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Analisa Sikap dan Perilaku Nasabah terhadap Produk Simpeda pada PT Bank Kalbar Cabang Mempawah Harry Setiawan; Rafles Ginting
Eksos Vol 17 No 2 (2021): Eksos
Publisher : Jurusan Akuntansi Politeknik Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31573/eksos.v17i2.326

Abstract

Kalbar Bank branch of Mempawah places the product position by establishing the attributes of product and profenent facility which expected to give influence to the customers decision on determining their choice on a product as its market strategy. The research on it bears attribute of achievable office location as the most interesting attribute. While the small minimum deposit becomes the most uninteresting attribute on costumer perception. Generally, the costumers expect for the friendly servicing from the bank official and the most establishing factor of costumers choice on Simpeda product is the credibility of Kalbar Bank as the trusted bank in public. The attitude is a stimulus which may attrack the costumers to buy a product. The expected attitude is surely the positif one, which depends on the attributes that belong to the products and also other proponent factors. The study through the attributes shows that all the costumers or respondents still trust on Simpeda of Kalbar Bank as their saving choice because the lack on one attribute may be compensated by the superiority of others. We may have as a conclusion that the costumers or respondents attitude of Simpeda of Kalbar Bank is categorized in good one.
Studi Netnografi Produk Viral pada Media Sosial Instagram: Studi Netnografi Produk Viral pada Media Sosial Instagram: Antara Keputusan dan Kepuasan Pelanggan Mixue Setiawan, Harry; Ginting, Rafles
Eksos Vol. 20 No. 1 (2024): Eksos
Publisher : Jurusan Akuntansi Politeknik Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31573/eksos.v20i1.626

Abstract

This research aims to understand and analyze Mixue's customer decisions and satisfaction on the social media platform Instagram. It also seeks to identify the factors that influence purchase decisions and customer satisfaction regarding Mixue products. Additionally, the research aims to provide recommendations to the company on how to improve customer decisions and satisfaction. The study utilizes a qualitative research method with a netnography approach. Based on the findings of the research, two types of responses from the participants were observed: positive and negative responses. Positive responses indicate satisfaction with the decisions made, while negative responses reflect dissatisfaction with the decisions. There are several triggers for customer satisfaction and dissatisfaction, including price, product quality, and product halal status. One limitation of this research is the relatively small number of participants. For future research, it is recommended to involve more than seven participants to enable comparisons. Additionally, the study was limited by the data collection methods, which relied on passive observation and literature review. Future research could benefit from using in-depth interviews to obtain more profound insights.
CONSTRAINTS IN THE IMPLEMENTATION OF INTEGRATED INFORMATION REFERRAL SYSTEM (SISRUTE) IN EMERGENCY DEPARTMENT OF BAHTERAMAS REGIONAL GENERAL HOSPITAL Setiawan, Harry; Tosepu, Ramadhan
(Jurnal Ilmiah Mahasiswa Kesehatan Masyarakat) Vol 9, No 1A (2024):
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37887/jimkesmas.v0i0.47224

Abstract

This study aims to analyze the constraints in the implementation of Integrated Information Referral System (SISRUTE) in healthcare services at Bahteramas Regional General Hospital (thereafter called RSUD Bahteramas). This study used a descriptive qualitative approach. Data were collected using in-depth interview and observation techniques. The informants in this study were selected purposively. The results of study showed that the constraints arising in the implementation of SISRUTE were caused by internal and external problems. External problems are related to the slow response of the Bahteramas Hospital’s SISRUTE, limited healthcare facilities in the emergency room, and no external socialization about the Operational Service Standards (SPO) of SISRUTE services. Meanwhile, another problem burdening the implementation of SISRUTE is related to internal conditions at RSUD Bahteramas, including computer facilities often encountering technical problems, dynamic Emergency Department (IGD) conditions with dense patient visits, no SPO available for SISRUTE services, SISRUTE not considered yet as a joint responsibility, and the application of SISRUTE on computers in the inpatient service unit. A comprehensive socialization in all First Level Healthcare Facilities (FKTP) and network hospitals is required in the attempt of uniformizing both understanding and applicable rules and the process of sending and receiving systems referring to the Director General of Healthcare Services’ Decree Number HK.02.02/D/1131/2023 about Technical Guidelines for the use of Integrated Referral Information System Applications. Keywords: constraints, implementation, system, Bahteramas Hospital
Lexical Cohesion in Zootopia Setiawan, Harry; Simatupang, Ervina C.M.
Linguistic, English Education and Art (LEEA) Journal Vol 8 No 1 (2024): Linguistic, English Education and Art (LEEA) Journal
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/leea.v8i1.9948

