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Clearesta Adinda
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Jl. Dharmawangsa, Benoa, Kec. Kuta Sel., Kabupaten Badung, Bali 80361
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INDONESIA
Journal of Hotel Management
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 29877237     DOI : https://doi.org/10.52352
Core Subject : Social,
Social Sciences
Manajemen Operasional Hotel, Manajemen Sumber Daya Manusia di Industri Perhotelan, Manajemen Pemasaran Hotel dan Pariwisata, Manajemen Keuangan dan Akuntansi Hotel, Pengalaman dan Kepuasan Tamu, Teknologi dan Inovasi dalam Industri Hotel, Keberlanjutan dan Green Hotel, Tren dan Isu Global dalam Manajemen Hotel
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 35 Documents
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Strategi Bauran Pemasaran Wedding Package Untuk Meningkatkan Jumlah Penyelenggaraan Wedding Event Di Discovery Kartika Plaza Hotel Sabudi, I Nyoman Sukana; Wirata, I Nengah
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1013

Abstract

Destinasi pariwisata Bali yang dahulu dikenal sebagai honeymoon destination kini makin dikenal sebagai intimate wedding destination. Discovery Kartika Plaza Hotel adalah hotel bintang lima di daerah Kuta yang menyediakan venue dengan konsep garden beach view dapat digunakan sebagai perhelatan resepsi pernikahan di Bali. Namun, target penyelenggaraan wedding event di Discovery Kartika Plaza Hotel pada tahun 2018 dan 2019 tidak dapat tercapai. Strategi bauran pemasaran wedding package yang tepat dapat digunakan untuk meningkatkan jumlah penyelenggaraan wedding event di Discovery Kartika Plaza Hotel. Penelitian pada Discovery Kartika Plaza Hotel ini menggunakan metode studi dokumentasi serta wawancara. Kemudian menggunakan teknik analisis data deskriptif kualitatif yang akan dianalisis menggunakan analisis matriks SWOT dengan bauran pemasaran 4P (product, price, place dan promotion). Analisis SWOT membandingkan antara faktor-faktor eksternal yang merupakan peluang (opportunities) dan ancaman (threats) dengan faktor-faktor internal yang merupakan kekuatan (strengths) dan kelemahan (weaknesses) yang menghasilkan empat komponen alternatif strategi yaitu SO, ST, WO, dan WT. Berdasarkan penelitian yang telah dilakukan, Discovery Kartika Plaza Hotel menawarkan wedding ceremony package serta didukung dengan 5 wedding dinner venue dengan konsep outdoor berupa garden beach view dan memiliki 1 ballroom namun tidak memiliki chapel sebagai daya tarik. Harga wedding package yang ditawarkan kepada calon pasangan cukup kompetitif dengan pesaing tetapi belum memiliki harga untuk weekdays, weekend, low season dan high season yang dianggap cukup merugikan. Discovery Kartika Plaza Hotel memiliki dua macam saluran distribusi yaitu direct distribution (internet, media sosial, telepon, dan e-mail) dan indirect distribution melalui pihak ketiga seperti wedding planner atau wedding organizer, serta melakukan kegiatan promosi dengan menggunakan video tron, marketplace seperti Bridestory dan Hitchbird, media sosial, sales call ke wedding planner atau wedding organizer serta mengikuti wedding expo.
Pengaruh Online Customer Review Terhadap Keputusan Pembelian Kamar Di Kaamala Resort Ubud Wahyuni, Ni Made Mega; Suastini, Ni Made
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1014

Abstract

Tourism in this era of globalization is developing very rapidly which causes tourism actors to run their business by observing changes in consumers so that they can anticipate changes in consumer behavior, to then be used as material in improving marketing strategies. With the development of technology, Tourism players, especially the hotel industry, will use media distribution channels such as online travel agents as a medium for booking rooms. Data collection techniques used in this study include: documentation studies, interviews, and questionnaires. The data obtained were then analyzed using the IBM SPSS 25 (Statistical Package of Social Science). In obtaining numerical results that are in accordance with the rules, the tests are carried out on the classical assumption test, simple linear regression analysis, and the determination test. Based on the results of research that has been done, found the results that online customer reviews have a significant positive effect on purchasing decisions by 67,3 percent and 32,7 percent is influenced by other variables that not examined in this study. As an effort to improve purchasing decisions, Kaamala Resort Ubud should respond to every negative or positive review that given by consumers. and provide what the hotel promises so that expectations and reality will not be much different and consumers will become more confident to stay at Kaamala Resort Ubud.
Pengaruh Penjualan Kamar Melalui Online Travel Agent Terhadap Tingkat Hunian Kamar (Studi Kasus di Kayu Manis Jibaran Privite Estate & Spa Bali) Sulistyawati , Ni Luh Ketut Sri; Peringgaswari, Anak Agung Gaury
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1015

