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Business and Management Review
Published by Universitas Bakrie
ISSN : -     EISSN : -     DOI : -
Core Subject :
Business and Management Review - Program Studi Manajemen Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 2, No 2 (2012): Juni" : 6 Documents clear
Analisis Pengaruh Kualitas Layanan Internet Banking dan Tingkat Kepuasan Terhadap Loyalitas Nasabah Pada PT Bank Rakyat Indonesia (Persero) Tbk Kantor Cabang Pembantu Jamsostek Jakarta Huda, Ahmad Nurul; Wahyuni, Sri
Business and Management Review Vol 2, No 2 (2012): Juni
Publisher : Universitas Bakrie

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Abstract

The Internet is an ideal  media to  take any banking activities  due to it has the potential  cost savings. Internet also one of the  media used to  improve services  for the customers  in order to reach  customer loyalty.  The function  not only for giving information, but it also can handle banking transactions anytime and anywhere without being limited by time and distance.  This study  aims to determine  how the  influence of  service  quality of internet banking, customer  satisfaction,  and customer loyalty at Bank Rakyat Indonesia Sub-Branch Jamsostek. Sampling  technique used was  nonprobability  sampling method.  There 105  respondents were given questionnaire. The analysis of data is using SEM analysis (Structural Equation Modeling) with AMOS program.  The results indicated that the variable of service quality of internet banking has positive and significant influence on customer satisfaction. Customer satisfaction has negative significantly correlated with customer loyalty. This result confirms that the service quality of internet banking has no significant direct influence on customer loyalty but it has a significant influence indirectly through customer satisfaction as mediating (intervening variable). Key Words: Internet Banking, Service Quality, Satisfaction, Loyalty.
Evaluasi Kinerja Reksa Dana Saham Di Indonesia Menurut Metode Sharpe, Treynor dan Jensen Serta Perbandingan Return Reksa Dana Saham Dengan LQ45 Periode Januari 2009 – Juni 2010 Ibad, Akromul; Adhidarma, Adrianus
Business and Management Review Vol 2, No 2 (2012): Juni
Publisher : Universitas Bakrie

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Abstract

  The purpose of this research is to measure the performance of Equtiy mutual fund by the method of Sharpe, Treynor and Jensen and compare Equity mutual fund return with return of LQ45.The theories used in this research related with the investment, risk, return, and portfolio. Equity Fund performance measurement based on the method of Sharpe, Treynor and method of Jensen's  is also one of the crucial theory base. Within the framework of thought, Equity Fund Return, LQ45 Return, Return of SBI, and the risk (standard deviation and beta ) will affect the performance of  Equity Fund. The object of this research is the Equity Fund that registered in the period January 2009 to June 2010, LQ45 index and SBI interest rate (BI Rate) period from January 2009 until June 2010. Research variable is Net Asset Value, LQ45, SBI interest rate, and return. Where SBI interest rate (BI Rate) serves as the Risk Free Return. This research uses 24 of the Equtiy Fund recorded during the period January 2009 to June 2010. Data processed by calculating the average return LQ45, the average return of Equity Fund as a whole or sub-period, the average return of SBI, and risk calculation of beta and standard deviation. Based on the results of data processing, the performance of Equity mutual fund  can be measured by the method of Sharpe, Treynor and Jensen. Then, perform the comparison of mutual fund returns with returns LQ45 Shares (which represents the market return) The final result of all the research shows the whole period, the product Panin Dana Maksima showed the best performance based on the three methods.Meanwhile, BNI Dana Berkembang as the worst performance based on these methods. In calculating the performance of the Fund Shares that will be used as investment vehicles, can use the method of Sharpe, Treynor and Jensen, so investors are keen to see the performance of Equity Mutual Fund. Key words : Equity mutual fund, method of Sharpe, Treynor, Jensen, Return of LQ45
Analisis Faktor Perilaku Konsumen terhadap Atribut Produk dalam Keputusan Pembelian Food Consumer Product Djamaris, Aurino RA
Business and Management Review Vol 2, No 2 (2012): Juni
Publisher : Universitas Bakrie

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Abstract

This research is to identify the factors which determine consumer purchase decision process on food consumer products (menthol cigarette), identifies the attributes that are considered important by consumers on food products consumer products, and analyze consumer attitudes on the attributes of consumer products food products. The study used primary data obtained from consumer  of  food consumer product  that  ever or used products available on the market (supermarkets etc) analyzed using factor analysis and  analysis of  consumer  attitude  using Fishbein Multi-Attributes approach.  The results showed that there are seven factors derived from 19 variables known to determine a person's  purchase  decision process  of  food consumer products. In the analysis of the attitudes found that nine attributes of the food consumer products fully considered  and deemed important by consumers, enthol flavor attributes are the most important attributes in buying a food consumer productby consumers.    The data were collected from individual  that were willing to participate in the study and not randomly selected; the possibility that the samples were atypical of a more general population exists. This study reviewed only by the theory of marketing and the theory of consumer behavior (non-marketing).    The factors found and the attributes that are considered most important products can assist manufacturers in identifying what is actually desired by consumers.Management interest in  purchase decision  of  a food consumer product by consumersshould pay attention to  menthol flavor attributes the most important attributes in  purchase decision.  By revealing the value factors associated with Consumer Behavior on Purchase Decision Attributes of Food  Consumer  Products, the study contributes to richer understanding of what factors should be considered on attributes of food consumer  product purchase decision . Keywords: Purchase Decision, Customer Behavior, Factor Analysis, Product Atribute, Menthol Cigarette
Model Berbasis Agen untuk Pengenalan Produk Baru dengan Twitter Bintoro, Bambang Purwoko Kusumo
Business and Management Review Vol 2, No 2 (2012): Juni
Publisher : Universitas Bakrie

