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All Journal JAM : Jurnal Aplikasi Manajemen Referensi : Jurnal Ilmu Manajemen dan Akuntansi PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS JAPI: Jurnal Akses Pengabdian Indonesia Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS) IRDH International Journal of Social Sciences & Humanities (IRDH IJSCH) International Journal of Management and Business
Moch. Nurhidayat
Universitas Tribhuwana Tungga Dewi
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Other

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Literasi Pemasaran Digital untuk Meningkatkan Kemampuan Kewirausahaan bagi Pemuda Desa Mychelia Champaca; Moch Nurhidayat
Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS) 2023: Sinergi Perguruan Tinggi dan Masyarakat Untuk Mendukung Pencapaian Empat Pilar Pembangunan Men
Publisher : Prosiding Seminar Nasional Pengabdian kepada Masyarakat (SINAPMAS)

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Abstract

Terbukanya akses untuk berwirausaha menggunakan media digital dan internet sampai saat ini masih menjadi pilihan bagi kegiatan pengabdian yang bersifat pelatihan kepada kelompok sasaran yang potensial untuk berkembang. Pertimbangan akan hal tersebut karena digitalisasi menjadi satu paket yang tidak dapat dihindari akibat perkembangan teknologi internet yang luar biasa. Seluruh bentuk kegiatan pemasaran bahkan menggunakan media digital sebagai kunci menggali pasar hingga ke pelosok wilayah nasional. Dengan mengandalkan produk, koneksi internet, dan perangkat media siapa saja dapat melakukan penjualan secara online. Kelebihan yang dimiliki pemasaran digital dan kesesuaiannya untuk menjawab kebutuhan perkembangan suatu daerah yang minim akses, menjadi motivasi dilakukannya kegiatan Pengabdian Kepada Masyarakat (PKM) oleh tim dosen dari Fakultas Ekonomi Universitas Brawijaya Malang untuk mengangkat tema digitalisasi pemasaran sebagai upaya meningkatkan semangat kewirausahaan masyarakat desa.Tujuan kegiatan PKM ini yaitu untuk memberi wawasan dan mendorong semangat berwirausaha bagi kelompok muda. Kelompok muda dan wanita dikenal sebagai penggerak ekonomi mikro, bangkitnya kewirausahaan pada suatu daerah akan memberi alternatif bagi ekonomi desa di Kabupaten Sampang yang mayoritas pekerjaannya mengandalkan bertani. Dengan demikian target sasaran kegiatan adalah pemuda desa pada organisasi Karang Taruna di Desa Tanah Merah Kabupaten Sampang.Hasil dari pelaksanaan kegiatan PKM sesuai dengan tujuan yang ingin dicapai dalam kegiatan ini yaitu, bertambahnya wawasan pemuda desa yang diukur dengan respon pada saat umpan balik peserta. Mayoritas pemuda dan pemudi belum mengetahui bahwa adanya media pemasaran digital dapat digunakan dalam menjual produk apapun yang memiliki nilai jual. Di samping itu, sebagian peserta yang telah memiliki produk menyanpaikan ketertarikannya untuk menjual produk melalui platform marketplace yang disampaikan dalam simulasi kegiatan. 
PENDEKATAN TEORI POPULASI DALAM EKOSISTEM FINTECH Nurhidayat, Moch; Widodo, Deny Edy; Fitriasari, Rizka; Champaca, Mychelia
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 11, No 3 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v11i3.5287

