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SAE (Study of Applied Entrepreneurship)
Published by Universitas Terbuka
ISSN : -     EISSN : 30471079     DOI : https://doi.org/10.33830/sae.v1i3.11044
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Social Sciences
STUDY OF APPLIED ENTREPRENEURSHIP (SAE) adalah jurnal ilmiah yang dikelola oleh Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Terbuka dengan melibatkan seluruh komponen civitas akademika Fakultas Ekonomi dan Bisnis. STUDY OF APPLIED ENTREPRENEURSHIP (SAE) adalah jurnal ilmiah yang menerbitkan dan menyebarluaskan hasil penelitian, studi mendalam, pemikiran kreatif, inovatif, Pemikiran kiritis atau karya-karya ilmiah dalam bidang Kewirausahaan dilakukan oleh mahasiswa. Jurnal ini akan terbit terbit sebanyak 3 kali dalam satu tahunnya (April, Agustus, dan Desember)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 15 Documents
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DAYA TARIK PENUMPANG TERHADAP TRANSPORTASI KERETA CEPAT WHOOSH Nurwijayanti, Utari
Study of Applied Entrepreneurship Vol. 1 No. 1 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/sae.v1i1.7004

Abstract

This study aims to measure and analyze the level of public attraction to the Whoosh Experience Program, as well as its impact on increasing awareness and interest in the presence of the Jakarta-Bandung High Speed Train service. Based on data on the number of tickets sold, it can be seen that the level of public attraction is always increasing. The survey results also show high public interest in the presence of this fast train. A smart marketing strategy is the key to KCIC's success in increasing public appeal to choose to use their services. A well-planned strategy, a way of communicating the product to the public that is considered attractive and the price policy decision set is well received among the public, especially users of public transportation services. This success is the basis for the Whoosh fast train to become one of the results of the development of technological projects from the public transportation sector in Indonesia and create an attraction that can be enjoyed by the entire community.
DEVELOPMENT STRATEGIES FOR SERMIER CRACKERS TO INCREASE INCOME FOR THE COMMUNITY OF WANTILGUNG VILLAGE, NGAWEN DISTRICT, BLORA REGENCY Silfia, Serli; Ajeng Andriyani Hapsari
Study of Applied Entrepreneurship Vol. 1 No. 2 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/sae.v1i2.7067

Abstract

Sermier crackers, a type of cracker made from cassava, have been a longstanding traditional snack. Their unique, distinct, and delicious taste, combined with their affordability, makes them comparable to other flavored crackers. However, the popularity of these crackers has been declining due to advancements in food management and a growing preference among consumers to try new foods. The lack of innovation from food producers may also contribute to a reduced interest in traditional Indonesian foods. This study aims to identify methods and strategies to develop a cassava-based cracker business in Wantilgung Village, Ngawen District, Blora Regency. Data were collected through a field survey involving 125 respondents. The analysis of sermier crackers revealed the following financial metrics: an initial investment of Rp. 1,093,000, total asset costs of Rp. 36,430, total variable costs of Rp. 1,620,000, total operational costs of Rp. 1,664,430, monthly revenue of Rp. 7,200,000, a profit of Rp. 5,543,570, and a payback period of two months. A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) was employed to identify aggressive alternative strategies for the sale of sermier crackers. The data utilized in this study included primary, quantitative, and secondary data sources.
ANALISIS MANAJEMEN RISIKO PADA PERCETAKAN CV. ARPRO178 DENGAN METODE ISO 31000 Jannah, Nur Faisatul; Praningtyas, Elisabeth Ria Viana
Study of Applied Entrepreneurship Vol. 1 No. 1 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/sae.v1i1.7337

