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Jurnal Ilmiah Mahasiswa Ilmu Komunikasi
Published by Universitas Teuku Umar
ISSN : -     EISSN : 28077989     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Ilmiah Mahasiswa Komunikasi is a scholarly periodical. JIMSI publishes research papers, conceptual papers, and case study reports. Article manuscripts are published after a thorough peer-review process. The journal publication is maintained by the majoring in communication science at Universitas Teuku Umar, Meulaboh, West Aceh, Indonesia as the publisher and addresses recent trends on communication sciences. Accepted papers are in Bahasa Indonesia or English. We welcome other language articles, subject to translation cost prior to publication acceptance.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
 1 
Search results for , issue "VOLUME 3 NOMOR 1 (MARET 2023)" : 5 Documents clear
STRATEGI KOMUNIKASI KAMPANYE PROGRAM KELUARGA HARAPAN (PKH) DI DINAS SOSIAL KABUPATEN NAGAN RAYA DALAM TEMA GERAKAN AYO KULIAH (GAK) TAHUN 2021/2022 Anil Rahman; Fiandy Mauliansyah
JIMSI: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi VOLUME 3 NOMOR 1 (MARET 2023)
Publisher : JIMSI: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi

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Abstract

Artikel ini berisi tentang strategi komunikasi dalam kampanye Program Keluarga Harapan (PKH) dalam tema Gerakan Ayo Kuliah (GAK) yang dilaksanakan oleh Sumber Daya Manusia (SDM)  Dinas Sosial Kabupaten Nagan Raya. Metode yang di gunakan dalam penelitian ini adalah pendekatan kualitatif metode studi kasus.Penelitian ini fokus pada strategi komunikasi kampanye Program Keluarga Harapan (PKH) di Dinas Sosial Kabupaten Nagan Raya dalam Tema Gerakan Ayo Kuliah. Temuan penelitian ini juga mengarah pada penerapan strategi pengiriman pesan yang mempertimbangkan kekuatan tampilan pesan. Secara teori, semua media menyampaikan informasi yang sama, tetapi karena perbedaannya, pesan tersebut disajikan dalam berbagai cara. Data akurat dikumpulkan untuk membuat rencana komunikasi. Memilih semua bentuk media yang paling mudah diakses masyarakat adalah bagaimana strategi media dipraktikkan. Strategi khalayak ditentukan khusus siswa SMA/SMK/MA sederajat dan keluarga tidak mampu yang mendapatkan bantuan Program Keluarga Harapan (PKH) di Kabupaten Nagan Raya untuk dapat melanjutkan ke pendidikan yang lebih tinggi, lokasi di laksanakn kegiatan khusus SMA/SMK/MA Kabupaten Nagan Raya. Efek akhir dihubungkan dengan efek komunikasi, hasil yang diperoleh Program Keluarga Harapan (PKH)  menunjukkan bahwa Gerakan Ayo Kuliah (GAK) dilaksanakan secara maksimal. Beberapa perubahan dapat terwujud terdapat 200 lebih anak Keluarga Paling Miskin (KPM) Program Keluarga Harapan  (PKH) dan anak keluarga tidak mampu bergabung dalam kegiatan kampanye Gerakan Ayo Kuliah (GAK) Program Keluarga Harapan (PKH) di Kabupaten Nagan Raya.Kata Kunci: strategi komunikasi, Kampanye Gerakan ayo Kuliah (GAK), Program Keluarga Harapan (PKH).
STRATEGI KOMUNIKASI PT. TELEKOMUNIKASI INDONESIA (TELKOM) ACEH BARAT DALAM PENANGANAN PENGADUAN PELANGGAN Dandi Ramayanda; Firman Parlindungan
JIMSI: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi VOLUME 3 NOMOR 1 (MARET 2023)
Publisher : JIMSI: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi

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PT. Telekomunikasi Indonesia (Telkom) Aceh Barat merupakan Badan Usaha Milik Negara (BUMN) yang bergerak dibidang jasa teknologi informasi dan komunikasi (TIK) dan jaringan telekomunikasi. Dalam pengoperasiannya, PT. Telekomunikasi Indonesia (Telkom) Aceh Barat sering menerima pengaduan pelanggan yang mengalami kendala dalam mengakses internet. Metode penelitian ini adalah metode penelitian kualitatif. Tujuan dari penelitian ini yaitu untuk mengetahui strategi komunikasi yang digunakan oleh PT. Telekomunikasi Indonesia (Telkom) Aceh Barat dalam penanganan pengaduan pelanggan. Hasil penelitian ini yaitu PT. Telekomunikasi Indonesia (Telkom) Aceh Barat sudah menerapkan strategi komunikasi yang efektif melalui empat tahapan strategi komunikasi, yaitu fakta, perencanaan, aksi dan komunikasi serta evaluasi.
OPTIMALISASI KETERBUKAAN INFORMASI PUBLIK PEJABAT PENGELOLA INFORMASI DAN DOKUMENTASI (PPID) DI DINAS KOMUNIKASI,INFORMATIKA DAN STATISTIK KABUPATEN NAGAN RAYA Meri Lisa; Desi Maulida
JIMSI: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi VOLUME 3 NOMOR 1 (MARET 2023)
Publisher : JIMSI: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi

