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Heny Ratnaningtyas
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TRJ (Tourism Research Journal)
Published by Institut Pariwisata Trisakti
ISSN : -     EISSN : 25989839     DOI : https://doi.org/10.30647/trj
Core Subject : Humanities, Social,
Humanities Environmental Science
Tourism Research Journal is published twice a year in April and October containing articles result of thought and researches in social, economic and policy of tourism in general. This journal encompasses original research articles, review articles, and short communications, including: Tourism: Sustainable Tourism Development Community-based Tourism Nature-based Tourism Creative Tourism Social Media for Tourism Marketing Smart Tourism Gastronomy: Food Tourism Herbs, Spices, and Traditional Food Cultural Food Studies Food Product and Pastry Food Packaging and Product Development Branding and Marketing Education and Training Regulation and Policy Destination: Policy for Destination Planning Tour Industry Hospitality Destination Policy and Training
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 161 Documents
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Local’s Participation in Evolving Gastronomy Tourism in Ubud and Beyond Wulandari, Pande Putu; Tirtawati, Ni Made
Jurnal Penelitian Pariwisata Vol 7 No 1 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i1.208

Abstract

The Ministry of Tourism has chosen Ubud to represent the UNWTO gastronomy destination prototype. The locals' involvement in creating an inclusive gastronomy destination deserves consideration because they have a significant stake and direct role in integrating its culinary characteristics to create a distinctive gastronomy destination. By evaluating the local's readiness and identifying the potential of its gastronomic features, this study seeks to investigate the locals' participation in developing gastronomic tourism in Ubud and beyond. Through interviews with key informants, such as local leaders, governments, organizations, and associated practitioners, and observations, this research determines the level of locals' participation by evaluating their readiness. In addition, interviews with local's representatives at 13 tourism villages in Ubud and beyond, who are members of BUMDes Bersama Gianyar Aman, were also conducted. Data analysis was performed through the Community Readiness Model approach and analyzed using qualitative descriptive analysis techniques. The results showed that the local readiness level is at the fourth stage. Even though it is still in the pre-planning stages, the locals are prepared to develop gastronomy tourism. The leadership dimension is primarily influencing the level of local's readiness. Meanwhile, the dimension of community efforts needs to be improved in responding to local's readiness by increasing involvement in various efforts. Keywords: Gastronomy Destination, Local’s Participation, Community Readiness Model, Tourism Village; Ubud.
Analysis of Internal and External Factors to Design a Tabuik Festival Development Strategy in Pariaman City, West Sumatera Rianty, Rilla; Asty, Wina
Jurnal Penelitian Pariwisata Vol 5 No 2 (2021): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v5i2.118

Abstract

The Tabuik Festival is a unique cultural tourism attraction to commemorate the death of Hussein Bin Ali, the grandson of the Prophet Muhammad SAW that died in Karbala, and his body placed in a wooden coffin which in Arabic is called Tabut. However, with tourism growth in West Sumatra, the Tabuik Festival is getting left behind. The purpose of this study is to find a development strategy, so it is necessary to analyze Strengths, Weaknesses, Opportunities, and Threats (SWOT) on internal and external factors (IE) as a tool to formulate strategies. The resulting IE matrix helps evaluate, make decisions, and create development strategies at the Tabuik Festival. This study uses mix method with an unbalanced mixed model (concurrent embedded) with a quantitative approach as the primary method. Qualitative data collection techniques were carried out through interviews, observations, and literature studies, while quantitative data were collected using questionnaires. The research was conducted in Pariaman City from 2019 to 2020, involving eight informants and 100 respondents, consisting of the local governments, local communities, anak nagari, and tourists participating in the Tabuik Festival. The study results obtained a score with a reasonably good category. However, some analyses of internal and external indicators contradict the lowest score so that it can be a threat and weakness. From the results of this analysis, it is concluded that the Tabuik Festival requires a development strategy to maximize its potential to become one of the leading cultural tourism in West Sumatra. Keywords: Cultural Tourism, Tourist Attractions, Calendar of Event, Tabuik Festival
Analysis of Factors Influencing Visitors' Disaster Awareness in Disaster-prone Destinations in West Nusa Tenggara Province Mahmudah Budiatiningsih; Adhitya Bagus Singandaru; Baiq Nikmatul Ulya; Hasnia Minanda; Lia Mariana
Jurnal Penelitian Pariwisata Vol 10 No 1 (2026): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v10i1.301