Abstract

This research delves into the intricate examination of lexical cohesion within the dialogues of the main characters, Hoops and Nick, in the animated movies Zootopia (2016) by Byron Howard and Rich Moore. Grounded in the qualitative research methodology, the study aims to determine the various types of lexical cohesion present and to analyze the functions of each cohesion device employed, drawing upon Halliday and Hasan's theory (1976, p. 282). Through meticulous analysis, the research identifies 168 instances of lexical cohesion, including 76 repetitions (45.8%), 2 synonyms (1.2%), 1 antonym (0.6%), 2 hyponyms (1.2%), 1 meronym (0.6%), and 86 collocations (51.8%). The prevalence of collocations underscores their significant role in reinforcing themes, character dynamics, and plot advancement within the narrative framework. By shedding light on these linguistic mechanisms, the study contributes to a deeper understanding of storytelling and character development in animated movies, advancing the current state of knowledge in the field of linguistics studies. . Keyword: Discourse analysis; cohesion; lexical cohesion; animation movies.
Pemanfaatan Google Analytics Sebagai Marketing Tools Bagi Pelaku Umkm Di Kabupaten Kubu Raya Maulidia, Rahma; Ayu Umyana; Akhmad Yani; Ana Fitriana; Harry Setiawan
Dedikasi Sains dan Teknologi (DST) Vol. 3 No. 2 (2023): Dedikasi Sains dan Teknologi : Volume 3 Nomor 2, Nopember 2023
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/dst.v3i2.3212

Abstract

UMKM dapat dikatakan sebagai tulang punggung ekonomi di Negara kita yang terbukti banyak menyelamatkan Indonesia dari krisis keuangan khususnya yang terjadi pada tahun 1998 dan 2008. Hal tersebut masih berlangsung hingga saat ini. Akan tetapi, dibalik peranannya yang begitu besar masih terdapat banyak permasalahan yang dialami pada UMKM itu sendiri. Permasalahan tersebut juga dipicu oleh berbagai faktor. Salah satunya adalah karena lemahnya kemampuan UMKM dalam bersaing. Hal ini disebabkan karena kurangnya digitalisasi dalam proses bisnis yang dilakukan. Masih banyak para pelaku usaha yang tidak memahami proses bisnis secara digital. Untuk menjadi sebuah “Bisnis yang Digital” terdapat beberapa hal yang perlu menjadi perhatian para pelaku usaha salah satunya adalah aspek pemasaran atau marketing. Selain itu, bagi bisnis yang telah “Menjadi Digital”, penting untuk mempertahankan atau memperkuat posisinya dihadapan para kompetitor lain. Strategi tersebut dapat ditempuh dengan memperkuat data. Hal ini berkaitan dengan data analitik. Dengan data, memberikan peluang bagi pelaku usaha untuk mengidentifikasi model dan memetakan berbagai peluang guna mengurangi risiko dari setiap inovasi serta mempercepat proses pengambilan keputusan. Salah satu tools yang dapat digunakan adalah Google Analytics. Google Analytics sendiri merupakan sebuah platform marketing yang disediakan oleh Google untuk dapat membantu pelaku usaha khususnya dalam mengumpulkan data baik yang bersumber dari aplikasi atau traffic web. Nantinya data tersebut diolah dan dapat digunakan untuk kebutuhan digital marketing. Dengan Google Analytics, para pelaku usaha akan mendapat gambaran tentang demografi customer hingga data interaksi customer terhadap konten yang disajikan.
REKONSTRUKSI DAN INVESTIGASI DIGITAL FORENSIK PADA APLIKASI WHATSAPP DENGAN METODE NIST : KASUS PELECEHAN SEKSUAL Ginting, Jusia Amanda; Setiawan, Harry; Andry, Johannes Fernandes; Ngurah Suryantara, I Gusti
Infotech: Journal of Technology Information Vol 10, No 1 (2024): JUNI
Publisher : STMIK WIDURI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/jti.v10i1.249

