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Jurnal Transformasi Digital Dalam Ekonomi, Bisnis dan Manajemen
Published by Pusat Riset Yayasan Cinta Negara Indonesia
ISSN : -     EISSN : 30895979     DOI : -
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Transformasi digital adalah proses integrasi teknologi digital ke dalam berbagai aspek ekonomi, bisnis, dan manajemen untuk meningkatkan efisiensi, inovasi, dan daya saing. Dalam ekonomi, transformasi ini mendorong perubahan model bisnis dan mempercepat pertumbuhan pasar digital. Di bidang bisnis, digitalisasi memungkinkan otomatisasi, analitik data, dan pengalaman pelanggan yang lebih baik. Dalam manajemen, teknologi digital memperkuat pengambilan keputusan strategis dan kolaborasi tim.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 59 Documents
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Peran Desain Grafis Digital Dalam Meningkatkan Kinerja Bisnis Digital Pada Pt Tratama Kreatif Indonesia Rio Dwi Fikriansyah; Edy Firmansyah
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 2 No. 3 (2026): JULY: Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis peran desain grafis digital dalam meningkatkan kinerja bisnis digital pada PT Tratama Kreatif Indonesia. Perkembangan teknologi informasi dan digitalisasi bisnis mendorong perusahaan untuk memanfaatkan desain grafis digital sebagai media komunikasi visual dalam mendukung strategi pemasaran digital. Desain grafis digital digunakan untuk meningkatkan brand awareness, daya tarik konsumen, engagement media sosial, serta efektivitas promosi perusahaan di era digital. Metode penelitian yang digunakan adalah metode penelitian deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Penelitian ini menganalisis model dan cara kerja desain grafis yang diterapkan perusahaan. Hasil penelitian menunjukkan bahwa desain grafis digital memiliki peran penting dalam membantu meningkatkan kinerja bisnis digital PT Tratama Kreatif Indonesia. Penggunaan desain visual yang menarik dan kreatif mampu meningkatkan identitas merek perusahaan, memperkuat strategi digital marketing, meningkatkan interaksi konsumen pada media sosial, serta membantu perusahaan menyampaikan informasi promosi secara lebih efektif dan profesional.
Peran Ekonomi Digital dalam Meningkatkan Inklusivitas Sosial dan Pemberdayaan Ekonomi Masyarakat Mujuranto Sihotang
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 1 (2025): JANUARY: Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

This research aims to explore the role of the digital economy in enhancing social inclusiveness and community economic empowerment. Along with the rapid development of information technology, the digital economy provides opportunities for marginalised communities to access markets, information and financial services, and empowers micro, small and medium enterprises (MSMEs) to grow their businesses. However, the research also identified a significant digital divide between urban and rural areas, and low digital literacy that hinders access to the potential of the digital economy for many. More inclusive policies and digital literacy training are needed to ensure the digital economy can have an equitable impact. This research recommends the need to strengthen technological infrastructure and policies that support equitable digital adoption to promote economic empowerment and social inclusiveness
Peran Teknologi Digital dalam Meningkatkan Daya Saing UMKM di Era Digitalisasi Budi Sihotang
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 1 (2025): JANUARY: Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

This study aims to analyze the role of digital technology in improving the competitiveness of MSMEs in the digitalization era. Digital technologies, such as social media, e-commerce platforms, digital payment systems, and management software, have brought significant changes in the operations and marketing strategies of MSMEs. The results show that the adoption of digital technologies can improve productivity, product differentiation, and customer communication, leading to an average 35% increase in turnover and higher operational efficiency. Nevertheless, challenges such as limited digital literacy, high adoption costs, and uneven internet infrastructure are still obstacles for most MSMEs. Therefore, it is recommended that MSMEs improve digital literacy through training and selection of more affordable technology solutions, while the government and technology providers need to expand stable internet access and provide subsidies for technology devices. This study also identified some limitations, such as limited location coverage, and suggests future research to expand the research area and use a more in-depth quantitative approach to gain a more comprehensive understanding of the impact of digital technology on MSMEs.
Pengaruh Ekonomi Digital terhadap Model Bisnis Tradisional di Sektor Industri Kreatif Widodo Sihotang
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 1 (2025): JANUARY: Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

