mohammad
Growth: Journal Management and Business Vol. 2 No. 01 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v2i01.560

Abstract

This study aims to analyze more deeply the Influence of Influencer Marketing on the Purchase Decision of Ventela Brand Shoes with Brand Trust as a Mediation Variable and Brand Image as a Moderation Variable. The research method used is quantitative by using primary data in the form of questionnaires. The sample used in this study was 100 respondents. Data processing is carried out using Smart-PLS 3. The results of this study show that influencer marketing has a positive effect on purchase decisions and subsequently influencer marketing has a positive effect on brand trust. Other findings show that brand image has a positive effect on purchase decisions and brand trust has a positive effect on purchase decisions.

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