Abstract

The rapid advancement of technology, especially during the pandemic, has drastically changed the way we conduct activities, with the majority now being carried out online through smart devices such as smartphones. However, along with this progress comes new challenges in the form of cybercrime, increasingly known as cybercrime. Cybercrime on mobile platforms, known as mobile cybercrime, encompasses various activities such as fraud, spreading hoaxes, pornography, and sexual harassment. This research aims to examine the effectiveness of cybercrime investigation methods, particularly in cases of sexual harassment, with a focus on the WhatsApp platform. The method used is the National Institute of Standards Technology (NIST), implemented using appropriate tools to support this research. The testing process involves four main stages: data collection, examination, analysis, and reporting. This includes steps such as securing the device, acquiring data, and analyzing it using software such as FTK Imager and WhatsApp Viewer. The test results show that most deleted messages can be recovered, although messages deleted using the "unsent" feature cannot be recovered due to WhatsApp policy. Of the total 11 messages in the case conversation, 55% were successfully recovered while 45% were not. These findings highlight the importance of mobile forensic methods in investigating cybercrime, while also indicating that policies and platform features such as WhatsApp can affect the success of investigations. ABSTRAKPerkembangan teknologi yang pesat, terutama selama pandemi, telah mengubah cara kita beraktivitas secara drastis, dengan mayoritas kegiatan dilakukan secara online melalui perangkat pintar seperti smartphone. Namun, dengan kemajuan ini juga muncul tantangan baru dalam bentuk kejahatan cyber, yang semakin dikenal sebagai cybercrime. Cybercrime di platform mobile, dikenal sebagai mobile cybercrime, meliputi berbagai aktivitas seperti penipuan, penyebaran hoaks, pornografi, dan pelecehan seksual. Penelitian ini bertujuan untuk menguji efektivitas metode investigasi cybercrime, terutama dalam kasus pelecehan seksual, dengan fokus pada platform WhatsApp. Metode yang digunakan adalah National Institute of Standards Technology (NIST), yang diterapkan dengan menggunakan alat yang sesuai untuk mendukung penelitian ini. Proses pengujian melibatkan empat tahap utama: pengumpulan data, pemeriksaan, analisis, dan pelaporan. Ini melibatkan langkah-langkah seperti mengamankan perangkat, mengakuisisi data, dan menganalisis menggunakan perangkat lunak seperti FTK Imager dan WhatsApp Viewer. Hasil pengujian menunjukkan bahwa sebagian besar pesan yang dihapus dapat dipulihkan, meskipun pesan yang dihapus menggunakan fitur "unsent" gagal dipulihkan karena kebijakan WhatsApp. Dari total 11 pesan dalam percakapan kasus, 55% berhasil dipulihkan sementara 45% tidak berhasil. Temuan ini menyoroti pentingnya metode forensik mobile dalam menyelidiki kejahatan cyber, sementara juga menunjukkan bahwa kebijakan dan fitur-fitur platform seperti WhatsApp dapat mempengaruhi keberhasilan investigasi.
SOURCES OF LONG TERM FUNDING Adinda Purnama Sari; Fitria Lestari Pujiastuti; Harry Setiawan; Indrayani; Damsar; Muammar Khaddafi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 3 (2023): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i3.87

