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The Journal of Management, Digital Business, and Entrepreneurship
Published by PT. Global World Scientific
ISSN : -     EISSN : 30218276     DOI : https://doi.org/10.58857/JMDBE.2023.v01.i01
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Journal of Management, Digital Business, and Entrepreneurship (JMDBE) is a scientific journal with E-ISSN 3021-8276 published by the Global World Scientific which aims to publish articles of empirical and theoretical studies in the field of marketing management, finance, human resources, operations, strategy management, tourism management, digital business and entrepreneurship. Editors accept articles in English or Bahasa and were not delivered or published in another journal. Determination of the article that appeared determined by expert editors review results through double blind review process. JMDBE focuses related on various themes, topics and aspects management, digital business and entrepreneurship, including (but not limited) to the following topics: Human Resource Management, Financial Management, Behavioral Finance, Marketing Management, Strategic Management, Digital Business, Organizational Behavior, Operations Management, Change Management, Management of Sharia, Knowledge Management, Entrepreneurship, E-Business, Capital Market.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 35 Documents
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Impact Profitability, Liquidity, and Credit Risk to Market Capitalization Banking Sector on the Indonesia Stock Exchange Sa’adah, Masrurotus; Fatihudin, Didin; Roosmawarni, Anita
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 01 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i01.p01

Abstract

This study aims to test and analyze impact profitability, liquidity, and credit risk of the banking sub-sectors on market capitalization listed on the Indonesia Stock Exchange from 2009-2018. This research method used panel data regression analysis. The sampling method of this research used a purposive sampling technique. The F-test results showed that profitability, liquidity, and credit risk simultaneously had a significant effect on market capitalization with a significance value of 0.0%. The test results with the t-test show that only profitability has a significant positive impact on market capitalization with a significance level of 0.0%. In contrast, other variables, namely liquidity and credit risk, had an insignificant effect.
Big Data and Big Data Analytics in Value Creation and Innovation Sutriana , Ria Ayu Widari
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 01 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i01.p02

Abstract

Companies or organizations that want to continue to grow and develop in increasingly fierce competition need to innovate to create a competitive advantage. Big data has made it easier and more possible for organizations to make effective decisions thanks to the data-driven insights that big data analytics provides. Researchers and executive managers will focus more on data-driven decision-making and how to help businesses become data-driven by facilitating interactions between decision makers and the big data analytics pool. In this paper, we propose the role of innovation in driving the optimization of big data and big data analytics aimed at creating value for the company's progress.
A Study on The Development of Priority Tourism Destinations in The Bromo Tengger, Semeru Area Anhar , Adrizal Iqbal; Darmawan , M. Muhlis; Rusdi , Raflis; Arifin, Jauhary
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 01 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i01.p03

Abstract

One indicator of success in tourism development is the importance of considering the technical aspects of planning, namely the existence of a study of tourism potential that will be developed as a tourist area more professionally. This study refers to the GSTC criteria in Bromo Tengger Semeru National Park by analyzing internal and external factors with SWOT analysis, then formulating priorities from alternative strategies through the Analytic Hierarchy Process method. Determining the informants used purposive, snowball, and quota sampling techniques. Data were gathered through observation, interviews, and focus group discussions. Based on the study’s results, implementing sustainable tourism according to the GSTC in Bromo Tengger Semeru National Park has met the criteria but has not been maximized. Based on the study’s results, the implementation of sustainable tourism referring to the GSTC in Bromo Tengger Semeru National Park has met the criteria but has not been maximized because the community does not understand its potential. The SWOT analysis resulted in the weighting of IFAS and EFAS covering S-O (3.81), W-O (3.11), W-T (2.90), and S-T (2.28). S-O obtained the highest weight so that it was continued into the AHP. The order of priority of the alternative S-O strategy based on the AHP method obtained the following results: Developing attractions (33%), strengthening institutions (25%), making event calendars (15%), conservation (11%), infrastructure development (8%), optimizing supporting facilities (5%) and developing agro-tourism (3%)
The Influence of Store Atmosphere and Sales Promotion on Impulse Buying at Lima Rasa Café During the Covid-19 Pandemic Gradiyanto, Adrian; Pangestu, Arini Dewi; Putri, Isabella Monica; Nurbasari, Anny
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 01 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i01.p05