Abstract

Tourism is a prominent sector in Indonesia and serves as the largest foreign exchange earner. Bali, in particular, remains a highly popular tourist destination, evident from the continuous growth of hotels in the area. Hotel room bookings can be made through various methods, including online travel agents (OTAs). Kayumanis Jimbaran Private Estate & Spa utilizes OTAs as a primary distribution channel alongside direct bookings, as indicated by sales data from 2019 to 2021. The relationship between room sales through OTAs and room occupancy rates at Kayumanis Jimbaran Private Estate & Spa exhibits fluctuations that contradict the expected pattern. Despite an increase in room occupancy rates in 2020, there was no concurrent rise in the number of room sales through OTAs. This inconsistency suggests an incongruity in the contribution and influence of OTA room sales on room occupancy rates. Consequently, this research aims to investigate the impact of room sales through OTAs on room occupancy rates at the mentioned establishment. Data collection methods employed include interviews and documentation studies. The research employs a simple linear regression analysis technique using the SPSS version 25 program. The analysis results reveal that room sales through OTAs exert a positive and significant influence on the room occupancy rate at Kayumanis Jimbaran Private Estate & Spa, with a sales contribution of 80.6%. The remaining 19.4% is attributed to other factors not examined in the study.
Pengaruh Beban Kerja Terhadap Kinerja Karyawan Di Hotel Four Points By Sheraton Bali Ungasan Artawan, Putu Denny; Sukerti, Ni Nyoman; Sadjuni, Ni Luh Gde Sri
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1016

Abstract

Employee performance is a direct description of the level of achievement and efforts of the company to realize the goals, objectives, mission and vision of the company. The success of a company is influenced by the performance of its employees, if the employee's performance is good, it will be able to improve the company's performance, while if the performance is bad, it will have an impact on decreasing the company's performance. The decline of employee performance is generally caused by several factors, one of which is due to excessive workloads that cause fatigue on the work done by employees. This study aims to determine the effect of workload on employee performance at the Four Points by Sheraton Bali Ungasan hotel. stratified random sampling technique to 49 respondents. The analysis technique used is validity test, reliability test, classical assumption test, simple linear regression analysis, coefficient of determination test and t test. The results of this research indicate that there is a significant positive effect between workload variables on employee performance at the Four Points by Sheraton Bali Ungasan Hotel. This is evidenced by the value of t count = 4.675 which is greater than the value of t table = 1.677. The results of the analysis of the coefficient of determination show the effect given is 31.7%.
The Effect of Training on Employee Performance: A Case Study of Employees in the Food and Beverage Service Department at The Laguna, a Luxury Collection Resort and Spa Dewi, Ni Made Ratih Kumala; Sihombing, Irene Hanna H.; Witarsana, I Gusti Agung Gede
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1017

Abstract

This study was conducted to determine the effect of training on food and beverage service employees’ performance at The Laguna, a Luxury Collection Resort and Spa. Data collection techniques used in this study were interviews, questionnaires, and literature reviews. 52 respondents from all employees of the food and beverage service department at The Laguna, a Luxury Collection Resort and Spa were involved. The sampling technique used was the saturated sampling method, in which all population members were used as samples. The data analysis method used was the validity test, reliability test, simple linear regression, t-test, and determination coefficient test which was assisted by SPSS version 23 for Windows. The results of this study indicate that job training has a positive and significant effect on employee performance. This can be proven by a significance value of 0.000 < 0.05 with a value of tcount > ttable = 15.636 > 2.008. Based on the analysis of the determination coefficient, job training has a strong influence of 83% on employee performance, while other factors outside of this study influence the remaining 17%. This research is expected to be used as consideration for The Laguna, a Luxury Collection Resort and Spa to determine policies that aim to improve the performance of food and beverage service department employees through job training programs.
Analysing Work-Life Balance in Hospitality Industry: Mandapa Employees’ Perspective in Bali, Indonesia Adyatma, Prastha
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1049

Abstract

This dissertation focuses on exploring work-life balance in the hospitality industry in Bali, Indonesia from the employees' perspective. The study aims to investigate the definition and elements of work-life balance and its potential implementation in the industry. The research employs a primary qualitative research approach where five actively employed hospitality workers, aged between 23 and 36, with diverse marital status, hierarchy, and departments were interviewed. Thematic analysis was used to analyze the data, which was compared with previous literature on work-life balance. The findings indicate that work-life balance is present for four participants and missing for one. Moreover, the study highlights that hierarchy and marital status impact employees' work-life balance, while culture strongly influences female employees. Additionally, long hours, overtime, and inconsistent schedules were identified as negative consequences of working in the hospitality industry. However, due to the limited sample size and broad demographic range, no definitive conclusions can be drawn. Therefore, this report offers a general discussion on work-life balance in the hospitality industry rather than a specific demographic.
Persepsi Wisatawan Nusantara Terhadap Makanan Tradisional Dalam Perkembangan Wisata Kuliner di Kota Blitar, Jawa Timur Kristiana, Nina Indra; Putra, I Nyoman Darma; Kumbara, A.A. Ngurah Anom
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1059

