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Dekeng Setyo Budiarto
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Jl. PGRI I No 117, Sonosewu, Bantul 55183
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INDONESIA
Journal of Business and Information System
Published by Universitas PGRI Yogyakarta
ISSN : -     EISSN : 26852543     DOI : https://doi.org/10.31316/jbis.v6i2
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Business and Information Systems dipublikasikan oleh prodi akuntansi Universitas PGRI Yogyakarta yang menerbitkan artikel dua kali dalam satu tahun yaitu bulan Juni dan Desember. Journal of Business and Information Systems mempublikasikan berbagai artikel pada bidang akuntansi, keuangan, manajemen, ilmu ekonomi, teknologi informasi dan berbagai permasalahan berkaitan dengan UKM. Journal of Business and Information Systems terakreditas oleh Kemendikbud. Journal of Business and Information Systems sangat selektif dan mempublikasikan naskah yang berkualitas; Oleh karena itu editor hanya menerima naskah yang mengikuti template jurnal. Hanya naskah yang sesuai dengan template yang akan diproses lebih lanjut kemudian akan dikirim kepada dua reviewer yang ahli pada bidangnya dengan cara blind review. Untuk memastikan akuntabilitas kami akan memberikan informasi maksimal 2 minggu setelah naskah dikirimkan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 122 Documents
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EV purchase intention: Environmental, infrastructure, and perceived value mediating attitude Permana, Arya Rezky; Wisnalmawati
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 7 No. 2 (2025): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v7i2.332

Abstract

The acceleration of electric vehicle (EV) adoption is critical for Indonesia’s green transition, yet consumer acceptance varies across regions. This study aimed to analyze the factors shaping EV purchase intention in D.I. Yogyakarta, with a focus on testing the mediating role of Attitude. Specifically, this research investigated the “attitude-behavior gap” in Environmental Concern and the “range anxiety” anomaly related to Charging Infrastructure. This study employed a quantitative approach with an explanatory research design, involving 125 respondents in DIY collected via purposive sampling. Primary data were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results indicated that the measurement and structural models were valid and reliable. Hypothesis testing revealed three main findings: (1) Environmental Concern had no direct effect on Purchase Intention, but had a significant effect through Attitude (complete mediation), confirming an attitude-behavior gap; (2) Charging Infrastructure surprisingly had a significant adverse effect on Purchase Intention, indicating that awareness of uneven SPKLU distribution in the DIY triggered range anxiety; and (3) Perceived Value was the strongest direct driver of Purchase Intention. The practical implication is that the government and PLN must prioritize the equitable distribution of SPKLU, while marketers should emphasize perceived value to accelerate EV adoption.
Customer trust, engagement, and swift guanxi on TikTok live streaming Koeswanto, Matthew Malviano; Andajani, Erna; Rahayu, Siti
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 7 No. 2 (2025): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v7i2.335

Abstract

With the rapid advancement of social media today, there has been a massive transformation, especially among customers who interact with certain brands, one of which is the phenomenon that occurs on TikTok live streaming. The interactions within this medium reflect a dynamic relationship between broadcasters and customers, in which mutual trust plays an important role in sustaining customer engagement. The present research examines the influence of customer trust on customer engagement. Furthermore, it analyzes the role of swift guanxi in strengthening relationships among TikTok live-streaming users in Indonesia. A quantitative approach was used, with a population comprising TikTok users who had made purchases and interacted with other community members, and a sample of 205 respondents selected via purposive sampling. Respondent data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the measurement and structural relationships of the proposed model. The results showed that customer trust had a positive and significant effect on customer engagement, and swift guanxi also contributed to enhancing customer engagement. These findings indicate that interpersonal relationships between broadcasters and customers play an essential role in strengthening customer engagement on TikTok live streaming.

Page 13 of 13 | Total Record : 122

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