Abstract

Long-term funding is loan funds that have a tenor of more than one year. So companies that take long-term funding have more than one year to pay it off. Generally long-term repayment of funding ranges from 5 to 20 years. For companies, this type of funding is considered suitable as capital to start a business, or as a solution when large costs are needed in a short time. Sources of long-term funds are very useful for ensuring the survival of the company, through the capital market. Formation of capital and accumulation of funds aimed at increasing public participation in mobilizing funds to support national development financing. The existence of this institution is not only as a vehicle for sources of financing, but as an investment involving all potential public funds, both available domestically and abroad. For example, a company that wants to develop a business such as wanting to buy fixed assets in the form of land
The Effect of Self-Discrepancy on e-WOM and Purchase Intention through Subjective Well-being in Influencer Marketing on Instagram Grace, Michelle; Purmono, Bintoro Bagus; Afifah, Nur; Setiawan, Harry
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1503

Abstract

This study seeks to investigate the impact of self-discrepancy on consumer behavior in Indonesia regarding influencer marketing on Instagram, employing the mediating role of subjective well-being (SWB)—specifically life satisfaction, positive affect, and negative affect—on e-WOM and purchase intentions. This research uses a quantitative approach, analyzing data from 211 active Instagram users who follow influencers, selected through purposive sampling and analysis tools using Structural Equation Modeling (SEM) with Amos 22. The results reveal that self-discrepancy significantly influences positive affect, negative affect, and life satisfaction. Both positive and negative affect significantly impact e-WOM and purchase intentions, while life satisfaction only affects e-WOM. The study's findings give marketers and influencers fresh perspectives on how to improve their marketing tactics by taking the audience's psychological state into account. This will boost marketing efficacy and favorably affect consumer behavior.
Are Purchase Intention Affected by Visual Social Media Marketing, Co-Branding, and Consumer Brand Engagement? Waldi; Setiawan, Harry; Listiana, Erna; Barkah; Fitriana, Ana
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1504

Abstract

Indonesia's footwear industry has experienced notable growth, particularly in the SME sector, creating opportunities for local brands like Aerostreet. This study examines the impact of visual social media marketing and co-branding on purchase intention, with consumer brand engagement as a mediating factor. The research used purposive sampling to select 227 respondents familiar with the Aerostreet brand, collecting data through a structured questionnaire. The investigation used Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the suggested hypotheses. The findings show that visual social media marketing positively and significantly impacts purchase intention. And enhances consumer brand engagement. Co-branding contributes positively to brand engagement, although it does not directly impact purchase intention. Nonetheless, brand engagement significantly influences purchase intention, serving as a mediator both between co-branding and purchase intention, and between social media visual marketing and purchase intention.
Exploring Generation Z Consumers’ Manners on Green Purchase Behavior Regarding Reusable Product Oprilyani, Adhinda Dwi; Malini, Helma; Barkah; Listiana, Erna; Setiawan, Harry
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1518

Abstract

This research examines Generation Z's attitudes towards green purchasing behavior, with particular attention to the use of reusable products, amidst the growing issue of plastic waste in Indonesia. Generation Z's particular drive to choose sustainable purchasing provides an in-depth look at green consumption patterns. In the face of major challenges from single-use plastics, this study analyzes the influence of environmental concern and green brand knowledge on Generation Z's intention and action to purchase reusable products. Unlike previous research, this study pays special attention to generation Z, a group that has rarely been the focus in discussing the influence of these factors. A total of 264 generation Z respondents in Pontianak were surveyed in this study, which was analyzed through a quantitative approach using SEM with the help of SmartPLS 3 software. This study found that environmental concern and green brand knowledge significantly influence green purchase intention, which in turn positively influences green purchase behavior, with green purchase intention as a key mediator. The results indicate that a strategic approach that promotes environmental concern and green brand knowledge has the potential to encourage green consumption behavior and support sustainable practices.