Journal of Tourism and Hospitality Analysis is a scholarly, bi-annual publication dedicated to providing a platform for interdisciplinary researchers in tourism and hospitality. Its mission is to facilitate the dissemination of research to an international audience, which includes educators, researchers, thinkers, and professionals in hospitality and tourism. It seeks to enhance the understanding of travel, MICE, tourism, and hospitality by encouraging contributions from researchers, academicians, and industry practitioners. The journal aims to bridge the gap between theory and practice, promoting the application of research findings in various contexts within the tourism and hospitality sectors. The journal welcomes a wide array of topics, reflecting the diversity and interconnectedness of tourism. Key areas of interest include, but are not limited to: Tourism and hospitality marketing and the promotion of destinations; Ecotourism and sustainable tourism development; Sports tourism and health tourism; Managing guest expectations and experiences; Tourism and hospitality performance management; Tourism geography and behavioral patterns; Tourism and hospitality management; Innovation and competitiveness in hospitality and tourism; Place branding and the sustainability of destinations; E-tourism and the impact of social media ICT applications in tourism and hospitality; Urban and regional tourism planning; Cultural and heritage tourism; Contemporary issues in tourism; Tourism and hospitality education and training; Gastronomy Tourism.