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Model Pengembangan Agrowisata Berbasis Kopi Sebagai Daya Tarik Wisata Desa Wisata Colo Kudus Mahadika Pradipta Himawan; Haniek Listyorini; Trenggono Trenggono; Dyan Triana Putra; Julian Andriani Putri
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 19 No. 2 (2023): Mei : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

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This research was conducted in the Colo Kudus Tourism Village, Central Java, which aims to understand and analyze the coffee-based agro-tourism development model as a tourist attraction in the Colo Kudus Tourism Village. And analyze what obstacles are experienced by the Colo Kudus Tourism Village Agrotourism. The data of this study were obtained through observation and interviews, the informants used in the study were 5 respondents. The results of the study are expected to provide useful information for coffee activists, the Colo Coffee community. The data obtained were processed using descriptive qualitative. Qualitative analysis uses data analysis, namely data collection, data reduction, data presentation, and drawing conclusions. The results showed that Arowisata Colo Tourism Village has a strategy model such as Coffee Education Tourism, training for farmers.

Counselor Application Frontend with Personality- matching Using Android-Based K-Means Clustering Algorithm Putra, Ifan Perdana; Rachmawanto, Eko Hari; Sari, Wellia Shinta; Rahayuningtyas, Tri Esti; Umam, Choerul; Himawan, Mahadika Pradipta; Yaacob, Noorayisahbe Bt Mohd
(JAIS) Journal of Applied Intelligent System Vol. 9 No. 1 (2024): Journal of Applied Intelligent System
Publisher : LPPM Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/jais.v9i1.10217

Education is one of the most important things for people to have. Many people are competing for education to increase their abilities. Technology plays a big role in developing access to education to make it easier with many online applications and online classes education becomes easier. However, there are still many unresolved problems in this field of education, namely the emergence of the phenomenon of incompatibility between educators and students so that student interest decreases dramatically because of this. And also, the lack of learning materials taught that are not school subjects such as programming. Therefore, the author and team designed an application where this application can find students a learning mentor outside of school so that they can increase their knowledge. The application also provides a matching feature based on the student's personality so that the student can find a suitable tutor.

Pemberdayaan Kelompok Nelayan Pesisir Pantai Tamperan Pacitan Melalui Pengembangan Teknologi Informasi Esti Rahayuningtyas, Tri; Umam, Choerul; Widyatmoko, Widyatmoko; Pramudyawardana Kusuma Negara, Wana; Pradipta Himawan, Mahadika; Ibnu Fitroh Sukono Putra, Febrianur; Rachmawansyah, M. Sandia; Rifqi Ardiansyah, M. Jihatur; Anjasari, Triska
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 1 (2024): Februari-Juli 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i1.2941

The lives of communities on the coast are mostly active in port areas with extraordinary natural resources and the potential to be empowered through programs to improve the quality of life of fishing communities on the coast. Of the many ports for empowering fishing communities is the Tamperan Pacitan coastal fishing port. The area used for fishermen's activities has an infrastructure capable of anchoring small, medium-sized, and large-scale fishing boats. Pacitan's Tamperan Port, although at a traditional level, can maximize its existing potential and will have a significant impact on fishermen to improve their economic standard of living. One of the problems faced by fishermen groups on Pacitan's Tamperan coast is the lack of promotion or information about the fishermen's catches in the form of fish species that are known to the wider community. It is hoped that this service will increase knowledge for fishermen groups so that their activities and activities are known to the public through the development of information technology in the form of websites. This community service activity includes website application development activities for fishermen and ship owners. It is hoped that in the future this website will be able to provide changes to the economic growth of the fishermen themselves. However, attention needs to be paid to the field of human resources so that it can keep pace with technological developments that are necessary and beneficial for fishermen. In this way, port management and fishermen can run optimally. Support from various parties must of course be supported, including from the local government, to create a port that has great benefits based on information technology.

Strategi Inovasi Produk Berbasis Bahan Lokal di Era 4.0 Untuk Meningkatkan Ekonomi Desa Gadungan Kecamatan Wates Kabupaten Kediri Esti Rahayuningtyas, Tri; Widyatmoko, Widyatmoko; Pramudyawardana Kusuma Negara, Wana; Pradipta Himawan, Mahadika
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 2 (2024): Agustus 2024 - Januari 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i2.3339

Gadungan Village, located in Wates District, Kediri Regency, is a major producer of sweet potatoes, with challenges including sandy soil and reliance on rainfed agriculture. This study aims to evaluate the village’s potential for developing sweet potato-based products, such as sweet potato brownies, and explore solutions to optimize its utilization through training and mentoring. The main issues identified include the limited use of sweet potatoes with traditional methods and a lack of knowledge on innovative processing and marketing through social media. This research employs a qualitative approach using a case study method, with data collected through interviews, observations, and documentation. The results indicate that the training successfully enhanced participants' skills in making sweet potato brownies and understanding product marketing via social media. This intervention is expected to increase the community's income and optimize the use of local resources. Prior to the training, only 40% of participants understood how to develop innovative and attractive product variants. After the training, this figure increased to 80%. The sustainability of the business post-training is ensured through ongoing support in production management, finance, and digital-based marketing.

