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GENESIS SEMBIRING DEPARI
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genesissembiring@gmail.com
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+6285359562521
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genesissembiring@gmail.com
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Grand Jati Junction, Jl. Perintis Kemerdekaan No.3A, Perintis, Kec. Medan Tim., Kota Medan, Sumatera Utara 20233
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Kota medan,
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INDONESIA
Jurnal Mahkota Bisnis
Published by Universitas Mahkota Tricom Unggul
ISSN : -     EISSN : 28302273     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science
Jurnal MAKBIS memiliki ISSN 2830-2273. MAKBIS menyediakan sarana publikasi nasional bagi para peneliti baik profesional maupun akademisi pada bidang penelitian yang berhubungan dengan Manajemen Sumber Daya Manusia, E-Marketing, Kewirausahaan, Manajemen Keuangan, Bisnis Syariah. Jurnal MAKBIS diterbitkan oleh Universitas Mahkota Tricom Unggul dengan metode peer-review, secara periodik (2 bulanan) pada bulan: Juni dan Desember. Jurnal Makbis sudah terindex di google scholar, garuda, dll.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
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Search results for , issue "Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)" : 9 Documents clear
A PENGARUH KEPUTUSAN PEMBELIAN KARTU PAKET TELKOMSEL DARI PRESPEKTIF KUALITAS JARINGAN, CITRA MEREK DAN PROMOSI (Studi Kasus Pada Siswa SMK Brigjend Katamso II Medan): PENGARUH KEPUTUSAN PEMBELIAN KARTU PAKET TELKOMSEL DARI PRESPEKTIF KUALITAS JARINGAN, CITRA MEREK DAN PROMOSI (Studi Kasus Pada Siswa SMK Brigjend Katamso II Medan) Pranata, Sungguh Ponten
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i2.11

Abstract

The main purpose of this study is to analyze network quality, brand image, and promotion of the decision to purchase Telkomsel package cards in the student environment of Brigjend Katamso II Medan Vocational High School students. The approach used in this research is quantitative. The student population of Brigjend Katamso II Medan Vocational School is 479 people. The number of samples was determined based on the calculation of the Slovin formula with a tolerable error rate ranging from 5-1, then data collection using a questionnaire Data collection techniques using a questionnaire with a Likert scale. The results show that partially that network quality and promotion have an influence on purchasing decisions where the t-test of the two variables is greater than ttable (1.990). Meanwhile, the brand image variable does not influence the decision to purchase Telkomsel package cards at Brigjend Katamso II SMK Medan, Simultaneously these three variables have a significant influence on purchasing package cards at Brigjend Katamso II Vocational High School where Fcount > Ftable.
Pengaruh Ukuran Perusahaan dan Struktur Aktiva Terhadap Struktur Modal Pada Perusahaan Sektor Industri Dasar dan Kimia Di Bursa Efek Indonesia TAMPUBOLON, ARSYAF
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i2.12

Abstract

This study aims to determine the effect of firm size, liquidity and profitability variables on firm value. The population of this study was obtained on 73 companies selected using purposive sampling with certain criteria as many as 33 companies. The type of data used in this study is quantitative data. Source of data in this research is secondary data. Data collection techniques were carried out using documentation techniques and data analysis using multiple linear analysis using the F test and t test at a significant level of 0.5% and the coefficient of determination Adjusted R Square was 10.9%, changes in the capital structure variable (Y) were explained by changes in size company and asset structure while the remaining 89.1% is explained by other variables not included in this study. Partial research results show that asset structure has a significant effect on capital structure, while firm size has no significant effect on capital structure. The results of the study simultaneously show that firm size and asset structure have an effect on capital structure.
Faktor-Faktor Yang Mempengaruhi Profitabilitas Bank Umum Yang Terdaftar Di Bursa Efek Indonesia (BEI) Pasaribu, Dompak
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i2.13

