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Communica : Journal of Communication
Published by PT Penerbit Ilmiah Indonesia
ISSN : -     EISSN : 30464765     DOI : https://doi.org/10.61978/communica
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Communica : Journal of Communication with ISSN Number 3046-4765 (Online) published by Indonesian Scientific Publication, is a leading open-access and peer-reviewed scientific journal dedicated to the dissemination of high-quality research in the field of communication. Since its establishment, Communica has been committed to publishing research articles, theoretical papers, case studies, and innovative analyses that undergo rigorous peer review to ensure the highest standards of academic excellence.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 4 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2026): January 2026" : 4 Documents clear
Digital Communication Strategies of Homeless Accounts In Building Engagement on Tiktok Platform Asrie, Rakyta Azalya Maura; Priatna, Wahyu Budi
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1179

Abstract

This study examines the digital communication strategies of "homeless accounts" informal, anonymously managed entities on TikTok in building substantial audience engagement within Indonesia's digital landscape. Addressing a significant gap in literature regarding non-traditional media actors, the research employed qualitative methods combining digital ethnography and content analysis of 10 purposively sampled accounts over three months. Findings demonstrate that these accounts strategically leverage trending content formats, emotional storytelling, and interactive platform features to foster engagement. Their content portfolio primarily consists of viral themes, local information, and inspirational narratives, consistently enhanced with trending audio-visual elements for optimal algorithmic visibility. Core communication strategies are built upon authenticity, emotional resonance, and dialogic community management, effectively cultivating digital empathy and co-creation among followers. The study reveals that effective digital communication can be successfully cultivated outside traditional media infrastructures through strategic application of platform-specific features and authentic narrative techniques. This represents a modern form of citizen journalism that thrives on relational trust rather than institutional credibility. However, this operational model presents significant challenges regarding accountability and potential misinformation spread, necessitating enhanced digital literacy initiatives and platform-supported verification mechanisms. This research contributes valuable insights into how informal digital actors cultivate influence and community trust beyond institutional boundaries, offering important implications for understanding evolving digital communication paradigms in platform societies.
Communication Strategy Based on Interactive Games in Climate Change Education by Predikt Tangguh Indonesia Oetomo, Annisaa Larasati; Priatna, Wahyu Budi
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1186

Abstract

This study analyzes PT Predikt Tangguh Indonesia’s communication strategy for climate change education, focusing on the innovative integration of the GenerAksi board game and Instagram-based edutainment media. By employing interactive and participatory two-way communication, these approaches enhance audiences’ understanding, engagement, and motivation toward climate action. GenerAksi promotes collaborative experiential learning, enabling participants to explore climate risks and solutions in relatable real-life scenarios. Meanwhile, Instagram expands outreach and stimulates continuous involvement in climate discussions. Unlike dominant climate education approaches that remain one-way and school-centered, this study highlights the novelty of combining offline and digital interactive platforms as a unified community-oriented communication method. The findings provide insight into how innovative communication strategies can strengthen public awareness and meaningful participation in climate change education in Indonesia.
The Influence of the Popularity of Romantic Films on TikTok on Generation Z's Interest in Watching Local Films Fachrul Nurhadi, Zikri; Sahara, Hatri
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1294

Abstract

The key issue in this study is the increasing dependence of Generation Z on TikTok as a primary source of entertainment, potentially replacing conventional film promotional media. Therefore, without adequate understanding, the local film industry risks failing to capitalize on TikTok's popularity strategically and sustainably. This topic is relevant, as local films face challenges in attracting young audiences. This study employed employed an exploratory quantitative approach with a sample of 30 active Generation Z TikTok users aged 19-25 years. Data were collected using a questionnaire with validity and reliability tests, classical assumption tests, and simple linear regression analysis. The results showed that film popularity on TikTok had a positive and significant influence on adolescents' viewing interest (0.647; p < 0,001) with an R² of 0.538, indicating that 53.8% of the variation in viewing interest was explained by popular films. The results show a relationship between the intensity of user interaction with film content on TikTok and the tendency to be interested in watching local films, with the involvement of film producers maximizing social media as an interactive promotional tool that can expand audience reach and increase awareness of local films. In this study, the popularity of romantic films was measured based on the level of exposure (frequency of watching film content) and engagement (interactions in the form of likes, comments, shares, and use of hashtags). The uniqueness of this study lies in its positioning of TikTok as an algorithmic and participatory communication space that shapes Generation Z's perceptions of local films.
The Influence of the Use of Instagram Info Garut Media on the Trust of Garut University Students Rahman, Sani; Mustopa, Ridwan; Addawiah, Hanifa; Wiryany, Detya
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1300

Abstract

The rapid development of digital technology has transformed patterns of information access through visual-based platforms such as Instagram. Although Indonesia has approximately 191 million social media users, public trust in news distributed via social media remains relatively low, at only 39%. In this context, the @infogarut Instagram  account has emerged as an important local information source for Garut University students, contributing 67.5% to their daily information needs. This study aims to examine the influence of @infogarut Instagram usage on students’ trust in digital information. Using a descriptive quantitative approach, data were collected from 32 Garut University students through a closed-ended questionnaire with a five-point Likert scale, selected via purposive sampling. Instagram usage was measured through indicators of access intensity, feature utilization, and user interaction, while trust in digital information was operationalized through three dimensions: information ethics, transparency, and content objectivity. Data analysis involved validity and reliability testing followed by simple linear regression using SPSS. The results show that Instagram usage (mean score 3.70) and trust in digital information (mean score 4.11) are both categorized as good, and that increased frequency, duration of access, and interactive engagement with @infogarut content have a positive and significant effect on students’ trust formation. These findings indicate that ethical information practices, transparency, and objective content management play a crucial role in enhancing public trust in local digital media. The novelty of this research lies in its focus on district-level digital media and in its substantive operationalization of trust indicators that are highly relevant to local public information governance.

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