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Abstract

PPID is a government official in charge of managing and disseminating public records in accordance with Law no. 14 of 2008. This research is focused on Optimizing Public Information Disclosure by Information and Documentation Management Officers (PPID) in the Office of Communication, Informatics and Statistics of Nagan Raya Regency which is the subject of this research. This study aims to determine the performance of information and documentation management officials in terms of public information services carried out in Nagan Raya Regency and this research uses a qualitative descriptive method, the results of this study state that the Office of Communication, Informatics and Statistics is the main PPID of Nagan Raya Regency. And the Regional Apparatus Organization (OPD) is an auxiliary PPID. Officers in charge of managing information and documentation (PPID) play an important role in the delivery of public information services. the Nagan Raya District Communication, Informatics and Statistics service has implemented services in person and online, but there are still obstacles experienced by the PPID, one of which is that there are still people who do not know and understand about PPID and there are still regional/office officials within the Government. Nagan Raya District has not yet provided public information services to the public optimally and in accordance with PPID principles, due to limited knowledge, so to overcome all these problems a thorough and periodic socialization is needed in each sector by the main PPID. Keywords: Public Information Disclosure, PPID
Implementasi Word Of Mouth Marketing di Era Digital Pada PT. ZUZU Teknologi Servis (Zuzu Hospitality) Mahdy Alief Setiawan
JIMSI: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi VOLUME 3 NOMOR 1 (MARET 2023)
Publisher : JIMSI: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi

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Zuzu Hospitality is a Software as a Service (SaaS) service that helps hotel owners manage operations, market rooms on various Online Travel Agent (OTA) sites, and manage income. The research entitled "Implementation of Word Of Mouth Marketing at PT. ZUZU Service Technology (Zuzu Hospitality)" aims to find out how Zuzu Hospitality implements its marketing communications using Word Of Mouth Marketing in this digital era. The theory used in this research is the theory from Sernovitz, where this research uses a qualitative descriptive method. with data collection techniques using structured interviews and observation and assisted with supporting documentation as complementary evidence. Then the data that has been obtained and collected in a comprehensive manner is then analyzed in a way, namely data reduction, data presentation, and making summary sheets. From the process of the research stages that were carried out, the results of the research can be analyzed that Word Of Mouth Marketing carried out by Zuzu Hospitality is based on Talking, Topics, Tools, Talking Part, and Tracking. The results of these several elements provide that Talkers from Zuzu Hospitality in carrying out W The OM is the Sales team. Then the sales team will explain what are the benefits of joining Zuzu and what benefits will be obtained monthly or annually, this refers to the Topics that are part of the WOM element. Meanwhile, Tools use CRM, Slack, Telegram, Whatsapp, Zoom, and Google Meet. For Talking Part, there are CM (Commercial Manager), PS (Partner Support), PD (Partner Development), and PIC Hotel who have signed with Zuzu to help in running this Word Of Mouth Marketing. Finally, there is tracking carried out by the CM or Sales Senior to monitor whether the WOM implementation is appropriate or not satisfactory enough for the company. Then this research can be implemented for marketing communication strategies in increasing sales and influencing target segmentation.
PERAN SIKULA GEUTANYOE DALAM MENSOSIALISASIKAN PENCEGAHAN KEKERASAN DAN PELECEHAN SEKSUAL TERHADAP PEREMPUAN DI KABUPATEN NAGAN RAYA Rahma Dara; Reni Juliani
JIMSI: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi VOLUME 3 NOMOR 1 (MARET 2023)
Publisher : JIMSI: Jurnal Ilmiah Mahasiswa Ilmu Komunikasi

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Sikula Geutanyoe is a forum or place for reporting when cases of violence and sexual harassment occur against women in Nagan Raya District. The purpose of this research is to describe the role of Sikula Geutanyoe in socializing the prevention of violence and sexual harassment in Nagan Raya district. The theory used is Radical Feminist theory because it is in accordance with the research objective, namely to fight for women's rights from acts of sexual violence. The type of research used is descriptive qualitative research. Data collection techniques used in- depth interviews with selected research informants, namely members of Sikula Geutanyoe. The focus of the research is the role and inhibiting factors of Sikula Geutanyoe members in promoting the prevention of violence and sexual harassment against women in Nagan Raya Regency. The results of the study show that Sikula Geutanyoe's role in preventing violence and sexual harassment against women can be seen from the socialization provided to the community regarding sex education. If a victim reports a case of sexual violence to Sikula Geutanyoe, Sikula Geutanyoe's role is to protect the victim in handling the case, to help provide a sense of security, to assist the victim in resolving the case legally and to provide psychological assistance. The occurrence of cases of violence and sexual harassment in Nagan Raya Regency is caused by the large number of women who still lack understanding regarding sex education, do not know how to prevent cases of sexual violence and harassment, and lack of public awareness to report cases of violence and sexual harassment against women. in Nagan Raya Regency.Keywords: Role, Socialization, Violence and Sexual Destruction 

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