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Choerul Umam
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umamku82@gmail.com
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Jl. KH Ma'ruf No. 17, Ngadiluwih, Kab. Kediri, Jawa Timur, Indonesia
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Synergy In Economic & Business Management (SEBM)
Published by KREATIF (Computer & Publisher)
ISSN : -     EISSN : 30637945     DOI : -
Core Subject : Humanities,
Humanities
Synergy in Economic & Business Management (SEBM) (registered number e-ISSN 3063-7945) is a leading academic journal dedicated to exploring the intricate connections between economic theory and business management practices. Our mission is to provide a platform for scholars, practitioners, and policymakers to exchange innovative ideas and insights that foster the integration of economic principles with strategic business decision-making. The journal covers a broad spectrum of topics, including but not limited to economic policy, business strategy, financial management, organizational behavior, market dynamics, entrepreneurship, and global business trends. Each issue of SEBM features original research articles, in-depth case studies, and thought-provoking reviews that contribute to the advancement of knowledge in the field. Synergy in Economic & Business Management is committed to publishing high-quality, peer-reviewed research that offers practical solutions to contemporary challenges in the global business landscape. By emphasizing the synergy between economics and business, the journal seeks to bridge the gap between theoretical research and real-world application, providing valuable insights for academics and industry leaders alike. Whether you are an academic researcher, a business professional, or a policymaker, SEBM serves as an essential resource for staying informed about the latest developments and trends in economic and business management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2025): Article in Progress" : 2 Documents clear
Studi Persepsi dan Preferensi Masyarakat Kota Kediri terhadap Layanan Bus Satria Himawan, Mahadika Pradipta; Alfarizy, Aril; Indrianti, Tecca Ayu; Simamora, Melky Victor Manuel
Synergy in Economic & Business Management Vol. 2 No. 1 (2025): Article in Progress
Publisher : Kreatif Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2222/7mmz0v25

Abstract

Transportasi publik berperan penting dalam mendukung mobilitas masyarakat perkotaan dan mengurangi ketergantungan pada kendaraan pribadi. Kota Kediri telah menghadirkan Bus Satria sebagai moda transportasi umum, namun tingkat penggunaannya masih rendah. Penelitian ini bertujuan untuk menganalisis persepsi dan preferensi masyarakat Kota Kediri terhadap layanan Bus Satria, serta mengidentifikasi faktor-faktor yang memengaruhi rendahnya minat penggunaan. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, dengan partisipan sebanyak 15 orang yang terdiri dari pengguna, calon pengguna, sopir, dan staf operasional. Analisis data dilakukan menggunakan teknik analisis tematik. Hasil penelitian menunjukkan bahwa persepsi masyarakat dipengaruhi oleh keterbatasan fasilitas bus, ketidakpastian jadwal, jumlah armada yang terbatas, persaingan dengan moda transportasi lain, serta minimnya sosialisasi. Preferensi masyarakat lebih condong pada moda transportasi yang cepat, fleksibel, dan mudah diakses. Temuan ini menegaskan bahwa peningkatan kualitas layanan, penambahan armada, serta strategi komunikasi publik yang efektif sangat diperlukan untuk meningkatkan daya tarik Bus Satria. Kebaruan penelitian ini terletak pada kajian empiris mengenai transportasi publik di kota menengah, yang selama ini belum banyak diteliti, khususnya dalam konteks layanan Bus Satria di Kota Kediri.
Compensatory Consumption and Urban Coffee Culture in Indonesia: A Qualitative Exploration of Emotional, Social, and Identity Motives Eldon, Mokhamad; Sastra Waskita, Gautama
Synergy in Economic & Business Management Vol. 2 No. 1 (2025): Article in Progress
Publisher : Kreatif Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2222/f6wmdr39

Abstract

This study examines the growing phenomenon of compensatory consumption within Indonesia’s rapidly expanding urban coffee culture, where consumers increasingly use café experiences to cope with emotional pressures, social expectations, and identity negotiations in modern city life. The research aims to explore the emotional, social, and symbolic motives driving coffee shop visits and how these motives shape consumption behaviors. Using a qualitative exploratory design, data were collected through in-depth interviews and participant observation across several urban specialty coffee shops in Indonesia. The findings reveal that consumers use coffee consumption as a mechanism for stress relief, social bonding, self-expression, and identity construction, positioning cafés as symbolic spaces that offer psychological compensation beyond functional product value. The study contributes to the existing literature by extending compensatory consumption theory to a Southeast Asian context and offers practical implications for coffee entrepreneurs in designing emotionally resonant and identity-centered customer experiences.

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