Garuda - Garba Rujukan Digital

Pengaruh Strategi Diferensiasi Dan Hargaterhadap Keunggulan Bersaing Elzatta Royal Plaza Surabaya Muhammad Anang Firmansyah; Budi Wahyu Mahardhika; Ani Susanti
BALANCE: Economic, Business, Management and Accounting Journal Vol 16, No 2 (2019)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v16i2.3138

ABSTRACT The research objective was to determine the effect of differentiation strategies and prices on the competitive advantage of Elzatta Royal Plaza Surabaya. The research method used in this study is a quantitative descriptive research method using questionnaire techniques in data collection. The population in this study were all visitors who came and bought Elzatta products at the Royal Plaza Surabaya. The number of samples is 100 respondents. Data processed using the SPSS program. The results of hypothesis testing, based on the F test conducted can be seen that differentiation strategies and prices simultaneously influence competitive advantage. The results of the t test in this study indicate that the strategy of product differentiation, service quality, and price has a partial effect on competitive advantage. Whereas, image differentiation strategies and distribution channel differentiation strategies have no effect on competitive advantage. Product differentiation strategy is the most dominant variable influencing competitive advantage.Keywords : Differentiation Strategy, Price, Competitive AdvantageCorrespondence to : anangfirmansyah.61@gmail.com ABSTRAK Tujuan penelitian adalah untuk mengetahui pengaruh strategi diferensiasi dan harga terhadap keunggulan kompetitif Elzatta Royal Plaza Surabaya. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian deskriptif kuantitatif dengan menggunakan teknik angket dalam pengumpulan data. Populasi dalam penelitian ini adalah semua pengunjung yang datang dan membeli produk Elzatta di Royal Plaza Surabaya. Jumlah sampel adalah 100 responden. Data diproses menggunakan program SPSS. Hasil pengujian hipotesis, berdasarkan uji F yang dilakukan dapat diketahui bahwa strategi diferensiasi dan harga secara simultan mempengaruhi keunggulan kompetitif. Hasil uji t dalam penelitian ini menunjukkan bahwa strategi diferensiasi produk, kualitas layanan, dan harga memiliki pengaruh parsial terhadap keunggulan kompetitif. Sedangkan, strategi diferensiasi gambar dan strategi diferensiasi saluran distribusi tidak berpengaruh pada keunggulan kompetitif. Strategi diferensiasi produk adalah variabel yang paling dominan mempengaruhi keunggulan kompetitif. Kata kunci : Strategi Diferensiasi, Harga, Keunggulan bersaingKorespondensi : anangfirmansyah.61@gmail.com

PENGARUH PERTUMBUHAN PENJUALAN DAN RETURN ON EQUITY TERHADAP PERUBAHAN LABA PADA PERUSAHAAN PERTAMBANGAN BATU BARA YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2010-2015 Intan Sari; M Anang Firmansyah; Budi Wahyu Mahardhika
BALANCE: Economic, Business, Management and Accounting Journal Vol 13, No 01 (2016)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v13i01.1472

ABSTRACT This study aims to determine and analyze the effect of sales growth and return on equity simultaneously toward profit changes at coal mining companies listed on the Indonesia Stock Exchange 2010-2015, and the dominant influence on changes in earnings at coal mining companies listed on the Indonesia Stock Exchange 2010-2015. The population of this study was 21 coal mining companies listed on the BEI (Indonesia Stock Exchange). Sampling technique used purposive sampling method with criteria. The sample of this study was as many as 10 companies. The analysis method of this study used multiple linear regressions by using SPSS 20. The research results showed that the growth of sales and return on equity affect simultaneously the profit changes. Partially, sales growth influences the profit changes because thitung 2,960 >ttable 2,002, while return on equity does not affect profit change because thitung 0,110 < ttable2,002. Variable of sales growth has dominant influence to profit change with highest regression coefficient value of 0,366 among independent variables influencing variable dependent. Keywords : Sales Growth, Return on Equity, and Profit ChangeCorrespondence to : intansari634@gmail.com, anangfirmansyah.61@gmail.com, budi.w.mahardhika@gmail.com

Analisis Karakteristik Perusahaan Yang Mempengaruhi Nilai Perusahaan Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia (BEI) Tahun 2010-2014 Budi Wahyu Mahardhika; Anita Roosmawarni
BALANCE: Economic, Business, Management and Accounting Journal Vol 13, No 02 (2016)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v13i02.746

