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International Journal of Management and Business
Published by International Research & Development for Human Beings
ISSN : -     EISSN : 30325099     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
IRDH IJMB International Journal of Management and Business is a periodical scientific journal (four times a year) January, April, July, October. The main purpose of this journal is to disseminate scientific articles in the field of management, economics, accounting and business, which have a theoretical and implementation foundation. In this regard, articles published must be related to the science of business management and accounting as well as development economics. The editor accepts scientific articles that have not been published in any journals. Focus and Scope: Business Management Human Resources Management Financial Management Operational and Production Management Marketing Management Accounting Economics International economic issues Entreprenurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 13 Documents
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Search results for , issue "Vol. 3 No. 2 (2026): April" : 13 Documents clear
The Effect of Work Motivation and Work Discipline on Employee Performance at Store New Book Store, Malang Regency Maria Fransiska Indi Yaning Kasman; Nur Ida Iriani; Moh. Askiyanto
International Journal of Management and Business Vol. 3 No. 2 (2026): April
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

This study aims to analyze the influence of work motivation and work discipline on employee performance at the New Book Store in Malang Regency. The background of this research is based on the important role of human resources in increasing the competitiveness of retail businesses, especially in the face of increasingly fierce competition. The problems identified relate to fluctuations in work motivation and the level of employee discipline, which have the potential to impact employee performance. Influence performance achievement. This study uses a quantitative approach with a survey method. The study population consisted of 35 employees and all were sampled using a census technique (total sampling). Data were collected through a questionnaire with a Likert scale and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²). The results of the study indicate that work motivation and work discipline simultaneously have a significant effect on employee performance. Partially, work discipline has a positive and significant effect on employee performance, while work motivation has no significant effect partially. These findings indicate that discipline is a dominant factor in improving the quality, quantity, and responsibility of employee work. This study is expected to be a consideration for management in formulating performance improvement strategies through strengthening the discipline system and managing work motivation more effectively.
The Influence of Social Media Marketing on Instagram on the Decision to Purchase Thrift Fashion Products (Study of Followers of the Instagram Account @Sechondshop.co) Agnesia Sulastri Aru; Moch. Nurhidayat; Fitria Setyaningrum
International Journal of Management and Business Vol. 3 No. 2 (2026): April
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

This study aims to analyze the influence of social media marketing on Instagram on thrift fashion product purchasing decisions among followers of the account @Sechondshop.co. The study used a quantitative approach with an explanatory method. The study population was active followers of the account @Sechondshop.co, using a non-probability sampling technique. Data were collected through a questionnaire and analyzed using simple linear regression. The results of the study indicate that social media marketing has a positive and significant influence on purchasing decisions, as evidenced by a t-test with a calculated t-value greater than the t-table. The coefficient of determination (R²) of 0.755 indicates that social media marketing influences purchasing decisions by 75.5%, while the remainder is influenced by other factors outside the study. This finding confirms that social media marketing through Instagram plays a significant role in driving purchasing decisions for thrift fashion products among followers of the @Sechondshop.co account.
The Influence of Product Variation, Service Quality, Product Quality, Price, and Location on the Purchasing Decisions of UMKM Darti Snack Products in Winduaji Village Dyah Nanda Imtiaz; Sugeng Rianto
International Journal of Management and Business Vol. 3 No. 2 (2026): April
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

This study aims to analyze the effect of product variety, service quality, product quality, price, and location on purchasing decisions at UMKM Darti Snack in Winduaji Village, Paguyangan District, Brebes Regency. The sample consisted of 250 respondents selected using purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The results indicate that service quality, product quality, price, and location have a positive effect on purchasing decisions, while product variety does not have a positive effect. The R-square value of 0.674 shows that the model explains 67.4% of the variance in purchasing decisions. This study suggests that UMKM Darti Snack should improve service quality, product quality, pricing strategies, and maintain location accessibility to enhance purchasing decisions. Although product variety has no direct effect, it should still be considered to support business competitiveness.

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