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INDONESIA
Jurnal Manajemen Maranatha
Published by Universitas Kristen Maranatha
ISSN : 14119293     EISSN : 25794094     DOI : http://doi.org/10.28932/jmm
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other similar scientific papers.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 4 No 1 (2004)" : 5 Documents clear
Customer Retention & Customer Relationship Marketing: Strategi Pemasaran yang Potensial Ariesya Aprilia
Jurnal Manajemen Maranatha Vol 4 No 1 (2004)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v4i1.99

Abstract

The traditional marketing approach advocates the marketing mix principles and the quest for market share dominance through mass marketing techniques and a focus on new customer acquisition. This approach has guided managers for decades in planning in implementing their marketing strategies. But nowadays, traditional approach has been changed by customer retention. Customer retention, in the traditional marketing approach, is however seen as the 'end' rather than the means to delivering long-term profitability to firms. Customer retention should be part of the strategic marketing plan process and potentially potent marketing management strategy. Relationship marketing is concerned with how organizations manage and improve their relationships with customer for long-term profitability. Customer relationship marketing (CRM), which is becoming a topic of increasing importance in marketing, is concerned with using technology information (IT) in implementing relationship marketing strategies. It is integrated approach to managing relationships by focusing on customer retention and relationship development. Retaining good customers (or that may become good) is one of the most importance topics in customer retention and customer relationship marketing. This paper discusses key issues pertaining to customer retention management and customer relationship.
Konsep dan Perkembangan Manajemen Risiko Perusahaan Djajadikerta Hamfri
Jurnal Manajemen Maranatha Vol 4 No 1 (2004)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v4i1.100

Abstract

Corporate Risk management is a scientific approach to the problem of dealing with the risk faced by business. Risk management is broader than insurance management in that it deals with both insurable and uninsurable risks, and the choice of the appropriate techniques for dealing with them. The objective of corporate risk management is to make sure that losses from risks do not prevent management from seeking corporate goals.Key words: risk, risk management, risk identification, risk assessment, risk control
Environmental Commitment: Faktor Fundamental pada Environmental Entrepreneurship Rr. Tur Nastiti
Jurnal Manajemen Maranatha Vol 4 No 1 (2004)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v4i1.101

Abstract

Natural environment consideration becomes a new critized source of stakeholders in their organizations. In order to become organizations that have responsibility on environmental perspectives, organizations tend to synergize environmentalism and entrepreneurship. Entrepreneurs are typically described as individuals who perceive a vision, commit themselves to that vision, and almost single handedly carry the vision to its successfull implementation. The aim of this article is to analyze the role of environmental commitment to environmental entrepreneurship. The conclusion describe that commitment is a basis for entrepreneurship and that relationship has a positive contribution's strategy.
Transformasi Ekonomi, Struktur Masyarakat Berbias Gender, dan Kesejahteraan Pekerja Perempuan Indonesia Masniarita Pohan
Jurnal Manajemen Maranatha Vol 4 No 1 (2004)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v4i1.102

Abstract

Sebelum terjadinya krisis ekonomi, perekonomian Indonesia mencatat pertumbuhan yang sangat pesat, yaitu sekitar 7 persen per tahun. Menurut teori pertumbuhan Hollis Chenery, apabila sebuah negara mengalami pertumbuhan yang dicerminkan oleh peningkatan GDP maka kontribusi sektor pertanian akan mengalami penurunan dan digantikan oleh sektor industri. Seiring dengan pergeseran ini, struktur pekerja pun akan berubah karena dengan berkurangnya kontribusi sektor pertanian terhadap GDP maka sektor tersebut juga membutuhkan jumlah pekerja yang lebih sedikit dibandingkan sebelumnya dan sebaliknya untuk sektor industri. Karena upah yang berlaku di sektor industri lebih tinggi dibandingkan sektor pertanian, maka dengan semakin tingginya kontribusi sektor industri terhadap GDP Indonesia semakin tinggi pula rata-rata upah yang diterima oleh pekerja di Indonesia. Hal ini akan meningkatkan kesejahteraan rata-rata masyarakat Indonesia.Indonesia memiliki jumlah penduduk perempuan yang cukup banyak, namun kenyataannya peningkatan GDP tidak membawa peningkatan kesejahteraan yang signifikan bagi pekerja perempuan karena pekerja perempuan masih terbentur oleh struktur masyarakat yang berbias gender. Akan sangat dibutuhkan langkah-langkah yang tepat untuk mengubah pola pikir masyarakat yang berbias gender agar kesempatan bagi pekerja perempuan lebih terbuka sehingga mereka lebih dapat merasakan peningkatan kesejahteraan sebagai dampak positif dari peningkatan GDP Indonesia.Kata kunci: GDP, pertumbuhan, transformasi ekonomi, proses akumulasi, proses alokasi, proses distribusi, proses demografi, bias gender
Modal Intelektual sebagai Strategi Organisasi dalam Memenangkan Keunggulan Bersaing di Era Informasi T. Elisabeth Cintya Santosa
Jurnal Manajemen Maranatha Vol 4 No 1 (2004)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v4i1.103

Abstract

Artikel ini mencoba untuk mengungkapkan peran penting modal intelektual (intellectual capital) sebagai modal tersembunyi (intangible assets) yang meliputi pengetahuan, komunikasi serta informasi. Modal intelektual juga memiliki peran strategis dalam memenangkan keunggulan bersaing (competitive advantage) terutama di era informasi saat ini bagi banyak organisasi.Key words: intellectual capital, competitive advantage, intangible assets

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