Abstract

This study aims to analyze the factors influencing disaster awareness among visitors of disaster-prone tourist destinations in West Nusa Tenggara (NTB) Province. The method was multiple linear regression analysis involving 200 respondents, with two main dimensions as the independent variables: Psychological factors (X1), which include risk perception, disaster experience, and trust in authorities, and Environmental & Information factors (X2), which include access to information, the availability of disaster management systems, and media influence. The results showed that both factors partially and simultaneously enhance disaster awareness. Psychological factors have a dominant influence compared to environmental & information factors. These findings also showed that the combination of psychological, environmental, and information factors moderately predict variation in disaster awareness. These findings deliver theoretical and practical contributions. Theoretically, the study proposes an integrated disaster awareness model, highlighting the synergistic interplay between psychological and informational factors. Practically, the results advocate for a multidimensional strategy, urging stakeholders to combine initiatives that boost risk perception, improve risk communication, and utilize media support. Consequently, this study provides a valuable framework and concrete insights for formulating effective disaster resilience programs in the disaster-prone destinations of NTB. Keywords: disaster awareness, disaster-prone destinations, environmental & information factors, psychological factors, visitor
Strategies and Steps Taken by Tourism Stakeholders to Communicate Urban Tourism Promotions to Generation Z in Jakarta Linda RM Gurning; Marta Eriska; Friska Nurlina Sirait; Irene Hasian; Putu Swasti Asparini
Jurnal Penelitian Pariwisata Vol 10 No 1 (2026): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v10i1.310

Abstract

Urban tourism in Jakarta faces both challenges and opportunities in attracting Gen Z as potential domestic tourists. This study proposes promotional strategies based on the strategic steps taken by tourism stakeholders in communicating urban tourism promotions to Gen Z. This study employs a qualitative approach using the design thinking method through five stages: empathize, define, ideate, prototype, and test. Data were collected through observation, semi-structured interviews, and literature review. The results indicate that stakeholders adopt three main approaches: (1) strengthening their role through digital ecosystems, culturally informed policies, and creative public spaces; (2) leveraging technological innovations such as Augmented Reality/Virtual Reality, gamification, and interactive social media content; and (3) promotion strategies based on community engagement, digital accessibility, and cross-sector collaboration. These findings underscore that the integration of technology, creativity, and participatory approaches is key to building an emotional connection with Gen Z and strengthening Jakarta’s position as an urban tourism destination relevant to the lifestyle of the younger generation. Kata kunci : Gen Z, urban tourism, design thinking, gamification
Integrative Edu-Tourism Model of Salak Slebor (Sleman Bogor) through Demonstration Plots in Cimande Tourism Village: A Sustainable Tourism Approach Maidar Simanihuruk; Yuviani Kusumawardhani; Laurinciana S Sampebatu; Mohd Noor Ismawi Ismail
Jurnal Penelitian Pariwisata Vol 10 No 1 (2026): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v10i1.311

