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Journal Communication Spectrum: Capturing New Perspectives in Communication
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Published by Universitas Bakrie
ISSN : 20878850     EISSN : 26226405     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Journal Communication Spectrum Capturing New Perspectives in Communication, terbit dua kali setahun (Februari dan agustus) diiterbitkan oleh Program Studi Ilmu Komunikasi Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB) sebagai media atau wacana persepektif baru di bidang ilmu Komunikasi.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 9, No 2 (2019): August 2019 - January 2020" : 7 Documents clear
“DEAR SIS”: A Case Study on Trust Cultivation on Indonesian Facebook Online Craft Stores Mayasari, Fitria; Khrisnamurti, Indra
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 9, No 2 (2019): August 2019 - January 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i2.209

Abstract

Advances in communications technology have allowed new forms of trade, i.e., through online means between sellers and customers. The use of the Facebook social networking platform as a tool for online business has questioned the factors influencing the creation of Trust among its users engaged in a community of craft makers (sellers and customers). This research hypothesized that three independent variables influence the Trust: the intensity of interaction, the similarity of interest, and endorsement—questionnaires distributed to 151 samples. Data analysis was performed through SPSS, using Spearman's correlation to note the strength of the relationship between variables. The results of the questionnaire show a medium-strength correlation between the independent and dependent variables. To cite this article (7th APA style): Mayasari, F. & Khrisnamurti, I. (2019). “Dear Sis”: A Case Study on Trust Cultivation on Indonesian Facebook Online Craft Stores. Journal Communication Spectrum, 9(2), 94-109. http://dx.doi.org/10.36782/jcs.v9i2.209
DAMPAK EXPERIENTIAL MARKETING TERHADAP MINAT BELI PRODUK IKEA Rosady, Nurvica; Suharyanti, Suharyanti; Anitawati, M. Th.
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 9, No 2 (2019): August 2019 - January 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i2.1986

Abstract

In an era of increasingly fierce competition coupled with the emergence of various kinds of information sources, producers must build good marketing communication to promote their products so consumers can know the quality and the uniqueness of the product. One of the promotional tools is experiential marketing, which has five types of experience, Sense, Feel, Think, Act, and Relate called SEMs (Strategic Experience Modules). This study aims to look at the effect of experiential marketing on the purchase intention of IKEA products. The population is consumers who have visited the IKEA store and are over 22 years old. A sample of 100 people obtained by purposive sampling. By using multiple regression analysis, the results showed that Sense and Act significantly influence purchase intention, and the influence of Sense is more significant than the Act. However, independent variables all together affect purchase intention. The ability of independent variables to explain variations in purchase intention is meager. Therefore other additional independent variables are needed in further research. To cite this article (7th APA style): Rosady, N., Suharyanti, & Anitawati, M. Th. (2019). Dampak Experiential Marketing terhadap Minat Beli Produk IKEA [The Impact of Experiential Marketing on Purchase Intention of IKEA Product]. Journal Communication Spectrum, 9(2), 176-188. http://dx.doi.org/10.36782/jcs.v9i2.1986
INSTAGRAM DAN FENOMENA “JASTIP” DI INDONESIA Muslicha, Intan Siti; Irwansyah, Irwansyah
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 9, No 2 (2019): August 2019 - January 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.1871

Abstract

Technological advances have now given birth to new media. The information environment arises from the simultaneous and rapidly interconnected Internet evolution of transmission systems, content, quality, and structure of the new media itself. One example of new media is social media, including Instagram. Instagram is now not only an arena for uploading photos but as a means to carry out digital marketing activities. The social media platform has developed as a form of global communication and bridges the relationship between humans and products. As time goes on, a new business model has been born on Instagram. One business model is "jastip," a synonym for entrusted services, allowing Instagram users to buy goods through providers of services that are usually different cities or countries. This article aims to find out information about "jastip," and its impact on business activities and digital marketing, especially in Indonesia. To cite this article (7th APA style): Muslicha, I. S. & Irwansyah (2019). Instagram dan Fenomena “Jastip” di Indonesia [Instagram and the “Jastip” Phenomena in Indonesia]. Journal Communication Spectrum, 9(2), 143-157. http://dx.doi.org/10.36782/jcs.v9i1.1871
PERAN TWITTER DALAM DIGITAL CUSTOMER RELATION MANAGEMENT DI INDUSTRI PERBANKAN Setyadi, Dyama Khazim
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 9, No 2 (2019): August 2019 - January 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i2.1952