Abstract

This study aims to determine the effect of Loan to Deposit Ratio (LDR), Capital Adequacy Ratio (CAR), Net Interest Margin (NIM), Operational Costs / Operating Income (BOPO) and Non Performing Loans (NPL) on Return On Assets (ROA) Banking listed on the Indonesia Stock Exchange (IDX). This research period is 2015-2018. This type of research is causal quantitative research and the source of data used is secondary data. Data analysis techniques used multiple linear regression. Data collection methods consist of documentation and library studies. As well as the sampling technique through the purposive sampling method and research data obtained 43 banks listed on the Indonesia Stock Exchange (IDX) as a population and as many as 17 banks listed on the Indonesia Stock Exchange (IDX) as samples. The results of this study indicate: Loan to Deposit Ratio (LDR) has a positive and not significant effect on Return on Assets, Capital Adequacy Ratio (CAR) has a positive and significant effect on Return on Assets (ROA), Net Interest Margin (NIM) has a negative effect and does not significant on Return On Assets (ROA), Operating Costs / Oprasional Revenues (BOPO) have a negative and significant effect on Return On Assets (ROA), Non Performing Loans (NPL) have a negative and significant effect on Return On Assets (ROA), simultaneously LDR , CAR, NIM, BOPO and NPL have positive and significant effect on Return On Assets (ROA) of commercial banks listed on the Indonesia Stock Exchange (BEI) in 2015-2018. This also shows that 84% of ROA is influenced by LDR, CAR, NIM, BOPO and NPL while the remaining 16% is influenced by other variables not examined in this study.
Analisis Faktor Yang Memengaruhi Keputusan Dalam Memilih Tempat Indekos Pada Mahasiswa Universitas Quality Ompusunggu, Vina Maria
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i2.14

Abstract

Decision making is basically a process of selecting from various alternative actions that may be chosen in the hope that it will produce the best decision. The purchase decision is the stage or decision process where consumers actually (actually) make product purchases. Basically, the buying decision-making process that will be carried out by consumers will go through several stages called the five-stage model decision-making process, namely problem recognition, information search, alternative evaluation, purchase decisions, post-purchase behavior. Higher education as an educational unit that organizes higher education plays a very important role in creating quality human resources. Prospective students, especially those who are not residents of the city where the college is located, will face a major problem, namely where they will live while they study at the college. In order to get a boarding house as desired, there are several factors that may be considered by students before deciding which boarding house to choose. Some factors include, students choosing a boarding house by paying attention to the surrounding environment, location, distance, comparison of rental prices as much as 87%, facilities provided by boarding house services as much as 57.7%, or even choosing a boarding house based on references from family, friends. one campus, and the presence of friends from the same area as much as 56.1%. The condition of the living environment is one of the variables that influence students in choosing a boarding house. Students who cannot afford to rent a boarding house are looking for a landlady who can live in their house and help with housework. In addition to getting a free place to live, you can also earn income and life experience.
ANALISIS DESAIN KEMASAN, HARGA, KUALITAS PRODUK DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS MEDAN CRISPY 22 M2C DESA SAMPALI PRECUT SEI TUAN hanum, hamidah
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i2.16

Abstract

This research is motivated by the existence of competition in the management of home-made fried onions in Medan. Competition for homemade fried onions that has become increasingly stringent recently has had an effect on the business of Medan Crispy Fried Onions 22. The increasing number of consumer choices for fried onions managed by the people in the city of Medan, makes consumers more free to choose which fried onions suit their tastes and can afford them. make ends meet. This has made fried onion business actors in Medan vying to deliver the best quality products. Therefore, this research tries to examine the development of the culinary industry for fried onion products in Medan Crispy 22 so that the business can survive until now and continue to experience an increase in sales. This study aims to determine the effect of packaging design, price and product quality on purchasing decisions of Medan Crispy 22 M2C. This type of research uses quantitative research methods with primary and secondary data sources. The number of samples in this study is 100 respondents who are influenced by using the Wibisono formula and purposive sampling technique, namely the technique of determining the sample according to certain considerations. This study uses SPSS 26.0 as a data cooking tool. What will happen this research proves that partially packaging design has no significant effect on purchasing decisions, while price and product quality partially have a positive and significant effect on purchasing decisions. while simultaneously showing that packaging design, price and product quality together have a positive and significant effect on purchasing decisions.
PENGARUH NILAI NASABAH TERHADAP LOYALITAS MELALUI KEPUTUSAN NASABAH SEBAGAI VARIABEL INTERVENING PADA PT PERMODALAN NASIONAL MADANI (PNM) MEKAR CABANG HAMPARAN PERAK Mona Lisa; Ahmad Fadli; Emma Novirsari
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i2.45