Abstract

The development of fintech as a hybrid financial institution in the financial industry is growing rapidly, research on fintech studies mostly examines the role of fintech for the commercial financial institution market. Based on industry development statistics recorded by the OJK, this fintech development has proven to have a direct impact on the decline in banking performance as a whole, although the effect is not significant. Fintech directly encourages banking digitalization efforts that are already well established in the market, for example through the entry of fintech in the form of digital banks to compete in terms of ease of digital and collateral services. Meanwhile for microfinance institutions, competition from fintech entry is in the form of target markets that require easy access through smartphone applications or through access to collateral-free loans, as well as access to savings at almost no cost. The results of the bibliometric analysis from this research show that the stages of ecosystem development, that is, the assessment phase, the acceleration phase, and the augmentation phase, explain the ecological cycle of fintech organizations based on the Ecological Population Theory as the basis for fintech ecosystems.
EFFECT OF LIQUIDITY AND PROFITABILITY ON SHARE PRICES (STUDY ON CONSTRUCTION COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE) Lestari, Elly Lestari; Moch Nurhidayat, Moch Nurhidayat; Imam Hidayat, Imam Hidayat; Yuni Setyawati, Yuni Setyawati; Yohana Marisna Febriani, Yohana Marisna Febriani
PENANOMICS: International Journal of Economics Vol. 3 No. 1 (2024): April
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v3i1.161

Abstract

This study aims to analyze the effect of liquidity and profitability on share prices in construction sub sector companies listed on the Indonesia Stock Exchange (BEI) for the 2019-2022 period. Liquidity is measured by the ratio of current assets to current liabilities, while profitability is measured by net profit. Data was collected from company financial reports and analyzed using the multiple linear regression method. The research results show that liquidity has a positive and significant influence on share prices, which shows that the higher a company's liquidity, the higher its ability to fulfill its operational obligations. Apart from that, profitability also has a positive and significant influence on share prices, indicating that the company's success in generating profits has an impact on increasing demand for shares and increasing share prices. Apart from that, together, liquidity and profitability also have a significant effect on share prices. This research contributes to the understanding of the factors that influence share prices in the context of construction companies.
THE ROLE OF LOCUS OF CONTROL IN CONSUMER CREDIT DEBT BEHAVIOR DURING THE PANDEMIC COVID-19 BY USING RELIGIOSITY AS A MODERATING VARIABLE Nurhidayat, Moch; Kusuma, Hadri; Hanafi, Syafiq Mahmadah
Jurnal Aplikasi Manajemen Vol. 21 No. 2 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.02.15

Abstract

This study aims to empirically analyze the influence of locus of control variables on debtor behavior. In addition, this study also includes religiosity as a moderating variable to influence locus of control on the debtor behavior of consumption credit debtors during the Covid-19 pandemic. This research is quantitative, namely by conducting direct research on 155 respondent, objects to be analyzed using the statistical tool STATA version 14. The source of data in this study is primary data, namely, through surveys of respondents to obtain information in the form of respondents' opinions about debt management behavior during the pandemic Covid-19, the object of this research is Muslim respondents who have debt financial institutions, both Islamic/conventional and non-banking banks. The results showed that locus of control moderated by religiosity had a negative and significant effect on debt behavior so that the higher the locus of control moderated by religiosity, the lower the intensity of debt during the Covid-19 pandemic, religiosity had a positive and significant effect on debt repayment behavior where individuals who experience an increase in the locus of control moderated by religiosity will increasingly understand and carry out religious orders, namely to immediately pay off debts so that they do not become a burden in their lives. These findings indicate that the concept of locus of control can be used as an individual psychological factor to determine attitudes in making decisions on debt behavior, where individuals who have an increased locus of control are moderated by high religiosity, and these individuals have good self-control in managing debt.
The Influence of The Social Environment and Modern Culture on The Financial Expenditure Pattern of Students of The Loli Student Association Throughout Malang Region Daniel Wona Baga; Gunawan, Cakti Indra; Moch Nurhidayat
International Journal of Management and Business Vol. 2 No. 3 (2025): July
Publisher : International Research & Development for Human Beings (IRDH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64515/ijmb.v2i3.130

