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Agung Suprastayasa
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Jl. Ahmad Yani No. 484 Denpasar, Bali, Indonesia
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Journal of Tourism and Hospitality Analysis
Published by Headway Research & Development
ISSN : -     EISSN : 30628156     DOI : https://doi.org/10.xxx/xxxx
Core Subject : Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Social Sciences
Journal of Tourism and Hospitality Analysis is a scholarly, bi-annual publication dedicated to providing a platform for interdisciplinary researchers in tourism and hospitality. Its mission is to facilitate the dissemination of research to an international audience, which includes educators, researchers, thinkers, and professionals in hospitality and tourism. It seeks to enhance the understanding of travel, MICE, tourism, and hospitality by encouraging contributions from researchers, academicians, and industry practitioners. The journal aims to bridge the gap between theory and practice, promoting the application of research findings in various contexts within the tourism and hospitality sectors. The journal welcomes a wide array of topics, reflecting the diversity and interconnectedness of tourism. Key areas of interest include, but are not limited to: Tourism and hospitality marketing and the promotion of destinations; Ecotourism and sustainable tourism development; Sports tourism and health tourism; Managing guest expectations and experiences; Tourism and hospitality performance management; Tourism geography and behavioral patterns; Tourism and hospitality management; Innovation and competitiveness in hospitality and tourism; Place branding and the sustainability of destinations; E-tourism and the impact of social media ICT applications in tourism and hospitality; Urban and regional tourism planning; Cultural and heritage tourism; Contemporary issues in tourism; Tourism and hospitality education and training; Gastronomy Tourism.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 10 Documents
 1 
Social Carrying Capacity Kawasan Pariwisata Super Premium Marina Labuan Bajo Da-Costa, William
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 1 No. 1 (2024): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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Abstract

Social carrying capacity is related to the local community's acceptance towards tourism and its tourists.  Labuan Bajo, especially in the Marina Area, is one of the tourism areas approved as a super-premium area.  Herewith, it gives the impact and pressure to the local community. Therefore, this research aimed to determine the social carrying capacity of the Marina Labuan Bajo area. This research collected data by spreading the questionnaire to 5 villages in this area. The questionnaire, which contained 33 questions, was given to 100 respondents. The sample collection technique used in this research is proportional sampling, which is analyzed using descriptive statistics. The result shows that the social carrying capacity in the Marina Labuan Bajo area has not been exceeded. The local community still accepts and never refuses tourism. The results above strengthen the argument that local people feel more positive than negative impacts from the development of super premium tourism in the Marina Area.
Peran Desa Adat dalam Pengelolaan Pariwisata Bahari di Desa Serangan, Denpasar, Indonesia Ningsih, Luh Devi Charline Faradila
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 1 No. 1 (2024): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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Abstract

This research focuses on the role of traditional villages in managing marine tourism in Serangan Village, which is seen from the perspective of planning, organizing, mobilizing and controlling. This research used observation, interviews, surveys, documentation, and literature study for data collection techniques. The sampling technique used purposive sampling, which was distributed to 100 respondents. Data were analyzed using quantitative descriptive analysis. The results of this study indicate that the role of traditional village in the management of marine tourism in the village of Serangan is very optimal can be seen in the sub-role of the planning role has an overall average value of 4.20 (very agree / very good), the role of organizing is equal to 4.23 (very agree / very good), the role of mobilization is 4.01 (agree / good), and the role of controlling is 4.17 (agree / good).
Peran Stakeholder dalam Pengembangan Daya Tarik Wisata Lodok, Desa Poco Rutang, Kabupaten Manggarai Barat Agam, Bonaventura Daputra
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 1 No. 1 (2024): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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Abstract

Therefore, this research aimed to determine stakeholders' role in developing Lodok as a tourist attraction. The data were collected through in-depth interviews with 5 stakeholders: academics, business people, government, community groups & the media. This is a qualitative research. Determining the informants in this research used a purposive sampling technique, which was analyzed using a qualitative descriptive analysis technique. Based on the results of the research, it has been known the role of each stakeholder and the academics assist in conducting research related to the model of developing tourist attractions based on the 3 A aspects (Attractions, Amenities, and Ancilliary), Business actors play a role in packaging and promoting tourism products to tourists, West Manggarai Tourism Department carries out the role of regulator, facilitator, and executor in the development of Lodok Tourist Attractions, especially in the 6 A aspects (Attractions, Accessibility, Amenities, Activities, Availibilty of Tour Packages, Public Service Facilities). Meanwhile, the Pokdarwis in Poco Rutang Village are active hosts in developing tourism products, especially in the 6 A aspects (Attractions, Accessibility, Amenity, Activity, Availability of Tour Package and Ancilliary). The results of this research have succeeded in identifying the classification of the roles of each stakeholder.
Analisis Dampak Ekonomi Berganda (Multiplier Effect) Pariwisata terhadap Pelaku Usaha dan Pekerja di Pantai Pandawa, Bali Aditama, Nyoman Mahendra; I Wayan, Mertha
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 1 No. 1 (2024): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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Abstract