The purpose of this study is to analyze the impact of the variables: leverage (DAR), firm size (SIZE), market growth (GROWTH), profitability (ROE), firm age (AGE), managerial ownership (KM), Deviden policy (DPR) and liquidity (CR) on firm value (PBV) on manufacturing companies listed in Indonesia Stock Exchange 2010-2014 period. Research using purposive sampling method for taking samples. Data obtained on the basis of the publication of Indonesian Capital Market Directory (ICMD), obtained 29 samples of manufacturing firms.The analysis technique used is multiple regression analysis. The F statistic test shows the model meets the criteria of fit because it has a significance value of less than 5% significance level. The result of t-test indicates that firm size and profitability significantly affect to the value of the firm because of it has a significance value of less than 5% significance level. While variable leverage, growth, age, liquidity, deviden policy and managerial ownership do not affect the value of the firm because they have a significance value of more than 5%.The result shows that predictive ability of the eight independent variables (leverage, firm size, growth, profitability, age, managerial ownership, deviden policy and liquidity) is 14,9%. Key Words: Characteristics Of The Firm, Leverage (DAR), Firm size (SIZE), Market Growth (GROWTH), Profitability (ROE), Firm Age (AGE), Managerial Ownwership (KM), Liquidity (CR), Deviden Policy (DPR), Price book value (PBV) and Manufacturing Companies

PENGARUH e-INFORMATION TERHADAP NIAT BELI PADA BISNIS PERHOTELAN DI SURABAYA M Anang Firmansyah; Budi Wahyu Mahardhika
BALANCE: Economic, Business, Management and Accounting Journal Vol 12, No 02 (2015)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v12i02.1566

ABSTRACT The development of internet technology, the business world is entering an era where marketing becomes cheaper and easier to access. Especially in hospitality marketing, one of the many in use by the website of hotel reservation service providers, reviews (reviewer) become a reference in the use of potential customers as additional information to strengthen the decision of the hotel to be selected.This research is useful to help managed hotel business, especially those using hotel reservation service provider website to do promotion and dissemination of information. This way of marketing e-Information is believed to be the most effective way of marketing because it involves recommendations from people close to the consumer.Therefore, in this study, the research would like to raise the impact of consumer electronics reviews on buying intentions on the website of hotel reservation service providers. Based on previous research, information quality, source credibility and number of reviews are constructed in use as independent variables that have an impact on consumers' buying intentions.The test is done by using multiple regression and simple to find a significant influence between variables. The results of this study indicate that the variables of trust to the source and number of reviews that have influence on the intention to buy on the website of hotel information provider. Keywords : e-Information, hotel, consumer reviews, information quality, source credibility, purchase intentionsCorrespondence to :anangfirmansyah.61@gmail.com, budi.w.mahardhika@gmail.com

Pengaruh Faktor-Faktor Lingkungan Kerja Internal Dan Pekerjaan Terhadap Motivasi Kerja Karyawan Pada PT. Warnatama Cemerlang Gresik M Anang Firmansyah; Budi Wahyu Mahardhika
BALANCE: Economic, Business, Management and Accounting Journal Vol 15, No 02 (2018)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v15i02.1782

