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Thessi Cahyaningtias
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JABI (Journal of Accounting and Business Issues)
Published by Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
ISSN : -     EISSN : 28281411     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Setiap penerbitan minimal terdiri dari 5 judul artikel terkait topik-topik seputar bisnis, akuntansi dan manajemen
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 44 Documents
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ANALYSIS OF RICE CRACKER RAW MATERIAL INVENTORY CONTROL WITH THE ECONOMIC ORDER QUANTITY (EOQ) METHOD AT UMKM RANGGINANG RIZAL PEOPLE'S TASTES IN CIJAMBE VILLAGE JOJO JOJO; Farida Farida
JABI (Journal of Accounting and Business Issues) Vol. 5 No. 01 (2025): November
Publisher : STIESA Press

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Abstract

This study aims to analyze the control of glutinous rice raw material inventory at UMKM Ranginang Rizal People’s Taste in Cijambe Village using the Economic Order Quantity (EOQ) method. The main problems faced by the UMKM include limited capital, simple inventory management, and high inventory costs due to conventional ordering policies. The research employed a descriptive qualitative approach combined with quantitative analysis using EOQ calculations based on procurement and usage data of raw materials in 2024. The findings show that the conventional method applied by the UMKM generated a total inventory cost of IDR 12,030,000 per year, while the EOQ method required only IDR 1,200,000 per year. Furthermore, EOQ determined an optimal order quantity of 4,000 kg with one order per year, a safety stock of 199 kg, and a reorder point of 200 kg. Therefore, implementing EOQ significantly improves inventory control efficiency and reduces annual costs
THE INFLUENCE OF SOCIAL MEDIA MARKETING (INSTAGRAM) AND SERVICE QUALITY ON TOURIST INTEREST (Study on Kampung Ikan Lembah Tanjung, Subang Regency) Devy Widya Apriandi; Anjar Gustian; Estu Widarwati
JABI (Journal of Accounting and Business Issues) Vol. 5 No. 01 (2025): November
Publisher : STIESA Press

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Abstract

The development of social media, particularly Instagram, has provided new opportunities for the tourism sector to promote destinations more widely and effectively. The Fish Village of Tanjung Valley in Subang Regency is one of the tourist destinations that utilizes social media to introduce its uniqueness and natural potential. This research aims to determine the impact of Social Media Marketing through the Instagram platform and service quality on tourists' interest in visiting. The method used in this study is an explanatory survey method, with descriptive and verificative research types. The population in this study consists of tourists from Subang Regency and outside Subang who have visited the tourist attraction Kampung Ikan Lembah Tanjung Subang using Instagram social media. The sampling technique used is non-probability sampling with a purposive sampling method. Data collection was done by distributing questionnaires to 107 respondents, namely Subang tourists who have visited the tourist attraction Kampung Ikan Lembah Tanjung Subang using Instagram. The results of this research indicate that Social Media Marketing and Service Quality have a significant impact on Visit Intention both partially and simultaneously. The recommendation for the company is for Instagram account managers to be more active in responding to the audience and to hold interactions such as Q&A or polling. In the dimension of Responsiveness within Service Quality, individual attention from employees still needs to be improved through training and adding staff during busy times. The indicator of preferential interest in Visit Intention is also low, therefore, strategies to strengthen the unique appeal of the destination are needed.
The The Influence of Social Media Marketing and E-Service Quality on Customer Loyalty in the Shopee Marketplace : A Case Study of the Subang District Community Devy Widya Apriandi; Kuncorosidi Kuncorosidi; Shella Fransiska
JABI (Journal of Accounting and Business Issues) Vol. 5 No. 01 (2025): November
Publisher : STIESA Press

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Abstract

The rapid growth of e-commerce in Indonesia has reshaped shopping behavior. Shopee remains the most-used marketplace, yet customer loyalty in areas like Subang District is still inconsistent. Price competition, similar promotions, and uneven digital services make users easily switch to other platforms. This study examines the effect of Social Media Marketing (SMM) and E-Service Quality (ESQ) on customer loyalty. SMM builds engagement through social media content, while ESQ emphasizes digital service quality such as speed, reliability, and security. A quantitative method was applied by distributing questionnaires to 70 Shopee users in Subang District and analyzing data using multiple linear regression. Findings reveal that both SMM and ESQ have a positive and significant influence on customer loyalty. Better social media strategies and service quality lead to stronger user commitment. The results highlight the importance of improving customer relationships and retention in regional e-commerce markets.
THE INFLUENCE OF GREEN MARKETING MIX ON LE MINERALE PRODUCT PURCHASE DECISIONS (case study on le minerale consumers in Subang City) Sukmawati Sukma; Devy Widya Apriandy
JABI (Journal of Accounting and Business Issues) Vol. 5 No. 01 (2025): November
Publisher : STIESA Press

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Abstract

Green marketing mix plays an important role in shaping consumer preferences, particularly in industries that are highly exposed to environmental issues such as bottled drinking water. This study aims to examine the influence of the green marketing mix on purchase decisions of Le Minerale consumers in Subang City, considering the growing awareness of sustainability in consumption patterns. This research employs a quantitative method with a descriptive-verificative approach. Data were collected through questionnaires distributed to 55 respondents who had purchased Le Minerale in the past month. The descriptive analysis reveals that the green marketing mix is perceived to be in the “good” category with an average score of 87%, while purchase decisions are also categorized as “good” with an average score of 85%. The results of a simple linear regression analysis indicate that the green marketing mix has a positive and significant effect on purchase decisions, with a determination coefficient of 43.8% and a t-value of 6.556 (Sig. 0.000 < 0.05). These findings highlight that the more effectively Le Minerale implements environmentally friendly product, price, place, and promotion strategies, the higher the likelihood of consumer purchase decisions.

Page 5 of 5 | Total Record : 44

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