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Communica : Journal of Communication
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30464765     DOI : https://doi.org/10.61978/communica
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communica : Journal of Communication with ISSN Number 3046-4765 (Online) published by Indonesian Scientific Publication, is a leading open-access and peer-reviewed scientific journal dedicated to the dissemination of high-quality research in the field of communication. Since its establishment, Communica has been committed to publishing research articles, theoretical papers, case studies, and innovative analyses that undergo rigorous peer review to ensure the highest standards of academic excellence.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "Vol. 2 No. 4 (2024): October 2024" : 5 Documents clear
The Political Economy of Audiences in Indonesia's Shopee Ecosystem: Commodification, Consumption, and Production of Meaning in the Digital Era Intan Fuji Lestari; Rusadi, Udi
Communica : Journal of Communication Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i4.386

Abstract

This study discusses how Shopee manages user data and digital features to commodify audiences and create structured consumption patterns through gamification and algorithms in the era of digital capitalism. The main objective of this study is to analyze Shopee's strategy in utilizing data and interactive features to increase consumption while building social relations that benefit the platform. Using a media political economy approach, qualitative research through literature review, this study explores the interaction between users, algorithms, and features such as Shopee Live, Feed, and Games. The study results show that data-based personalization and gamification strategies increase loyalty and create user dependence on the platform. In conclusion, Shopee has succeeded in maximizing profits through data exploitation. Still, it has also created an imbalance of power in managing user data, limiting its control over personal information.
Strategic Internal Communication in Organizational Change: A Narrative Review of Practices and Barriers Suratmoko, Bayu; Adnan, Iis Zilfah
Communica : Journal of Communication Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i4.650

Abstract

This narrative review explores the strategic role of internal communication in driving successful organizational change. The review aims to identify effective communication techniques, assess employee engagement dynamics, evaluate the integration of digital tools, and examine cross-cultural and sectoral differences. A structured review methodology was employed using literature from Scopus, Web of Science, JSTOR, and Google Scholar. Keywords included "internal communication," "organizational change," "strategic messaging," and "employee engagement." Studies were selected based on relevance, methodological rigor, and publication within the last decade. The findings reveal that two-way communication, credible messaging, and digital platforms such as Slack and Microsoft Teams significantly enhance transparency and employee commitment. Empirical evidence highlights trust as a key mediator in fostering engagement, with participatory communication models proving most effective. Comparative analysis shows that communication strategies vary widely across cultures and sectors, influenced by organizational hierarchies and societal values. Systemic barriers such as leadership misalignment and emotional resistance remain challenges to implementation. This review concludes that effective internal communication is essential for reducing resistance and promoting sustainable transformation. Policies encouraging leader training, technological integration, and inclusive culture development are recommended. Future studies should address digital innovation and longitudinal impacts to enrich the literature and practice of change management.
Strategic Gamification in Communication: Enhancing Engagement in Learning and Health Sectors Toun, Nicodemus R.
Communica : Journal of Communication Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i4.655

Abstract

Gamification has emerged as a powerful approach in enhancing communication strategies across various domains, including education, health, and public advocacy. This narrative review explores how gamification influences engagement, knowledge retention, and behavioral change through communication. A comprehensive literature search was conducted across databases such as Scopus, Web of Science, PubMed, and Google Scholar using Boolean keyword combinations including "gamification," "communication strategies," "engagement," "education," and "persuasion." Relevant studies were selected based on predefined inclusion and exclusion criteria focusing on peer-reviewed articles published in the last ten years. The findings indicate that key gamification elements—such as rewards, feedback, and competition—significantly boost user interaction and motivation. In educational contexts, gamification enhances learning outcomes and retention, especially when culturally adapted. In health communication and public campaigns, gamified systems promote desired behaviors by leveraging persuasive psychological mechanisms. However, systemic barriers such as digital access, institutional policy gaps, and limited facilitator capacity influence implementation success. This review underscores the need for culturally adaptive, technology-supported, and community-centered gamification policies. It calls for future research on ethical design, long-term impacts, and scalable interventions. Gamification, when strategically implemented, holds promise as a catalyst for sustainable engagement and effective communication.
Mobilizing Green Narratives: The Role of Instagram Reels in Indonesian Youth Environmental Activism Febriana, Ajeng Iva Dwi; Rosmilawati, Srie
Communica : Journal of Communication Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i4.776

Abstract

This study investigates the role of Instagram Reels in mobilizing environmental activism among Indonesian youth, focusing on the digital strategies of the Pandawara Group. Indonesia, with one of the highest Instagram user bases globally, presents a unique context where digital engagement intersects with climate concern. Utilizing a mixed-method approach, the research analyzes three Reels through engagement metrics (likes, comments, shares) and visual semiotic analysis to assess narrative structure, emotional appeal, and symbolic messaging. Findings reveal that Reels featuring problem-action-resolution narratives, community participation, and emotionally resonant imagery significantly boosted digital engagement and inspired offline clean-up initiatives. Over 620 tons of waste were removed from 187 locations, indicating a strong correlation between online interaction and real-world impact. Visual storytelling and hashtags enhanced message diffusion and identity formation among viewers, aligning with the theory of connective action. While Instagram's algorithmic biases and risk of slacktivism present challenges, the study outlines strategies to enhance digital activism's effectiveness. These include message consistency, participatory content design, educational components, and influencer collaborations. The research contributes to digital media and environmental communication scholarship by providing a replicable framework for youth-driven activism.
The Power of Parasocial Interaction: Relatability, Trust, and Ethical Engagement in Gen Z Influencer Marketing Lestari, Putri Ayu; Islami, Nafa Aqla
Communica : Journal of Communication Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v2i4.783

Abstract

As short-form video platforms gain prominence, influencer marketing increasingly depends on parasocial interactions (PSI) to engage Generation Z consumers. The aim of this study is to examine the extent to which influencer relatability and trust influence purchase intention, with PSI serving as a mediating mechanism. Using survey data from 400 Indonesian urban Gen Z users active on Instagram Reels, TikTok, and YouTube Shorts, we conducted SEM analyses to validate the mediation effect of PSI. Model fit indices (CFI > 0.90, RMSEA < 0.08, SRMR < 0.08) confirmed acceptable fit, with indirect effects indicating significant emotional mediation pathways (β = 0.24, p < 0.01). This study is novel in highlighting the combined role of relatability and trust within the short-form video ecosystem, specifically in a Southeast Asian Gen Z context. Results demonstrate that emotionally resonant storytelling and interactive content (e.g., Q&A sessions, live streams) enhance PSI, which in turn strengthens consumer trust and brand loyalty. In practical terms, the findings suggest that brands should adopt authentic engagement, ethical transparency, and adaptive multi-platform strategies to sustain long-term relevance. However, authenticity and ethical transparency remain critical, as Gen Z is highly sensitive to manipulative content and commercial overreach. This research contributes theoretically by validating PSI as a mediating mechanism in influencer marketing, while providing practical guidance for industry players seeking to design ethical and effective campaigns.

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