Pemberdayaan Kelompok Nelayan Pesisir Pantai Tamperan Pacitan Melalui Pengembangan Teknologi Informasi Esti Rahayuningtyas, Tri; Umam, Choerul; Widyatmoko, Widyatmoko; Pramudyawardana Kusuma Negara, Wana; Pradipta Himawan, Mahadika; Ibnu Fitroh Sukono Putra, Febrianur; Rachmawansyah, M. Sandia; Rifqi Ardiansyah, M. Jihatur; Anjasari, Triska
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 1 (2024): Februari-Juli 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i1.2941

The lives of communities on the coast are mostly active in port areas with extraordinary natural resources and the potential to be empowered through programs to improve the quality of life of fishing communities on the coast. Of the many ports for empowering fishing communities is the Tamperan Pacitan coastal fishing port. The area used for fishermen's activities has an infrastructure capable of anchoring small, medium-sized, and large-scale fishing boats. Pacitan's Tamperan Port, although at a traditional level, can maximize its existing potential and will have a significant impact on fishermen to improve their economic standard of living. One of the problems faced by fishermen groups on Pacitan's Tamperan coast is the lack of promotion or information about the fishermen's catches in the form of fish species that are known to the wider community. It is hoped that this service will increase knowledge for fishermen groups so that their activities and activities are known to the public through the development of information technology in the form of websites. This community service activity includes website application development activities for fishermen and ship owners. It is hoped that in the future this website will be able to provide changes to the economic growth of the fishermen themselves. However, attention needs to be paid to the field of human resources so that it can keep pace with technological developments that are necessary and beneficial for fishermen. In this way, port management and fishermen can run optimally. Support from various parties must of course be supported, including from the local government, to create a port that has great benefits based on information technology.

Strategi Inovasi Produk Berbasis Bahan Lokal di Era 4.0 Untuk Meningkatkan Ekonomi Desa Gadungan Kecamatan Wates Kabupaten Kediri Esti Rahayuningtyas, Tri; Widyatmoko, Widyatmoko; Pramudyawardana Kusuma Negara, Wana; Pradipta Himawan, Mahadika
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 2 (2024): Agustus 2024 - Januari 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i2.3339

Gadungan Village, located in Wates District, Kediri Regency, is a major producer of sweet potatoes, with challenges including sandy soil and reliance on rainfed agriculture. This study aims to evaluate the village’s potential for developing sweet potato-based products, such as sweet potato brownies, and explore solutions to optimize its utilization through training and mentoring. The main issues identified include the limited use of sweet potatoes with traditional methods and a lack of knowledge on innovative processing and marketing through social media. This research employs a qualitative approach using a case study method, with data collected through interviews, observations, and documentation. The results indicate that the training successfully enhanced participants' skills in making sweet potato brownies and understanding product marketing via social media. This intervention is expected to increase the community's income and optimize the use of local resources. Prior to the training, only 40% of participants understood how to develop innovative and attractive product variants. After the training, this figure increased to 80%. The sustainability of the business post-training is ensured through ongoing support in production management, finance, and digital-based marketing.

Pengaruh Pemasaran Media Sosial Terhadap Persaingan Merk Badminton Lokal di Indonesia Dengan Merk Internasional Kevin Adi Puta; Mahadika Pradipta Himawan; Gilang Rizky Gardianto
Synergy in Economic & Business Management Vol. 1 No. 2 (2024): Navigating the Disruption: Strategies for a Dynamic Business Environment
Publisher : Kreatif Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2222/0hjfnt23

Penelitian ini bertujuan untuk membandingkan strategi pemasaran media sosial yang diterapkan oleh merek-merek badminton lokal dengan merek-merek internasional yang telah lebih mapan di pasar Indonesia. Melalui pendekatan kualitatif, penelitian ini akan mengidentifikasi keunggulan dan kelemahan masing-masing strategi, serta faktor-faktor yang mempengaruhi keberhasilan pemasaran media sosial dalam konteks industri olahraga. Hasil penelitian diharapkan dapat memberikan wawasan yang berharga bagi merek-merek badminton lokal dalam mengembangkan strategi pemasaran yang lebih kompetitif.