ABSTRACT Environmental factors that can affect employee work motivation are reliable, work environment factors and external work environment factors. Internal working environment factors include infrastructure, funding sources, control or supervision, procedures, supervision, working conditions, work climate and welfare.While the external work environment factors, including: science and technology, global environment, law, marketing, information, products and services / services. Based on multiple linear regression analysis it is known that internal work environment variables have a dominant influence on employee work motivation, it is seen from the value of multiple linear regression contribution and beta value of 0.424 one unit. Results calculation of multiple correlation coefficient of 0.714 this means that between the internal work environment and work simultaneously have a positive relationship to employee motivation. Coefficient of determination doubled (R2) that is equal to 0,510 which means that existence of rise and fall of work motivation of employees can be explained by internal work and work environment simultaneously equal to 51% and the remaining 49% explained other variables not examined in this research model. Keyword : Internal Working Environment, Work and Work MotivationCorrespondence to : anangfirmansyah.61@gmail.com,budi.w.mahardhika@gmail.com ABSTRAKFaktor lingkungan yang dapat mempengaruhi motivasi kerja karyawan adalah faktor lingkungan kerja yang dapat diandalkan dan faktor lingkungan kerja eksternal. Faktor lingkungan kerja internal meliputi infrastruktur, sumber pendanaan, kontrol atau pengawasan, prosedur, pengawasan, kondisi kerja, iklim kerja dan kesejahteraan. Sedangkan faktor lingkungan kerja eksternal, termasuk: ilmu pengetahuan dan teknologi, lingkungan global, hukum, pemasaran, informasi, produk dan layanan / layanan. Berdasarkan analisis regresi linier berganda diketahui bahwa variabel lingkungan kerja internal memiliki pengaruh dominan terhadap motivasi kerja karyawan, hal ini dilihat dari nilai kontribusi regresi linier berganda dan nilai beta 0,424 satu unit. Hasil perhitungan koefisien korelasi berganda sebesar 0,714 ini berarti bahwa antara lingkungan kerja internal dan kerja secara simultan memiliki hubungan positif terhadap motivasi kerja karyawan. Koefisien determinasi dua kali lipat (R2) yaitu sebesar 0,510 yang berarti bahwa adanya naik turunnya motivasi kerja karyawan dapat dijelaskan oleh kerja internal dan lingkungan kerja secara bersamaan sebesar 51% dan sisanya 49% menjelaskan variabel lain yang tidak diteliti dalam model penelitian ini. Kata Kunci : Lingkungan Kerja Internal, Motivasi Kerja dan KerjaKorespondensi : anangfirmansyah.61 @ gmail.com, budi.w.mahardhika @ gmail.com

PENGARUH MOTIVASI KERJA TERHADAP KINERJA TENAGA KEPENDIDIKAN UNIVERSITAS MUHAMMADIYAH SURABAYA TAHUN 2016 Siti Salbiyah; Budi Wahyu Mahardhika
BALANCE: Economic, Business, Management and Accounting Journal Vol 14, No 02 (2017)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v14i02.1280