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Abstract

In less than 4 years since its introductions, Twitter has become the fastest growing social networking tool. Working very much the same as a blog, it has been used widely by businesses as well as individuals to share information, introduce new product/idea, etc.  Using Twitter,  a person  has the choice whether or not to  forward  (re-tweet)  the message from/to his/her friends or social networks that he/she belongs to. The result of online survey revealed some factors (taste, price, availability, packaging and image), which affect the decision to re-tweet or not an information pertaining new food product following the Diffusion of Innovations model.  On the other hand, the independent and autonomous behavior of members in a social network such as Twitter satisfies the characteristics of Agent Based Simulation model. Using NetLogo software, this paper aims to  disclose  the result  of  an  Agent Based Simulation model which showed when and why a person will or will not re-tweet a message that he/she received from his/her friends or social networks that he / she belongs to by applying the concept of Diffusion of Innovations Keywords: twitter, social networking, agent based simulation, diffusion of innovation, NetLogo
Analisis Pengaruh Rasio Keuangan Dan EVA Terhadap Harga Saham Bank Silalahi, Rizal
Business and Management Review Vol 2, No 2 (2012): Juni
Publisher : Universitas Bakrie

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Abstract

Financial Ratio and Economic Value Added (EVA) have received a lot of recognition as a measure of prediction of share price.  While the measure has been widely used    for the purpose  of business in   all over the world, many research studies have appeared to examine variety of issues related to EVA in banking sector. An attempt has been made in this paper to  call  EVA-based analysis  for the Indonesian Banking Industry. A Sample of 10 public sector banks listed in Indonesia Stock Exchange has been selected using judgmental sampling. The financial data of these sample units for four years, 2008-2011, have been used for the analysis and comparison. Equity approach has been followed to compute EVA. Economic Value Added (EVA) is now being considered as an important management tool across the  banking  world for measuring and rewarding performance inside the  bank. Most of the  banks  measure performance with accounting profits which are often seriously measure of profitability.  EVA  is another measure of profitability. Unlike financial ratio such as ROA, ROE, NPM, DER,  EVA indicates the value to what extent created by management or agent for shareholders. This paper aims to analyze banks' performance  through  financial ratio and  EVA . For this purpose, EVA has been calculated taking certain assumptions as to the cost of equity and operational profit adjustments. A rank of regression coefficient between Share Price and different criteria indicates the decreasing rank from the highest to the  lowest under Return on Asset (ROA),  Debt to Equity (DER), Economic Value Added  (EVA)  and    Net Profit Margin  (NPM)  Dividend Payout Ratio (DPR), Return on Equity (ROE) and Debt to Asset Ratio (DAR).  ROA, DER, NPM, and EVA show a positive and significant explanatory power on Share Price in all ten samples. On the other hand, ROE, DPR, DAR show a negative explanatory power for Share Price in the banking sectors (t-value = negative; p-value = 0.05) demonstrates an insignificant relationship with Share Price in the banking sectors. According to the findings, EVA and some financial ratio are valuable performance measures for evaluating banking sectors. This study provides interesting and meaningful findings that EVA can be considered good performance measures throughout the banking sectors. In addition, the study found that  in banking sector traditional performance measures such as financial ratio ROA, DER, NPM  do not explain much of market adjusted return after considering EVA. Keywords: Financial Ratio, Economic Value Added and Share Price.
Pengaruh Kepuasan Kerja Karyawan Terhadap Turnover Intentions Dengan Withdrawal Cognitions Dan Job Search Sebagai Variabel Pemediasi Sihombing, Agus; Saragih, Susanti
Business and Management Review Vol 2, No 2 (2012): Juni
Publisher : Universitas Bakrie

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The purpose of this research is to  examine the effects of job satisfaction and job search on turnover intentions in which withdrawal cognitions as mediating variable.  Variables in this research were measured via a survey of 95 administration staffs of credit banking company in Bandung, West Java. Path analysis model were used to examine the significant level and the direct effects of job satisfaction on turnover intentions and also indirect effects of job satisfaction on turnover intention, withdrawal cognitions and job search as mediating variables.  Results showed that job satisfaction significantly influences turnover intentions and job satisfaction significantly influences withdrawal cognitions. In addition, this research found that withdrawal cognitions found significantly mediated the relationship between job satisfaction and job search. Job satisfaction is also found significantly influences job search and job search significantly found mediated the relationship between job satisfaction and turnover intentions. Keywords:  Job Satisfaction, Withdrawal Cognitions, Job Search, Turnover Intentions, Mediating Variable

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