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International Journal of Digital Marketing Science
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : -     EISSN : 30261635     DOI : https://doi.org/10.54099/ijdms
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Scope: The International Journal of Digital Marketing encompasses a wide range of topics and areas related to digital marketing. The scope of the journal includes, but is not limited to: Digital Marketing Strategies: Analysis, development, and evaluation of digital marketing strategies, including content marketing, social media marketing, email marketing, influencer marketing, SEO, and SEM. Consumer Behavior: Research on how digital technologies influence consumer behavior, decision-making, and preferences in the online environment. Digital Advertising: Studies on the effectiveness of online advertising, programmatic advertising, display advertising, and other digital advertising methods. Data Analytics: Research on the use of data analytics, big data, and artificial intelligence in digital marketing, including customer profiling, segmentation, and personalization. E-commerce: Exploration of e-commerce trends, challenges, and opportunities, as well as case studies on successful e-commerce platforms and practices. Mobile Marketing: Research on mobile marketing strategies, mobile app marketing, and mobile advertising, including the impact of mobile devices on consumer engagement. Social Media and Influencer Marketing: Studies on social media marketing, influencer marketing strategies, and their influence on brand awareness, engagement, and reputation. Digital Marketing Ethics and Regulations: Analysis of ethical considerations and regulatory frameworks in the digital marketing space. Digital Marketing Tools and Technologies: Reviews and assessments of digital marketing tools, technologies, and platforms that enhance marketing efforts. Aim: The aim of the International Journal of Digital Marketing is to: Facilitate Knowledge Exchange: Foster the exchange of knowledge and ideas among researchers, educators, and industry professionals in the field of digital marketing. Promote Innovation: Encourage innovative research and approaches to address the challenges and opportunities in the dynamic digital marketing landscape. Enhance Industry Insights: Provide valuable insights and best practices that can be applied by marketing professionals and businesses to improve their digital marketing strategies. Contribute to Policy and Ethics: Contribute to discussions surrounding digital marketing ethics, regulations, and guidelines to ensure responsible and transparent marketing practices. Bridge Academia and Industry: Serve as a bridge between academia and industry, facilitating collaboration and knowledge transfer for mutual benefit. The International Journal of Digital Marketing aims to be a reputable source of high-quality research and a valuable resource for anyone interested in the ever-evolving world of digital marketing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 28 Documents
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Effectiveness and Efficiency of the Application of Robotic Process Automation Nugraha, Erwan; Irjayanti, Maya
International Journal of Digital Marketing Science Vol. 2 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v2i2.1396

Abstract

Implementing Robotic Process Automation (RPA) in the shipment handling process at the State-Owned Indonesian Logistics Service Provider (LSP) aims to improve operational effectiveness and efficiency. However, errors in delivery using RPA have been found, resulting in reduced customer satisfaction. These errors are generally related to incorrect shipment data obtained from the website. Therefore, this study focuses on evaluating the effectiveness and efficiency before and after the implementation of RPA. This study aims to analyze the impact of Robotic Process Automation (RPA) on the effectiveness and efficiency of company operations before and after the implementation of RPA at the State-Owned Indonesian Logistics Service Provider, particularly at the Central Post Processing Office. The method used in this study is a qualitative approach. Data was collected from websites related to delivery errors and through observation of the operational department at the State-Owned Indonesian Logistics Service Provider. The analysis was conducted by comparing the level of operational effectiveness and efficiency before and after the implementation of RPA to identify whether the implementation of RPA was in line with the company's expectations. The contribution of this research is to provide insights for State-Owned Indonesian Logistics Service Provider in improving the performance of the RPA system and designing improvement strategies to overcome existing challenges. It is recommended that the State-Owned Indonesian Logistics Service Provider continues to evaluate and develop the RPA system, including improving data quality and integrating supporting technologies to minimize delivery errors and increase customer satisfaction.
Employer Branding and Digital Recruitment: Their Impact on Job Seekers’ Interest at Bukit Raya Sekawan Mining Company Pratama, Yudhistira Anugerah; Isnajati, Louisiani Mansoni; Djabbar, Husnawati; Nastia, Gina; Syaefulloh, Iqbal
International Journal of Digital Marketing Science Vol. 3 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i1.1324

