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Eko Susanto
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Journal of Tourism, Hospitality and Travel Management (JTHTM)
Published by Integrasi Sains Media
ISSN : 29870143     EISSN : 29870143     DOI : https://doi.org/10.58229/jthtm
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Journal of Tourism, Hospitality, and Travel Management (JTHTM) aims to publish interdisciplinary research that clearly contributes theoretically or methodologically to the body of knowledge relating to all aspects of tourism, travel, and hospitality. JTHTM strives to publish first-rate academic articles in fields of human endeavor related to the core areas of hospitality, travel, tourism, and leisure. We offer the opportunity to publish research that is able to facilitate academic exchange and analysis in the international scientific community using open access publication as the vehicle. In a resource scares, coupled with the changing dynamics of tourism in a rapidly complex global society, the JTHTM seeks to answer questions around tourism, travel, and hospitality that informs, public and private sector management, community development, policy and strategy development, and implementation, sustainability and responsible behavior amongst others. Given the dynamic nature of the fields of hospitality, travel, tourism, and leisure, JTHTM also accepts articles in the related fields of tourism geographies, marketing, management, economics, business ethics, corporate governance, stakeholder management, operations management, entrepreneurship, food and nutrition, service quality, sustainability, and globalization. However, such articles should show a strong link between hospitality, travel, tourism, and leisure.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2025)" : 5 Documents clear
Balancing Social Media Reviews and Mass Media Coverage in Tourism Destination Image Building Susanto, Eko; Sumarni, Sri
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i1.291

Abstract

The image of a tourism destination plays a crucial role in attracting visitors and maintaining its competitiveness in the global market. This study examines the interaction between social media and mass media in shaping destination image, highlighting their complementary roles and the challenges in balancing their influence. Social media, characterized by its speed, interactivity, and user-generated content (UGC), provides early exposure to destinations, enabling rapid dissemination of information through viral campaigns, influencer promotions, and traveler reviews. However, it is often criticized for its lack of credibility, susceptibility to misinformation, and exaggerated portrayals. Conversely, mass media offers higher credibility and long-term influence through feature articles, expert testimonials, and structured storytelling, although it lacks social media's immediacy and engagement levels. This study employs a qualitative case study approach, utilizing content analysis of social media and mass media platforms and semi-structured interviews with 20 tourists and five destination managers. Findings indicate that 70% of tourists prefer social media for travel planning, as it provides real-time reviews and visually engaging content, while 30% rely on mass media for more credible and in-depth information. Destination managers adopt different strategies based on the type of tourism they promote; nature-based and urban destinations favor social media for rapid engagement, whereas cultural and historical destinations prioritize mass media for credibility and structured narratives. The Media Balance Model in Building Tourism Destination Image is proposed as a framework for integrating social media’s exposure and mass media’s credibility. The study underscores the importance of a holistic communication strategy, where social media is used for immediate attraction and engagement, while mass media reinforces long-term trust and reputation. As a practical implication, tourism stakeholders are advised to actively monitor online sentiment, manage crisis communication effectively, and collaborate with both media types to create a consistent and sustainable destination image.
Performance Of Domestic Airlines In Kenya: The Role Of Strategic Management Practices Ichingwa, Georgina Shiboko; Kamau, Sarah
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i1.292

Abstract

The study sought to examine the effect of strategic management practices on performance of domestic airlines in Kenya. This comes at a time when the domestic airlines in Kenya have been facing tremendous challenges orchestrated by dynamics in the operating environment and disruptions in the global markets. The domestic airlines have seen a surge in customer-shun rate due to low customer satisfaction. Moreover, most of the players in domestic airlines have faced a steady decline in sales revenues and the overall market share. This raises the question on what could be the remedy to upscale organizational performance of domestic airlines. The study specifically addressed the effect of environmental scanning, strategy formulation, strategy implementation and strategy evaluation on performance of domestic airlines in Kenya. The study employed a descriptive survey approach, and targeted 129 employees drawn from 43 domestic Kenyan airlines. A questionnaire was used to collected primary data for the study, which was analysed using descriptive and inferential statistics. The findings revealed that strategic management practices (environmental scanning, strategy formulation, strategy implementation and strategy evaluation) significantly influenced performance of domestic airlines in Kenya. It was therefore concluded that the deficiencies in performance of domestic airlines in Kenya was strongly associated with effective embrace of strategic management practices. It is recommended that for the domestic airlines to expand and continue performing in the current competitive market, the managers have a duty to integrate strategic management practices through vigorous environmental scanning, formulation of strategies that respond to market demands, effective implementation of developed strategies and evaluation of implemented strategies to ensure they align with the external operating market for enhanced performance.
Mitigating Risks in Small Tourism Business: A Qualitative Study on Financial, Operational, Market, and Regulatory Challenges Wulandari, Wisi; Ramadhania, Tiffany Chairunnisa; Aldora, Mega; Elmia, Arini Shofi; Sari, Pita Ratna
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i1.294