ABSTRACT The factor that must be done by educational institutions is to maintain motivation. Motivation is the main energy of the employees. Motivation greatly affects employee morale. The spirit to make good relationships with stakeholders, the spirit in running job description or personal spirit of the employees themselves in improving the life of their family. Of course all that is done with a sense of comfort, safe and happy, until it will ultimately affect the increase in performance and increase productivity, both quality and quantity. Through the vision of morality, intellectuality and entrepreneurship as a goal to equip its graduates to be useful to themselves and society, UMSurabaya has the duty to maintain motivation to its employees.This study aims to: 1). to know the effect simultaneously between the variables of achievement need, the need for power, the need to affiliate with the performance of educational staff of UMSurabaya. 2). to know which is more dominant influence between requirement of achievement, requirement of power and or requirement of affiliate to performance of educational staff UM Surabaya?This research is a quantitative research by using questionnaire as its instrument. The population used was 115 respondents using Slovin method defined as many as 72 respondents. The result of the research shows: 1) F test result is F-count (18,833)> F-table (2,737) which means that motivation (achievement need, power and the need to affiliate simultaneously have a significant positive effect on UMSurabaya education staff performance. 2). T test results obtained; variable needs achievement t-count value (4.552)> t-table (1667), this means the variable of achievement need has the most dominant influence on the performance of educational staff of UMSurabaya. While the variables of power needs and affiliation need t-count value respectively (1.363) and (1.273) <t-table (1667), the need for power and affiliation have no significant positive effect on the performance of educational staff of UMSurabaya. Referring to the results of this study, UMSurabaya should continue to improve the motivation of educational staff through education and training, creativity development and directing all potential and skills, the pattern of activities that aims to create relationships, know each other and synergize each other in the completion of tasks and generate, direct and maintain behavior associated with the work environment, so the performance of educational staff of UMSurabaya become more productive and efficient.Keywords : Motivation, PerformanceCorrespondence to : sitisalbiyah51@gmail.com, budi.w.mahardhika@gmail.com ABSTRAK Faktor yang harus dilakukan oleh lembaga pendidikan adalah memelihara motivasi. Motivasi merupakan energi senter bagi karyawan. Motivasi sangat mempengaruhi semangat kerja pegawainya. Semangat menjalin hubungan baik dengan stakeholders, semangat dalam menjalankan job discription atau semangat pribadi pegawai itu sendiri dalam memperbaiki kehidupan keluarganya. Tentunya semua itu dilakukan dengan rasa nyaman, aman dan bahagia, hingga pada akhirnya akan berpengaruh pada peningkatkan kinerja dan peningkatan produktivitas, baik kualitas maupun kuantitasntya. Melalui visi morallity, intelektuality dan enterpreneurship sebagai tujuan untuk membekali para lulusannya agar bermanfaat bagi dirinya dan masyarakat, UMSurabaya memiliki kewajiaban memelihara motivasi pada pegawainya.Penelitian ini bertujuan untuk: 1). mengetahui pengaruh secara simultan antara variabel kebutuhan berprestasi, kebutuhan berkuasa, kebutuhan beralifiasi dengan kinerja TKP UMSurabaya . 2). mengetahui manakah yang lebih dominan pengaruhnya antara kebutuhan prestasi, kebutuhan berkuasa dan atau kebutuhan afiliasi terhadap kinerja TKP UM Surabaya ?Penelitian ini merupakan penelitian kuantitatif dengan menggunakan kuesioner sebagai instrumennya. Populasi yang digunakan adalah 115 responden dengan menggunakan metode Slovin ditetapkan sampel sebanyak 72 responden.Hasil penelitian menunjukkan : 1) Hasil Uji F diperoleh nilai F-hitung (18.833) > F-tabel (2.737) yang berarti bahwa motivasi (kebutuhan berprestasi, kebutuhan berkuasa dan kebutuhan beralifiasi secara simultan mempunyai pengaruh positif yang signifikan terhadap kinerja tenaga kependidikan UMSurabaya. 2). Hasil uji t diperoleh ; variabel kebutuhan berprestasi nilai t-hitung (4,552) > t-tabel (1.667), ini berarti variabel kebutuhan berprestasi memiliki pengaruh paling dominan terhadap kinerja TKP UMSurabaya. Sedangkan variabel kebutuhan berkuasa dan kebutuhan berafiliasi nilai t-hitung berturut-turut (1.363) dan (1.273) < t-tabel (1.667), kebutuhan berkuasa dan kebutuhan berafiliasi memiliki pengaruh positif tidak signifikan terhadap kinerja tenaga kependidikan UMSurabaya.Merujuk pada hasil penelitian ini, UMSurabaya perlu terus melakukan peningkatan motivasi TKP melalui pendidikan dan pelatihan, pengembangan kreativitas dan mengarahkan semua potensi kemampuan dan ketrampilan, pola kegiatan yang bertujuan menciptakan hubungan persahatan, saling mengenal dan saling sinergi dalam penyelesaian tugas dan membangkitkan, mengarahkan dan memelihara perilaku yang berhubungan dengan lingkungan kerja agar kinerja yang dihasilkan TKP UMSurabaya menjadi lebih produktif dan efisien.Kata kunci : Motivasi, KinerjaKorespondensi : sitisalbiyah51@gmail.com, budi.w.mahardhika@gmail.com

PENGARUH STRATEGI MARKETING MIX (PRODUK, HARGA, PROMOSI DAN DISTRIBUSI) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BATIK DI SURABAYA M Anang Firmansyah; Budi Wahyu Mahardhika
BALANCE: Economic, Business, Management and Accounting Journal Vol 12, No 02 (2015)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v12i02.1630

ABSTRAK Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh variabel marketing mix seperti produk, harga, promosi dan distribusi terhadap keputusan pembelian Batik di Surabaya dan untuk menentukan faktor dominan yang dapat mempengaruhi keputusan pembelian Batik di Surabaya. Semakin tingginya daya beli masyarakat Surabaya terhadap batik diikuti pula dengan bermunculannya toko-toko batik di kota Surabaya yang menawarkan berbagai macam strategi Teknik pengambilan sampel menggunakan probability sampling. Selanjutnya untuk menguji hipotesis, uji F dan uji t digunakan. Hasil penelitian menunjukkan bahwa keempat variabel marketing mix produk, harga, promosi, distribusi signifikansi terhadap keputusan pembelian Batik di Surabaya. Pengujian hipotesis menggunakan uji t menunjukkan bahwa manakah dari keempat variabel independen yang ditemukan berpengaruh secara dominan dan signifikan terhadap keputusan pembelian variabel dependen. Maka melalui uji F dapat diketahui bahwa variabel produk, harga, promosi, dan distribusi secara simultan memiliki signifikansi dalam keputusan pembelian konsumen batik di Surabaya. Kata kunci : Produk, Harga, Promosi, Distribusi, Keputusan Pembelian Konsumen.Korespondensi :1anangfirmansyah.61@gmail.com,2budi.w.mahardhika@gmail.com