Abstract

The social environment and contemporary culture play a crucial role in addressing student financial issues. This study aims to find out and analyze the influence of the social environment and modern culture on the financial expenditure pattern of students of the Loli Student Association Throughout Malang Region partially and simultaneously. The study employs quantitative methods, with data gathered via a questionnaire. For data analysis, the researcher utilizes multiple linear regression in the SPSS software. The results of the study prove that the social environment partially affects the pattern of student financial expenditure with a t-value of 3.555 and a t-table of 1.660 and modern culture affects the pattern of student financial expenditure with a t-value of 7.843 and a t-table of 1.660. Then simultaneously the social environment and modern culture affect the pattern of student financial expenditure with an F value of 116.665 and an F table of 2.21. The conclusion of this research is the Social environment has a significant effect on financial expenditure patterns of Students of The Loli Student Association Throughout Malang Region. Then, the modern culture variable has a significant effect on the financial expenditure patterns of Students of The Loli Student Association Throughout Malang Region. Last, the social environment and modern culture together or simultaneously, have a positive and significant effect on the financial expenditure patterns of Students of The Loli Student Association Throughout the Malang Region. The development of the next research can be examined by using other variables and other variable indicators that are more relevant in measuring the variables used, so that different and more accurate results can be obtained.
The Effect of Trust and Risk on Purchase Decisions Using The Shopee Pay later Payment Method (Study on Management Students of the Faculty of Economics, Tribhuwana Tunggadewi University) Katharina Wulen Arkian; Nur Ida Iriani; Moch Nurhidayat
International Journal of Management and Business Vol. 2 No. 3 (2025): July
Publisher : International Research & Development for Human Beings (IRDH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64515/ijmb.v2i3.135

Abstract

This study aims to determine the effect of trust and risk on purchasing decisions using the Shopee Pay later payment method on Management students of the Faculty of Economics, Tribhuwana Tunggadewi University, Class of 2021. This study uses a quantitative approach with a multiple regression design. The study population consisted of 246 students, with sampling using the Slovin formula, which resulted in 100 respondents. The sampling technique used was non-probability sampling through purposive sampling. The variables tested were trust (X1) and risk (X2), which are expected to influence purchasing decisions (Y). Data were analyzed using multiple regression to test the simultaneous and partial effects between independent variables (trust and risk) on the dependent variable (purchase decision). The F test was used to partially test the simultaneous impact, and the t-test was used to test each independent variable's effect. The results of the F test show that the f count value of 12.130 is greater than the f table of 3.940 with a significance value of 0.000 (<0.05), which indicates that trust (X1) and risk (X2) have a positive and significant effect on purchasing decisions. Partially, the results of the t-test show that trust (X1) and risk (X2) each have a positive and significant impact with a significance value of 0.000 (<0.05), so H1 and H2 are accepted. Based on the research results, trust (X1) and risk (X2) positively and significantly affect students' purchasing decisions, with trust as a dominant factor. This research contributes to understanding the factors that influence purchasing decisions, which can be used as a reference for business actors in designing more effective marketing strategies.
Pelatihan Manajemen Risiko untuk Meningkatkan Kemampuan Pengambilan Keputusan Investasi Bagi Gen Z Champaca, Mychelia; Nurhidayat, Moch
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 10, No 1 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v10i1.6532

Abstract

Kegiatan pengabdian ini diperuntukan kepada mahasiswa sebagai representasi generasi Z (Gen Z), yang tumbuh di era digitalisasi sehingga memiliki kemudahan perolehan informasi dan akses atas aktivitas investasi dibandingkan generasi sebelumnya. Peran manajemen risiko sebagai materi dalam mempertimbangkan potensi risiko keuangan yang terjadi dalam berinvestasi menjadi fokus agar generasi Z ini dapat berinvestasi dengan cerdas, tidak sekedar ikutan atas tren investasi yang sedang menjadi isu yang populer saat ini. Tujuan kegiatan pengabdian ini ditujukan untuk memberikan edukasi terkait pengelolaan risiko, khususnya risiko pasar dan risiko keuangan sebagai dasar pertimbangan dalam melakukan keputusan investasi di pasar modal dan pasar uang. Dengan demikian, kontribusi dari kegiatan pengabdian ini adalah dapat meningkatkan pemahaman mahasiswa generasi Z dalam mempertimbangkan faktor risiko atas investasinya sehingga dapat mengidentifikasi risiko dan melakukan mitigasi risiko untuk menghindari terjadinya potensi kerugian yang tidak diharapkan pada instrumen investasi.
The Influence of Financial Attitude, Financial Technology, Locus of Control and Hedonic Lifestyle on Financial Behavior (Study on Management Study Program Students, Tribhuwana Tunggadewi University, Malang) Reineldis Jemanis Amat; Elly Lestari; Moch Nurhidayat
IRDH International Journal of Social Sciences & Humanities Vol. 2 No. 2 (2025): June
Publisher : International Research and Development for Human Beings (IRDH)

