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Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Published by Universitas Muhammadiyah Surakarta
ISSN : -     EISSN : 29862027     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, accounting, and economic development. The Journal publishes an issue quarterly. The issue typically deals with an important research topic and is edited by a recognized expert in the field
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 16 Documents
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Search results for , issue "Vol. 4 No. 1 (2026)" : 16 Documents clear
Strategi Digitalisasi dan Branding Produk HoldnGo dalam Pengembangan Usaha Aksesori Non-Iritan: Studi Kasus Nata Ati by Ayunda Karanganyar Tantiana, Tantiana; Purnomo, Didit
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.588

Abstract

This study aims to analyze the development strategy of micro, small, and medium enterprises (MSMEs) through the integration of digitalization, branding, and product innovation focused on safety and sustainability. A case study was conducted on HoldnGo, an MSME producing skin-friendly accessories made from hypoallergenic materials such as organic cotton thread and BPA-free resin. The research employed a Participatory Action Research (PAR) method through the Wirausaha Merdeka (Independent Entrepreneurship) program, involving direct collaboration with internship partner Nata Ati by Ayunda. The findings indicate that the use of non-irritating materials offers a unique differentiation advantage aligned with current self-care and sustainability trends. Furthermore, the digital marketing strategy was enhanced through keyword analysis using the WordStream platform. For instance, the keyword “phone strap” reached a high monthly search volume of 27,100 with a competition index of 69 and relatively affordable top page bid costs. The integration of product innovation and data-driven SEO marketing proved effective in expanding market reach while strengthening brand identity. These results offer a strategic model that can be replicated by other MSMEs to remain competitive in the increasingly dynamic digital marketplace.
Efisiensi Digital Marketing Dalam Meningkatkan Penjualan Produksi Home Industry Malessa Fashion dan Craft di Kota Surakarta Oktavia, Erlin; Purnomo, Didit
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.589

Abstract

This research aims to analyze the efficiency of digital marketing in increasing sales in the home industry of Malessa Fashion and Craft in Surakarta City. The research uses qualitative methods with data collection through interviews, observations, and direct experiences during the Merdeka Entrepreneur Internship program. The research results show that the implementation of digital marketing strategies through WhatsApp Business, Instagram, and Facebook platforms significantly increases sales. Special features such as business profiles, automated messages, feeds, stories, and direct interactions with customers have proven effective in expanding market reach, increasing audience engagement, and building customer trust. However, increasing audience engagement on Instagram still faces challenges due to the platform's algorithm and the quality of the uploaded content. Overall, digital marketing has become an effective solution for home-based industries to face increasingly tight and dynamic market competition.
Peran UMKM Berbasis Perikanan dalam Meningkatkan Kesejahteraan Masyarakat: Studi Kasus CV. Alang-Alang Tumbuh Subur Maulana, Krisna; Anas, Muhammad Anas
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.591

Abstract

This study aims to analyze the integration of the Wirausaha Merdeka Kampus (WMK) Program in empowering fisheries-based MSMEs, using a case study of CV. Alang-Alang Tumbuh Subur in Boyolali Regency. The program involves collaboration between university students and MSME actors to enhance product innovation, business management, and digital marketing strategies. A qualitative approach was used, with data collected through in-depth interviews, participatory observation, and documentation. The results show that student involvement encourages technology adoption, improves product quality, and expands market networks. Additionally, the role of industry partners such as CV. Alang-Alang is crucial in facilitating knowledge transfer and community-based entrepreneurship practices. Despite challenges regarding program sustainability, this collaboration has proven to significantly contribute to strengthening local MSMEs and providing students with valuable experiential learning opportunities.
Peningkatan Kewaspadaan Masyarakat Dengan Mitigasi Perubahan Iklim Di Desa Mundu Tegar, Muhammad; Afandi, Muslim
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.595

Abstract

This study aims to enhance community awareness and resilience in Mundu Village against climate change through community-based adaptation and mitigation strategies. Utilizing a Participatory Action Research (PAR) approach, the program engages local residents in problem identification, solution implementation, and impact evaluation. Findings indicate that Mundu Village faces high vulnerability due to its geographic location, hydrological conditions, and the dominance of vulnerable groups within its social structure. Nevertheless, the community demonstrates strong adaptive capacity supported by local institutions, sustainable agricultural practices, and access to renewable energy such as biogas. Adaptation strategies focus on managing wind hazards, flooding, and climate-related diseases, while mitigation efforts include energy conservation, waste management, clean water provision, and tree planting. Active community involvement and the integration of programs into village development plans are key success factors. Education, cross-sector collaboration, and institutional strengthening play crucial roles in building sustainable climate resilience.
Persepsi Konsumen Terhadap Teh Daun Kelor 'Keloruma' Sebagai Inovasi Mahasiswa Wirausaha Merdeka dalam Pengembangan Produk Herbal Lokal Hidayati, Vani Nor; Aisyah, Siti
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.598

Abstract

This study focuses on the development of local herbal products in the form of "Keloruma" moringa leaf tea as a result of student innovation in the Independent Entrepreneurship program. The purpose of this study was to determine consumer perceptions and responses to the "Keloruma" moringa leaf tea product in terms of taste, price, packaging, and perceived health benefits. The research method used was a descriptive qualitative approach with data collection techniques through semi-structured interviews with five consumers who had consumed the product. The results showed that consumers gave generally positive responses to the Keloruma product, especially in terms of affordable prices and health benefits such as a fresher body and more stable blood pressure. However, several suggestions for improvement were submitted by consumers, such as adding flavor variants and improving the packaging design to make it more attractive and informative. These findings indicate that the innovation of the moringa leaf tea product has great potential to be further developed as a functional product based on local herbs.
Analisis Pemanfaatan Teknologi Berbasis Artificial Intelligence (AI) dalam Layanan Keuangan Syariah bagi Mahasiswa UIN Raden Mas Said Surakarta Kurniawan, Fery Indra; Pratama, Dicky; Abdullah, Hafidh
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v4i1.1022

Abstract

This study aims to analyze the perceptions and acceptance levels of students at UIN Raden Mas Said Surakarta towards the use of Artificial Intelligence (AI) technology in Islamic financial services. This study uses a qualitative approach with the Technology Acceptance Model (TAM) theoretical framework, which emphasizes the dimensions of perceived usefulness, perceived ease of use, attitude toward using, and behavioral intention to use. Data were obtained through in-depth interviews with twelve students from various Islamic economics and business study programs. The results show that the majority of respondents have a positive view of the use of AI in Islamic finance. They believe that AI can improve the efficiency, accuracy, and personalization of financial services, as well as help ensure compliance with Islamic principles. However, there are concerns regarding data security, privacy, potential algorithmic bias, and the reduced role of humans in the decision-making process. In general, students expressed high interest in using AI-based Islamic financial services in the future, provided that security, transparency, and strict Islamic oversight are guaranteed. This study confirms that the younger generation of Muslims has the potential to become active users and guardians of ethical values in the digital transformation of Islamic finance.

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