This study aims to analyze the influence of the digital economy on changes in traditional business models in the creative industry sector. In the era of rapid digitalization, many creative industry players are shifting from traditional business models that rely on physical distribution to digital-based business models. Through a qualitative approach, this study collected data through in-depth interviews with creative industry players and related literature studies. The results show that the adoption of digital technology has expanded market reach and improved product distribution efficiency through digital platforms such as Spotify, YouTube, and Instagram. Business model transformation also includes a shift from physical marketing to digital marketing, which allows for more direct and personalized interactions with consumers. However, the challenges of global competition and the need to continuously innovate in marketing and production of works are major obstacles. This research concludes that creative industry players who are able to adapt and innovate with digital technology will be better able to survive and thrive in an increasingly competitive global market. Suggestions include developing a more integrated digital strategy and increasing engagement with consumers to maintain competitiveness.
Ekonomi Digital dan Inovasi Teknologi: Menilai Pengaruhnya terhadap Produktivitas Bisnis Ririn Syahfitri; Haifah Ilmi; Widodo Sihotang
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 1 (2025): JANUARY: Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

This study aims to analyze the effect of the digital economy and technological innovation on business productivity, focusing on the relationship between the level of digital technology adoption and productivity improvements in various industrial sectors. Based on linear regression analysis of data obtained through surveys and secondary data, the results show that the adoption of digital technologies, such as artificial intelligence (AI), big data, and the Internet of Things (IoT), significantly increases business productivity, especially in sectors that are more connected to advanced technologies, such as e-commerce, banking, and manufacturing. In contrast, sectors that are more conservative in technology adoption, such as agriculture and healthcare, show more limited productivity gains. These findings emphasize the importance of managerial support, human resource readiness and adequate technological infrastructure in supporting the successful adoption of digital technologies. Limitations of this study include limited sample coverage and short-term impact measurement, which warrant further research by expanding the sample and observation time. The policy implication for the government is the importance of supporting digital infrastructure development and HR training, while for businesses, this study recommends the importance of creating a culture of innovation and sustainable digital transformation.
The Effect of Digitalization on Business Efficiency and Competitiveness in the Era of Global Economy Haifah Ilmi; Dea Okviar Egano Napitupulu; Ririn Syahfitri
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 1 (2025): JANUARY: Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

This study aims to explore the effect of digitalization on operational efficiency and business competitiveness in the era of the global economy. In this study, the analysis was conducted using quantitative methods involving a survey of companies that have implemented digital technology in their operations. The results show that digitalization has a significant influence on improving operational efficiency, with companies that adopt digital technology experiencing reduced operational costs, accelerated business processes, and increased productivity. In addition, digitalization is also proven to strengthen business competitiveness by providing greater access to global markets, increasing product innovation, and strengthening customer relationships. Despite challenges in technology implementation, such as high costs and limited digital skills, the findings of this study show that the benefits of digitalization are far greater. This research contributes to the understanding of how digitalization can improve business efficiency and competitiveness in an increasingly competitive and connected global market. The practical implication of the findings is the importance of companies to adopt digital technology and improve employees' digital skills to remain competitive in the digital era. This study also suggests further research to explore the external factors that drive digitalization.
Digital Entrepreneurship Characteristics and Challenges in Building Technology-Based Businesses Rahidun; Alrizon
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 2 (2025): APRIL: Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