Abstract

This study investigates the influence of employer branding and digital recruitment on job seekers’ interest at Bukit Raya Sekawan Mining Company. With increasing competition in the labor market and the evolving expectations of modern job seekers, organizations must strategically adapt their talent acquisition methods. A quantitative approach was employed using a structured questionnaire distributed to 61 participants. The findings revealed that both employer branding and digital recruitment significantly and positively impact job seekers' interest. Employer branding was found to have a stronger effect, highlighting the importance of clear and authentic communication of organizational values. Digital recruitment also plays a critical role in reaching and engaging candidates through interactive platforms. Together, these strategies form a synergistic approach to enhancing organizational attractiveness and applicant engagement. The results underscore the need for continuous refinement of recruitment practices to ensure consistency between external branding and internal realities, thus improving job-person fit and sustaining applicant interest.
Implementation of Lean and Capacity Planning to Improve Food Truck Operational Efficiency as a Business Expansion Preparation Strategy Firdausi, Amaltea Fatimah; Aziz, Anton Mulyono
International Journal of Digital Marketing Science Vol. 3 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i1.1512

Abstract

This study examines how Lean principles and capacity planning can enhance operational efficiency in small food businesses, focusing on Yokoso Neng Ikah, a food truck operating in Yaizu City, Japan. The business has faced persistent challenges, including long customer wait times, raw material waste, and uneven staff workloads during peak hours. While Lean and capacity planning are well-established in manufacturing and large service industries, there is limited research on their application in mobile food enterprises. This research aims to fill that gap by exploring how these strategies can streamline workflows, reduce inefficiencies, and improve labor management in a micro-enterprise context. Using a quantitative descriptive approach, data were collected through surveys with 40 respondents comprising the owner, managers, and staff. The data were analyzed with SPSS 31.0 using descriptive statistics to assess current operational practices and the effectiveness of Lean and capacity planning implementations. Results show that Lean tools such as visual aids and standardized routines have been moderately adopted and contributed to simplifying tasks, while flexible scheduling helped manage busy periods more effectively. However, responsiveness to sudden demand spikes remains limited, indicating room for improvement. Overall, this study demonstrates that Lean and capacity planning, although traditionally applied in larger-scale operations, can be successfully adapted to small-scale food service businesses, providing both practical recommendations for improving operational efficiency and contributing valuable insights to the field of micro-enterprise management. Keywords: Capacity; food trucks; Lean; MSMEs; operational efficiency; SPSS
Feasibility Study on the Development of Asia Padang Clinic Andria, Yass; Santi, Seveni; Eliza, Yulina; Sutiyem, Sutiyem
International Journal of Digital Marketing Science Vol. 3 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i1.1697

Abstract

This study aims to analyze the feasibility of developing Asia Padang Clinic in order to upgrade its status from a Primary Healthcare Facility (FKTP) to an Advanced Referral Healthcare Facility (FKTL). The feasibility assessment is conducted based on five main aspects, namely market feasibility, economic feasibility, legal feasibility, technical feasibility, and social feasibility. This study adopts a mixed-methods approach, with primary data collected through questionnaires and interviews involving 100 respondents, consisting of patients and employees of Asia Padang Clinic. Quantitative data were analyzed using multiple linear regression analysis with the assistance of IBM SPSS Statistics version 25. The results indicate that, both simultaneously and partially, all five feasibility aspects have a positive and significant effect on the decision to develop Asia Padang Clinic. These findings suggest that Asia Padang Clinic has met the feasibility criteria to be developed and upgraded from a Primary Healthcare Facility (FKTP) to an Advanced Referral Healthcare Facility (FKTL). Therefore, clinic management is advised to formulate an integrated development plan encompassing investment strengthening, compliance with facility and infrastructure standards, human resource development, service quality improvement, and adherence to healthcare regulations. The implementation of this development is expected to enhance the quality of healthcare services and the institution’s competitiveness in a sustainable manner.
Servant Leadership in Improving the Performance of Village Apparatus in West Sumatra: A Systematic Literature Review Muskinta; Yunia Wardi; Rino
International Journal of Digital Marketing Science Vol. 3 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i1.1702

Abstract

In today's modern era, it is crucial to pay attention to servant leadership because many employees still don't implement it in accordance with its duties and functions, which can impact employee performance. This study aims to determine the effect of servant leadership on employee performance. This study is a systematic literature review involving 20 articles obtained from Google Scholar. The analysis of these articles explains that servant leadership has a positive and significant influence on employee performance. Therefore, servant leadership is important to consider because it can make a significant contribution to improving employee performance.
Organizational Climate, Compensation, and DPRD Members’ Performance: The Mediating Role of Organizational Commitment Jufri, Surya; Suhelmi2 , Suhelmi
International Journal of Digital Marketing Science Vol. 3 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i1.1704