Abstract

The tourism industry is a rapidly growing sector that significantly contributes to economic development, particularly through small tourism businesses. However, these businesses face various risks, including economic uncertainty, natural disasters, regulatory changes, and fluctuations in tourist demand. This study aims to analyze risk management strategies employed by small tourism enterprises to enhance their sustainability and competitiveness. Using a qualitative approach, the research explores various risk mitigation practices, such as financial management, service diversification, and adopting digital technology in business operations. Findings indicate that the ability of small tourism businesses to manage risks effectively depends on the owners' preparedness to identify and address potential threats. Key challenges include limited access to capital, informal business management, and inadequate financial record-keeping, often hindering long-term growth. To overcome these challenges, businesses adopt strategies such as improving financial literacy, implementing structured operational procedures, and leveraging digital marketing tools. Moreover, government support in the form of simplified licensing processes, financial training programs, and tourism promotion initiatives plays a crucial role in strengthening small tourism enterprises. This study contributes to the existing literature by offering empirical insights into small tourism businesses' practical risk management approaches. The proposed conceptual framework is a foundation for future quantitative research, enabling further examination of the relationships between risk factors, mitigation strategies, and business performance. By implementing structured risk management practices, small tourism businesses can enhance their resilience, sustain growth, and remain competitive in the evolving tourism industry.
Enhancing Halal Procurement Strategies in the Hospitality Industry: Challenges, Solutions, and Future Directions Rosiana, Eka Nuraisah; Nugraha, Siti Yulia Irani; Wanti, Wanti Arum; Prawira, Mega Fitriani Adiwarna
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i1.297

Abstract

The rapid expansion of halal tourism has intensified the need for structured halal procurement in the hospitality industry. However, hotels face significant challenges in maintaining halal compliance due to limited supplier availability, regulatory inconsistencies, financial constraints, and knowledge gaps. This study examines these challenges and proposes strategic solutions for halal procurement efficiency. The findings highlight that hotels in non-Muslim-majority regions struggle with supply chain disruptions caused by a lack of certified halal suppliers and high certification costs. Additionally, inconsistent global halal regulations make standardization difficult for multinational hotel chains, while limited staff training further complicates compliance. This study recommends expanding supplier networks through international partnerships, implementing structured halal training programs, and introducing financial support mechanisms such as tax incentives and certification subsidies to address these barriers. Furthermore, harmonizing global halal certification standards through mutual recognition agreements (MRAs) can enhance regulatory consistency and supply chain transparency. The conceptual framework developed in this study illustrates how halal regulations, consumer preferences, and sustainability considerations drive halal procurement strategies, emphasizing the need for collaborative efforts among hotel operators, policymakers, and certification authorities. Strengthening halal procurement practices will improve consumer trust, operational efficiency, and the competitiveness of halal-certified hotels, positioning the hospitality industry as a key player in the global halal tourism market.
Adoption of Artificial Intelligence (AI) Technology in Enhancing Tourist Experience: A Conceptual Model Andrianto, Tomy; Tangit, Tania Maria; Minh, Nguyen Cong
Journal of Tourism, Hospitality and Travel Management Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v3i1.302

Abstract

The rapid advancement of Artificial Intelligence (AI) technologies is fundamentally transforming the global tourism industry, reshaping how travellers plan, experience, and reflect on their journeys. AI applications such as chatbots, virtual assistants, intelligent recommendation systems, and real-time translation tools have enhanced personalization, operational efficiency, and real-time decision-making throughout the tourist experience. However, despite AI’s potential to drive innovation and competitiveness, its adoption faces critical barriers, including data privacy concerns, algorithmic bias, digital literacy gaps, and unequal technological infrastructure. This study explores AI adoption's drivers, barriers, and strategic implications in tourism through a qualitative expert panel discussion involving academics, industry practitioners, and government representatives. Data were collected via a structured email-based discussion guide covering AI applications, operational benefits, motivational factors, adoption challenges, ethical considerations, and future directions. Findings reveal that AI enhances tourist experiences and business operations by enabling hyper-personalization, improving resource optimization, and supporting sustainable tourism governance. Ethical and regulatory challenges remain significant, particularly around trust, transparency, and data protection. The study proposes a conceptual model that positions AI as a transformative enabler, moderated by governance frameworks and ethical considerations. This research offers strategic insights for policymakers, industry stakeholders, and scholars, emphasizing the need for inclusive digital infrastructure, ethical AI design, and sector-specific regulations to ensure responsible, equitable, and sustainable AI adoption in the tourism sector.

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