Abstract

Usaha percetakan terus tumbuh sejalan dengan perubahan dan variasi kebutuhan pasar. Namun, sebagaimana halnya dalam industri lain, perusahaan percetakan juga dihadapkan pada berbagai risiko yang kompleks dan bervariasi. Tujuan dari penelitian ini adalah untuk mengidentifikasi, menganalisis dan mengelola risiko, serta menilai tingkat risiko pada tahapan operasional pada Percetakan CV. ARPRO178 di Kota Probolinggo. Penelitian ini menggunakan metode kualitatif, yang menguraikan peran Enterprise Risk Management dalam mengelola risiko di Percetakan CV. ARPRO178 Kota Probolinggo dengan menerapkan metode ISO 31000:2018. Dari hasil penelitian terdapat 13 kemungkinan risiko yang terjadi, diantaranya adalah kualitas bahan baku buruk, keterlambatan pasokan bahan baku, gangguan teknologi yang mengakibatkan hilangnya data, kerusakan mesin dan alat cetak, pemadaman listrik konslet dan gangguan signal wifi, pencurian inventory oleh karyawan, risiko kecelakaan kerja, risiko kehilangan pelanggan akibat digitalisasi, keterlambatan pengiriman ke customer, kualitas warna (pudar) pada produk cetak, kesalahan dalam penulisan huruf, ukuran kurang pas pada produk cetak, bahan baku terbuang saat kesalahan proses cetak.
INOVASI DIGITAL MARKETING DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA MARKETPLACE SHOPEE Purwati , Devid
Study of Applied Entrepreneurship Vol. 1 No. 1 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/sae.v1i1.7374

Abstract

This research was conducted in order to find out what digital marketing innovations can influence consumer buying interest in the shoope marketplace. Technological developments in today's world are growing very rapidly, making it easier for people to access and carry out the buying and selling process using digital media as a means of buying and selling. So that online buying and selling comes as a new innovation in the world of marketing and is the main choice for producers to promote products or services that will be marketed through online media on the marketplace. The buying and selling process in the marketplace, which is currently widely accessed and in demand by the public, one of which is the shoope application which is currently the most frequently visited by the public. Marketing through digital marketing on the shoope marketplace greatly facilitates the buying and selling process without having to meet directly with consumers. Business actors also make efforts to implement good strategies to influence consumer buying interest. Consumer buying interest in this study is influenced by the quality and uniqueness of the products being promoted, good service and product reviews will greatly affect the sale of marketed products In this study, researchers used qualitative methods that were delivered descriptively using relevant books, web, journals. Based on the research results obtained, there are many factors that can affect consumer buying interest in the shoope marketplace including using maximum application features, providing good service and interesting product reviews, always maintaining product quality and good marketing techniques have a positive influence and can affect consumer buying interest.
IMPLEMENTASI PENGEMBANGAN SDM PADA KINERJA KARYAWAN PENJUALAN PT AKUSARA KABUPATEN GROBOGAN Agid Viki Pradipta, Aditya
Study of Applied Entrepreneurship Vol. 1 No. 1 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/sae.v1i1.7375

Abstract

Human resource development is the most important factor for a company that is used to increase employee performance productivity and expand employee capacity. This research aims to analyze and find out the implementation of human resource development on the performance of sales employees at PT Akusara. Research methods use qualitative methods by conducting interviews with objects to obtain the necessary information and data. The results of this research show that the Human Resource Development that has been implemented at Akusara PT is by performing 3 techniques namely Needs Analysis, Program Design and Evaluation. The research results to refer to the perspective of the research object are sales employees with a working time of less than 1 year and sales workers with working time over 1 year. Where both explain that with the development of human resources this can develop the ability of sales employees in particular in achieving the sales targets set by the company.
PRODUK LOKAL PERFORMA PRODUK LOKAL DALAM MENINGKATKAN NILAI JUAL DI ERA DIGITAL: - Rachmawaty, Dewi
Study of Applied Entrepreneurship Vol. 1 No. 1 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/sae.v1i1.8122

Abstract

Karya ilmiah ini bertujuan untuk melakukan analisis terhadap faktor-faktor yang memengaruhi keputusan konsumen untuk memilih produk-produk lokal di era digital. Era digital telah mengubah lanskap bisnis dikarenakan perkembangan teknologi informasi dan komunikasi. Hal ini memberikan peluang baru bagi produsen lokal untuk memperluas jangkauan pasar mereka. Namun, meskipun ada banyak produk lokal yang tersedia secara online, masih terdapat tantangan dalam mempengaruhi keputusan konsumen untuk memilih produk lokal. Dalam penelitian ini, metode penelitian studi literatur digunakan dengan tujuan untuk melakukan analisis terhadap literatur ilmiah sebelumnya. Beberapa aspek yang diperhatikan mencakup kualitas produk, harga, citra merek, dan strategi pemasaran viral. Hasil penelitian mengindikasikan bahwa faktor-faktor tersebut memiliki dampak yang signifikan pada keputusan konsumen untuk memilih produk lokal di era digital.
DYNAMICS OF ENTREPRENEUR ARCHIVALISTS OF GOVERNMENTAL ORGANIZATIONS Silaban, Krisdayanti; Yuni K, Kusnul Ciptanila
Study of Applied Entrepreneurship Vol. 1 No. 2 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/sae.v1i2.9034

