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Clearesta Adinda
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Hotelmanagement@ppb.ac.id
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INDONESIA
Journal of Hotel Management
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 29877237     DOI : https://doi.org/10.52352
Core Subject : Social,
Social Sciences
Manajemen Operasional Hotel, Manajemen Sumber Daya Manusia di Industri Perhotelan, Manajemen Pemasaran Hotel dan Pariwisata, Manajemen Keuangan dan Akuntansi Hotel, Pengalaman dan Kepuasan Tamu, Teknologi dan Inovasi dalam Industri Hotel, Keberlanjutan dan Green Hotel, Tren dan Isu Global dalam Manajemen Hotel
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 4 Documents
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Search results for , issue "Vol. 2 No. 2 (2024): Journal of Hotel Management" : 4 Documents clear
Rencana Pemasaran Jasa Manajemen The Kanjeng Signature Hotels Victorio, Enrile; Victoria, Gloria Agnes
Journal of Hotel Management Vol. 2 No. 2 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i2.1084

Abstract

The purpose of this research is to create a marketing plan to hotel building and property owners for a brand-new hotel management brand product called “The Kanjeng Signature Hotels”, which is being developed by PT The Kanjeng Indonesia, which headquartered on the island of Bali, Indonesia. The idea of creating this marketing plan is to help the company determine the potential target market, which are the hotel building and property owners, and choose the right marketing strategy to develop the new brand. The theoretical framework is collected by analyzing some of the literature related to tourism and hospitality marketing. From this theory, the right method is selected to implement a marketing plan that will support the company's goals and objectives. The authors decided to use an eight-step process that describes how a marketing plan is implemented. The empirical part includes the author's introduction to the company and its environment by conducting active participatory observations in the company, especially in the business development department, and the company's sales and marketing department. In addition, the quality of the sources from the companies chosen by the author are the founders, shareholders, board of directors and commissioners of the company, who have had qualifications in their respective fields for more than 10 (ten) years, as well as direct discussions with several external parties who related to the company's business. By following the eight-step marketing process guide, the author was able to make the right assumptions for The Kanjeng Signature Hotels marketing plan. The results of the study show that in making a marketing plan for a new brand of hotel management product in a hotel chain requires a lot of research on the company's background, especially the performance of hotels that have already been managed. The research objective in this marketing plan can be concluded that it has been achieved by compiling a marketing plan that provides a reference for the company in its marketing efforts for the new brand to owners of hotel building and property. For further research, companies need to conduct more in-depth studies, especially in the aspects of finance, legality and general administration, product and service standardization, and to always be updated on the latest developments and trends in the tourism and hospitality industry.
Perancangan Sistem Informasi Pemesanan Kamar Hotel Berbasis Web di Hotel Borobudur Jakarta Ni Ketut, Narindra Ayuning Pradewi; Sujatha, Drs. Dewa Ketut
Journal of Hotel Management Vol. 2 No. 2 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i2.1298

Abstract

The five-star Hotel Borobudur Jakarta, located in the heart of Jakarta, has been thepreferred choice for travelers for decades. However, challenges in an unoptimized roomreservation system pose constraints. The need for an ef icient online booking system becomesmore pressing with technological advancements. The hotel, with 695 rooms, hasn't fullyleveraged the internet for quick and ef icient reservations.This research focuses on designing a web-based room reservation system using theData Flow Diagram (DFD) method. The approach aims to understand the hotel's needs inenhancing the reservation process. Applying DFD principles, the study designs a system forbetter accessibility, enabling potential guests to easily book rooms. The system aims tosimplify guest experiences and assist hotel management in monitoring and managingreservations ef ectively. The success of implementing this web-based room reservation systemat Hotel Borobudur Jakarta is expected to enhance guest services and overall operationalef iciency. With a structured, technology-based approach, the system is anticipated to be theright solution for the hotel's room reservation challenges.
Eksplorasi Pengalaman Menginap Mewah: Analisis Reservasi Hotel Meliá Bali pada The Level Presidential Suite dengan Pemandangan Taman Winata, Aldo; Pitanatri, Made Uttari
Journal of Hotel Management Vol. 2 No. 2 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengeksplorasi pengalaman menginap di Hotel Meliá Bali, fokus pada The Level Presidential Suite dengan luas 176m², ranjang double, dua ranjang single, dan fasilitas mewah seperti dapur pribadi. Metode deskriptif digunakan untuk menganalisis kepuasan tamu dengan kata kunci seperti "The Level Presidential Suite" dan "Pemandangan Taman." Penelitian ini memberikan wawasan tentang daya tarik dan kenyamanan penginapan mewah ini.
PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN WEDDING PACKAGE DI SIX SENSES ULUWATU, BALI Oola, Sarako Ritnama; Kalpikawati, Ida Ayu; Wiartha, Nyoman Gede Mas
Journal of Hotel Management Vol. 2 No. 2 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i2.1578

Abstract

Brand image and price are key factors that influence purchasing decisions, especially in the competitive wedding service industry. This study aims to examine the effect of brand image and price on purchasing decisions for wedding packages at Six Senses Uluwatu, Bali. A quantitative approach was used with a saturated sampling technique, involving 75 respondents who had purchased wedding packages at the venue. Data were collected through questionnaires and analyzed using Multiple Linear Regression, Coefficient of Determination, t-test, and F-test. The results show that both brand image and price have a positive and significant impact on purchasing decisions, both individually and simultaneously. The combined contribution of brand image and price to the purchasing decision is 69.3%, while the remaining 30.7% is influenced by other factors not examined in this study, such as service quality, product quality, and promotional efforts. The findings suggest that maintaining a strong brand image and offering competitive pricing are crucial strategies for attracting consumers in the luxury wedding market.

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