Abstract

This study aims to examine the effect of organizational climate and compensation on the performance of members of the Padang City DPRD, with organizational commitment as an intervening variable. A quantitative approach was employed using path analysis, with data processed through IBM SPSS version 25. The results indicate that organizational climate, compensation, and organizational commitment have positive and significant effects on members’ performance. A supportive organizational climate characterized by open communication, leadership support, and harmonious working relationships enhances legislative task effectiveness. Fair and proportional compensation, both financial and non-financial, directly improves performance and strengthens members’ loyalty. Furthermore, organizational commitment plays a mediating role that reinforces the influence of organizational climate and compensation on performance. These findings suggest that improving the performance of DPRD members can be achieved through the development of a positive organizational climate, transparent compensation systems, and sustained strengthening of organizational commitment.
Digital Marketing Adoption And Its Impact On Business Sustainability Of MSMEs In West Sumatra Sutiyem, Sutiyem; Trismiyanti, Desy; Eliza, Yulina; Andria, Yass; Muslim, Irwan
International Journal of Digital Marketing Science Vol. 3 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i1.1728

Abstract

The rapid advancement of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt digital marketing as a strategic approach to sustaining business performance. This study aims to examine the effect of digital marketing adoption on business sustainability among MSMEs in West Sumatra. Digital marketing adoption is operationalized through social media usage, e-commerce platform utilization, digital content quality, and digital marketing analytics usage. This research employs a quantitative approach using a survey method targeting MSMEs that have implemented digital marketing practices. Data were analyzed using multiple linear regression with the support of IBM SPSS version 25. The findings reveal that e-commerce platform utilization, digital content quality, and digital marketing analytics usage have a positive and significant impact on business sustainability, whereas social media marketing usage does not exhibit a significant effect. These results indicate that effective utilization of e-commerce platforms plays the most dominant role in enhancing business sustainability, followed by the quality of digital content and the application of marketing analytics. The negative and significant constant suggests the presence of other influential factors beyond the proposed research model. From a policy perspective, the study highlights the need to prioritize strengthening e-commerce utilization, alongside improving digital content development and analytics capabilities through integrated and sustainable MSME capacity-building programs. Furthermore, this study recommends enhancing MSMEs’ digital literacy through continuous training and mentoring, while encouraging future research to incorporate additional variables and employ more comprehensive analytical methods.
The Impact of Leadership Style, Organizational Climate, Motivation, and Culture on Teachers’ Performance Derizald Derizald; Yulina Eliza; Sumiati Sumiati
International Journal of Digital Marketing Science Vol. 3 No. 2 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i2.1753

Abstract

This study investigates the influence of leadership style, organizational climate, motivation, and organizational culture on teachers’ performance at SMA Negeri 1 Basa Ampek Balai. A quantitative research design was adopted, employing a survey method through the distribution of structured questionnaires to 50 teacher respondents. The collected data were processed using descriptive statistical analysis, classical assumption testing, and multiple linear regression analysis with the support of IBM SPSS version 26.0. The results of the descriptive analysis reveal that teachers’ performance, leadership style, motivation, and organizational culture are generally perceived at a good level, whereas the organizational climate is assessed as moderately good. The normality test indicates a significance value of 0.074, exceeding the standard threshold of 0.05, which confirms that the data are normally distributed. The partial hypothesis testing (t-test) demonstrates that leadership style, organizational climate, motivation, and organizational culture each exert a positive and statistically significant effect on teachers’ performance. In addition, the simultaneous hypothesis testing using the F-test (ANOVA) yields a significance value of 0.000, indicating that all independent variables collectively have a significant influence on teachers’ performance. Furthermore, the coefficient of determination (R²) is recorded at 0.717, suggesting that 71.7% of the variance in teachers’ performance can be explained by the combined effects of leadership style, organizational climate, motivation, and organizational culture, while the remaining 28.3% is attributed to other factors beyond the scope of this study. These findings emphasize the strategic role of school leadership in fostering a supportive organizational environment, strengthening motivation, and cultivating a positive organizational culture to enhance teachers’ performance. This study contributes valuable empirical evidence to the field of educational management, particularly within public senior high schools in regional contexts.

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