Abstract

This study aims to examine the management of dynamic records in the General Affairs section of Humbang Hasundutan Regency. The research method used is qualitative with a descriptive approach, which seeks to analyze the current state of dynamic records management, identify challenges encountered, and provide recommendations to enhance the efficiency of this management. Data collection techniques included observation, interviews, and document studies. The results of this study indicate that the management of dynamic records in the General Affairs section of the Regional Secretariat of Humbang Hasundutan Regency is still not optimal, requiring comprehensive and integrated actions, such as formulating clear dynamic records management policies and implementing them with discipline. Additionally, the adoption of an electronic records management system and training for relevant staff are also important steps in improving the optimization of dynamic records management.
THE EFFECT OF PROMOTION, PRICE, AND CUSTOMER RATING ONLINE ON THE BUYING DECISION OF TOKOPEDIA E-COMMERCE: A CASE STUDY IN PADANG Afrinaldi, Muhamad; Wiratha, Andre
Study of Applied Entrepreneurship Vol. 1 No. 2 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/sae.v1i2.9068

Abstract

This study aims to analyze the impact of promotions, pricing, and online customer ratings on purchasing decisions in the Tokopedia e-commerce platform in Padang City. Data were collected through a questionnaire that was tested for validity and reliability. Regression analysis results indicate that promotions and online customer ratings have a significant positive influence on purchasing decisions, while pricing does not have a substantial impact. These findings provide insights for business practitioners in designing effective marketing strategies in the digital era. It is recommended that sellers continuously optimize promotional strategies, set competitive prices, and manage customer reviews effectively to enhance purchasing decisions. Promotional activities are considered highly important in boosting purchasing decisions, whereas high prices may reduce consumer interest.
INFLUENCE OF PRODUCT QUALITY AND PRICE ON CONSUMER SATISFACTION: A CASE STUDY OF VINTANCAKE Sa'adah, Khoirunatun; Suyadi , Suyadi
Study of Applied Entrepreneurship Vol. 1 No. 2 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/sae.v1i2.9211

Abstract

This study aims to determine the influence of product quality and price on consumer satisfaction (Y) in the Vintancake business. The sampling technique used in this study was non-probability sampling, specifically convenience sampling. A total of 50 respondents who had previously purchased Vintancake products were included as the sample for this study. The data analysis was conducted using SPSS version 25. The findings indicate that product quality has a positive and significant effect on consumer satisfaction, with a positive effect of product quality (x1) = 0.199 and a significance value of 0.000 (0.000 < 0.05). Similarly, price also has a positive and significant effect on consumer satisfaction, with a positive effect of price (x2) = 0.294 and a significance value of 0.000 (0.000 < 0.05). Both product quality and price jointly influence consumer satisfaction, with product quality (X1) and price (X2) showing that when both are at 0, consumer satisfaction (Y) increases to 14.892.
THE EFFECT OF TALENT MANAGEMENT AND EMPLOYEE COMPENSATION ON THE INCOME OF PDAM TIRTA HANDAYANI Tina, Sinta Agus; Delasmi Jayanti, Sri
Study of Applied Entrepreneurship Vol. 1 No. 2 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/sae.v1i2.9217

Abstract

This study aims to analyze the influence of talent management and employee compensation on the revenue of Perusahaan Daerah Air Minum (PDAM) Tirta Handayani Gunung Kidul, Bribin Branch. The research employs a quantitative descriptive approach where the data is numerical. The study was conducted at PDAM Tirta Handayani Gunungkidul, Bribin Branch, surveying 36 respondents during the survey period from February to April 2024. The sampling technique used in this study is the probability sampling method. The data analysis method utilized is multiple linear regression analysis. Based on the analysis results, it was found that talent management has a significant impact on the company's revenue. It was discovered that talent development strategies, recruitment, and employee retention positively contribute to increasing the company's revenue. Additionally, employee compensation also has a significant impact on the company's revenue. Employees who feel that they are being compensated fairly and in accordance with their contributions tend to be more motivated to improve their performance, which in turn will positively affect the company's revenue. In this context, the management of PDAM Tirta Handayani Gunung Kidul, Bribin Branch, is advised to pay more attention to talent management and the employee compensation system. Investing in talent development and providing fair compensation can be an effective strategy to improve employee performance and overall company revenue.

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