Pandawa Beach is one of the popular tourist attractions in Bali, which is located in South Kuta, Badung. Industrial development carried out by the government as well as the community and also the management of Pandawa Beach, makes Pandawa Beach a tourist attraction that is visited by many tourists every year. The tourism activities that occur on Pandawa Beach can create multiple impacts that can provide economic benefits to the people who participate directly or indirectly in these tourism activities. Therefore, this study aims to determine whether the multiple economic impacts given by the existence of tourism activities are good or vice versa. Respondents in this study were divided into 3: tourists, business owners and workers. The analysis techniques used are descriptive analysis and Keynesian Local Income Multiplier analysis to identify multiple economic impacts on Pandawa Beach. The results show that the multiple economic impact on Pandawa Beach is quite good, with a value of >1, while the direct economic impact value is 1.08, the indirect economic impact is 1.45, and the induction economic impact is 1.58. These results indicate that tourist activities on Pandawa Beach have a very good impact, so they do not harm the community. The suggestions given from the data are addressed to the management, community and government.
Strategi Promosi Spa Reception Terhadap Produk Spa Suridiasih, Ida Ayu Lakshmi; Adi, Ida Ayu Sri Puspa; Pitanapri, Made Uttari
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 1 No. 1 (2024): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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Abstract

This research aims to identify suitable promotional strategies for spa products at Spa X in Hotel X due to an imbalance in the number of guests visiting the spa. The research method involves primary data from interviews and documentary studies analyzed qualitatively. The research findings indicate a guest visit imbalance, particularly in the aspect of personal selling. Spa X never conducts business trips, spa reception staff do not promote on their personal social media, do not implement sales calls, and one staff member tends to upsell more than others. In terms of advertising, Spa X only uses the website and social media. Although sales promotions are reasonably good, there is a need to enhance offerings, such as special room packages for honeymoon or anniversary guests. Direct marketing is effective, but there is an issue with social media management that confuses guests. There are no plans for social activities that could impact the spa and hotel's image in the community. Therefore, Spa at X needs to implement more effective promotional strategies to increase the number of visiting guests.
Pengaruh Pelatihan dan Komunikasi Internal terhadap Employee Engagement pada Departemen Makanan dan Minuman di Masa Pandemi Covid-19 Yuda, I Wayan Prananda Hendra; Artajaya, Made; Hardina, Hardina
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 1 No. 1 (2024): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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Abstract

This study aims to analyze (1) the effect of training on employee engagement, (2) the effect of internal communication on employee engagement, and (3) the effect of training and internal communication simultaneously on employee engagement at the Hotel in Bali during  Covid-19 pandemic. The number of samples in this study were 38 respondents using the saturated sample technique. Data was collected by distributing questionnaires to respondents using Google Form as the media. The data analysis technique used is the Classical Assumption Test, Multiple Linear Regression Analysis, t-test, F-test, Coefficient of Determination, and Effective Contribution which were tested using the SPSS version 25 program. The results of this study indicate that (1) the training variable partially has a positive and positive effect. significant on employee engagement variable with t-count > t-table (2.053 > 1.689) and Sig. 0.048 < 0.05. (2) the internal communication variable partially has a positive and significant effect on exit intentions with a t-count < t-table (10.558 < 1.689) and a Sig value. 0.000 < 0.05, and (3) training and internal communication simultaneously have a positive and significant effect on employee engagement with a significance of 0.000
Analisis SWOT dalam Meningkatkan Konsep Kreatif Pelaksanaan Event Tahunan Fin Expo Cecilia, Anastasia; Wirata, I Nengah; Kusumarini, Indah
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 1 No. 2 (2024): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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Abstract