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Abstract

This study aims to analyze the influence of financial attitude, financial technology, locus of control, and hedonic lifestyle on the financial behavior of students at Tribhuwana Tunggadewi University, Malang. Using a quantitative approach, this study involved 70 respondents selected through a simple random sampling method from a population of 229 students of the Management study program, class of 2021-2022. Data collection was carried out through observation, documentation, and questionnaires with a Likert scale, while data analysis used multiple regression. The results showed that financial attitude and hedonic lifestyle had a significant effect on students' financial behavior, while financial technology did not have a significant effect. Locus of control had a positive but insignificant effect on financial behavior. Overall, students with good financial attitudes, optimal use of financial technology, and good self-control tended to have more structured and planned financial behavior. However, a high hedonic lifestyle can increase the risk of ineffective financial management.
The Effect of Working Capital Turnover and Inventory Turnover on Profitability on CV. Cita Mandiri, Junrejo Sub-Regency, Batu City Elfrida Fatima Ida; Elly Lestari; Moch Nurhidayat
International Journal of Management and Business Vol. 2 No. 4 (2025): October
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

High profitability describes the company's success in managing the company's operations. Factors that support the increase in profitability are inventory turnover and working capital. The following research aims to determine the impact of inventory turnover and working capital turnover on profitability in CV Cita Mandiri, Junrejo District, Batu City in a partial and simultaneous way. The following research was carried out using quantitative techniques. The data source in the following research is the financial statements of CV Cita Mandiri, Junrejo District, Batu City for five periods, namely 2019 to 2023. The data analysis technique carried out is multiple linear regression. With a t-value of 5.465 for working capital turnover and a t-value of 5.206 for inventory turnover, the results of the following study explain that these two factors have a significant influence on profitability. Inventory turnover and working capital turnover together have a great influence on profitability on CV Cita Mandiri, Junrejo District, Batu City. with an F value = 11.246 or an influence of 91.8%. This result can be understood that the higher the working capital turnover and inventory turnover are able to support the increase in the company's profitability.
The Role of Financial Management in Supporting The Effectiveness of Revenue in The Employee Service Cooperative of The Republic of Indonesia (Koperasi Jasa Pegawai Republik Indonesia) University of Brawijaya Yeti Bota Muda; Elly Lestari; Moch Nurhidayat
International Journal of Management and Business Vol. 2 No. 4 (2025): October
Publisher : International Research & Development for Human Beings (IRDH)

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Abstract

The purpose of this study was to find out how financial management supports the income effectiveness of the Employee Services Cooperative of the Republic of Indonesia at the University of Brawijaya Malang., Method: Three informants, general managers, general workers, and financial employees, participated in this qualitative investigation. The results of the interviews were used to collect research data. Data analysis: The chosen approach is descriptive data analysis. The collected data is analyzed by classifying, combining, and displaying the results of interviews to explain the phenomenon that occurs. Results and discussion: The results of the study show that regular recording of daily transactions and the preparation of monthly financial reports are two aspects of the implementation of financial management of the Employee Service Cooperative of the Republic of Indonesia that support the effectiveness of income at the University of Brawijaya Malang.
Co-Authors Arga Sutrisna Daniel Wona Baga Elfrida Fatima Ida Elisabeth Dewi Anggraini Elly Lestari Elly Lestari Firdausiah, Ayu Gunawan, Cakti Indra H. Cece Rakhmat Hadri Kusuma Hanafi, Syafiq Mahmadah Imam Hidayat, Imam Hidayat Katharina Wulen Arkian Maria Defira Sari Mychelia Champaca Nur Ida Iriani Reineldis Jemanis Amat Rizka Fitriasari Susanto, R. Y. Widodo, Deny Edy Yeti Bota Muda Yohana Marisna Febriani, Yohana Marisna Febriani Yuni Setyawati, Yuni Setyawati