Pengembangan Media Pemasaran dan Branding untuk Meningkatkan Daya Saing Kelompok Perikanan Mina Jaya Kediri Wana Pramudyawardana Kusuma Negara; Choerul Umam; Tri Esti Rahayuningtyas; Mahadika Pradipta Himawan; Victor Kurniawan Wijaya; Alek Zain Madani; Muhammad Jihatur Rifqi Ardiansyah
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 4: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i4.10594

Tingkat persaingan yang tinggi di sektor budidaya perikanan di Kabupaten Kediri membutuhkan perhatian khusus, salah satunya kelompok perikanan Mina Jaya. Kegiatan pengabdian ini bertujuan untuk mengembangkan media pemasaran dan branding untuk meningkatkan daya saing kelompok perikanan Mina Jaya. Kegiatan pengabdian ini menghasilkan dua output antara lain, pengembangan brand (logo, brand identity, brand tone, mockup, dsb), dan media pemasaran (brosur, banner, neonbox, company profile, dan konten media sosial). Hasil evaluasi menunjukan bahwa program ini mampu meningkatkan awareness dan eksposur masyarakat mengenai kelompok perikanan Mina Jaya. Program ini memberikan kontribusi terhadap daya saing, serta meningkatkan kesempatan penjualan yang lebih baik.

Implementasi Supply Chain 4.0 Dalam Menghadapi Disrupsi Teknologi Di Berbagai Industri Di Indonesia Negara, Wana Pramudyawardana Kusuma; Himawan, Mahadika Pradipta
Synergy in Economic & Business Management Vol. 1 No. 1 (2024): Navigating the Disruption: Strategies for a Dynamic Business Environment
Publisher : Kreatif Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2222/xd30p416

Perkembangan teknologi informasi yang pesat di era saat ini telah mengubah berbagai aspek kehidupan, termasuk dunia bisnis. Teknologi informasi tidak hanya memberikan kemudahan, tetapi juga menuntut masyarakat dan pelaku bisnis untuk mengikuti perkembangan terkini, yang sering disebut sebagai disrupsi teknologi. Disrupsi ini berdampak signifikan terhadap aktivitas bisnis, terutama dalam menciptakan lanskap baru yang dikenal sebagai revolusi industri 4.0. Di tengah revolusi ini, perusahaan-perusahaan berlomba mengimplementasikan teknologi terbaru ke dalam aktivitas bisnis mereka untuk mencapai keunggulan kompetitif. Studi ini menelaah tentang implementasi supply chain di 10 perusahaan besar yang tersebar di 4 industri (farmasi, retail, otomotif, dan logistik) di Indonesia. Hasil pengamatan studi ini mengungkapkan bahwa teknologi dalam industri 4.0 memberikan disrupsi yang besar dalam dunia bisnis. Supply chain management harus terlibat karena memiliki dampak yang signifikan dalam kegiatan operasi perusahaan. Selain itu, kebutuhan masyarakat yang makin beragam dapat teridentifikasi secara detail berkat adanya teknologi. Perusahaan harus terus membaca keinginan konsumen yang dinamis, namun disisi lain dituntut untuk merancang bagaimana supply chain management yang mampu merespon fenomena kebutuhan tersebut dengan cepat.

Studi Persepsi dan Preferensi Masyarakat Kota Kediri terhadap Layanan Bus Satria Himawan, Mahadika Pradipta; Alfarizy, Aril; Indrianti, Tecca Ayu; Simamora, Melky Victor Manuel
Synergy in Economic & Business Management Vol. 2 No. 1 (2025): Article in Progress
Publisher : Kreatif Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2222/7mmz0v25

Transportasi publik berperan penting dalam mendukung mobilitas masyarakat perkotaan dan mengurangi ketergantungan pada kendaraan pribadi. Kota Kediri telah menghadirkan Bus Satria sebagai moda transportasi umum, namun tingkat penggunaannya masih rendah. Penelitian ini bertujuan untuk menganalisis persepsi dan preferensi masyarakat Kota Kediri terhadap layanan Bus Satria, serta mengidentifikasi faktor-faktor yang memengaruhi rendahnya minat penggunaan. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, dengan partisipan sebanyak 15 orang yang terdiri dari pengguna, calon pengguna, sopir, dan staf operasional. Analisis data dilakukan menggunakan teknik analisis tematik. Hasil penelitian menunjukkan bahwa persepsi masyarakat dipengaruhi oleh keterbatasan fasilitas bus, ketidakpastian jadwal, jumlah armada yang terbatas, persaingan dengan moda transportasi lain, serta minimnya sosialisasi. Preferensi masyarakat lebih condong pada moda transportasi yang cepat, fleksibel, dan mudah diakses. Temuan ini menegaskan bahwa peningkatan kualitas layanan, penambahan armada, serta strategi komunikasi publik yang efektif sangat diperlukan untuk meningkatkan daya tarik Bus Satria. Kebaruan penelitian ini terletak pada kajian empiris mengenai transportasi publik di kota menengah, yang selama ini belum banyak diteliti, khususnya dalam konteks layanan Bus Satria di Kota Kediri.

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