Abstract

This study aims to test and analyze the effect of store atmosphere and sales promotions on the impulse buying of five flavors café during the Covid-19 pandemic. Data collection in this study used a survey method with an air questionnaire built using a Likert scale. The sample of this research was 300 respondents who were selected using purposive sampling with the criteria of respondents being consumers of Café Lima Rasa in Bandung City. The research model was built and analyzed using the Structural Equation Modeling (SEM) analysis method. The research data were analyzed using Smart PLS software. Based on the hypothesis testing, it was found that store atmosphere and sales promotion did not have a positive effect on impulse buying, and sales promotion had a positive effect on impulse buying. For this reason, the researcher suggests that Cafe Lima Rasa's management increase sales promotions to increase impulse buying, especially using social media, considering that based on the results of descriptive statistics, Café Lima Rasa's consumers are mostly young people. The management of Café Lima Rasa should also design a better store atmosphere so that the cafe's appearance becomes more Instagram-able and can support sales promotions.
The Influence of Online Customer Reviews, Prices, and Sales Promotions on Buying Interests in the Tokopedia Marketplace Hartawati; Wiraatmaja, Jessica; Jeffrie; Nurbasari, Anny
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 01 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i01.p04

Abstract

In early 2020, Indonesia was affected by the COVID-19 Pandemic; this increased the habits of Indonesian people shopping online through marketplaces such as Tokopedia, Shopee, Lazada and so on. Marketplaces are competing to provide attractive offers during the Pandemic. The value of shopping transactions at Shopee is 40%, Tokopedia is 30%, and Lazada is 16%. It is known that Shopee is the most popular marketplace for Indonesians at the peak of Harbolnas 2021 compared to Tokopedia. This study aims to determine the effect of online customer reviews, prices and sales promotions on purchase intention at Tokopedia. The population of this research is Tokopedia users in Indonesia, with a total sample of 174 respondents. The method used is quantitative, and the data is processed using SmartPLS 3.2.9 software. The results of this study indicate that the OCR variable, price and sales promotion have a positive effect on purchase intention. The independent variable that has the most dominant influence on the dependent variable of purchase intention is the online customer review factor.
Analysis of Supplier Selection Using the Analytical Hierarchy Process Method (Case Study at PT. Seaport Services Indonesia) Nurhayati, Nina; Handayani, Wiwik; Musnaini
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 02 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i02.p02

Abstract

Suppliers in the manufacturing industry have an important role because they determine product quality. The selection of suppliers is absolutely necessary so that the services produced have the quality according to the standards set by the company. If the quality of the supplier does not meet the criteria, it will cause several obstacles in the operational process. So this study aims to find out the best suppliers with priority criteria according to PT. Seaport Services Indonesia. The population in this study is a marine engine supplier owned by PT. Seaport Services Indonesia. The samples are 3 marine engine suppliers who provide sewage at PT. Seaport Services Indonesia. The sampling technique uses purposive sampling. The results of the analysis show that the best supplier for PT. Seaport Services Indonesia is Supplier B with the highest weight compared to the other two suppliers. As for the priority criteria is Flexibility.
The Role of Brand Image Mediate the Influence of E-WOM and Celebrity Endorser on Purchase Intention of Lemonilo Instan Noodle Products Nurbasari, Anny Nurbasari; Putri, Isabella Monica
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 02 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i02.p01

