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I Made Surya Negara Sudirman
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The Journal of Management, Digital Business, and Entrepreneurship
Published by PT. Global World Scientific
ISSN : -     EISSN : 30218276     DOI : https://doi.org/10.58857/JMDBE.2023.v01.i01
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Journal of Management, Digital Business, and Entrepreneurship (JMDBE) is a scientific journal with E-ISSN 3021-8276 published by the Global World Scientific which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management, digital business and entrepreneurship. Editors accept articles in English or Bahasa and were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through double blind review process. JMDBE focuses related on various themes, topics and aspects management, digital business and entrepreneurship, including (but not limited) to the following topics: Human Resource Management, Financial Management, Behavioral Finance, Marketing Management, Strategic Management, Digital Business, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management, Entrepreneurship, E-Business, Capital Market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 04 (2023)" : 5 Documents clear
The Influence of Social Media Marketing on Purchase Decisions Mediated by Brand Awareness (Study on Sekumpulan Coffee Samarinda) Sem, Nainggolan Mario; Anny Nurbasari, Anny
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 04 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i04.p01

Abstract

Researchers are interested in discussing the title "The Influence of Social Media Marketing on Purchase Decisions Mediated by Brand Awareness (Study on a Sekumpul Kopi Samarinda)" Research is intended to be able to see the effect in the form of Structural Equation Modeling (SEM) using SmartPLS. The population in this study is the Samarinda community. The sample in this Research is the consumers of the Samarinda Coffee Group. Data collection was carried out by survey using a questionnaire instrument, with data processing methods such as structural equation modelling (SEM) using SmartPLS to test the hypothesis. The result shows the Influence of Social media marketing on Purchase Decisions mediated by Brand Awareness. Thus, it is necessary to carry out various activities that can encourage consumers to be aware, for example, by conducting education about coffee and increasing awareness among the public.
The Effect of Financial Technology (Fintech) and Service Providers on Customer Value: Case Study on Gas Station Services in Surabaya City Purwonegoro, Stefiany Agung; Fatihudin, Didin; Mockhlas, Mochamad; Mahardhika, Budi Wahyu
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 04 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i04.p03

Abstract

This study aims to analyze the effect of financial technology and service providers on customer value in Surabaya City. The variables tested in this study include financial technology (X₁), service providers (X₂), and customer value (Y) as the dependent variable. The sample used in this study amounted to 87 respondents who are users of gas stations in Surabaya, with three types of fuel service providers, namely Pertamina, SHELL, and British Petroleum (BP). Sampling was done purposively by selecting respondents who actively use the gas station service. Hypothesis testing was conducted using multiple linear regression to analyze the effect of financial technology and service providers on customer value. Hypothesis testing results show that financial technology significantly influences customer value, with a significance value of 0.001, smaller than 0.05. On the other hand, service providers also influence customer value, albeit with a significance value of 0.099, which is insignificant at the 5% significance level. Based on these results, financial technology contributes more to perceived customer value than service providers. These findings indicate the importance of innovation in Fintech as a key factor in improving customer satisfaction in the gas station service sector.
The Effect of Commitment, Work Discipline, and Work Culture on Job Satisfaction of Employees of the Cooperative and Umkm Office of Central Sulawesi Province Sudirman, Adrian; I Nyoman Swedana; Lahmuddin Hamid
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 04 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i04.p02

Abstract

This study examines the effect of Commitment, work discipline, and organizational culture on the job satisfaction of Cooperative and UMKM Office employees of Central Sulawesi Province. This research uses a descriptive verification approach with quantitative methods through a questionnaire prepared based on the theoretical indicators of each variable. The study population was all civil servants (PNS), as many as 64 people, and the sample was determined using the Slovin formula with an error rate of 5%, so 39 respondents were obtained. The sampling technique was carried out by simple random sampling to ensure representativeness. The data collected were analyzed using multiple linear regression to determine each independent variable's simultaneous and partial effects on job satisfaction. The results showed that the three independent variables-commitment, work discipline, and organizational culture-had a positive and significant effect on employee job satisfaction, both partially and simultaneously. Employee commitment has the most dominant influence, followed by organizational culture and work discipline. Classical assumption tests, including normality, multicollinearity, heteroscedasticity, and autocorrelation tests, also show that the regression model meets the basic statistical assumptions so that the research results can be interpreted validly. The findings confirm the importance of fostering Commitment and strengthening organizational values to create a healthy, productive, and satisfying work environment.
The Effect of Complete Needs Moderation on Time Efficiency, Discounts, Ease of Payment, and Free Shipping in Increasing Repurchase Interest Sari, Ni Luh Intan; Lestari, Gusti Ayu Putu Dian; Naraswari, Kadek Citra
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 04 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i04.p04

Abstract

This study aimed to determine whether time efficiency, discounts or promotions, easy payments, and free shipping affect purchasing power interest in the TikTok Shop application. The study also examined whether there was a moderating effect between complete needs (moderation factor) on time efficiency (X1), discounts or promotions (X2), easy payments (X3), and free shipping (X4) on purchasing power interest (Y) on TikTok Shop. The sample population was the general Balinese aged 17 to 45 years. In this study, 100 respondents provided assessments through several indicators on a scale of 1 to 5. The method used was the classical assumption test and moderation regression to determine the magnitude of the influence of the moderating relationship between variables M and X (independent). The significance value between variables X and Y before entering variable M showed 0.029, 0.000, 0.016, and 0.005, so the independent factor had a significant positive simultaneous effect on the dependent variable (Y). Meanwhile, when the moderation variable was entered, the significance results were 0.173, 0.001, 0.394, and 0.469, indicating that the complete needs variable (M) could not moderate the time efficiency, easy payment, and free shipping variables on repurchase interest. The complete needs factor was able to moderate discounts or promotions on repurchase interest on TikTok Shop.
The Effect of Customer Reviews and Star Sellers on Purchasing Decisions at Shopee: The Role of Purchase Intention as a Moderating Variable in Balinese Students Widiari, Ni Komang Intan Widiari; Anggreni, Anak Agung Tisa; Bagenda, Samuel Victor Eliezer
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 04 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i04.p05

Abstract

This study aims to analyze the effect of Customer Review and Star Seller variables on consumer purchasing decisions on the Shopee e-commerce platform. The population in this study were consumers who had made purchases at Shopee, with samples taken using purposive sampling techniques, namely consumers who provided product reviews. The variables studied consist of independent variables, namely Customer Review (X1) and Star Seller (X2), moderating variables, namely Purchase Intention (M), and the dependent variable Purchase Decision (Y). The analysis technique used is multiple linear regression with moderation of purchase intention as a moderating variable. The results of hypothesis testing show that the Customer Review variable has a significant positive effect on consumer purchasing decisions, while Star Seller does not show a significant effect. However, a significant interaction exists between Customer Review and purchase interest, strengthening its influence on purchasing decisions. The moderation regression test revealed that purchase intention plays a role in strengthening the effect of Customer Review on purchasing decisions, with a significant X1×M interaction coefficient. In contrast, the interaction between Star Seller and purchase interest shows a more minor but significant effect. The simultaneous test (F-test) shows that the two independent variables, Customer Review and Star Seller, influence consumer purchasing decisions. The coefficient of determination (R²) of 0.249 indicates that the two independent variables contribute 24.9% to consumer purchasing decisions. This finding emphasizes the importance of product review quality in influencing purchasing decisions in e-commerce.

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