cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Bangun Putra Prasetya
Contact Email
phinisi.irsc@gmail.com
Phone
+6285743899377
Journal Mail Official
phinisi.irsc@gmail.com
Editorial Address
Arjuna 6B St., Wirobrajan, Special Region of Yogyakarta 55252, Indonesia
Location
Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
PHINISI
Published by Indonesia Research and Study Center
ISSN : -     EISSN : 30264111     DOI : 10.64282
Core Subject : Social,
Social Sciences
PHINISI Journal is a peer-reviewed scientific international journal dedicated to publishing high-quality research articles in the field of management. The journal serves as a platform for academics, researchers, and practitioners to share their latest findings, theoretical developments, and best practices in various aspects of management science. With a strong commitment to advancing knowledge, Phinisi Journal welcomes original research papers, case studies, and literature reviews that contribute to the development of management theories and applications. Published by the Indonesia Research and Study Center, PHINISI Journal upholds rigorous academic standards by implementing a double-blind peer-review process. This ensures that all published articles meet high scholarly and ethical standards. The journal covers a wide range of management topics, including strategic management, human resource management, financial management, marketing, operations management, and organizational behavior. PHINISI Journal is published three times a year, in January, May, and September. By maintaining a regular publication schedule, the journal aims to provide a consistent and reliable source of the latest research findings in management. Researchers and practitioners are encouraged to submit their manuscripts to contribute to the growing body of knowledge in this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol.2, No.2 (2025): May 2025" : 5 Documents clear
Enhancing Metro’s creative economy: insights from focus group discussions using the business model canvas Pratama, Yan Aditiya; Wijaya, PG. Wisnu; Putra, Ambar Aditya
PHINISI Vol.2, No.2 (2025): May 2025
Publisher : Indonesia Research and Study Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64282/phi.v2i2.83

Abstract

Nowadays, some of the creative economic potential in Metro, Lampung has not been well-mapped in terms of center, capital, human resources, and marketing, etc. To solve it, the appropriate policies are needed to specify the problems. The purpose of this study is to provide an overview of the human resources potential of the Metro City Creative Industry as initial data for the formation of the Metro Creative Hub and provide references for the form of organization and organization of the Metro Creative Hub. The type of method in this study is qualitative methods using Focus Group Discussions (FGD) and Business Model Canvas. It concluded that respondents wanted an alternative type of creative hub in the form of a coworking space in terms of a creative community network formed from creative actors and the activities they did. From a physical perspective, the creative hub provides a place with spaces to work for creative communities as well as being a business incubator for the creative industry. Physically, the creative hub only covers one place according to its essence as a center.
The influence of product quality and price on customers' decision to switch from IndiHome Ardana, Yudhistira
PHINISI Vol.2, No.2 (2025): May 2025
Publisher : Indonesia Research and Study Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64282/phi.v2i2.84

Abstract

Brand switching behavior in the telecommunications industry, particularly among IndiHome customers, is often influenced by factors such as product quality and price. This research aims to examine the impact of product quality and price on customers' decisions to switch brands. The method used is an explanatory quantitative approach, with data collected through questionnaires from 45 respondents who have experienced switching from IndiHome to another service provider. The results indicate that product quality has a positive and significant effect on brand switching behavior. Conversely, price does not show a significant effect on the decision to switch brands. This model is able to explain 38.9% of the variance in switching behavior, suggesting that there are other factors, such as service quality and customer experience, that also play important roles. Theoretically, these findings contribute to consumer behavior literature by affirming that perceptions of product quality have a more dominant influence than price in shaping switching intentions, particularly in the context of subscription-based services like telecommunications. Managerially, the implications of this research indicate that telecommunications companies should prioritize continuous improvement of product and service quality to reduce the risk of customer loss. Although price was not found to have a significant effect, maintaining price competitiveness remains important in facing the intense competition in the industry.
The influence of marketing mix on repurchase intention for eco-friendly products among university students in Indonesia Hadi, Antonius Satria
PHINISI Vol.2, No.2 (2025): May 2025
Publisher : Indonesia Research and Study Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64282/phi.v2i2.85

Abstract

This study examines the impact of marketing mix dimensions on repurchase intention for eco-friendly products among university students in Yogyakarta, Indonesia. Using a quantitative approach, data were collected from respondents through structured questionnaires and analyzed via multiple linear regression. The results indicate that product quality, competitive pricing, and promotional efforts significantly influence repurchase intention. However, distribution channels did not have a significant effect, suggesting that accessibility alone does not drive repeat purchases intention. These findings highlight the importance of product innovation, price optimization, and strategic promotions in encouraging sustainable consumption. This study contributes to green marketing by providing empirical insights into consumer behavior. Future research should explore additional factors such as environmental awareness and brand loyalty to further understand repurchase intentions for eco-friendly products.
An empirical study in the influencing factor on the Iranian online shopping behavior: a theory of planned behavior approach Sara, Temouri
PHINISI Vol.2, No.2 (2025): May 2025
Publisher : Indonesia Research and Study Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64282/phi.v2i2.87

Abstract

The rapid growth of e-commerce in Iran has led to an increasing interest in understanding the factors influencing Iranian consumers' online shopping behavior. This study applies the Theory of Planned Behavior (TPB) to examine the key determinants affecting consumers' online purchasing decisions. Through an empirical approach, data was collected from a sample of Iranian online shoppers and analyzed using quantitative methods. The findings reveal that attitude, subjective norms, and perceived behavioral control significantly influence online shopping intentions, with trust and perceived risk playing moderating roles. Additionally, demographic factors such as age, gender, and internet literacy were found to impact shopping behavior. The study provides theoretical insights and practical implications for e-commerce businesses seeking to enhance consumer trust and engagement in Iran’s digital marketplace.
Trends and research frontiers in organizational commitment and job performance Rumangkit, Stefanus
PHINISI Vol.2, No.2 (2025): May 2025
Publisher : Indonesia Research and Study Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64282/phi.v2i2.88

Abstract

This study aims to map the latest research related to organisational commitment and job performance. Another objective is to identify factors that can be studied regarding organisational commitment and job performance. The research method used is the bibliometric method with secondary data sources. The data analysed are articles found in the Scopus database. The keywords used to search for data are ‘organizational commitment’ and ‘job performance’ published between 2020 and 2025. The selected articles are within the scope of business, management, and accounting research. Bibliometric analysis identified six main groups of factors related to organizational commitment and job performance. Five factors with great potential for future research are emotional intelligence, employee performance, organizational identification, the public sector, and civil servants. These factors indicate areas that need more attention in the context of organizational commitment and job performance.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol.2, No.4 (2025): December 2025 Vol.2, No.3 (2025): September 2025 Vol.2, No.2 (2025): May 2025 Vol.1, No.1 (2023)