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Ahadiah Agustina
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jseit.ummat@gmail.com
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+6281915934219
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jseit.ummat@gmail.com
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Jl. KH. Ahmad Dahlan No.1, Pagesangan, Kec. Mataram, Kota Mataram, Nusa Tenggara Bar. 83115, Indonesia.
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Kota mataram,
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INDONESIA
Journal of Sharia Economy and Islamic Tourism
Published by Universitas Muhammadiyah Mataram
ISSN : -     EISSN : 2797913X     DOI : https://doi.org/10.31764/jseit
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Sharia Economy and Islamic Tourism is a journal that publishes scientific articles on the results of studies or researches and literature studies in the scope and focus of Sharia Economy and Islamic Tourism. Editors receive articles that have not been published in other journals/media. The journal was founded in 2020, published twice a year, in March and September. The purpose of this journal is for the publication of scientific articles covering studies within the scope of Sharia Economy and Islamic Tourism, such as: Philosophy of Sharia Economics; Sharia Economic Thought; Sharia and Contemporary Economic Issues; Contemporary issues in Islamic Financial Institutions; Sharia Management; Sharia Accounting; Aspects of Law in Sharia Economy; Halal Tourism Planning; Halal Tourism Management; Halal Destinations; and Traveling.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 2, No 2 (2022): Maret" : 5 Documents clear
Pengaruh Kualitas Produk, Country Of Origin, Dan Inovasi Produk Terhadap Minat Beli Viva Cosmetics Pada Konsumen Indonesia Ninis Widhi Astuti; Junaidi Sagir; Lalu Edy Herman Mulyono
Journal of Sharia Economy and Islamic Tourism Vol 2, No 2 (2022): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v2i2.8348

Abstract

Abstrac: Cosmetic products have recently become very close to the community and have even become a major need for most women. The magnitude of this cosmetic need causes competition between cosmetic manufacturers. This study was conducted to examine how the influence of product quality, country of origin and product innovation on the buying interest of Viva cosmetics on Indonesian consumers.This study uses a multiple linear method with a sample of 100 respondents who are represented from all provinces in Indonesia. The results of this study indicate that the variables of product quality and product innovation affect respondents' buying interest with positive and significant results. Meanwhile, the country of origin variable has positive but insignificant results so that this variable has no effect on buying interest. The implications of this research provide input so that the Viva cosmetic company can maintain and continue to improve the quality of its products, and continue to innovate so that competitors will not be left behindABSTRAK: Produk kosmetik belakangan ini menjadi sangat dekat dengan masyarakat bahkan sudah menjadi sebuah kebutuhan utama sebagian besar wanita. Besarnya kebutuhan kosmetik ini menyebabkan persaingan antar produsen kosmetik. Penelitian ini dilakukan untuk menguji bagaimana pengaruh kualitas produk, country of origin dan inovasi produk terhadap minat beli Viva  cosmetics pada konsumen Indonesia.Penelitian ini menggunakan metode linear berganda dengan jumlah sampel sebanyak 100 responden yang terwakili dari seluruh provinsi di Indonesia. Hasil penelitian ini menunjukan bahwa   variabel kualitas produk dan inovasi produk mempengaruhi minat beli responden dengan hasil positif dan signifikan. Sementara itu, variabel country of origin memiliki hasil yang positif tetapi tidak signifikan sehingga variabel ini tidak berpengaruh terhadap minatbeli. Implikasi penelitian ini  memberikan masukanagar perusahaan Viva cosmetic  dapat mempertahankan dan terus meningkatkan kualtias produknya, serta terus melakukan inovasi akan tidak tertinggaloleh para competitor
Pengaruh Brand Ambassador Dan Advertising Terhadap Keputusan Pembelian Smartphone Xiaomi Bagus Sanjaya; M. Ilham muddin; Rus minah
Journal of Sharia Economy and Islamic Tourism Vol 2, No 2 (2022): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v2i2.8349