Abstract

This research aimed to investigate the importance of traditional culinary in supporting the growth of culinary tourism in Blitar City, East Java. The study focused on the perception of local tourists toward traditional food and the role of the government and traditional food in tourism development. Data was collected using interviews, questionnaires, observations, and documentation. The data analysis was conducted using both descriptive qualitative and statistic descriptive methods. The findings revealed that the perception of local tourists toward traditional food and beverages in Blitar City was "very good", with the service, cleanliness, food's price, and atmosphere categorized as good. The government of Blitar City played a vital role in supporting the development of traditional culinary, including supervising, evaluating, promoting, holding cooperation with stakeholders, developing infrastructure, training local tourism guides, and holding tourism workshops and seminars. This research suggests that traditional culinary is a crucial aspect in the growth of culinary tourism in Blitar City, and the government's support is crucial to promote and develop it further.
Penggunaan Media Sosial Instagram Sebagai Media Promosi Minuman Cocktail Arak Bali Rusdiarnata, I Ketut
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1061

Abstract

This study aims to determine the use of Instagram social media as a medium for promoting Balinese arak cocktails and its benefits are expected to contribute to the parties involved, both from academics and practitioners in the field, in this case the Balinese Arak Cocktail entrepreneur. The results of this study indicate that the Arak & Culture business expands its marketing reach and increases sales by utilizing social media Instagram. Promotion through Instagram generates trust for consumers and useful comments for users to find out more information from the images displayed. The marketing strategy carried out by Arak & Culture's efforts in promoting its business through uploading photos and videos on Instagram as well as utilizing existing features on Instagram helps Arak & Culture's efforts to make it easier to promote product variants at no cost. It is recommended that Arak & Culture entrepreneurs from a promotional perspective are expected to be developed so that sales can reach a wider target by using paid Instagram features that have not been tried such as Instagram ads so that the target market is more targeted so that the purpose of the promotion becomes more effective and efficient.
Pengaruh Biaya Promosi Terhadap Pendapatan Kamar di Villa Jerami & Spa Pada Masa Pandemi Covid-19 Adinda, Clearesta; Prabawati, Ni Putu Diah; Prateka, I Wayan Reza Cahyadi
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1066

Abstract

Decreased room revenue can reduce revenue, because room revenue contributes the largest revenue, ranging from 60-70% of all hotel revenues. Room revenue is income from the sale of rooms used or rented by guests staying at the hotel with various types of payment methods. Factors that can affect room revenue in order to get the maximum profit is the cost of promotion. This study aims to determine the effect of promotional costs on room revenue at Villa Jerami & Spa. The data collection used are interviews and documentation studies, by analyzing secondary data related to promotion costs and room income. Data were analyzed using descriptive analysis and simple linear regression assisted by SPSS version 26 for Windows. The results of the study indicate that the promotion costs partially have a positive and significant effect on room income. The results also obtained from the hypothesis testing t test value tcount > ttable = 6.663 > 1.689 and significance value < 0.05 = 0.000 <. Based on the analysis of the coefficient of determination of promotion costs, it has a strong contribution of 56.6% and the remaining 43.4% is influenced by other variables not examined in this study.
Rencana Pemasaran Jasa Manajemen The Kanjeng Signature Hotels Victorio, Enrile; Victoria, Gloria Agnes
Journal of Hotel Management Vol. 2 No. 2 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i2.1084

Abstract

The purpose of this research is to create a marketing plan to hotel building and property owners for a brand-new hotel management brand product called “The Kanjeng Signature Hotels”, which is being developed by PT The Kanjeng Indonesia, which headquartered on the island of Bali, Indonesia. The idea of creating this marketing plan is to help the company determine the potential target market, which are the hotel building and property owners, and choose the right marketing strategy to develop the new brand. The theoretical framework is collected by analyzing some of the literature related to tourism and hospitality marketing. From this theory, the right method is selected to implement a marketing plan that will support the company's goals and objectives. The authors decided to use an eight-step process that describes how a marketing plan is implemented. The empirical part includes the author's introduction to the company and its environment by conducting active participatory observations in the company, especially in the business development department, and the company's sales and marketing department. In addition, the quality of the sources from the companies chosen by the author are the founders, shareholders, board of directors and commissioners of the company, who have had qualifications in their respective fields for more than 10 (ten) years, as well as direct discussions with several external parties who related to the company's business. By following the eight-step marketing process guide, the author was able to make the right assumptions for The Kanjeng Signature Hotels marketing plan. The results of the study show that in making a marketing plan for a new brand of hotel management product in a hotel chain requires a lot of research on the company's background, especially the performance of hotels that have already been managed. The research objective in this marketing plan can be concluded that it has been achieved by compiling a marketing plan that provides a reference for the company in its marketing efforts for the new brand to owners of hotel building and property. For further research, companies need to conduct more in-depth studies, especially in the aspects of finance, legality and general administration, product and service standardization, and to always be updated on the latest developments and trends in the tourism and hospitality industry.

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