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I Gusti Ayu Ratih Asmarani
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ratihasmarani@ppb.ac.id
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jecompoltekparbali@gmail.com
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Jln. Dharmawangsa Kampial, kel. Benoa, Kec. Kuta Selatan, Kab. Badung - Bali
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JECOM
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 29867126     DOI : https://doi.org/10.52352/jecom.v2i1
Core Subject : Economy, Humanities, Science, Education, Art, Social,
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Journal of Event and Convention Management (JECOM)) is a peer-reviewed journal published by the Center for Research and Community Service in Colaboration with Convention and Event Program of Politeknik Pariwisata Bali (Bali Tourism Polytechnic). This journal is dedicated to the dissemination of research on the exploration and optimization of the events and MICE business. Firstly published in 2022, this journal invites contribution in the following interdisciplinary scope: Event management Marketing in Events and MICE Human resources management related to Events and MICE Event and MICE financial management Information and telecommunication technology in Events and MICE Sport Event Education and trend in Event and MICE This biannual journal welcomes review articles and research papers written in Bahasa Indonesia and English. The submitted manuscript should be uploaded to the online journal system to proceed to editors and reviewers. Plagiarism checking is essential and the manuscript being published is only those with less than 25% similarity rate.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 1 (2022): Journal of Event and Convention Management " : 5 Documents clear
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pengguna Jasa Répondez S’il Vous Plait di Twogather Wedding Planner Bali Ida Ayu Agung Adnyani Pidada; Ketut Arjaya; I Gusti Ayu Ratih Asmarani
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.775

Abstract

Events are not only carried out for business purposes but are also carried out for personal interests, one of which is wedding events. One of the wedding organizers working on the island of Bali is Twogather Wedding Planner Bali which can provide services for organizing wedding events such as catering, loudspeakers and RSVP. RSVP services are carried out to take into account the number of guests who come so this study was conducted to find out how the influence of the quality of services provided in the RSVP wedding on customer satisfaction at Twogather Wedding Planner Bali. This research was carried out with a quantitative approach using the method of multiple linear regression analysis. Questionnaires were distributed by accidental sampling to 34 respondents. The results of service quality research from reliability indicators, namely t-count in reliability (X1) amounted to 4,617 stating that service user satisfaction has a positive and significant effect on service quality, t- count in responsiveness (X2) amounted to 4,960 stating that service user satisfaction has a positive and significant effect on service quality, the t-count in the guarantee (X3) is 2.240 which states that service user satisfaction has a positive and significant effect on service quality, the t-count in empathy (X4) is -1.294 which states that service user satisfaction has a negative and insignificant effect on quality. service, t-count in empathy (X5) amounted to 7,832 states that service user satisfaction has a positive and significant effect on service quality  
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan di Perusahaan Jasa Event CV. Kopi Panas Production Bali Putu Surya Laksana Rahjasa
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.776

Abstract

This research aims to analyze the effect of work motivation on employee performance at service companies' event CV. Kopi Panas Production Bali. The research used a sampling technique saturated to give equal opportunity to each population selected to be a member of the sample, that is 15 respondents who are an employee of CV. Kopi Panas Production Bali. The data were collected using a questionnaire, with validity test, reliability, simple linear regression, coefficient of determination analysis, and t-test with the help of SPSS program version 23. Then obtained the results show that the test device used is valid and reliable, the analysis results show the influence of a strong relationship and positive, and the result analysis shows a strong and positive relationship and significance between employee work motivation to employee performance equal to 74,4%.  
Implementasi Komunikasi Pemasaran Melalui Event Berbagai Panggung Dalam Menarik Minat Pengunjung Di Berbagi Kopi Denpasar Maria Septiana Rosana Dewi; I Nengah Wirata; Amirosa Ria Satiadji
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.786

Abstract

Currently, the development of the business world in Denpasar City is very significant. Companies must have a strong strategy to attract consumers and their target market. Berbagi Kopi Denpasar designed a strategy through the implementation of the Berbagi panggung event in attracting visitors. The type of event implemented is an art event. This study uses a type of approach that collected by observation, interviews, and documentation and analyzed with the stages of data reduction, data presentation, and drawing conclusions. The problem that will be analyzed in this research is limited by analyzing three-event approaches in the form of entertainment, excitement, and effort in implementing marketing communications through the Berbagi Panggung event in attracting visitors' interest at Berbagi Kopi Denpasar. The results of this study were the entertainment approach that was carried out by Berbagi Panggung through performers, each of which was different. The joyous approach was taken by the Berbagi Panggung to provide a memorable experience for visitors with the interactions that occurred between the performers and visitors. Enterprise is the readiness of the Berbagi Panggung in the risk that will occur and dare to do something new. The implementation of marketing communication through the event has been well implemented so that the event plays a role in attracting visitors to come to Berbagi Kopi Denpasar.
Strategi Pemasaran Untuk Meningkatkan Penjualan Paket Wedding di The Ritz-Carlton, Bali Ni Luh Risma Saputri; Ketut Arjaya; Luh Putu Citrawati
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.818

Abstract

Besides its fame as a MICE events destination, Bali is also widely chosen by tourists to celebrate weddings, because Bali has various types of wedding venues equipped with numerous facilities. The emergence of the COVID-19 pandemic at the beginning of 2020 has affected every country all around the globe, including Indonesia; it has created significant damage to Indonesia's tourism sector, especially Bali. The descriptive analysis technique used by the author is the 7P of marketing (product, place, price, promotion, people, process, and physical evidence) and SWOT analysis (strength, weakness, opportunity, threat. As a result of this study, there are four marketing mix strategies to increase the sales of wedding packages in the COVID-19 era at The Ritz-Carlton, Bali. SO strategy CHSE certified company equipped with promotion of wedding package that is adjustable per clients' request and price flexibility in the midst of a global pandemic. ST strategy circles on increasing and creating new product variations of the wedding packages offered by improving the quality of the product and establisihing market segmentation in accordance with the COVID-19 situation and the company’s supporting facilities. WO strategy demands the business to optimize the utilization of technology and various platforms available to facilitate company’s activity through the internet, such as virtual venue tour.Last but not least, WT strategy concerns in improving the quality both in terms of wedding services and other service quality available in the hotel.
Pengaruh Bauran Pemasaran Bagi Peserta Sellers Terhadap Keputusan Berpartisipasi Dalam Kegiatan Bali & Beyond Travel Fair 2019 di ASITA Bali. Ni Luh Putu Septiani Putri Darmayanti; Ketut Arjaya
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.835

Abstract

MICE tourist visits are expected to increase every year and can have a positive impact on 13 MICE tourist destinations, one of which is the island of Bali. The increase in MICE tourist visits in Bali is increasing because of the implementation of MICE activities every year, which is exhibition. One of the international exhibition activities held every year in Bali is the Bali & Beyond Travel Fair. This study aims to determine how the impact of the service marketing mix (7P) which consists of product, place, price, promotion, process, personnel, and physical evidence for sellers on the decision to participate in BBTF activities as a place for marketing products and services from companies (sellers). The number of samples used was 83 respondents who participated in the BBTF from 2018 – 2019. The results of the study indicate that there are 3 (three) variables that significantly impact the participation decision of the marketing mix, are product, price, and place. In contrast, the other 4 (four) variables, promotion, process, personnel, and physical evidence have no significant effect. However, jointly impact the participation decision on the marketing mix significantly by 43.7% and the remaining 56.30% is a participation decision influenced by other factors.

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