The study entitled " SWOT Analysis in Enhancing the Creative Concept of the Annual Fin Expo Event" aims to understand the SWOT of the creative concepts of Fin Expo 2023, based on the four dimensions of creativity, namely Persons, Processes, Products, and Press. The data was collected through with OJK as client and CV. Kopi Panas as the event organizer. The technique used is descriptive analysis to measure the level of satisfaction of visitors with the creative dimensions and SWOT analysis. Based on SWOT analysis, several strategies were found to be applicable, namely: (1) the SO strategy utilizes creative team expertise in collaborating various activities such as talkshows, contests, and unique cultural parades to attract more visitors, (2) the ST strategy relies on the strength of the variable event concept to address threats from other more experienced event organizers, (3) the WO strategy includes improved internal communication between the creative team and the field design team to optimize the setting of the event and develop educational content, and (4) the WT strategy improves the event content and the use of technology to improve visitors' accessibility.
Pengaruh Kualitas Pelayanan Jasa Wedding Organizer terhadap Tingkat Kepuasan Konsumen di The Right Two Wedding Organizer Bali Aleksandra, I Gusti Agung Ayu Mia; Arjaya, Ketut; Sumadi, I Gede
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 1 No. 2 (2024): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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This study aims to analyze the impact of service quality on customer satisfaction at The Right Two Wedding Organizer Bali. This quantitative study evaluates the effect of service quality on customer satisfaction at The Right Two Wedding Organizer. With a population of 146 consumers using the service from January 2019 to December 2023, a sample of 60 respondents was determined using the Slovin technique. The research was conducted in Denpasar, Bali, from December 2023 to June 2024. Data was collected through questionnaires, interviews, and documentation, and analyzed using validity and reliability tests, as well as simple linear regression. The results indicate that service quality has a positive and significant effect on customer satisfaction, with a t-value greater than the t-table (12.454 > 2.00100) and a significance level of 0.000 < 0.05. The coefficient of determination shows that service quality contributes 72% to customer satisfaction, with 28% influenced by other variables. The dimension of empathy received the highest score (4.628), while the dimension of physical evidence received the lowest score (4.534). These findings can help The Right Two Wedding Organizer focus on improving service aspects that significantly impact customer satisfaction.
Implementasi ASEAN Tourism Strategic Plan (ATSP) Dalam Pengembangan Pariwisata Bali Byomantara, Dewa Gede Ngurah; Sucipta, I Gusti Ngurah Oka Dwi; Octaviani, Iva
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 1 No. 2 (2024): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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Abstract

Tourism plays a very important role in Bali's economy, being the main sector that drives economic growth and provides many jobs. As an international tourist destination, Bali attracts millions of tourists every year, making a significant contribution to regional GDP. High dependence on tourism makes Bali's economy vulnerable to fluctuations in the number of tourists. A decline in tourists, such as during a global crisis or pandemic, has a major impact on the economy, underscoring the importance of economic diversification to reduce over-reliance on the sector. The purpose of writing this article is to investigate and analyze how Bali, as a major tourist destination in ASEAN, implements the strategies listed in the ATSP to strengthen and develop its tourism sector. The method used is a literature study carried out by collecting and analyzing various sources of information related to the implementation of the ASEAN Tourism Strategic Plan (ATSP) in the development of Bali tourism. The results of this research are that the application of the concept of sustainable tourism and the implementation of the ASEAN Tourism Strategic Plan (ATSP) in Bali have increased the growth of the tourism sector with a focus on preserving culture and the environment, as well as empowering local communities. Stakeholder coordination and funding challenges can be overcome with a holistic approach, while opportunities for further development include diversification of tourism products and improving the quality of human resources
Pengaruh E-WOM pada Media Sosial Instagram terhadap Minat Beli Jasa Wedding di “We Are The Organizers” Manado Cambey, Clara Angely; Darwis, Riadi; Widaharthana, I Putu Esa
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 1 No. 2 (2024): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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Abstract

The role of social media on the Internet is undisputable nowadays; therefore, all kinds of industries use them to promote their products, including wedding organizers. This research, therefore, aims to examine the effect of Electronic Word of Mouth (E-WOM) on Instagram toward the interest in purchasing wedding services at “We Are The Organizers” Manado. Inferential quantitative methods are used through data collected by documentation and questionnaires. Multiple linear regression analysis was used to test the effect of E-WOM dimensions: Intensity, Valence of Opinion, and Content towards the interest in purchasing the wedding service. The t-test results show that intensity and valence of opinion have a significant positive effect on the interest to purchase, while content does not have a significant effect on the interest to purchase the wedding service at “We Are The Organizer” Manado. The F test shows that these three variables simultaneously have a positive effect on buying interest with a significance value of 0.000. Therefore, it is recommended that “We Are The Organizers” present more detailed information about wedding packages through Instagram social media, as well as provide a direct link to the company's official website to make it easier for potential consumers to access additional information and updates regarding wedding services.

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