Abstract

Abstract: This research was conducted to test the influence of Brand Ambassador and Advertising on Xiaomi smartphone purchase decisions. This type of research is associative with a quantitative approach. The population in this study was all students of Mataram University. The number of samples used in this study was 100 people using the survey method. The data collection techniques used are observation, questionnaire / questionnaire and online survey by disseminating questionnaires through google form that contains statements about Brand Ambasssador, Advertising and Purchasing Decisions. The data analysis tool used is the Hypothesis Test which is the t test and f test using the SPSS 25 for windows program. The results of the t test analysis showed that there was a positive influence and significance of the Brand Ambassador (X1) on the Purchase(Y) decision with a thitung> ttabel (2,003 > 1.9847) and a significance level of 0.048 less than the standard level of significance of 0.050. And the positive influence and significance of Advertising (X2) on purchasing decisions (Y) with a value of thitung> ttabel (2.054 > 1.9847) and a significance level of 0.043 is smaller than the standard level of significance of 0.050.Abstrak: Penelitian ini dilakukan untuk menguji pengaruh Brand Ambassador dan Advertising terhadap keputusan Pembelian smartphone Xiaomi. Jenis penelitian ini adalah asosiatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh mahasiswa Universitas Mataram. Jumlah sampel yang digunakan dalam penelitian ini adalah 100 orang dengan menggunakan metode survey. Teknik pengumpulan data yang digunakan adalah observasi, angket/kuisioner dan online survey dengan menyebarkan kuisioner melalui google form yang berisi pernyataan tentang Brand Ambasssador, Advertising dan Keputusan Pembelian. Alat analisis data yang digunakan adalah Uji Hipotesis yaitu uji t dan uji f dengan menggunakan program SPSS 25 for windows. Hasil analisis uji t menunjukkan bahwa ada pengaruh positif dan signifikansi Brand Ambassador (X1) terhadap keputusan Pembelian(Y) dengan nilai thitung> ttabel (2,003 > 1,9847) dan tingkat signifikansi 0,048 lebih kecil dari taraf standar signifikansi 0,050. Dan pengaruh positif dan signifikansi Advertising (X2) terhadap keputusan Pembelian (Y) dengan nilai thitung> ttabel (2,054 > 1,9847) dan tingkat signifikansi 0,043 lebih kecil dari taraf standar signifikansi 0,050.
Pengaruh Brand Reputation, Brand Trust dan Perceived Quality terhadap Brand Loyalty Emina Cosmetics di Kota Mataram Novita Dewi; Handry Sudiartha Athar; 3Mujahid Dakwah
Journal of Sharia Economy and Islamic Tourism Vol 2, No 2 (2022): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v2i2.8350

Abstract

This research on purpose for knowing brand reputation effect, brand trust, and perceived quality concerning to brand loyalty emina cosmetics on mataram city. The kind of this research by using casual descriptive with quantitation approaching. Collect data method use survey sample by using primer data which is direct collecting from consumer by questionnaire. Population in this research is overall emina cosmetics product on mataram city, with research sample as many as one hundred (100) responden. Sample was taken use non-probability sampling with purposive sampling method that is determining sample with certainty consideration. Data analyze tool which is by using is Structural Equation Modeling (SEM)  use AMOS application  2.0 version. The result of data analyze indicate is: (1)brand reputation give negative effect and not significant toward brand loyalty, (2) Brand trust give positive effect and significant  toward brand loyalty, and (3) Perceived quality give positive effect but not significant toward brand loyalty.ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh brand reputation, brand trust, dan perceived quality terhadap brand loyalty Emina Cosmetics di Kota Mataram. Jenis penelitian yang digunakan adalah deskriptif kasual dengan pendekatan kuantitatif. Metode pengumpulan data yang digunakan adalah sampel survei dengan menggunakan data primer yang dikumpulkan langsung dari konsumen menggunakan kuisioner. Populasi dalam penelitian ini adalah seluruh konsumen yang menggunakan produk Emina Cosmetics di Kota Mataram, dengan sampel penelitian sebanyak 100 (seratus) responden. Pengambilan sampel menggunakan non-probability sampling dengan metode purposive sampling yaitu penentuan sampel dengan pertimbangan tertentu. Alat Analisa data yang digunakan adalah Structural Equation Modeling (SEM) dengan menggunakan aplikasi AMOS versi 2.0. Hasil analisa data menunjukkan bahwa: (1) brand reputation berpengaruh negative dan tidak signifikan terhadap brand loyalty, (2) brand trust berpengaruh positif dan signifikan terhadap brand loyaty, dan (3) perceived quality berpengaruh positif tetapi tidak signifikan terhadap brand loyalty.   
Pengaruh Brand Experience Terhadap Brand Trust Dalam Pembentukan Brand Loyalty Produk Scarlett Whitening Ni Nyoman Juni Artiniwati; Baiq Handayani Rinuastuti; Emilia Septiani
Journal of Sharia Economy and Islamic Tourism Vol 2, No 2 (2022): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v2i2.8351