Pengaruh Bauran Promosi Terhadap Minat Memilih Prodi Manajemen Fakultas Ekonomi Dan Bisnis Umsurabaya Tahun 2017 Siti Salbiyah; Budi Wahyu Mahardhika
BALANCE: Economic, Business, Management and Accounting Journal Vol 15, No 01 (2018)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v15i01.1255

ABSTRACTThe success of an institution of higher education is inseparable from the marketing strategy undertaken. Promotion is one of the most important marketing strategies to introduce an educational product or service, in this case are various courses to prospective students. Promotion is done to generate interest in choosing the study program that becomes the choice of pride, so it will affect the increasing number of students each course offered. UMSurabaya through promotional mix (promotional mix) offers as many as 29 courses from 8 faculties owned, one of them is Management program as an alternative choice for prospective students.This study aims to: (1) Know the promotion mix UMSurabaya. (2) To know the interest of choosing Management FEB UMSurabaya. (3) Knowing the promotion mix simultaneously affect the interest of choosing Management FEB UMSurabaya (4). Knowing the promotion mix partially affect the interest of choosing Management FEB UMSurabaya.This research uses quantitative descriptive method with questionnaire as its instrument. Population amounted to 328 students using Slovin method specified sample of 77 respondents. Data analyze using SPSS 20 software to test the validity and reliability of the instrument, and test the hypothesis.The results showed: (1) F test results obtained F-count (9,184)> F-table (2.47) which means that the promotion mix (advertising, direct selling, sales promotion, and community relations) simultaneously have a significant positive effect to the student's interest in choosing Management FEB UMSurabaya. Determinant coefficient analysis (R ²) obtained by value 33,8 indicates that student interest choose Management FEB UMSurabaya influenced by independent variable (advertising, direct selling, sales promotion and public relation) to dependent variable of interest to choose Management program 33,8%, while the remaining 66.2% is influenced by other variable factors not mentioned in this study. 2). The result of t test for advertising variable is t value (2,865)> t-table (1,984), this means that advertising variable has a significant positive effect on the interest of choosing Management FEB UMSurabaya. While the direct selling variables, sales promotion and public relations value t-count in a row (1,085), (1,521), (0,465) <t-table (1,984), can be interpreted that the direct sales variables, sales promotion and public relations positively not significant to the interest in choosing FEB UMSurabaya Management Program. Thus, advertising has the most dominant influence on the interest of choosing Management FEB UMSurabaya.The authors conclude (1) Characteristics of UMSurabaya Management Study Program students are known to be 58% female and the rest are male students with average age between 20 - 25 years with parent / guardian's income level between Rp.1.000.000, - Rp. 4,000,000, - per month and most students come from Surabaya (2). UMSurabaya promotional mix has been effectively implemented in accordance with the information required by the students. Advertising is the most dominant promotional mix affecting the interest of choosing Management FEB UMSurabaya. Therefore, if UMSurabaya want to increase the number of students Management program, then the advertising activities should be enhanced more attractive.Keywords : Promotional mix, Choosing Interests.Correspondence to : sitisalbiyah51@gmail.com, budi.w.mahardhika@gmail.com ABSTRAK Kesukesan suatu lembaga pendidikan tinggi tidak terlepas dari strategi pemasaran yang dilakukan. Promosi merupakan salah satu