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Rini Subekti
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SAE (Study of Applied Entrepreneurship)
Published by Universitas Terbuka
ISSN : -     EISSN : 30471079     DOI : https://doi.org/10.33830/sae.v1i3.11044
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Social Sciences
STUDY OF APPLIED ENTREPRENEURSHIP (SAE) adalah jurnal ilmiah yang dikelola oleh Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Terbuka dengan melibatkan seluruh komponen civitas akademika Fakultas Ekonomi dan Bisnis. STUDY OF APPLIED ENTREPRENEURSHIP (SAE) adalah jurnal ilmiah yang menerbitkan dan menyebarluaskan hasil penelitian, studi mendalam, pemikiran kreatif, inovatif, Pemikiran kiritis atau karya-karya ilmiah dalam bidang Kewirausahaan dilakukan oleh mahasiswa. Jurnal ini akan terbit terbit sebanyak 3 kali dalam satu tahunnya (April, Agustus, dan Desember)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2024)" : 5 Documents clear
DEVELOPMENT STRATEGIES FOR SERMIER CRACKERS TO INCREASE INCOME FOR THE COMMUNITY OF WANTILGUNG VILLAGE, NGAWEN DISTRICT, BLORA REGENCY Silfia, Serli; Ajeng Andriyani Hapsari
Study of Applied Entrepreneurship Vol. 1 No. 2 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/sae.v1i2.7067

Abstract

Sermier crackers, a type of cracker made from cassava, have been a longstanding traditional snack. Their unique, distinct, and delicious taste, combined with their affordability, makes them comparable to other flavored crackers. However, the popularity of these crackers has been declining due to advancements in food management and a growing preference among consumers to try new foods. The lack of innovation from food producers may also contribute to a reduced interest in traditional Indonesian foods. This study aims to identify methods and strategies to develop a cassava-based cracker business in Wantilgung Village, Ngawen District, Blora Regency. Data were collected through a field survey involving 125 respondents. The analysis of sermier crackers revealed the following financial metrics: an initial investment of Rp. 1,093,000, total asset costs of Rp. 36,430, total variable costs of Rp. 1,620,000, total operational costs of Rp. 1,664,430, monthly revenue of Rp. 7,200,000, a profit of Rp. 5,543,570, and a payback period of two months. A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) was employed to identify aggressive alternative strategies for the sale of sermier crackers. The data utilized in this study included primary, quantitative, and secondary data sources.
DYNAMICS OF ENTREPRENEUR ARCHIVALISTS OF GOVERNMENTAL ORGANIZATIONS Silaban, Krisdayanti; Yuni K, Kusnul Ciptanila
Study of Applied Entrepreneurship Vol. 1 No. 2 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/sae.v1i2.9034

Abstract

This study aims to examine the management of dynamic records in the General Affairs section of Humbang Hasundutan Regency. The research method used is qualitative with a descriptive approach, which seeks to analyze the current state of dynamic records management, identify challenges encountered, and provide recommendations to enhance the efficiency of this management. Data collection techniques included observation, interviews, and document studies. The results of this study indicate that the management of dynamic records in the General Affairs section of the Regional Secretariat of Humbang Hasundutan Regency is still not optimal, requiring comprehensive and integrated actions, such as formulating clear dynamic records management policies and implementing them with discipline. Additionally, the adoption of an electronic records management system and training for relevant staff are also important steps in improving the optimization of dynamic records management.
THE EFFECT OF PROMOTION, PRICE, AND CUSTOMER RATING ONLINE ON THE BUYING DECISION OF TOKOPEDIA E-COMMERCE: A CASE STUDY IN PADANG Afrinaldi, Muhamad; Wiratha, Andre
Study of Applied Entrepreneurship Vol. 1 No. 2 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/sae.v1i2.9068

Abstract

This study aims to analyze the impact of promotions, pricing, and online customer ratings on purchasing decisions in the Tokopedia e-commerce platform in Padang City. Data were collected through a questionnaire that was tested for validity and reliability. Regression analysis results indicate that promotions and online customer ratings have a significant positive influence on purchasing decisions, while pricing does not have a substantial impact. These findings provide insights for business practitioners in designing effective marketing strategies in the digital era. It is recommended that sellers continuously optimize promotional strategies, set competitive prices, and manage customer reviews effectively to enhance purchasing decisions. Promotional activities are considered highly important in boosting purchasing decisions, whereas high prices may reduce consumer interest.
INFLUENCE OF PRODUCT QUALITY AND PRICE ON CONSUMER SATISFACTION: A CASE STUDY OF VINTANCAKE Sa'adah, Khoirunatun; Suyadi , Suyadi
Study of Applied Entrepreneurship Vol. 1 No. 2 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/sae.v1i2.9211

Abstract

This study aims to determine the influence of product quality and price on consumer satisfaction (Y) in the Vintancake business. The sampling technique used in this study was non-probability sampling, specifically convenience sampling. A total of 50 respondents who had previously purchased Vintancake products were included as the sample for this study. The data analysis was conducted using SPSS version 25. The findings indicate that product quality has a positive and significant effect on consumer satisfaction, with a positive effect of product quality (x1) = 0.199 and a significance value of 0.000 (0.000 < 0.05). Similarly, price also has a positive and significant effect on consumer satisfaction, with a positive effect of price (x2) = 0.294 and a significance value of 0.000 (0.000 < 0.05). Both product quality and price jointly influence consumer satisfaction, with product quality (X1) and price (X2) showing that when both are at 0, consumer satisfaction (Y) increases to 14.892.
THE EFFECT OF TALENT MANAGEMENT AND EMPLOYEE COMPENSATION ON THE INCOME OF PDAM TIRTA HANDAYANI Tina, Sinta Agus; Delasmi Jayanti, Sri
Study of Applied Entrepreneurship Vol. 1 No. 2 (2024)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/sae.v1i2.9217

Abstract

This study aims to analyze the influence of talent management and employee compensation on the revenue of Perusahaan Daerah Air Minum (PDAM) Tirta Handayani Gunung Kidul, Bribin Branch. The research employs a quantitative descriptive approach where the data is numerical. The study was conducted at PDAM Tirta Handayani Gunungkidul, Bribin Branch, surveying 36 respondents during the survey period from February to April 2024. The sampling technique used in this study is the probability sampling method. The data analysis method utilized is multiple linear regression analysis. Based on the analysis results, it was found that talent management has a significant impact on the company's revenue. It was discovered that talent development strategies, recruitment, and employee retention positively contribute to increasing the company's revenue. Additionally, employee compensation also has a significant impact on the company's revenue. Employees who feel that they are being compensated fairly and in accordance with their contributions tend to be more motivated to improve their performance, which in turn will positively affect the company's revenue. In this context, the management of PDAM Tirta Handayani Gunung Kidul, Bribin Branch, is advised to pay more attention to talent management and the employee compensation system. Investing in talent development and providing fair compensation can be an effective strategy to improve employee performance and overall company revenue.

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