Abstract

The purpose of this study is to analyze the determinants of visitors’ behavioral intention and to formulate an integrative edu-tourism model based on the Salak Slebor demonstration plot in Cimande Tourism Village. A mixed-method approach was employed by combining quantitative analysis using multiple regression and qualitative exploration through focus group discussions, interviews, and participatory observation. The quantitative data involved 35 purposively selected respondents, while qualitative data were gathered from 10 key informants, including farmers, community leaders, and Pokdarwis members. The findings reveal that destination attractiveness (AT) and experiential engagement (ENG) significantly influence behavioral intention (BI), whereas educational value (EDU) and sustainability awareness (SUS) are not significant in partial tests. However, simultaneous regression confirms that all four variables together account for 62.9% of the variance in BI (R² = 0.629), indicating that the model has substantial explanatory power. Qualitative results further emphasize the strategic importance of EDU and SUS for long-term knowledge transfer, ecological sustainability, and cultural preservation. Integrating both findings, this study formulates the Integrative Edu-Tourism Model of the Salak Slebor Demonstration Plot, structured around four pillars: Agronomy, Education, Socio-Economic Participation, and Institution & Branding. Keywords: demonstration plots, destination attractiveness, educational value, experiential engagement, behavioral intention
From Innovation to Pricing: Examining the Mediating Role of Product Quality in SME Coffee Shops Reno Catelya Dira Oktavia; Amrullah Amrullah; Oktovianus Oktovianus; Adam Rachmatullah; Hanafi Hamzah
Jurnal Penelitian Pariwisata Vol 10 No 1 (2026): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v10i1.308

Abstract

In recent years, small and medium-sized coffee shops have faced intense competition, requiring innovative strategies to enhance product quality and pricing decisions. This study examines the effect of product innovation on price, with product quality as a mediating variable, in SME coffee shops in Jakarta, Indonesia. The purpose of this study is to clarify how innovation translates into price through improvements in product quality, providing both theoretical and practical insights for competitive market management. A quantitative approach was employed, using a survey of 500 coffee shop consumers, which was analysed using Structural Equation Modelling (SEM) with SmartPLS 4. The results indicate that product innovation significantly improves product quality, enhancing menu variety, taste consistency, and overall customer experience. Product innovation also has a significant direct effect on price, while product quality positively influences price. Mediation analysis shows that product quality does not mediate the relationship between product innovation and price. These findings suggest that product innovation primarily drives differentiation and perceived value, but its impact on price through product quality is not significant. The study contributes to marketing and innovation literature by clarifying the relationships linking product innovation, product quality, and price. Practically, SME coffee shop managers are encouraged to integrate product innovation with quality management to strengthen competitive positioning and set prices effectively. Keywords: product innovation; product quality; price; SME coffee shops
The Influence of Product Quality and Price on Consumer Satisfaction at Lotus Restaurant Grand Savero Hotel Bogor Riani Prihatini Ishak; Irhamna Sabilla; Nicko Gana Saputra; Sarah Aqilah Azmadi
Jurnal Penelitian Pariwisata Vol 10 No 1 (2026): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v10i1.312

Abstract

This study addresses the challenge of understanding factors influencing consumer satisfaction in the hospitality industry, focusing on product quality and price at Lotus Restaurant, Grand Savero Hotel Bogor. The research aims to determine the individual and combined effects of these variables on customer satisfaction. Employing a quantitative methodology, data were collected from 100 respondents and analyzed using multiple linear regression. The findings reveal that product quality significantly impacts consumer satisfaction, while price does not show a significant individual effect. However, when examined simultaneously, both product quality and price demonstrate a significant influence on consumer satisfaction. The coefficient of determination (R²) indicates that these two factors account for 58.2% of the variance in customer satisfaction. The study concludes that while product quality is a crucial determinant of consumer satisfaction, while pricing strategies may require reassessment. The insignificance of price suggests that customers prioritize perceived product quality over cost considerations in a hotel dining context. The combined effect of both variables suggests a complex interplay in shaping customer experiences. These insights can guide the restaurant management focusing on maintaining consistent product quality while adjusting pricing strategies to better reflect customer value perceptions. Keywords: product quality, price, consumer satisfaction
Community-Based Tourism as a Driver of Rural Transformation: A Qualitative Study of Cibeber Village, Purwakarta, West Java Province, Indonesia Candra Hidayat; Yi Zeng; Michael Khrisna Aditya; Haryo Wicaksono; Ervina Taviprawati
Jurnal Penelitian Pariwisata Vol 10 No 1 (2026): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v10i1.307