strategi pemasaran yang sangat penting untuk mempekenalkan suatu produk atau jasa pendidikan dalam hal ini adalah berbagai program studi kepada calon mahasiswa. Promosi dilakukan untuk menimbulkan minat memilih program studi yang menjadi pilihan kebanggaannya, sehingga akan berpengaruh kepada meningkatnya jumlah mahasiswa setiap program studi yang ditawarkan. UMSurabaya melalui bauran promosi (promotional mix) menawarkan sebanyak 29 program studi dari 8 fakultas yang dimiliki, salah satunya prodi Manajemen sebagai alternatif pilihan bagi calon mahasiswanya.Penelitian ini bertujuan untuk: (1) Mengetahui bauran promosi UMSurabaya. (2) Mengetahui minat memilih prodi Manajemen FEB UMSurabaya. (3) Mengetahui bauran promosi secara simultan berpengaruh terhadap minat memilih prodi Manajemen FEB UMSurabaya (4). Mengetahui bauran promosi secara parsial berpengaruh terhadap minat memilih prodi Manajemen FEB UMSurabaya.Penelitian ini menggunakan metode deskriptif dan kuantitatif dengan kuesioner sebagai instrumennya. Populasi berjumlah 328 mahasiswa dengan menggunakan metode Slovin ditetapkan sampel sebanyak 77 responden. Analisis data menggunakan software SPSS 20 untuk menguji validitas dan reliabilitas instrumen, serta menguji hipotesis. Hasil penelitian menunjukkan : (1) Hasil Uji F diperoleh nilai F-hitung ( 9,184) > F-tabel (2,47) yang berarti bahwa bauran promosi(periklanan, penjualan langsung, promosi penjualan, dan hubungan masyarakat) secara simultan berpengaruh positif signifikan terhadap minat mahasiswa memilih prodi Manajemen FEB UMSurabaya. Analisis koefisien determinan (R²) diperoleh nilai 33,8 menunjukkan bahwa minat mahasiswa memilih prodi Manajemen FEB UMSurabaya dipengaruhi oleh variabel bebas ( periklanan, penjualan langsung, promosi penjualan dan hubungan masyarakat ) terhadap variabel dependen minat memilih prodi Manajemen sebesar 33,8%, sedangkan sisanya 66,2% dipengaruhi oleh faktor-faktor variabel lain yang tidak disebutkan dalam penelitian ini.2). Hasil uji t untuk variabel periklanan diperoleh nilai t-hitung (2.865) > t-tabel (1,984), ini berarti variabel periklanan memiliki pengaruh positif signifikan terhadap minat memilih prodi Manajemen FEBUMSurabaya. Sedangkan variabel penjualan langsung, promosi penjualan dan hubungan masyarakat nilai t-hitung berturut-turut (1,085), (1,521), (0,465) < t-tabel (1,984), dapat diartikan bahwa variabel penjualan langsung, promosi penjualan dan hubungan masyarakat berpengaruh positif tidak signifikan terhadap minat memilih prodi Manajemen FEB UMSurabaya. Dengan demikian periklanan berpengaruh paling dominan terhadap minat memilih prodi Manajemen FEB UMSurabaya. Penulis menyimpulkan (1) Karakteristik mahasiswa prodi Manajemen UMSurabaya diketahui 58% berjenis kelamin perempuan dan sisanya adalah mahasiswa berjenis kelamin laki-laki yang di dominasi oleh usia antara 20 - 25 tahun dengan tingkat pendapatan orang tua/wali antara Rp.1.000.000,- - Rp. 4.000.000,- per bulan dan 73% mahasiswa berasal dari kota Surabaya (2). Bauran promosi UMSurabaya telah dilaksakanan secara efektif sesuai dengan informasi yang dibutuhkan para mahasiswa. Advertising merupakan bauran promosi yang paling dominan berpengaruh terhadap minat memilih prodi Manajemen FEB UMSurabaya. Oleh karena itu jika UMSurabaya ingin meningkatkan jumlah mahasiswa prodi Manajemen, maka kegiatan advertising harus ditingkatkan lebih atraktif lagi.Kata kunci : Promotional mix, Minat Memilih. Korespondensi : sitisalbiyah51@gmail.com, budi.w.mahardhika@gmail.com

Analisis Perbandingan Kinerja Keuangan PT. Bank Mandiri (Indonesia) Dan Malayan Bank Bhd (Malaysia) Periode Tahun 2013-2017 Samsul Hadi; Phonny Aditiawan Mulyana; Budi Wahyu Mahardhika
BALANCE: Economic, Business, Management and Accounting Journal Vol 16, No 2 (2019)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v16i2.3472