Abstract

This study aims to examine the variables of brand experience and brand trust on brand loyalty of Scarlett Whitening products, the type of research used is associative. The population in this study were all people who live in the city of Mataram, the number of samples in this study was 100 respondents. The sampling technique used non-probability sampling with purposive sampling method. The analysis used is path analysis (path analysis). The data analysis technique used the SPSS version 24 program. The results of this study indicate that the brand experience variable has a positive and significant effect on brand loyalty, brand experience has a positive and significant effect on brand trust with a significant value while brand trust has a positive and significant effect on brand loyalty with a significant value. . And the influence of brand experience on brand loyalty through brand trust which has a positive and significant effect.ABSTRAK: Penelitian ini bertujuan untuk menguji variabel brand experience dan brand trust terhadap brand loyalty produk Scarlett Whitening, jenis penelitian yang digunakan adalah asosiatif. Populasi dalam penelitian ini adalah semua masyarakat yang berdomisili di Kota Mataram, jumlah sampel dalam penelitian ini adalah 100 responden. Teknik pengambilan sampel menggunakan non probability sampling dengan metode purposive sampling. Analisis yang digunakan adalah analisis jalur (analisis path). Teknik analisis data menggunakan program SPSS versi 24. Hasil penelitian ini menunjukan bahwa variabel brand experience berpengaruh positif dan signifikan terhadap brand loyalty, brand experience berpengaruh positif dan signifikan terhadap brand trust dengan nilai signifikan sedangkan brand trust berpengaruh positif dan signifikan terhadap brand loyalty dengan nilai signifikan. Dan adanya pengaruh antara brand experience terhadap brand loyalty melalui brand trust yang dimana berpengaruh secara positif dan signifikan 
Pengaruh Café atmosphere, Harga dan Lokasi terhadap Keputusan Pembelian di Nyaman Coffe Shop Kota Mataram Muhammad Ghazy Khariza Falah; Akhmad Saufi; Dwi Putra Buana Sakti
Journal of Sharia Economy and Islamic Tourism Vol 2, No 2 (2022): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v2i2.8347

Abstract

Abstract: This study aims to dertiminate the effect of cafe atmosphere, price and location on puschasing decisions for product Nyaman Coffee shop. This research was counducted in the city of Mataram with a population of people who are buying drinks at a Nyaman coffee shop.The data collection method used was a survey sample with a sampling technique using purposive sampling. Data collection techniques using a questionnaire with data collection tools ysing a questionnaire thas has been tested for validity and reliability. The result of this study indicate that the cafe atmosphere, price and location has a positive and significant impact effect on purchasing decisions for Nyaman coffe shop Products. Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh cafe atmosphere,harga dan lokasi terhadap keputusan pembelian produk Nyaman Coffee Shop. Penelitian ini dilakukan di Kota Mataram dengan populasi yaitu orang yang sedang membeli minuman di Nyaman coffee shop . Metode pengumpulan data yang dilakukan adalah sampe survei dengan teknik pengambilan sampeL menggunakan purposive sampling. Teknik pengumpulan data menggunakan angket dengan alat pengumpulan daya menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil penelitian ini menunjukkan bahwa cafe atmosphere, harga dan lokasi berpengaruh positif dan signifikan terhadap keputisan pembelian produk Nyaman coffee shop

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