Abstract

In a digital transformation era, various companies are competing to change communication patterns with consumers, so that consumers are expected to be more loyal to the company. One transformation is social media optimization to build a conversation with consumers. The use of Twitter as one of the social media platforms in Indonesia by the company is currently considered as something that is needed, even though Twitter's popularity is not as high as Facebook, Instagram, or Youtube. With 22 million users in Indonesia, Twitter is one channel for companies in customer relations, one of which is as part of the customer relationship management channel. Using the netnographic method, this study analyzes the role of Twitter as part of a company's CRM channel in the digital age, especially in the banking industry, as well as its implications for consumers. To cite this article (7th APA style): Setyadi, D. K. (2019). Peran Twitter dalam Digital Customer Relationship Management di Industri Perbankan [The Role of Twitter in the Digital Customer Relationship Management in Banking Industry]. Journal Communication Spectrum, 9(2), 110-124. http://dx.doi.org/10.36782/jcs.v9i2.1952
MANAJEMEN KOMUNIKASI KREATIF TIM PROGRAM “EPL” DI MNCTV Wulandari, Yulianti Fajar; Bastian, Yan
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 9, No 2 (2019): August 2019 - January 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i2.1953

Abstract

EPL or English Premier League is a professional football league in England, a prestigious competition, and has the highest ranking in broadcasting in the United Kingdom. The EPL program is a favorite program for soccer fans in Indonesia and broadcast on MNCTV. This study investigated how the communication management strategy of the EPL Creative Team in MNCTV in increasing ratings and shares as a measure of the success of a TV program. This study uses a constructivist paradigm with a qualitative-descriptive analysis of communication strategies and program production. From the lens of the organization control theory and management strategy, this study found that ideas were the key to the Creative Team in increasing the rating and share of the "EPL" program on MNCTV. The "EPL" creative communication management strategy in MNCTV can also apply to other MNCTV programs. To cite this article (7th APA style): Bastian, Y & Wulandari, Y. F. (2019). Manajemen Komunikasi Kreatif Tim Program “EPL” di MNCTV [Creative Communication Management of “EPL” Program Team in MNCTV]. Journal Communication Spectrum, 9(2), 158-175. http://dx.doi.org/10.36782/jcs.v9i2.1953
EKONOMI POLITIK PENGEMBANG GAME LOKAL: Spasialisasi dan Ekspansi Bisnis PT Git Solution dan Noobzilla di Yogyakarta Wahyuono, Jusuf Ariz
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 9, No 2 (2019): August 2019 - January 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i2.1954

Abstract

This research highlights the dynamics of the development of the gaming industry in Yogyakarta. This study uses a political economy approach and will focus on one aspect of the political economy in Vincent Mosco's perspective, spatialization. The findings of the study found that the two-game developers in Yogyakarta had different characteristics, both resources, to ways to gain profits. This difference determines each developer to expand their business. PT GIT Solution expanded its business by forming GIT ALLIANCE, while Noobzilla grew its business by creating products (games) that were easier to port. The role of government in the game industry nationally and locally showed by BEKRAF and JDV. Even so, this role is considered not optimal in shaping the ecosystem of the gaming industry. This phenomenon is indicated by the support that is not comprehensive to other sectors (e.g., publishers). There is a lack of specific regulations related to the gaming industry that support the development of the local gaming industry. To cite this article (7th APA style): Wahyuono, J. A. (2019). Ekonomi Politik Pengembang Game Lokal: Spasialisasi dan Ekspansi Bisnis PT Git Solution dan Noobzilla di Yogyakarta [The Political Economy of Local Game Developer]. Journal Communication Spectrum, 9(2), 125-142. http://dx.doi.org/10.36782/jcs.v9i2.1954
ANALISIS WACANA FOUCAULT DALAM STUDI KOMUNIKASI Dhona, Holy Rafika
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 9, No 2 (2019): August 2019 - January 2020
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v9i1.2026

Abstract

Michel Foucault is a popular thinker across disciplines in academia. In Indonesian communication studies, his concepts are used in several ways as an instrument analysis on many communication act/ event. The problem is only little, or even no one, wrote how to do the Foucauldian method of analysis in the context of communication studies. This article proposes how to do Foucauldian analysis in communication studies by focusing on analyzing statements, historical analysis and analysis of power. This article explains that Foucauldian discourse analysis is not textual-linguistic analysis, then it could be done in all of the research areas within communication studies, including communication researches with managerial perspectives such as public relations, business communication, advertising, and others. To cite this article (7th APA style):Dhona, H. R. (2020). Analisis Wacana Foucault dalam Studi Komunikasi [Using Foucauldian Discourse Analysis in Communication Studies]. Journal Communication Spectrum, 9(2), 189-208. http://dx.doi.org/10.36782/jcs.v9i1.2026 

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