Journal of Economics, Management and Accounting (JEMA)
Journal of Economics, Management and Accounting (JEMA) is a journal in the fields of Economics, Management and Accounting with the scope of Development Economics, Accounting, Sharia Economics, Banking, Taxation, Commercial Insurance (Loss), Economic Education, Accounting Education, Cooperative Economic Education, Management, Sharia Management, Financial Administration (Office, Tax, Hotel, Logistics, etc.), Marketing, Transportation Management, Industrial Management, Information Management, Secretariat, Business Economics, E-business, Consumer Behavior, Entrepreneurship, Finance, Public Policy, Human Resource Management, Organizational Behavior, Management Marketing, Service Quality, Banking Accounting, Accounting Information Systems, Accounting Education, Taxation, Capital Market and Investment, SME Accounting, Rural Credit Institution Accounting, and other economic science families.
Articles
84 Documents
<![CDATA[The Influence Of Product Quality And Price On Consumer Purchasing Decisions: A Study Of Yasaka Fried Chicken Pandan, Central Tapanuli Regency ]]>
<![CDATA[Mega Agustina Simanjuntak]]>;
<![CDATA[Yenni Sofiana Tambunan]]>;
<![CDATA[Muhammad Iqbal Batubara]]>
<![CDATA[ Journal of Economics, Management and Accounting (JEMA) Vol. 3 No. 02 (2026): Journal of Economics, Management and Accounting (JEMA) ]]>
Publisher : <![CDATA[Devitara Innovations ]]>
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DOI: 10.65990/n8atmx27
<![CDATA[This study aims to analyze the effect of product quality and price on purchasing decisions at Yasaka Fried Chicken Pandan, Central Tapanuli Regency. This study employed a quantitative method with descriptive and correlational approaches. The population consisted of 103 consumers of Yasaka Fried Chicken Pandan, with a sample of 40 respondents. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, the coefficient of determination, partial tests (t-test), and simultaneous tests (F-test). The results showed that the research instruments met the criteria of validity and reliability. The coefficient of determination analysis indicated that product quality and price explained 28.8% of the variation in purchasing decisions, while the remaining percentage was influenced by other factors outside the scope of this study. The hypothesis testing results demonstrated that product quality and price simultaneously influenced purchasing decisions at Yasaka Fried Chicken Pandan, Central Tapanuli Regency. These findings indicate that improving product quality and implementing appropriate pricing strategies are important factors in encouraging consumer purchasing decisions.]]>
<![CDATA[The Effect Of Work Facilities And Work Discipline On Employee Job Performance At The Investment And One-Stop Integrated Licensing Service Office Of Sibolga City ]]>
<![CDATA[Nadia Natassia]]>;
<![CDATA[Jeniusman Hutagalung]]>;
<![CDATA[Kaharuddin Kaharuddin]]>
<![CDATA[ Journal of Economics, Management and Accounting (JEMA) Vol. 3 No. 02 (2026): Journal of Economics, Management and Accounting (JEMA) ]]>
Publisher : <![CDATA[Devitara Innovations ]]>
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DOI: 10.65990/63v2jn05
<![CDATA[This study aims to analyze the effect of work facilities and work discipline on employee job performance at the Investment and One-Stop Integrated Licensing Service Office of Sibolga City. This study employed a quantitative approach with a causal associative research design. The population consisted of all employees within the institution, and the sampling technique used was total sampling. Data were collected through questionnaires and analyzed using quantitative statistical methods. The results indicate that work facilities have a very strong relationship with employee job performance, while work discipline has a strong relationship with employee job performance. Simultaneously, work facilities and work discipline contributed 65.4% to employee job performance, while the remaining 34.6% was influenced by other factors outside the research model. The partial hypothesis testing results demonstrate that both work facilities and work discipline have a positive and significant effect on employee job performance. These findings indicate that improving the quality of work facilities and implementing consistent work discipline are important factors in enhancing employee job performance. Therefore, organizations need to ensure the availability of adequate work facilities and strengthen the implementation of work discipline to support employee effectiveness and productivity.]]>
<![CDATA[The Effect Of Work Motivation And Job Rotation On Employee Performance At PLTU UBP Labuhan Angin ]]>
<![CDATA[Ariek Perdana Simatupang]]>;
<![CDATA[Nur’ Ainun Hasibuan]]>;
<![CDATA[Yacub Hutabarat]]>
<![CDATA[ Journal of Economics, Management and Accounting (JEMA) Vol. 3 No. 02 (2026): Journal of Economics, Management and Accounting (JEMA) ]]>
Publisher : <![CDATA[Devitara Innovations ]]>
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DOI: 10.65990/2nks2687
<![CDATA[Work motivation and job rotation are two important aspects of human resource management that have the potential to improve employee performance. Motivation encourages employees to optimize their abilities and contributions in achieving organizational goals, while job rotation can broaden experience, reduce work boredom, and improve employees' understanding of various work processes. This study aims to analyze the effect of work motivation and job rotation on employee performance at PLTU UBP Labuhan Angin, Tapian Nauli District, Central Tapanuli Regency. This study employed a quantitative approach using a survey method. The population consisted of 427 employees, with a sample of 107 respondents. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that work motivation has a positive and significant effect on employee performance, with a t-value of 3.648, while job rotation also has a positive and significant effect, with a t-value of 5.060. Simultaneously, work motivation and job rotation have a positive and significant effect on employee performance, with an F-value of 45.610. The coefficient of determination indicates that work motivation and job rotation jointly explain 45.7% of the variation in employee performance, while the remaining 54.3% is influenced by other factors outside the research model. These findings suggest that improving employee motivation and implementing well-planned job rotation can serve as important strategies for enhancing employee performance.]]>
<![CDATA[The Effect Of Price And Consumer Motivation On Purchase Decisions At Thamrin Restaurant In Sibolga City ]]>
<![CDATA[Nazwa Diva Rizky Wahyudi]]>;
<![CDATA[Mansur Tanjung]]>;
<![CDATA[Sinta Veronika Hutabarat]]>
<![CDATA[ Journal of Economics, Management and Accounting (JEMA) Vol. 3 No. 02 (2026): Journal of Economics, Management and Accounting (JEMA) ]]>
Publisher : <![CDATA[Devitara Innovations ]]>
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DOI: 10.65990/czp79h12
<![CDATA[This study aims to analyze the effect of price and consumer motivation on purchase decisions at Thamrin Restaurant in Sibolga City, both partially and simultaneously. This study employed a quantitative approach using a descriptive-associative method. The population consisted of 630 consumers of Thamrin Restaurant in Sibolga City, with a sample of 63 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software. The results showed that price had a positive and moderate relationship with purchase decisions, with a correlation coefficient of 0.501, while consumer motivation had a positive and low relationship with purchase decisions, with a correlation coefficient of 0.326. The multiple linear regression equation obtained was Y = 16.413 + 0.556X₁ − 0.016X₂. Partially, price had a positive and significant effect on purchase decisions, with a t-value of 3.410 and a significance level of 0.001. Meanwhile, consumer motivation had a negative but insignificant effect on purchase decisions, with a t-value of −0.113 and a significance level of 0.910. Simultaneously, price and consumer motivation had a significant effect on purchase decisions, as indicated by an F-value of 10.059 with a significance level of 0.000. The coefficient of determination (R²) of 0.251 indicates that price and consumer motivation explained 25.1% of the variation in purchase decisions, while the remaining 74.9% was influenced by other factors outside the research model.]]>