Abstract

The development of emerging tourist villages has become a crucial strategy for promoting local economic growth through a Community-Based Tourism (CBT) approach. This study aims to analyze the transformation process of Cibeber Village into an emerging tourist village, identify supporting and inhibiting factors, evaluate the role of the community and local institutions, and formulate sustainable development strategies. The research employed a qualitative approach, with data collected through in-depth interviews, field observations, and documentation. The findings indicate that the village transformation occurs gradually, influenced by natural and cultural potential, active community participation, and the role of institutions such as village-owned enterprises (BUMDes) and tourism awareness groups (Pokdarwis). Supporting factors include community initiatives, village government support, and unique tourism potential, whereas major obstacles involve community capacity limitations, infrastructure, and coordination among stakeholders. Recommended development strategies include enhancing community capacity, strengthening institutions, developing infrastructure, digital promotion, and preserving local wisdom. This study provides a theoretical contribution in the form of an integrative CBT framework at the emerging stage and offers practical implications for village managers, policymakers, and tourism practitioners in developing sustainable tourist villages. Keywords: emerging tourist village, community-based tourism (CBT), community participation, village institutions, sustainable development
Localizing Western Desserts Through Mocaf Boterkoek and Red Rice Puff Pastry Fusion Products St. Hadijah; Riska Veronika; Jumria Beta; Jamila Jamila; Putu Adi Putra Arimbawa
Jurnal Penelitian Pariwisata Vol 10 No 1 (2026): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v10i1.299

Abstract

This study aims to localize Western dessert products through the integration of Indonesian local flours and fusion gastronomy approaches. Using an experimental product development design, the study developed two localized pastry products: Mocaf Boterkoek and Red Rice Puff Pastry. The research was conducted in two stages: flour substitution trials and fusion product development. The research was conducted in two stages, namely flour substitution trials and fusion product development. The substitution stage identified 50% mocaf flour as the most suitable level for Boterkoek and 25% red rice flour for Puff Pastry in terms of structural and sensory performance. These formulations were then adapted using Indonesian dessert inspirations, resulting in a nastar-inspired Boterkoek and a molen-inspired Puff Pastry. Sensory evaluation involved 25 semi-trained panelists, 3 expert panelists, and 200 consumer panelists using a seven-point hedonic scale. Both products received consistently positive sensory scores, and paired sample t-test results showed no significant differences across all evaluated attributes. The novelty of this study lies in its integration of local flour substitution and fusion gastronomy within a single pastry innovation framework. The findings indicate that local flours can be successfully incorporated into Western dessert products without reducing consumer acceptance. Keywords: fusion pastry, mocaf flour, red rice flour, boterkoek, puff pastry
Museum Experience Quality and Word of Mouth Intention: The Critical Role of Emotional Engagement as a Mediator Triana Rosalina Dewi; Emenina Tarigan; Tri Djoko Sulistiyo; Anita Swantari; Nursyafiqah Binti Ramli
Jurnal Penelitian Pariwisata Vol 10 No 1 (2026): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v10i1.309

Abstract

This study examines the relationship between museum experience quality, emotional engagement, and word of mouth intention in the context of cultural tourism. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with data collected from 160 visitors of Museum Wayang in Jakarta through purposive sampling. The results indicate that museum experience quality has a strong and significant effect on emotional engagement. Furthermore, emotional engagement significantly influences word of mouth intention. However, museum experience quality does not have a direct significant effect on word of mouth intention. The indirect effect test reveals that emotional engagement fully mediates the relationship between museum experience quality and word of mouth intention. These findings suggest that high-quality experiences alone are insufficient to stimulate recommendation behavior unless they evoke emotional responses. The study contributes to the tourism literature by highlighting the critical role of emotional engagement as a key mechanism linking experience and behavioral intention, particularly in the context of cultural museums in developing countries. Practically, the findings emphasize the importance of designing immersive and emotionally engaging museum experiences to enhance visitor advocacy. Keywords: museum experience quality, emotional engagement, word of mouth intention

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