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LEX SOCIETAS: Journal of Law and Public Administration
Published by CV. Academic Solution Publisher
ISSN : -     EISSN : 30895200     DOI : -
Core Subject : Humanities, Social,
Humanities Law, Crime, Criminology & Criminal Justice Social Sciences
Jurnal Lex Societas is a publication tool for academics and practitioners to publish research articles and conceptual study articles in the field of environmental law (national and international). The scope of the study in the Journal of Environmental Law Development includes legal aspects: Spatial Planning, Agrarian, Forestry, Mining, Energy, Mineral Resources and Coal, Local wisdom, Environmental Disputes, Maritime Affairs and Fisheries, Biodiversity, Climate change, Residential Housing, Water resources.
Arjuna Subject : Ilmu Sosial - Hukum
Articles 4 Documents
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Search results for , issue "Vol. 2 No. 3 (2025): October" : 4 Documents clear
Analysis of the Implementation of MSME Regulations in the Digitalization of Palm Sugar Marketing: An Action Research Study Following Community Service in Sikeben Village Lutfiah Rahmah; Nazmi Lail Rahman Harahap; Dinda Aulia; Azizah Nur Khalisah Daulay; M. Fakhriza
LEX SOCIETAS: Journal of Law and Public Administration Vol. 2 No. 3 (2025): October
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/lexsocietas.v2i3.889

Abstract

This study discusses the development of palm sugar MSMEs in Sikeben Village through the use of digital technology. Palm sugar MSMEs play an important role in the local economy, but traditional marketing methods limit their market reach. This study used observation, interviews, and project development methods during the implementation of the 2025 Community Service Program (KKN) by students of the State Islamic University of North Sumatra. The results show that the palm sugar production process is still carried out traditionally, but business actors face obstacles in terms of digital skills and a lack of marketing innovation. As a solution, an integrated sales website with social media was designed to facilitate ordering and expand the market. In conclusion, digital transformation can be an effective strategy to increase the competitiveness of SMEs, but ongoing assistance and training are needed so that this program provides long-term benefits for the village economy..
THE IMPORTANCE OF TRADEMARKS FOR SELLERS ON TIKTOK SHOP & SHOPEE Fatimah Raudhatuz Zahra; Muhammad Khoirul Anwar Lubis; Nurjanna Dongoran; Singgih Al Ghifary
LEX SOCIETAS: Journal of Law and Public Administration Vol. 2 No. 3 (2025): October
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/620fcf60

Abstract

The rapid growth of e-commerce platforms such as TikTok Shop and Shopee has created significant opportunities for entrepreneurs to expand their market reach and boost sales. However, in the midst of intense competition, a registered trademark becomes a critical factor in distinguishing one seller from another. The core issue addressed in this study is the lack of awareness among many sellers about the importance of trademark registration and protection, which can lead to brand disputes or identity theft. This study aims to analyze the strategic role of trademarks in building consumer trust and increasing product value on these two digital platforms. A descriptive qualitative approach was employed, using case studies of 10 active sellers on TikTok Shop and Shopee. Data were collected through in-depth interviews, observation of branding activities, and documentation of shop profiles. The findings indicate that sellers with registered trademarks and consistent branding strategies are more likely to attract consumers, gain customer loyalty, and enjoy legal protection for their products. In contrast, sellers without trademarks often struggle to build market trust and are more vulnerable to product imitation. In conclusion, a trademark serves not only as a business identity but also as a strategic asset that significantly impacts the sustainability and growth of online sellers in the digital era. Therefore, it is crucial for online entrepreneurs to understand and apply trademark protection from the outset of their business journey.
LEGAL PROTECTION FOR MSMEs IN ONLINE TRANSACTIONS Iqbal Naufal; Nur Amanda Dalimunthe; Oktatia Ramadhani Afhar; Rizky Ananda
LEX SOCIETAS: Journal of Law and Public Administration Vol. 2 No. 3 (2025): October
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/r4aksv98

Abstract

The rapid advancement of digital technology has encouraged Micro, Small and Medium Enterprises (MSMEs) to shift to online-based commerce. This transformation offers greater market access and operational convenience, but also brings legal risks such as online fraud, contract disputes, and misuse of personal data. This research aims to examine the legal protections available to MSMEs in online transactions under Indonesian law and to identify the challenges faced in its implementation. This research uses a normative juridical method by analyzing relevant laws and legal literature. The findings show that legal protection for MSMEs is regulated in several legal frameworks, including the Electronic Information and Transaction Law (ITE Law), Consumer Protection Law, and regulations regarding MSMEs. However, its implementation is still hampered by several issues such as low legal literacy among MSME actors, limited access to legal aid, and weak supervision of digital platforms. Therefore, it is important to improve legal education, develop a more responsive legal framework, and encourage collaboration among stakeholders to build a safe and fair digital transaction ecosystem for MSMEs
LOCAL PRODUCT BRANDING STRATEGY TO PENETRATE THE NATIONAL MARKET FROM THE PERSPECTIVE OF CONSUMER PROTECTION LAW AND INTELLECTUAL PROPERTY RIGHTS Auliya Habibullah1; Madinatul Hasni; Muhammad Abdillah; Wildanur Hafizhah
LEX SOCIETAS: Journal of Law and Public Administration Vol. 2 No. 3 (2025): October
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/sw5jfb87

Abstract

In an era of increasingly tight market competition, local products face major challenges to be able to compete at the national level. Branding strategy is an important key in increasing competitiveness, expanding market reach, and building consumer trust. However, the success of this strategy cannot be separated from legal protection, especially in the context of the Consumer Protection and Intellectual Property Rights (IPR) Law. This article aims to analyze how local business actors can design an effective branding strategy by utilizing the legal framework as a basis for protecting and strengthening brand identity. The approach used is qualitative descriptive with a literature study of applicable regulations and case study analysis. The results of the study show that understanding and implementing legal aspects such as trademark registration, industrial design protection, and transparency of product information are determining factors for branding success. The synergy between marketing strategy and legal protection not only maintains product originality, but also increases consumer trust and the competitiveness of local products in the national market.

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