Abstract

The purpose of this study was to determine and analyze the effect of electronic word of mouth (E-WOM) and celebrity endorsement on purchase intention of Lemonilo instant noodles with brand image as a mediating variable. The sample of this study were all teenagers and adults in the city of Bandung who had never consumed Lemonilo instant noodles. The number of samples is 185 respondents. The results of data processing are carried out using SEM analysis with processing using smart PLS. From the results of hypothesis testing, it was found that there was no positive effect of E-WOM on purchase intention, there was a positive influence of celebrity endorsers on purchase intention, there was a positive effect of E-WOM on brand image, there was no positive influence of celebrity endorsers on brand image, there was a positive influence brand image on purchase intention. For mediating variables, brand image is able to mediate the impact of E-WOM on purchase intention, and brand image is not able to mediate the impact of celebrity endorsers on purchase intention. Thus, the Lemonilo company needs to be able to improve E-WOM, by standardizing the existence of reviews of Lemonilo noodles, and being able to select easily recognizable celebrities for the advertisements used.
Tax Avoidance: Influencing Leverage, Capital Intensity, and Audit Quality? Rahmawati, Eka Fitri Yunita; Darmayanti, Novi; Dientry, Abdul Manaf; Suhardiyah, Martha
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 02 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i02.p03

Abstract

Tax is a mandatory contribution to the state used for the people's prosperity. On the other hand, tax for companies is a burden that can reduce the company's net profit. This difference in interests between the government and company management results in tax avoidance. Tax avoidance is an action taken by a company to minimize tax payments. This study aims to determine the effect of leverage, capital intensity, and audit quality on tax evasion. Tax avoidance is measured using ETR Calculation. The population in this study are property and real estate companies listed on the Indonesia Stock Exchange for the 2018-2022 period. The sample selection technique used purposive sampling and obtained a sample of 9 companies. The data analysis method in this study used linear regression with a significance of 5%. The results showed that partial leverage had a significant positive effect on tax avoidance, capital intensity did not affect tax avoidance, and audit quality significantly impacted tax avoidance. Meanwhile, simultaneously, leverage, capital intensity, and audit quality have a significant positive effect on tax avoidance.
The Influence of Facilities and Prices on Interest in Returning to West Java International Airport (BIJB) Hidayat, Kharis Pratama
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 03 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i03.p04

Abstract

This study aims to analyze the influence of facilities and prices on the intention to revisit West Java International Airport (BIJB) Kertajati. The background of this study is based on the low level of repeat visits by the public to BIJB, which is suspected to be caused by suboptimal facilities and the mismatch of price perceptions with the services received. This study uses a quantitative approach with multiple linear regression analysis methods on primary data obtained through questionnaires to airport service users. Two main hypotheses are tested in this study, namely the positive influence of facilities and prices on the intention to revisit, both partially and simultaneously. The results of the analysis show that both facilities and prices have a significant and positive influence on the intention to revisit BIJB Kertajati. The regression coefficients for facilities and prices are 0.228 and 1.772, respectively, indicating that price has a greater influence than facilities. This finding indicates that perceptions of affordability and suitability of price to benefits received are dominant factors in driving consumer loyalty. Therefore, BIJB managers need to improve the quality of facilities and establish competitive pricing strategies to attract service users sustainably.
Stock Liquidity and Default Risk among Listed Firms in Kenya Sikuku, Emmanuel Wanjala; Koske, Naomi Chepkorir; Bonuke, Ronald; Githaiga, Nderitu
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 02 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i02.p04

Abstract

Default risk is costly for investors and firms, particularly in less developed financial markets such as Kenya. Default risk may even lead to the collapse of an entire financial system. Therefore, this study sought to examine the effect of stock liquidity on default risk among listed firms in the Kenya equity market. The study used a sample of 31 nonfinancial firms listed in the Nairobi Securities Exchange between 2011 and 2020. Data was analyzed using fixed and random effect panel data estimation techniques. The findings of this study demonstrate a significant negative relationship between the stock liquidity and default risk of listed firms in Kenya. Based on the results, this study recommends that stock market regulators and policymakers pay special attention to promoting/maintaining stock market liquidity as a way of cushioning listed firms from falling into default risk.

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