Abstract

Abstract This study aims to determine whether customer value and customer loyalty affect customer satisfaction at PT. Madani National Capital (PNM) Mekaar Branch Overlay Perak. This type of research is quantitative research. This research was conducted at the office of PNM Mekar (Building a Prosperous Family Economy) which is located at Jl. Sukaramai Hamlet III Pasar II No. 169 Kec. Deli Serdang Regency Silver Expanse. The population in this study consisted of all customers of PNM Mekar Branch Hamparan Perak, amounting to 4393 customers. The number of samples in this study were 500 PNM Mekaar Hamparan Perak customers. The results of this study There is a partial influence between customer value on customer loyalty at PT. PNM Mekaar Perak Branch. There is a partial influence between customer loyalty on customer satisfaction at PT. PNm Mekaar Perak Branch. There is a partial influence between customer satisfaction and customer value at PT. PNM Mekaar Branch Hamparan Perak. Customer value and customer loyalty simultaneously affect customer satisfaction at PT. PNM Mekaar Perak Branch
PENGARUH STRES KERJA DAN INSENTIF TERHADAP KINERJA KARYAWAN PADA PT ARISTA AUTO LESTARI MEDAN Nur Kesuma; Manda Dwipayani Bhastary; Emma Novirsari
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i1.48

Abstract

The researcher selected PT. Arista Auto Lestari Medan as the object of study due to a decline in employee performance within the company. Performance is the output of employees working within the company, which significantly impacts the company's ability to achieve its goals. The decline in employee performance is attributed to workload and work pressure, which cause employees to experience stress and depression in meeting the targets demanded by the company. Additionally, the lack of incentives for employees who nearly reach the targets set by the company leads to decreased morale, further contributing to the decline in employee performance. The research method used by the researcher is a quantitative approach, with the type of research being descriptive quantitative. The population consists of all 78 employees, and the sample includes the entire workforce. The results of the hypothesis testing indicate that work stress and incentives have a significant simultaneous and partial effect on employee performance, with a coefficient of determination value of 0.427, indicating that work stress and incentives affect employee performance by 42.70%. The remaining 57.30% is influenced by other factors not studied, such as leadership, physical work environment, and work discipline
PENGARUH KOMPETENSI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT BPR NUSANTARA BONA PASOGIT 17 (BANK BPR) Emanuella Marpaung; Ahmad Rivai; Emma Novirsari
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i1.49

Abstract

This study discusses the effect of competence and compensation on the performance of employees of PT. BPR Nusantara Bona Pasogit 17. Employees of PT. BPR Nusantara Bona Pasogit 17 has a total population of 84 people and the sample of this study was taken with a saturated sample technique of 84 people. Data collection in this research is by questionnaire, interview and documentation. Data were analyzed using multiple linear regression analysis models. The results showed a comparison of positive and significant competencies on employee performance > ftabel (6,027 > 3.11) with a significant level (0,000 < 0.01). Partially, positive and significant percentage of job satisfaction, tcount > ttable (2.333 > 1.663) and significant value (0.022 > 0.01). Partially positive and significant communication on employee performance tcount > ttable (3.471 > 1.663) and a significant value of 0.001 < 0.01
PENGARUH BRAND IMAGE DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATA SHOES DI KOTA MEDAN Sai Vinodhini; Nasib, Nasib; Ahmad Fadli
Jurnal Mahkota Bisnis (Makbis) Vol 1 No 2 (2022): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v1i1.50

Abstract

The purpose of this study is to understand and analyze the influence of brand image and product design on the purchasing decisions of Bata Shoes products in Medan, both partially and simultaneously. The population for this study consists of the average customers of Bata Shoes at Ringroad Medan. The sampling method used is Accidental Sampling, a technique where the sample is determined based on chance encounters. The author selected a sample of 120 customers of Bata Shoes Ringroad. The study results indicate a positive and significant influence of brand image on the purchasing decisions of Bata Shoes products, as evidenced by a t-value of 4.897, which is greater than the critical t-value of 1.980 (p-value = 0.000), where the significance level is less than α = 0.05. Similarly, there is a positive and significant influence of product design on purchasing decisions, with a t-value of 4.619, also greater than the critical t-value of 1.980 (p-value = 0.000), where the significance level is less than α = 0.05. Simultaneously, it was found that there is a positive and significant influence of both brand image and product design on the purchasing decisions of Bata Shoes products, as indicated by an F-value of 35.656, which is greater than the critical F-value of 3.07, with a p-value of 0.000, which is less than α = 0.05. Based on the coefficient of determination test, the R² value is 0.379, meaning that 37.9% of the factors affecting purchasing decisions can be explained by brand image and product design, while the remaining 62.1% can be attributed to other factors not examined in this study

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