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Journal of Communication Management and Organization
Published by Riauan Consulting and Communication
ISSN : -     EISSN : 28301439     DOI : https://doi.org/10.55985/jcmo
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences
The Journal of Communication Management and Organization (JCMO) is published by Riauan Consulting and Communication. JCMO is a journal for research-oriented communication managers and professionals to develop or challenge practice in organization. JCMO share knowledge for those who study communication management and those who practice it by publishing empirical research. Articles focus on strategic communication, public relations, organizational communication, corporate communication, marketing communication and related fields.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2022): Journal of Communication Management and Organization" : 5 Documents clear
Manajemen Corporate Social Responsibility GraPari Kota Pekanbaru Dalam Meningkatkan Kepercayaan Masyarakat Rahmadika, Hary; Riauan, Muhd Ar. Imam
The Journal of Communication Management and Organization Vol. 1 No. 1 (2022): Journal of Communication Management and Organization
Publisher : Riauan Consulting and Communication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55985/jcmo.v1i1.7

Abstract

Corporate Social Responsibility (CSR) is one of the corporate responsibility programs towards stakeholders and the environment in all aspects of the company's operations. This study aims to determine the activities of the GraPari Smart Officer CSR program in increasing public trust. The method used in this research is a qualitative research method with a descriptive approach. Informants in this study are employees at GraPari Telkomsel Pekanbaru City. The results showed that to increase public trust, social mapping was carried out by involving the community, carrying out programs according to the plan, collaborating with foundations engaged in the same field and deploying assistants in the field and building the company's image.
Manajemen Strategi Komunikasi Pemasaran Waroeng Baper Pekanbaru Abdillah, Rizky; Sukri, Al
The Journal of Communication Management and Organization Vol. 1 No. 1 (2022): Journal of Communication Management and Organization
Publisher : Riauan Consulting and Communication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55985/jcmo.v1i1.8

Abstract

Waroeng Baper Pekanbaru is often discussed about a new concept café with crowded visitors and always holds events and live music. This study aims to determine the marketing communication strategy in increasing visitors to Waroeng Baper Pekanbaru. This study used qualitative research methods. The subjects in this study were Human Resource Development of Waroeng Baper Pekanbaru, Marketing Cafe Waroeng Baper Pekanbaru and five visitors of Waroeng Baper Pekanbaru. The results showed that the communication strategy carried out consisted of: Recognizing the communication target, the frame of reference factor, the situation and condition factor, the selection of communication media, the assessment of the purpose of the communication message, the attractiveness of the source and the credibility of the source. has implemented an effective and optimal.
Efek Celebrity Endorser Terhadap Minat Beli Iklan Luwak White Koffie Wati, Enggi Wiyata Mandala
The Journal of Communication Management and Organization Vol. 1 No. 1 (2022): Journal of Communication Management and Organization
Publisher : Riauan Consulting and Communication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55985/jcmo.v1i1.9

Abstract

Celebrity endorser is utilizing an artist, entertainer, athlete, and public figure who is known to the public because of his ability in a field that can support the product he is promoting. Buying interest is something related to consumers' plans to buy certain products and how many units of product are needed in a certain period. This study aims to determine the effect of celebrity endorser on Luwak White Koffie advertisements on buying interest. The research population was students of the Faculty of Communication Science 2015-2016 active students totaling 269 people, the research sample was 100 people using probability sampling technique. The research method used is a survey method and questionnaire data collection techniques and simple regression data analysis. The results of this study indicate that there is an influence between celebrity endorsers on buying interest. The magnitude of the influence of celebrity endorsers on buying interest is 36.7% and the remaining 63.3% are other factors, the probability value of 0.000 <0.05 has a significant influence.
Efek Kualitas Pelayanan Terhadap Citra Gojek Pada Mahasiswa Universitas Islam Riau Sujatmiko, Ary; Setiawan, Harry
The Journal of Communication Management and Organization Vol. 1 No. 1 (2022): Journal of Communication Management and Organization
Publisher : Riauan Consulting and Communication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55985/jcmo.v1i1.10

Abstract

This study aims to determine the effect of service quality on the image of Go-Jek on FIKOM students, Islamic University of Riau. This type of research is associative with a total population of 1,246 people. The sampling used was simple random sampling, which is a random sampling technique of 93 people. The statistical measurement of the sample in this study was conducted to determine the significance of each difference in the mean value of each variable. From the results of the t test, the tcount value of 7.475 is greater than ttable of 1.985 so the quality of service has a significant effect on Go-Jek's image, while the R2 test with a correlation coefficient (R) of 0.617 means that there is a strong relationship between service quality and Go-Jek image. Coefficient of determination (R2) is 0.380, which means that service quality has an influence of 38% on Go-Jek's image, the remaining 62% is influenced by factors not examined.
Pelaksanaan Program Communication and Relation Pertamina Refinery Unit II Dumai Triono, Al Wahyu; Riauan, Muhd Ar. Imam
The Journal of Communication Management and Organization Vol. 1 No. 1 (2022): Journal of Communication Management and Organization
Publisher : Riauan Consulting and Communication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55985/jcmo.v1i1.11

Abstract

Abstract This study aims to determine the Communication Strategy of the Pertamina Refinery Unit II Dumai Communication and Relations Program. The selection of informants used a purposive technique that was deemed competent to explain the research objectives. Analysis of the data used in this study is a qualitative analysis in the form of verbal reports naturally. The results of the study show that the communication strategy carried out by PT. Pertamina RU II Dumai in the communication relation program activity begins with getting to know the audience, compiling messages, determining information delivery methods, selecting appropriate and effective media and determining communicators who have credibility and attractiveness in the message delivery process. Communication barriers that occur in the form of internal barriers in the form of changes in position, human resources and abilities that are not uniform.

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