ABSTRACT Banking is a financial institution that has a very important role in economic and business activities. Lending activities and services rendered by banks in trade and economic activity can move country’s economy. Their banking companies will assist communities in improving their quality of life and may help the government in solving the economic problems that occur in a country.This study aimes to analyze the financial performance at PT. Bank Mandiri (Indonesia) and Malayan Bank Bhd (Malaysia) by using descriptive analysis with analysis tools and test different financial ratios Independent Samples T-Test. The results showed there are differences between the financial performance of the Bank and Malayan Bank (Maybank) in ROA, BOPO, LDR and ROE. As for the CAR and NPM there are differences in financial performance. Maybank management should pay more attention improve its financial performance. Likewise for the Management of the Bank is expected to maintain current excellent financial performance.Keywords : financial performance, financial ratiosCorrespondence to : budi.w.mahardhika@gmail.com ABSTRAK Perbankan merupakan lembaga keuangan yang sangat penting peranannya dalam kegiatan ekonomi dan bisnis. Kegiatan perkreditan dan jasa yang diberikan oleh perbankan dalam kegiatan perdagangan dan aktivitas ekonomi dapat menggerakkan perekonomian suatu negara. Adanya perusahaan perbankan akan membantu masyarakat dalam meningkatkan taraf hidupnya dan dapat membantu pemerintah dalam menyelesaikan masalah perekonomian yang terjadi pada suatu negara.Penelitian ini bertujuan untuk menganalisis kinerja keuangan pada PT. Bank Mandiri (Indonesia) dan Malayan Bank Bhd (Malaysia) dengan menggunakan metode analisis deskriptif dengan alat analisis rasio keuangan dan uji beda Independent Sampel T Test. Hasil penelitian menunjukan terdapat perbedaan kinerja keuangan antara Bank Mandiri dan Malayan Bank (MayBank) dalam rasio ROA, BOPO, LDR dan ROE. Sedangkan untuk rasio CAR dan NPM tidak terdapat perbedaan kinerja keuangan. Manajemen MayBank harus lebih memperhatikan serta meningkatkan kinerja keuangannya. Begitu juga untuk Manajemen Bank Mandiri diharapkan tetap mempertahankan kinerja keuangannya yang sudah baik.Kata kunci : kinerja keuangan, rasio keuanganKorespondensi : budi.w.mahardhika@gmail.com

Pengaruh Net Profit Margin, Debt To Equity Ratio, dan Current Ratio Terhadap Harga Saham Perusahaan Pertambangan Sektor Batubara Mukarromah, Faidatul; Mahardhika, Budi Wahyu
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2023): Vol 3 No 1 Maret 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i1.22461

This research aims to determine the effect of Net Profit Margin (NPM), Debt to Equity Ratio (DER), and Current Ratio (CR) on the stock prices of coal sector mining companies listed on the Indonesia Stock Exchange in 2019-2021. The total population of 29 sampling companies in this research used the purposive sampling method used as many as 24 companies. In this research the data exploration analysis method used was the classical assumption test, multiple linear regression, hypothesis test and determination coefficient test with statistical help 26. The results of this research showed that the Partial Net Profit Margin (NPM) and Debt to Equity Ratio (DER) had no effect against stock prices, meanwhile the Current Ratio (CR) is partially affecting the price of stock and net profit margin (NPM), Debt to Equity Ratio (DER), and the Current Ratio (CR) simultaneously affects the stock price. Penelitian ini bertujuan untuk mengetahui Pengaruh Net Profit Margin (NPM), Debt to Equity Ratio (DER), dan Current Ratio (CR) Terhadap Harga Saham Perusahaan Pertambangan Sektor Batubara yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2019-2021. Jumlah populasi sebanyak 29 perusahaan pengambilan sampel pada penelitian ini menggunakan metode purposive sampling digunakan sebanyak 24 perusahaan. Pada penelitian ini metode analisis eksplorasi data yang digunakan uji asumsi klasik, regresi linear berganda, uji hipotesis dan uji koefisiensi determinasi dengan bantuan statistik 26 Hasil penelitian ini menunjukkan bahwa secara persial Net Profit Margin (NPM) dan Debt to Equity Ratio (DER) tidak berpengaruh terhadap harga saham, sementara itu Current Ratio (CR) secara persial berpengaruh terhadap harga saham dan Net Profit Margin (NPM), Debt to Equity Ratio (DER), dan Current Ratio (CR) secara simultan berpengaruh terhadap harga saham Keywords: NPM, DER, CR, Stock Prices

Title

Found 17 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 17 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 17 Documents
Search