Digital entrepreneurship has become a key pillar in the development of the global economy, along with rapid technological advances. This study aims to explore the key characteristics required to build a technology-based business as well as the challenges faced by digital entrepreneurs. Key characteristics identified include adaptability to technological change, digital and data literacy, as well as user experience orientation and the application of growth hacking. However, despite great opportunities, challenges such as intense competition, limited capital and infrastructure, as well as issues related to data security and inadequate regulations, pose significant obstacles. The research also highlights the importance of utilizing advanced technologies such as AI, cloud computing, and big data, as well as the need for collaboration within the startup ecosystem, venture capital funding, and business incubators. In addition, building personal branding and digital communities are important factors in expanding market reach and increasing consumer trust. This study suggests that digital entrepreneurs should continue to develop their skills in adapting and utilizing technology, and suggests that policymakers should create regulations that are more supportive of digital business development. On the other hand, further research on the role of the startup ecosystem and the impact of new technologies on digital entrepreneurship is needed to enrich understanding in this field.
Utilization of Digital Technology in Improving Economic Literacy for Low Income Communities Falyuhsin Falyuhsin; Hendra Gunawan
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 2 (2025): APRIL: Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

This study aims to analyze the use of digital technology in improving economic literacy among low-income communities. Low economic literacy can be a barrier for people in personal financial management, family economic planning and participation in economic activities. Digital technologies, especially economic education apps, have the potential to address this issue by providing easier access to information and educational resources. This study uses a mixed method, combining qualitative and quantitative approaches, to evaluate the effect of digital technology on improving economic literacy. The results show that the use of economic education apps can improve economic literacy by 22.6% among low-income communities. However, obstacles such as limited internet access and difficulties in understanding more complex materials remain a challenge. Based on these findings, it is recommended to improve access to digital technology, simplify economic education materials, and develop digital literacy training programs. This research contributes to the understanding of how digital technology can be used to improve the economic well-being of low-income communities by providing practical recommendations for further development. Potential follow-up research includes long-term studies to evaluate the sustainability impact of economic education applications on people's financial behavior and well-being.
Digital Marketing Strategy Based on Sustainability Value in Improving Local Product Competitiveness Sumiati Anggraini; Muhammad Hanifah
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 2 (2025): APRIL: Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

This study aims to examine the effect of digital marketing strategies based on sustainability values on improving the competitiveness of local products, using a mixed method approach that combines quantitative and qualitative analysis. The background of this research is based on the weak competitiveness of local products caused by the mismatch of marketing strategies with sustainability trends and increasing consumer preferences for ethical and environmentally friendly products. Quantitative data was collected through a survey of 150 digital consumers, while qualitative data was obtained through in-depth interviews with 10 UMKM players. The results show that the integration of sustainability values such as transparency, use of environmentally friendly materials, and social responsibility in digital strategies can increase positive consumer perceptions and strengthen purchase intentions. The qualitative findings support the quantitative results by revealing that businesses that implement these strategies are more adaptive in reaching digital consumers and strengthening local brand identity. The implications of this study show the importance of synergy between sustainability and digital transformation approaches to create sustainable competitiveness for local products. This research contributes to the development of sustainable digital marketing theory as well as strategic recommendations for UMKM and policy makers.
Effectiveness of Email Marketing in Improving Online Business Customer Retention Angel Novitasari; Sri Agustina
Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen Vol. 1 No. 4 (2025): OKTOBER: Jurnal Transformasi Digital dalam Ekonomi, Bisnis, dan Manajemen
Publisher : Pusat Riset, Yayasan Cinta Negara Indonesia

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Abstract

This study aims to analyze the effectiveness of using email marketing in improving customer retention in online businesses. Along with the rapid development of e-commerce in Indonesia, customer retention is a crucial factor for long-term success. This research uses a qualitative approach with in-depth interviews with online businesses and active customers who use e-commerce platforms in Indonesia. The data collected was analyzed using thematic analysis techniques to understand how email marketing plays a role in retaining customers and influencing their loyalty to online businesses. The results show that personalized email marketing that is relevant to customer needs can increase engagement and encourage repeat purchases, leading to increased customer retention rates. The research also found that frequency of email delivery and content tailored to customer preferences are important factors in the effectiveness of email marketing campaigns. However, some challenges such as over-delivery and lack of personalization were also identified, which could negatively impact customer retention. The practical implications of this research provide insights for online businesses to design email marketing strategies that are more effective in retaining their customers. This research also contributes to the development of theories related to the use of email marketing for customer retention in the Indonesian market, which is still limited in previous studies

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